시장보고서
상품코드
1941653

비스킷 시장 규모, 점유율, 동향 및 예측 : 제품 유형별, 원재료별, 포장 유형별, 유통 채널별, 지역별(2026-2034년)

Biscuits Market Size, Share, Trends and Forecast by Product Type, Ingredient, Packaging Type, Distribution Channel, and Region, 2026-2034

발행일: | 리서치사: IMARC | 페이지 정보: 영문 136 Pages | 배송안내 : 2-3일 (영업일 기준)

    
    
    




※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

p>세계의 비스킷 시장 규모는 2025년에 1,341억 달러로 평가되었습니다. 향후 IMARC Group은 2026년부터 2034년까지 CAGR 4.00%를 나타내고, 2034년까지 1,914억 달러에 달할 것으로 예측하고 있습니다. 아시아태평양은 현재 2025년 37.5% 이상의 시장 점유율을 차지하며 시장을 주도하고 있습니다. 간편식에 대한 선호도 증가, 다양한 맛, 질감, 모양의 혁신적인 제품 출시, 온라인 플랫폼에서 쉽게 구할 수 있는 제품 등이 시장을 주도하는 주요 요인으로 꼽힙니다.

비스킷 산업의 주요 촉진요인 중 하나는 이동 중이나 간편하게 즐길 수 있는 스낵에 대한 수요 증가입니다. 전 세계적으로 생활이 점점 더 바빠지고 도시화가 진행됨에 따라 소비자들은 조리가 필요 없고 빠르게 섭취할 수 있으며 휴대가 간편한 식품을 원하고 있습니다. 비스킷은 장기 보관이 가능하고, 맛, 모양, 영양가가 다양하여 이러한 요구를 효율적으로 충족시켜 줍니다. 또한, 소포장 및 단품 포장 제품의 인기 상승은 직장인과 학생층에서 비스킷에 대한 수요를 더욱 촉진하고 있습니다. 시간적 제약과 편리함을 추구하는 소비자의 식습관 변화는 선진국과 신흥시장 모두에서 비스킷 소비를 더욱 촉진하고 있습니다.

미국 비스킷 시장은 2019년 7,170억 달러에 달하는 식품 소매 매출의 성장과 함께 성장세를 이어가고 있습니다. 고급스러우면서도 간편하게 즐길 수 있는 스낵에 대한 수요가 증가하면서 비스킷은 아침식사부터 디저트까지 다양한 식생활에서 스테디셀러로 자리매김하고 있습니다. 맛의 혁신, 유기농 및 무글루텐 제품, 프리미엄 제품 개발로 건강을 중시하고 미식가를 지향하는 소비자층에 대응하고 있습니다. 소포장 패키지와 이동 중 간식 수요의 증가가 매출을 더욱 끌어올리고 있으며, E-Commerce와 소매망 확대로 접근성이 향상되고 있습니다. 클린 라벨 원료와 독특한 식감은 구매 결정을 좌우하는 주요 차별화 요소입니다. 변화하는 소비자 취향과 견고한 소매 환경 속에서 비스킷은 미국 스낵 식품 산업에서 87.50%의 시장 점유율을 차지하는 중요한 부문으로, 활기찬 식품 소매업에 지속적으로 기여하고 있습니다.

비스킷 시장 동향:

