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시장보고서
상품코드
1941332
커피 포드 및 캡슐 시장 보고서 : 종류별, 포장 재료별, 유통 경로별, 지역별(2026-2034년)Coffee Pods and Capsules Market Report by Type, Packaging Material, Distribution Channel, and Region 2026-2034 |
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세계의 커피 포드 및 캡슐 시장 규모는 2025년에 315억 달러에 달했습니다. 향후 IMARC Group은 2026년부터 2034년까지 CAGR 6.14%를 나타내고, 2034년까지 548억 달러에 달할 것으로 예측하고 있습니다. 이 시장은 소비자의 바쁜 라이프스타일에 따른 편의성에 대한 수요 증가, 가처분 소득 증가, 프리미엄 지향성 강화, 가정 내 커피 소비 확대, 다양한 맛과 선택의 폭이 넓어짐에 따라 견조한 성장세를 보이고 있습니다.
편의성에 대한 수요 증가
현대의 바쁜 생활에서 고객은 일상 업무를 빠르고 간편하게 해결할 수 있는 방법을 점점 더 많이 찾고 있습니다. 도시화가 진행되면서 많은 개인들의 출퇴근 시간이 길어지고, 하루의 대부분을 소비하는 바쁜 라이프스타일의 한 요인이 되고 있습니다. Our World in Data에 따르면, 2018년 기준 도쿄(일본)는 3,700만 명 이상의 인구를 보유해 세계 1위의 수도권 인구를 기록했습니다. 여기에 인도 델리(인도)가 2,800만 명 이상, 멕시코시티(멕시코) 2,100만 명, 이집트 카이로(이집트)가 2,000만 명으로 뒤를 이었으며, 모두 인구 과밀과 자원 경쟁의식을 불러일으키며 삶의 속도를 더욱 가속화시키고 있습니다. 퓨 리서치 센터의 여론조사에 따르면, 미국인의 60%가 '인생을 즐길 여유가 없을 정도로 바쁘다'고 답했으며, 12%는 '항상, 또는 거의 항상 그렇게 느낀다'고 답했습니다. 커피 포드나 캡슐은 커피 한 잔을 쉽고 효율적으로 추출할 수 있는 방법으로 바쁜 현대인들에게 편리함을 선사합니다. 영국에서는 47%의 가정이 편의성을 위해 커피 포드를 구매하고 있습니다.
소비자의 가처분소득 증가와 프리미엄화
전 세계 가처분 소득의 증가는 커피 포드와 캡슐을 포함한 프리미엄 제품으로의 전환을 촉진하고 있습니다. EU의 가계 가처분 소득은 2013년부터 2021년까지 14% 증가했습니다. 또한 인도의 1인당 가처분소득은 2024년도에 8%, 전년도에는 13.3% 증가하였습니다. 이로 인해 유기농 식품 및 음료(F& B)에 대한 지출이 증가하여 연간 12.5%의 성장률을 보일 것으로 예상됩니다. 유기농 커피에 대한 수요도 증가하고 있으며, 2032년까지 8.1%의 성장률로 189억 달러에 달할 것으로 예측됩니다. 이에 커피 브랜드들은 싱글 오리진 커피, 한정판 블렌드, 유명 커피하우스 및 로스터와의 콜라보레이션 등 다양한 프리미엄 상품으로 대응하고 있습니다. 예를 들어, 2020년 2월, 네슬레 S.A.와 스타벅스 코퍼레이션(Starbucks Corporation)은 네스프레소 오리지널 시스템을 위한 새로운 커피 캡슐 시리즈를 출시하였습니다. 이들 제품에는 양사의 개발 노하우와 풍미를 살려 제품 라인업과 포트폴리오를 확장하고 있습니다.
가정 내 커피 소비 증가 추세
미국커피협회(NCA)의 보고서에 따르면, 40-59세 연령층의 지난 24시간 커피 소비량은 2020년 이후 6% 증가했으며, 25-39세 연령층에서는 약 5% 증가한 것으로 나타났습니다. 60세 이상에서는 1.5% 증가, 18-24세 연령층에서는 지난 24시간 커피 섭취량이 보합세를 보였습니다. 이 중 83%가 집에서 커피를 마신다고 답했습니다. 마찬가지로, World Coffee Portal의 조사에 따르면 영국 소비자의 57%가 하루에 3번 이상 집에서 커피를 마신다고 합니다. 이 데이터는 기존 가정용 기기에서 작동하는 포드 및 캡슐 출시에 박차를 가하고 있습니다. 예를 들어, 2022년 8월 팀호튼스는 네스프레소 호환이 가능한 4종류의 새로운 에스프레소 캡슐(클래식, 브라이트, 볼드, 디카페)을 발표했습니다.
The global coffee pods and capsules market size reached USD 31.5 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 54.8 Billion by 2034, exhibiting a growth rate (CAGR) of 6.14% during 2026-2034. The market is experiencing robust growth, driven by the growing need for convenience in the fast-paced lifestyle of consumers, rising disposable income of consumers and heightened focus on premiumization, increasing prevalence of coffee consumption in households, and the availability of a variety of flavors and options.
Growing need for convenience
In today's fast-paced life, customers are increasingly looking for quick, hassle-free solutions to their everyday tasks. Increased urbanization has resulted in longer commutes for many individuals, which consume large amounts of their day and contribute to a hurried lifestyle. According to Our World in Data, Tokyo (Japan) had the world's highest capital city population in 2018, with over 37 million inhabitants. This was followed by Delhi (India) at over 28 million, Mexico City (Mexico) at 21 million, and Cairo (Egypt) at 20 million, all of which contributed to a sense of overpopulation and rivalry for resources, hastening the pace of life even more. According to a Pew Research Center poll, 60% of U.S. people stated they were sometimes too busy to enjoy life, while 12% said they felt this way all or most of the time. Coffee pods and capsules are a simple and effective way to make a single cup of coffee, bringing convenience to customers' busy lifestyles. In the United Kingdom, 47% of homes buy coffee pods for convenience.
