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시장보고서
상품코드
1942423
스테비아 시장 규모, 점유율, 동향 및 예측 : 추출 유형별, 최종 용도별, 지역별(2026-2034년)Stevia Market Size, Share, Trends and Forecast by Extract Type, End Use, and Region, 2026-2034 |
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세계의 스테비아 시장 규모는 2025년에 8억 7,380만 달러로 평가되었습니다. 향후, IMARC 그룹은 2026-2034년 CAGR 6.39%를 나타내, 2034년까지 15억 2,560만 달러에 이를 것으로 예측했습니다. 아시아태평양은 현재 시장을 독점하고 있으며, 2025년에는 34.3% 이상의 시장 점유율을 차지할 것으로 예측됩니다. 개인의 천연 감미료에 대한 선호도 증가와 음료 및 식품 산업에서 스테비아의 적용 확대가 맞물려 시장을 견인하고 있습니다.
스테비아 시장 점유율은 몇 가지 요인으로 인해 크게 성장하고 있습니다. 과도한 설탕 섭취로 인한 건강 위험에 대한 인식이 높아지면서 천연 유래 식물성 감미료에 대한 소비자 수요가 증가하고 있습니다. 예를 들어, 2024년 7월, 테이트 앤 라일은 설탕에 가장 가까운 맛과 저렴한 가격을 실현한 '옵티마이저 스테비아 8.1'을 출시하였습니다. 당류 저감화가 소비자의 식생활 우선순위로 떠오르고 있는 세계 트렌드에 부합하는 제품입니다. 또한, 당류 저감화 및 천연재료 사용을 장려하는 규제 조치들이 스테비아의 보급 가속화에 기여하고 있습니다. 저칼로리 식단, 케토제닉, 저탄수화물 식단 등 특수 식단이 선호되고 있는 것도 스테비아 시장 가치를 더욱 높이고 있습니다. 제약 및 퍼스널케어 분야로의 적용 확대도 시장 규모를 확대하고 있습니다. 또한, 소매 네트워크와 전자상거래 플랫폼을 통한 접근성 향상으로 접근성이 개선되는 한편, 제조업체들은 변화하는 소비자 취향에 대응하기 위해 맛프로파일을 개선하는 데 주력하고 있습니다.
미국 내 스테비아 시장의 성장은 건강에 대한 인식이 높아지고 천연 유래 저칼로리 감미료로의 전환으로 인해 확대되고 있습니다. 과도한 설탕 섭취의 부작용에 대한 인식이 높아지면서 소비자들은 더 건강한 대안을 찾게 되었고, 식물성이며 칼로리 제로인 스테비아로 옮겨가고 있습니다. 미국 식음료 업계에서는 진화하는 소비자 니즈에 대응하기 위해 음료, 스낵, 유제품에 스테비아를 적극적으로 도입하고 있습니다. 예를 들어, 2024년 4월, 인그리디언은 획기적인 스테비아 솔루션 'PURECIRCLE(TM) CTSS'를 발표했습니다. Reb M 대비 100배의 용해도를 실현하고, 천연 유래, 무첨가 배합으로 타의 추종을 불허하는 클린라벨 당류 저감 효과를 제공합니다. 또한, 정부의 당류 저감화 정책 지원과 천연 소재에 대한 규제적 장려가 스테비아 시장 수요를 촉진하고 있습니다. 스테비아는 케토제닉, 저탄수화물과 같은 건강 지향적 식생활 트렌드에 따른 수혜를 받고 있습니다. 소매점 및 온라인 채널을 통한 접근성 확대, 의약품 및 퍼스널케어 제품 적용도 시장 성장을 더욱 촉진하고 있습니다.