도시 인구 증가가 비스킷 소비에 미치는 영향

특히 바쁜 도시에서는 스낵이 일상 생활의 필수품으로 자리 잡았습니다. 업무와 이동, 개인적 책임을 병행하는 가운데 간편하고 만족스럽고 휴대가 간편한 간식을 선택하는 사람들이 늘고 있습니다. 이러한 변화로 인해 식사 방식과 타이밍이 바뀌어 하루 종일 간식을 먹는 사람이 앉아서 식사를 하는 사람보다 간식을 먹는 사람이 더 많아졌습니다. 비스킷은 이 습관에 가장 적합합니다. 휴대성이 뛰어나고, 조리가 필요 없으며, 바쁜 라이프스타일에 맞는 소분 포장이 일반적입니다. 업계 보고서에 따르면, 전 세계 소비자의 91%가 매일 간식을 섭취하고, 61%는 하루에 두 번 이상 간식을 섭취한다고 합니다. 소비자의 96%는 '의식적인 식사'를 중요하게 생각하며, 81%는 강한 감각적 경험을 제공하는 스낵에 매력을 느낍니다. 고급스러운 선택에 있어서는 76%가 원재료보다 '맛'을 우선시하고, 75%가 새로운 맛에 대한 '다양성'과 '모험심'을 추구합니다. 이러한 취향이 스낵 시장을 형성하고 있으며, 비스킷은 다재다능함과 편리함으로 인기를 끌고 있습니다.

진화하는 라이프스타일이 혁신적인 비스킷 제품에 대한 수요를 주도하고 있습니다.

고객은 기존과 다른 새로움과 독창성을 갖춘 제품에 매력을 느낍니다. 신선한 맛, 독특한 재료의 조합, 혁신적인 모양의 도입은 주목을 끌며 판매 촉진과 재구매를 촉진합니다. 창의적인 비스킷의 변형을 제공함으로써, 기업들은 지금까지 개척되지 않은 시장 부문에 진출하고 있습니다. 무글루텐, 비건, 유기농 비스킷과 같은 선택은 특정 식습관을 채택하는 사람들이 늘어남에 따라 주목을 받고 있습니다. 동시에 독특한 재료, 수제 느낌, 고급스러운 패키지가 특징인 프리미엄 미식가 비스킷의 등장은 특히 세련된 스낵 경험을 원하는 소비자층을 중심으로 전반적인 수요를 증가시키고 있습니다. 주요 발전으로는 2024년 5월 28일 싱가포르에 설립된 몬델리즈 인터내셔널의 500만 달러 규모의 비스킷 및 베이크드 스낵 연구소 및 혁신 주방을 들 수 있습니다. 2006년에 설립된 싱가포르 기술 센터를 강화하는 이번 확장은 제품 혁신, 마음챙김 스낵, 공동 혁신을 촉진하고, 싱가포르의 전략적 식품 생태계와 숙련된 인력을 활용하여 아시아태평양의 프리미엄 스낵 시장을 공략하기 위한 것입니다. 아시아태평양의 프리미엄 스낵 시장을 공략하고 있습니다.

비스킷 제품에 대한 편리한 온라인 액세스

2024년 유엔무역개발회의(UNCTAD) 보고서에 따르면 2021년 43개 경제권의 E-Commerce 매출은 25조 달러로 2019년 대비 15% 증가했으며, 2022년에는 27조 달러에 달할 것으로 예상했습니다. 디지털 주문으로 인한 수출액은 2조 5,000억 달러에 달했습니다. 온라인 쇼핑은 중국, 영국, 한국에서 소매 매출의 25-30%를 차지하는 등 호조를 보였으며, 디지털 플랫폼 거래도 55% 증가했습니다. 온라인 플랫폼을 통해 소비자는 매장을 방문하지 않고도 비스킷 제품을 쉽게 탐색하고 구매할 수 있습니다. 몇 번의 클릭만으로 집이나 이동 중에도 다양한 브랜드를 검색하고, 가격을 확인하고, 리뷰를 읽고, 주문할 수 있습니다. 이러한 편의성은 오프라인 매장에 대한 접근성이나 상품 구색이 제한적인 지역에서 특히 가치가 있습니다. 또한, E-Commerce는 기존 소매점에서 선반 공간을 확보할 수 없는 소규모 틈새 비스킷 브랜드의 인지도를 높이는 데도 기여하고 있습니다. 무글루텐, 비건, 유기농 또는 국제적인 비스킷과 같은 제품은 온라인을 통해 더 많은 사람들에게 다가갈 수 있습니다. 이러한 플랫폼은 특정 취향이나 식단 제한을 적극적으로 원하는 소비자에게 직접적인 경로를 제공합니다. 그 결과, 비스킷 시장에서는 소비자의 도달 범위와 노출이 확대되고, 보다 다양한 제품이 활약할 수 있는 장이 넓어지고 있습니다. 온라인 쇼핑의 편리함은 이러한 추세를 더욱 강화하여 시장 기회를 계속 확대하고 있습니다.