Rising disposable income of consumers and premiumization
The growth of disposable incomes globally has led to a shift towards premium products, including coffee pods and capsules. The household disposable income in the EU rose by 14 % between 2013 and 2021. Also, India's per capita disposable income grew 8% in FY24 and 13.3% in the previous year. This has led to increased spending on organic food and beverages (F&B), projecting its growth rate at 12.5% annually. The demand for organic coffee is also rising and is expected to reach US$ 18.9 billion by 2032, with an 8.1% growth rate. Coffee brands have responded by offering a range of premium options, such as single-origin coffees, limited-edition blends, and collaborations with renowned coffee houses and roasters. For instance, in February 2020, Nestle S.A. and Starbucks Corporation partnered to launch a new range of coffee capsules for the Nespresso Original Systems. These products included developmental expertise and flavors of the two companies to expand their product offering and portfolio.
Increasing prevalence of coffee consumption in households
As per the report of the US National Coffee Association, past-day coffee consumption by those aged 40-59 has climbed by 6% since 2020, while it has increased by approximately 5% among those aged 25-39. Those 60 and older had a 1.5% rise, while those 18-24 years old maintained their past-day coffee intake. Amongst those, 83% said they drank coffee at home. Likewise, according to research by the World Coffee Portal, 57% of UK consumers drink coffee in their homes more than thrice each day. This data is accelerating the launch of pods and capsules which operate with current in-house devices. For example, in August 2022, Tim Hortons introduced four new espresso capsules compatible with Nespresso (classic, bright, bold, and decaf).
Capsules accounts for the majority of the market share
Capsules emerged as the largest segment, reflecting a strong consumer preference for convenience, consistency, and variety in their coffee experiences. They offer unparalleled ease of use, enabling users to enjoy high-quality coffee with minimal effort and time. Moreover, the widespread availability of a variety of flavors, intensities, and coffee origins in capsule form that cater to various taste preferences and exploratory desires of consumers, is enhancing the coffee pods and capsules market growth. Along with this, the heightened focus of manufacturers on expanding their range of capsules to include a wide array of coffee options, teas, and hot chocolates is boosting the market growth. Furthermore, the growing consumer interest in sustainability, leading to innovations in biodegradable and recyclable capsules, is favoring the coffee pods and capsules market share.
Conventional plastic remains a prevalent choice for packaging material due to its durability, moisture resistance, and ability to preserve the freshness of the product. It caters to a broad consumer base by providing an economical and practical solution for single-serve coffee products. Conventional plastic packaging offers lightweight, flexible, and strong solutions that ensure product safety during transportation and extend shelf life, thereby boosting the coffee pods and capsules market demand.
Bioplastic is gaining traction as a more sustainable alternative to conventional plastic. It is created from renewable resources, such as corn starch, sugarcane, or biodegradable polymers. Bioplastic packaging aims to reduce the environmental impact and address the growing consumer demand for eco-friendly products by offering packaging solutions that are biodegradable and derived from more sustainable sources.
Fabric-based packaging presents an innovative and niche segment that is focused on sustainability and reusability. Some specialty coffee brands have begun exploring fabric pouches for capsules and pods, emphasizing organic and natural materials like cotton, hemp, or jute. Fabrics are biodegradable and add a unique aesthetic appeal to the product, enhancing the unboxing experience for consumers.
Supermarkets and hypermarkets represent the leading market segment
As per the coffee pods and capsules market overview, supermarkets and hypermarkets stand out as the largest segment, attributed to the extensive reach and convenience these retail formats offer to consumers. They provide a wide variety of coffee pods and capsules from different brands and regions, catering to diverse consumer preferences under one roof. Supermarkets and hypermarkets also benefit from high foot traffic, making them an ideal platform for product discovery and impulse purchases. Furthermore, they run promotions and discounts, enhancing the attractiveness of purchasing coffee pods and capsules from their stores. Besides this, the convenience of being able to select from a broad array of products, along with the ability to evaluate packaging and quality physically, is positively impacting the coffee pods and capsules revenue.
Europe leads the market, accounting for the largest coffee pods and capsules market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe represents the largest regional market for coffee pods and capsules.
Based on the coffee pods and capsules market statistics, Europe emerged as the largest segment due to its deep-seated coffee culture, as consumers exhibit a strong preference for high-quality, convenient coffee solutions that align with their fast-paced lifestyles. Moreover, the advanced retail infrastructure that supports the widespread availability and accessibility of coffee pods and capsules through supermarkets, hypermarkets, and online channels, making it easier for consumers to purchase various products, is fueling the market growth. Additionally, the presence of leading coffee pod and capsule brands in Europe, along with a high penetration of coffee machines in households and offices, is catalyzing the coffee pod and capsule market recent price.
Leading coffee pods and capsule companies are actively engaging in a variety of strategies to solidify their market positions and cater to the changing preferences of consumers. They are investing in research and development (R&D) to innovate and improve the quality and sustainability of their products. Moreover, some firms are pioneering the development of biodegradable and compostable materials to minimize their ecological footprint. Additionally, they are expanding their product range to include a broader variety of flavors, intensities, and specialty options to cater to a diverse global palate and tap into the trend of premiumization. Besides this, key players are also enhancing their distribution networks through physical retail partnerships with supermarkets and hypermarkets and by strengthening their online presence to tap into the e-commerce boom. Furthermore, they are collaborating with renowned coffee brands and investing in marketing campaigns to increase brand visibility and consumer loyalty, thereby enhancing the coffee pod and capsule market recent opportunities.