건강에 대한 인식 제고
소비자들 사이에서 건강과 웰빙을 우선시하는 인식이 높아지면서 시장이 강화되고 있습니다. 2024년 1월 한 대형 컨설팅 회사가 발표한 보고서(영국, 중국, 미국 5,000명 이상 대상 조사)에 따르면, 응답자의 약 60%가 "건강한 노화와 장수에 도움이 되는 제품 및 서비스 구매가 '매우' 또는 '매우' 중요하다고 인식하고 있다"고 답했습니다. 또한, 영국과 미국에서는 약 70%, 중국에서는 약 85%의 사람들이 지난 몇 년 동안 이 카테고리의 구매량이 증가했다고 응답했습니다. 이러한 결과는 모든 연령대에서 유사하게 나타났으며, 건강한 노화에 대한 관심이 예방책을 추구하는 밀레니얼 세대와 장수를 추구하는 노년층 모두에 의해 촉진되고 있음을 시사합니다. 이에 따라 기존 설탕을 대체할 수 있는 천연 저칼로리 감미료에 대한 수요가 증가하고 있으며, 이는 스테비아 시장의 세계 확장을 촉진하고 있습니다. IMARC의 조사에 따르면, 세계 천연 감미료 시장 규모는 2023년 35억 달러에 달할 것으로 예측됩니다. 향후 전망으로 IMARC 그룹은 2024년부터 2032년까지 연평균 복합 성장률(CAGR) 6.2%로 시장이 확대되어 2032년까지 59억 달러에 달할 것으로 예측했습니다. 여기에 더해 당뇨병, 비만, 치과 질환 증가 추세는 소비자의 설탕 섭취를 줄이는 추세로 이어져 스테비아 시장 전망에 힘을 실어주고 있습니다. 2023년 12월에 실시된 국제식품정보위원회(IFIC)의 식품 및 건강 설문조사에 따르면, 미국 응답자 중 약 1,000명이 설탕을 제한하거나 완전히 피하기 위해 설탕이 전혀 들어있지 않은 제품을 적극적으로 찾고 있는 것으로 나타났습니다.
수많은 제품 혁신
제품 배합 기술의 발전과 더불어 새로운 스테비아 기반 제품의 출시가 성장을 가속하는 중요한 요인으로 작용하고 있습니다. 예를 들어, 2023년 3월 저칼로리 감미료 브랜드 '스플렌다'와 모기업인 하트랜드 푸드 프로덕츠 그룹은 스플렌다 스테비아 농장을 설립한다고 발표했습니다. 이 농장은 우수한 맛의 스테비아 감미료를 생산하는 동시에 전 세계 스테비아 공급망 운영에 따른 불필요한 CO2 배출을 줄임으로써 환경에 미치는 영향을 최소화하는 것을 목표로 하고 있습니다. 스테비아 특유의 쓴 뒷맛을 줄이고, 보다 풍미가 좋은 스테비아 추출물을 개발하기 위해 각 기업들은 연구개발에 많은 투자를 하고 있습니다. 이로 인해 스테비아 시장의 수익은 확대되는 추세입니다. 예를 들어, 2023년 7월, 건강 지향적 음료 및 식품용 원료 솔루션의 선도기업인 테이트 앤 라일(Tate & Lyle)은 기능성과 가공상의 이점을 더한 스테비아 감미료 'TASTEVA SOL'을 출시했습니다. 스테비아 시장 예측에 따르면, 정제 및 추출 기술의 향상으로 고순도 제품이 실현되어 보다 기호성이 높은 제품이 제공되고 있습니다. 2023년 12월, 도미노 슈가와 C&&H 슈가가 순수 사탕수수 설탕과 스테비아를 천연 재료로 블렌딩한 제품군을 출시했습니다. 이는 설탕의 절반에 해당하는 칼로리입니다. 또한, 인공첨가물이나 에리스리톨과 같은 당알코올을 전혀 사용하지 않고 제조하고 있습니다. 이와는 별도로, 2024년 2월에는 인도 설탕 대체품 분야 시장 리더 중 하나인 슈가프리(Sugar Free)가 신제품 '슈가프리 그린(Sugar Free Green)'을 전국적으로 출시하였습니다. 스테비아는 스테비아 잎으로 만들어지며, 일반적으로 펠릿과 분말의 두 가지 형태로 제공됩니다. 또한, 2024년 5월 인그리디언은 자사 브랜드 '퓨어써클'의 깔끔한 맛과 용해도를 구현하는 솔루션을 위해 드롭인 유형의 스테비아 감미료를 개발했습니다.