다양한 선택과 경쟁력 있는 가격 설정으로 비스킷 소비 촉진

소비자들은 간식 선택에 있어 다양성을 추구하는 경향이 강해지고 있으며, 비스킷은 다양한 맛, 모양, 가격대로 이러한 수요에 부응하고 있습니다. 기본 제품부터 필링, 코팅, 짭조름한 맛, 건강 지향적 변형까지 카테고리는 계속 확장되어 다양한 연령층과 입맛을 사로잡고 있습니다. 이러한 다양성을 통해 소비자는 카테고리 내에서 상품을 전환할 수 있고, 관심을 유지하면서 빈번한 구매를 유도할 수 있습니다. 제품의 다양성뿐만 아니라 경쟁력 있는 가격 설정도 판매량을 견인하는 데 중요한 역할을 하고 있습니다. 제조업체는 저렴한 단품 사이즈부터 패밀리 팩까지 다양한 예산에 대응하기 위해 여러 가지 패키지 크기로 비스킷을 제공하는 경우가 많습니다. 특히 온라인 플랫폼과 현대 소매점에서의 프로모션과 할인은 비스킷을 더욱 친숙하게 만들고 있습니다. 제품의 다양성과 가격의 유연성이 결합되어 비스킷은 모든 소득 계층에서 신뢰할 수 있는 매력적인 간식 선택이 되어 이 카테고리의 성장을 더욱 뒷받침하고 있습니다.

소비자 니즈를 재정의하는 제품 혁신

비스킷 분야의 지속적인 혁신은 경쟁이 치열한 시장에서 브랜드가 관련성과 매력을 유지하는 데 도움이 됩니다. 기업들은 소비자의 관심을 유지하기 위해 대담한 맛의 조합, 퓨전 레시피, 새로운 식감을 실험하고 있습니다. 한정판 제품 출시, 시즌 한정 맛, 지역 특화형 맛도 화제를 불러일으키며 시식 구매를 유도하는 수단으로 활용되고 있습니다. 맛뿐만 아니라 한입 크기, 샌드위치 스타일, 단백질 강화, 프로바이오틱스 함유 등 모양의 변화도 인기를 끌고 있습니다. 재밀봉이 가능한 패키지, 친환경 소재 등 포장 기술의 혁신으로 편의성과 브랜드 이미지가 향상되고 있습니다. 이러한 제품 개선은 관심을 끌 뿐만 아니라 반복 구매를 유도하는 새로움을 구축하는 데 도움이 됩니다. 이러한 움직임은 소비자들이 일상적으로 간식을 접하는 방식에 있어 더 깊은 변화를 반영하고 있습니다. 즉, 소비자는 자극, 다양성, 부가가치를 원하고 있는 것입니다. 사려 깊은 혁신에 투자하는 비스킷 브랜드는 신규 고객 확보와 브랜드 충성도 강화에 있어 우위를 점할 수 있습니다.

목차

제1장 서문

제2장 조사 범위와 조사 방법

제3장 주요 요약

제4장 소개

제5장 세계의 비스킷 시장

제6장 시장 내역 : 제품 유형별

제7장 시장 내역 : 원료별

제8장 시장 내역 : 포장 형태별

제9장 시장 내역 : 유통 채널별

제10장 시장 내역 : 지역별

제11장 SWOT 분석

제12장 밸류체인 분석

제13장 Porter's Five Forces 분석

제14장 가격 분석

제15장 경쟁 구도

KSM 26.03.10

The global biscuits market size was valued at USD 134.1 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 191.4 Billion by 2034, exhibiting a CAGR of 4.00% from 2026-2034. Asia Pacific currently dominates the market, holding a market share of over 37.5% in 2025. The market is driven by rising preference toward convenience snacking options, the introduction of innovative products in various flavors, textures, and shapes, and the easy product availability on online platforms are some of the major factors propelling the biscuits market share.

One of the key drivers in the biscuits industry is growing demand for on-the-go and convenience snacking. With increasingly busy lives and urbanization on the rise worldwide, consumers are looking for quick, easy-to-carry foods that do not need to be prepared. Biscuits, with their long shelf life and diversity of flavors, formats, and nutritional levels, efficiently satisfy this need. Also, the increasing popularity of portion-pack and single-serve products further adds to their popularity among working professionals and students. This changing food habit of consumers due to time scarcity and convenience-seeking nature further fuels biscuit consumption in developed as well as emerging markets.

The US biscuits market continues to expand, aligning with the broader growth of food retail sales, which reached USD 717 billion in 2019. Consumer demand for indulgent yet convenient snacks has positioned biscuits as a staple across various eating occasions, from breakfast to dessert. Innovation in flavors, organic and gluten-free variants, and premium offerings caters to health-conscious and gourmet consumers. The rise of portion-controlled packaging and on-the-go snacking further drives sales, while e-commerce and retail expansion enhance accessibility. Clean-label ingredients and unique textures are key differentiators, shaping purchasing decisions. With evolving consumer preferences and a strong retail landscape, biscuits remain a vital segment of the growing snack food industry in the US, with a market share of 87.50%, contributing to the dynamic food retail sector.

Biscuits Market Trends:

Impact of Growing Urban Population on Biscuit Consumption

Snacking has become a regular part of daily life, especially in fast-paced urban settings. As people juggle work, travel, and personal responsibilities, many turn to snacks that are quick, satisfying, and easy to carry. This shift is changing how and when people eat, with more choosing to snack throughout the day instead of sitting down for full meals. Biscuits fit well into this routine; they're portable, don't require preparation, and often come in portion-controlled packs that suit busy lifestyles. According to an industry report, 91% of global consumers snack daily, and 61% snack at least twice a day. Mindful eating is important to 96% of consumers, and 81% are drawn to snacks that offer a strong sensory experience. When it comes to indulgent options, 76% prioritize enjoyment over ingredients, while 75% look for variety and adventure in new flavors. These preferences are shaping the snack market, with biscuits gaining popularity for their versatility and convenience.

Evolving Lifestyles Driving Demand for Innovative Biscuit Options

Customers are drawn to products that offer something new or different from the usual. Introducing fresh flavors, unique ingredient blends, or innovative formats captures attention and helps boost sales while encouraging repeat purchases. By offering creative biscuit varieties, companies are also tapping into previously untapped market segments. Options like gluten-free, vegan, and organic biscuits are gaining traction as more people adopt specific dietary habits. At the same time, the release of premium and gourmet biscuits, featuring distinctive ingredients, handcrafted appeal, or upscale packaging, is adding to the overall demand, especially among consumers looking for a more refined snacking experience. A key development is the inauguration of Mondelez International's USD 5 Million Biscuit and Baked Snacks Lab and Innovation Kitchen in Singapore, on May 28, 2024. Strengthening its 2006-established Singapore Technical Centre, the expansion enhances product innovation, mindful snacking, and co-innovation, targeting Asia-Pacific's premium snack market, leveraging Singapore's strategic food ecosystem and skilled workforce.