규제 측면의 지원
의료 당국의 우호적인 정책 도입은 시장 성장에 매우 중요한 역할을 하고 있습니다. 미국 식품의약국(FDA)은 감미료의 안전성을 평가하기 위해 이용 가능한 정보를 평가하여 잠재적 위험성을 파악하고 안전한 섭취량을 결정합니다. 스테비오사이드에 대해서는 유엔식량농업기구(FAO)와 세계보건기구(WHO)의 합동 식품첨가물전문가회의(JECFA)에 의해 1일 허용 섭취량(ADI)이 설정되어 있습니다. 또한, 여러 국가의 정부 기관은 설탕 소비를 줄이고 관련 건강 문제를 해결하기 위해 노력하고 있으며, 이는 스테비아 시장 시장 역학에 힘을 실어주고 있습니다. FSSAI에 따르면, 세계보건기구(WHO)의 가이드라인은 'Eat Right India' 운동을 통해 소비자 교육에 활용할 수 있으며, 인공감미료 제품을 적당히 섭취하도록 개인의 인식을 개선할 수 있다고 합니다. 또한, 규제 당국의 승인은 음료 및 식품 제조업체가 스테비아를 제품 배합에 포함시킬 수 있는 확신을 주며, 이는 향후 몇 년 동안 스테비아 시장 가격 분석을 지속적으로 촉진할 것으로 보입니다. 예를 들어, 2024년 2월, dsm-firmenich와 카길의 합작회사인 Avansya는 에버스위트 스테비아 감미료가 영국 식품기준청(FSA)과 유럽식품안전청(EFSA)으로부터 안전성에 대한 긍정적인 의견을 받았다고 밝혔습니다.
The global stevia market size was valued at USD 873.8 Million in 2025. Looking forward, IMARC Group estimates the market to reach USD 1,525.6 Million by 2034, exhibiting a CAGR of 6.39% from 2026-2034. Asia Pacific currently dominates the market, holding a market share of over 34.3% in 2025. The rising preference among individuals for natural sweeteners, coupled with the elevating applications of stevia in the food and beverage industry, are boosting the market.
The stevia market share is undergoing massive growth due to several factors. Consumer demand for natural, plant-based sweeteners is being driven forward by rising awareness of health concerns from excessive sugar consumption. For example, in July 2024, Tate & Lyle launched Optimizer Stevia 8.1, offering a taste closest to sugar and lower costs, aligning with global trends as sugar reduction tops consumer dietary priorities. Furthermore, regulatory actions such as sugar reduction and usage of natural ingredients are leading to faster adoption. Low-calorie and specialty diets, including keto and low-carb lifestyles, are becoming favourably popular, further adding to the stevia market value. The growing uses in pharmaceuticals and personal care are also amplifying its market scope. In addition to this, more availability through retail networks and e-commerce platforms is improving access, while manufacturers focus on enhancing taste profiles to adapt to changing consumer preferences.
Stevia market growth in the US is expanding due to health consciousness and a move towards natural low-calorie sweeteners. Heightened awareness about the adverse effects of excessive sugar intake has made consumers look for healthier alternatives, and hence they are shifting to stevia because of its plant-based origin and zero-calorie profile. The U.S. F&B industry is intensely integrating stevia into beverages, snacks, and dairy products in order to keep pace with evolving consumer demand. For instance, in April 2024, Ingredion Incorporated launched PURECIRCLE(TM) CTSS, a groundbreaking stevia solution 100x more soluble than Reb M, delivering unmatched clean-label sugar reduction with a natural, additive-free formulation. Moreover, the government support of sugar reduction initiatives and regulatory encouragement for natural ingredients are augmenting the stevia market demand. Stevia also benefits from the trend of health-focused diets like keto and low-carb lifestyles. Its wider availability through retail and online channels and its use in pharmaceuticals and personal care products are further driving market growth.