Convenient Access to Biscuit Products Online

The 2024 UNCTAD report confirms that, in 2021, sales via e-commerce reached USD 25 Trillion in 43 economies, up 15% from 2019 and reaching USD 27 Trillion in 2022. Digitally ordered exports accounted for USD 2.5 Trillion. Online shopping prospered, with China, the UK, and South Korea topping at 25-30% of retail sales. Digital platform transactions also grew 55%. Online platforms have made it easier for consumers to explore and buy biscuit products without visiting a store. With a few clicks, people can browse different brands, check prices, read reviews, and place orders from home or on the go. This level of convenience is especially valuable in areas where access to physical stores or product variety is limited. E-commerce also supports the visibility of smaller and niche biscuit brands that may not have shelf space in traditional retail. Products like gluten-free, vegan, organic, or international biscuits can reach a wider audience through online listings. These platforms give such items a direct path to consumers who are actively looking for specific preferences or dietary needs. As a result, the biscuit market is seeing more activity, with greater consumer reach and exposure for a broader range of products. The convenience of online shopping continues to strengthen this trend and expand market opportunities.

Diverse Choices and Competitive Pricing Boost Biscuit Consumption

Consumers are increasingly looking for variety in their snack options, and biscuits are keeping up with this demand through a wide range of flavors, formats, and price points. From classic options to filled, coated, savory, or health-focused variants, the category continues to expand, appealing to different age groups and taste preferences. This variety allows consumers to switch between products without leaving the category, keeping interest high and encouraging frequent purchases. Alongside product diversity, competitive pricing plays a key role in driving volume. Manufacturers often offer biscuits in multiple pack sizes to cater to different budgets, from affordable single-serve options to family packs. Promotional deals and discounts, especially on online platforms and in modern retail, make biscuits even more accessible. The combination of product variety and price flexibility makes biscuits a dependable and appealing snack choice across income groups, further supporting growth in the category.

Product Innovations Reshaping Consumer Appeal

Ongoing innovation in the biscuit category is helping brands stay relevant and appealing in a crowded market. Companies are experimenting with bold flavor pairings, fusion recipes, and new textures to keep consumers engaged. Limited-edition launches, seasonal variants, and region-specific flavors are also being used to create buzz and encourage trial purchases. Beyond taste, changes in format, such as bite-sized options, sandwich-style biscuits, or protein-enriched and probiotic biscuits, are gaining popularity. Packaging innovations, including resealable packs and eco-friendly materials, are improving convenience and brand perception. These product upgrades not only draw attention but also help build a sense of novelty that encourages repeat buying. Such developments reflect a deeper shift in how consumers engage with everyday snacks: they want excitement, variety, and added value. Biscuit brands that invest in thoughtful innovation are better positioned to attract new customers and strengthen brand loyalty.

Biscuits Industry Segmentation:

Analysis by Product Type:

  • Crackers and Savory Biscuits
    • Plain Crackers
    • Flavored Crackers
  • Sweet Biscuits
    • Plain Biscuits
    • Cookies
    • Sandwich Biscuits
    • Chocolate-coated Biscuits
    • Others

Sweet biscuits dominate the market demand with 63.6% market shares owing to their wide consumer appeal, diverse flavor profiles, and suitability for various consumption occasions. Their versatility makes them a popular choice for snacks, breakfast alternatives, and indulgent treats. Sweet biscuits offer a broad range of options, including cream-filled, chocolate-coated, fruit-flavored, and butter-rich variants, catering to different age groups and taste preferences. Their long shelf life and affordability enhance accessibility across urban and rural markets. Additionally, continuous product innovations such as low-sugar, fortified, and gluten-free biscuits attract health-conscious consumers. Effective branding, attractive packaging, and promotional campaigns further boost their popularity. The emotional and comfort value associated with sweet treats also plays a significant role in driving sustained consumer demand globally.

Analysis by Ingredient:

  • Wheat
  • Oats
  • Millets
  • Others

Wheat holds the largest biscuits market share of 55.2% in the biscuits market driven by its widespread availability, cost-effectiveness, and nutritional value. As a staple grain, wheat is a preferred ingredient due to its high carbohydrate content and ability to provide a desirable texture, taste, and structure to biscuits. Its versatility allows it to be used in a variety of biscuit types, from sweet to savory, appealing to a broad consumer base. Moreover, wheat-based biscuits are easily digestible and familiar to consumers across different cultures and age groups. The growing popularity of whole wheat and high-fiber biscuits, driven by rising health awareness, further boosts wheat's dominance. Its compatibility with other ingredients and adaptability to innovation continues to strengthen its market position.

Analysis by Packaging Type:

  • Pouches/Packets
  • Jars
  • Boxes
  • Others

Pouches and packets account for the majority of shares of 48.6% in the biscuits market due to their convenience, practicality, and consumer-friendly design. These packaging formats are lightweight, compact, and easy to handle, making them ideal for both home consumption and on-the-go snacking. They help maintain product freshness, extend shelf life, and allow portion control, which appeals to both individual consumers and families. Pouches and packets also offer cost-effective solutions for manufacturers in terms of production and transportation. Additionally, they provide ample space for attractive branding and product information, enhancing shelf visibility and consumer engagement. The availability of various sizes-ranging from single-serve to bulk packs caters to different purchasing behaviors, further reinforcing their dominance in the market.

Analysis by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Independent Bakery
  • Online Stores
  • Others

According to the biscuits market forecast, supermarkets and hypermarkets represent the largest market share of 38.5% in the biscuits market owing to their wide product assortment, strong brand visibility, and convenient shopping experience. These retail formats offer consumers access to a broad range of biscuit types, flavors, and price points under one roof, enhancing customer convenience and choice. Attractive in-store promotions, discounts, and product displays further drive impulse buying and consumer engagement. Their established supply chains and extensive geographical presence make them a preferred distribution channel for both global and regional manufacturers. Additionally, the ability to physically examine products before purchase builds consumer trust. The growth of urban centers and the increasing preference for one-stop shopping experiences continue to strengthen the dominance of this retail segment.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

Asia Pacific is the leading segment in the biscuits market with a 37.5% share due to its large and rapidly growing population, rising disposable incomes, and increasing urbanization. The region's expanding middle-class population is driving demand for convenient and affordable snack options like biscuits. Changing lifestyles and busy routines are further boosting consumption, especially among younger demographics and working professionals. Additionally, strong retail infrastructure development, including supermarkets and online platforms, has improved product accessibility. Cultural preferences for both sweet and savory snacks also contribute to high biscuit consumption. Localized flavors, innovative packaging, and affordable pricing strategies resonate well with regional consumers, strengthening market penetration. Moreover, growing awareness of health and wellness is pushing demand for fortified, low-sugar, and organic biscuit variants across key countries.

Key Regional Takeaways:

North America Biscuits Market Analysis

The market for biscuits in North America is dominated by high customer demand, fueled by changing snacking behavior, product innovation, and increasing inclination for convenience foods. Biscuits are consumed extensively by all sections of the population as an instant snack, breakfast food, or treat. The market is experiencing uniform growth as a result of increased demand for healthy variants, such as whole grain, low-sugar, gluten-free, and high-fiber biscuits. Customers increasingly prefer clean-label products made of natural ingredients, driving the industry to remake classical products. Innovation in the fields of taste, texture, and packaging sizes also supports the expansion of the market, and high-end and craft biscuit brands are winning acceptance. Online business and internet shopping platforms further expanded product accessibility and reach into customer bases. Supermarkets, hypermarkets, and convenience stores are still dominant retail channels with wide ranges and price promotions. Strong marketing campaigns and brand loyalty also significantly contribute to the momentum in the market. Also, well-established food processing infrastructure, efficient supply chains, and robust retail structures underpin growth in the market. Trends around sustainability such as recyclable packs and sustainable sources of ingredients continue to influence purchases, thereby keeping the North American biscuits market extremely dynamic and competitive.

United States Biscuits Market Analysis

The US biscuit market is changing with increasing demand for convenience, indulgence, and health-conscious snacking. Premiumization is a key trend, with consumers favoring artisanal, organic, and functional biscuits, including gluten-free, high-protein, and sugar-reduced variants. Similarly, indulgent offerings like chocolate-coated and filled biscuits remain popular, while private labels expand, competing with established brands, which is propelling the market growth. The e-commerce sector plays a crucial role in market expansion, allowing brands to reach wider audiences through direct-to-consumer models. The US Census Bureau reported Q4 2024 e-commerce sales at USD 308.9 Billion, reflecting a 2.7% increase from Q3 and 9.4% growth from Q4 2023. Furthermore, the increasing importance of sustainability, with brands investing in recyclable packaging and responsibly sourced ingredients, is impelling the market. Besides this, growth in multicultural flavors, driven by the expanding Hispanic and Asian populations, is influencing product development. As market competition intensifies, innovation in flavors, formats, and ingredient transparency is key to maintaining relevance in the shifting industry.

Europe Biscuits Market Analysis

The biscuit market in Europe continues to flourish, balancing strong consumer loyalty to traditional brands with growing demand for innovative and healthier options. In line with this, the rise in consumers seeking functional biscuits enriched with fiber, protein, and digestive benefits, while premium offerings featuring Belgian chocolate and European butter is propelling the market growth. Furthermore, an increase in sustainability is playing a crucial role in shaping purchasing decisions, pushing brands to adopt carbon-neutral production methods and eco-friendly packaging, thereby supporting the market demand. For example, the 2024 EU Food Biofuture programme aimed to position Europe as a leader in deep food biotechnology, with innovations like mycology, precision fermentation, and cellular agriculture projected to transform up to 40% of food production by 2040. These technologies provided sustainable, healthier, and cost-effective solutions, strengthening the EU food system's resilience. Additionally, growth in e-commerce and direct-to-consumer models, making premium and specialty biscuits more accessible, is reshaping the market trends. Moreover, seasonal and festive biscuit sales remain a major growth driver, with themed products generating strong demand in markets like Germany, France, and the United Kingdom.

Asia Pacific Biscuits Market Analysis

The Asia Pacific market is expanding rapidly due to urbanization, rising disposable incomes, and increasing demand for convenient snacking. The World Bank projected that between 2022 and 2023, 7 Million people in the region would escape poverty at the lower-middle income poverty line (USD 3.65/day, 2017 PPP), while 37 Million would rise above the upper-middle income level (USD 6.85/day, 2017 PPP). This economic shift is driving demand for both mass-market and premium biscuits. Additionally, the rise in local flavors like matcha, mochi, and black sesame influences product innovation, while health-conscious consumers preferring whole grain, sugar-free, and fortified biscuits, particularly in Japan and China, is impelling the market. India remains a dominant mass-market, led by Parle and Britannia, while Southeast Asia sees a rise in premium offerings. Apart from this, growth in e-commerce platforms is expanding accessibility, and Western brands are localizing products to cater to evolving regional preferences, thereby positively influencing the market.

Latin America Biscuits Market Analysis

In Latin America, the biscuits market is propelled by the region's strong local brands and affordability-driven consumer behavior, with major companies leading in Brazil, Mexico, and Argentina. Similarly, traditional flavors like dulce de leche, coconut, and vanilla remain popular, while low-sugar and fiber-enriched biscuits gain traction. Furthermore, rice sensitivity influences purchasing decisions, but the growing middle class is driving demand for premium and imported biscuits. E-commerce is expanding, with Brazil's USD 56 Billion market projection by 2028, fueled by live commerce (33% preference), WhatsApp Business (70M downloads), and cross-border shopping (68% of consumers buying internationally). Additionally, heightened on-the-go consumption, leading to greater demand for single-serve and portion-controlled packaging, is making convenience a key growth driver in the market.

Middle East and Africa Biscuits Market Analysis

The market in the Middle East and Africa is experiencing growth driven by rapid urbanization, rising incomes, and changing diets. According to reports, two-thirds of the MENA population lives in urban areas, surpassing the 55% global average, and by 2050, the population is expected to double. Furthermore, traditional and western-style biscuits are in demand, with Ulker and Tiffany competing alongside international brands. The Middle East favors indulgent biscuits with dates, honey, and nuts, while Africa's market is driven by affordable, energy-packed options for lower-income consumers. Moreover, the rise in health-conscious trends, with sugar-free and whole-grain biscuits gaining popularity, especially in the UAE and South Africa, is impelling the market. Besides this, e-commerce and modern retail are expanding accessibility, while government regulations on nutrition labeling are shaping innovation and competition in the region.

Competitive Landscape:

The competitive landscape is characterized by intense rivalry, driven by constant innovation, evolving consumer tastes, and price competitiveness. Players focus on differentiating their products through unique flavors, healthier formulations, and appealing packaging formats. The market includes a mix of traditional, artisanal, and modern offerings, catering to various consumer segments such as health-conscious, indulgence-seeking, and convenience-oriented buyers. Private-label brands are also gaining traction, adding further pressure on pricing strategies. Companies invest heavily in marketing, branding, and distribution channels, including e-commerce, to enhance market reach. The demand for premium and functional biscuits is encouraging continuous product development, while sustainability and clean-label trends are influencing manufacturing practices and consumer perception, shaping future competition in the sector.

The report provides a comprehensive analysis of the competitive landscape in the biscuits market with detailed profiles of all major companies, including:

  • Bahlsen GmbH & Co. KG
  • Britannia Industries Limited
  • ITC Limited
  • Lotus Bakeries Corporate
  • Mondelez International Inc.
  • Parle Products Pvt. Ltd.
  • Pladis Global
  • The Ferrero Group
  • Walker's Shortbread
  • Yildiz Holding

Key Questions Answered in This Report

  • 1.How big is the biscuits market?
  • 2.What is the trend in the biscuit market?
  • 3.Who are the primary consumers of biscuits?
  • 4.What are the key factors driving the biscuits market?
  • 5.Which region accounts for the largest biscuits market share?
  • 6.Which are the leading companies in the global biscuits market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Biscuits Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Crackers and Savory Biscuits
    • 6.1.1 Market Trends
    • 6.1.2 Key Segments
      • 6.1.2.1 Plain Crackers
      • 6.1.2.2 Flavored Crackers
    • 6.1.3 Market Forecast
  • 6.2 Sweet Biscuits
    • 6.2.1 Market Trends
    • 6.2.2 Key Segments
      • 6.2.2.1 Plain Biscuits
      • 6.2.2.2 Cookies
      • 6.2.2.3 Sandwich Biscuits
      • 6.2.2.4 Chocolate-coated Biscuits
      • 6.2.2.5 Others
    • 6.2.3 Market Forecast

7 Market Breakup by Ingredient

  • 7.1 Wheat
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Oats
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Millets
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Packaging Type

  • 8.1 Pouches/Packets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Jars
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Boxes
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Distribution Channel

  • 9.1 Supermarkets and Hypermarkets
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Convenience Stores
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Independent Bakery
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Online Stores
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Others
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Bahlsen GmbH & CO. KG
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Britannia Industries Limited
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 ITC Limited
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Lotus Bakeries Corporate
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
    • 15.3.5 Mondelez International Inc.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 Parle Products Pvt. Ltd.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Pladis Global
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 The Ferrero Group
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
      • 15.3.8.4 SWOT Analysis
    • 15.3.9 Walker's Shortbread
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Yildiz Holding
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
      • 15.3.10.4 SWOT Analysis
샘플 요청 목록
0 건의 상품을 선택 중
목록 보기
전체삭제