Increasing Health-Consciousness
The growing focus among consumers on prioritizing health and wellness is strengthening the market. The report published by one of the leading consulting firms in January 2024, which surveyed more than 5,000 individuals across the United Kingdom, China, and the United States, showcased that approximately 60% of customers surveyed considered it "very" or "extremely" important to purchase products or services that help with healthy aging and longevity. Moreover, roughly 70% of people in the United Kingdom and the United States and about 85% in China indicated that they bought more in this category in prior years. These results were similar across age groups, thereby suggesting that the rising inclination toward healthy aging is spurred both by the millennial population seeking preventive solutions and older generations seeking to improve their longevity. Consequently, there is an escalating demand for natural and low-calorie sweeteners as alternatives to traditional sugar, which is expanding the stevia market scope across the globe. According to the IMARC, the global natural sweeteners market size reached USD 3.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 5.9 Billion by 2032, exhibiting a growth rate (CAGR) of 6.2% during 2024-2032. Apart from this, the rising prevalence of diabetes, obesity, and dental issues is encouraging consumers to reduce their sugar intake, which is also catalyzing the stevia market outlook. As per the International Food Information Council's Food and Health Survey conducted in December 2023, about 1,000 respondents in the U.S. sought out products with zero-sugar claims to limit or avoid sugar altogether.
Numerous Product Innovations
Advancements in the formulations of products, coupled with the introduction of new stevia-based products, are acting as a significant growth-inducing factor. For instance, in March 2023, Splenda, the low-calorie sweetener brand, and its parent company, Heartland Food Products Group, announced the opening of Splenda Stevia Farm to produce superior-tasting stevia sweeteners and minimize environmental impact by eliminating unnecessary CO2 emissions caused by global stevia supply chain operations. In order to develop better-tasting stevia extracts that lessen the bitter aftertaste that is typically associated with stevia, businesses are also heavily investing in research and development. This, in turn, is increasing the stevia market revenue. For example, in July 2023, Tate & Lyle, one of the key players specializing in ingredient solutions for healthier food and beverages, introduced TASTEVA SOL stevia sweetener with additional functionality and processing benefits. As per stevia market forecast, improvements in purification and extraction technology lead to high-purity products, which are more palatable. In December 2023, Domino Sugar and C&H Sugar launched product offerings that are an all-natural blend of pure cane sugar and stevia, with half the calories of sugar. Moreover, they are prepared with no artificial ingredients or sugar alcohols like erythritol. Apart from this, in February 2024, Sugar-Free, one of the market leaders in the sugar substitute category in India, launched its new variant, Sugar-Free Green, across the country. Made from Stevia leaves, it is commonly available in two formats, namely, pellets and powder. Furthermore, in May 2024, Ingredion created a drop-in stevia sweetener for its PureCircle brand's clean flavor solubility solution.
Regulatory Support
The launch of favorable policies by healthcare authorities plays a crucial role in the market's growth. The Food and Drug Administration (FDA) assesses the safety of a sweetener by evaluating the available information to identify potential hazards and determine a safe level of exposure. In the case of steviol glycosides, an acceptable daily intake (ADI) was established by the Joint Food and Agricultural Organization/World Health Organization Expert Committee on Food Additives (JECFA). Moreover, government bodies across several countries are also taking initiatives to reduce sugar consumption and combat related health issues, which is elevating the stevia market dynamics. According to the FSSAI, the guideline by the World Health Organization (WHO) can be used to educate consumers through the Eat Right India movement and create awareness among individuals to consume artificially sweetened products in moderation. Besides this, regulatory approvals provide food and beverage manufacturers with the confidence to include stevia in their formulations, which, in turn, will continue to fuel the stevia market price analysis in the coming years. For instance, in February 2024, Avansya, the joint venture between dsm-firmenich and Cargill, revealed that EverSweet stevia sweetener received a positive safety opinion from both the UK Food Standards Agency and the European Food Safety Authority (EFSA).
According to the report, powder represented the largest market segmentation, holding 67.3% share . Powdered stevia is gaining significant popularity as a natural, zero-calorie sweetener, appealing to consumers seeking healthier alternatives to sugar. As per the stevia industry overview, this extract type offers a convenient form for use in various culinary applications, from baking to beverage preparation. As per stevia industry insights, advancements in processing techniques have improved the taste profile of powdered stevia, reducing the bitter aftertaste traditionally associated with earlier versions. This form of stevia is also favored for its long shelf life and ease of storage, further enhancing its appeal in both domestic kitchens and commercial food production. As consumers continue to prioritize health and wellness, powdered stevia will continue to augment the segment's growth. For example, in June 2023, Wisdom Natural Brands expanded its SweetLeaf product line in powdered form. Additionally, in April 2024, the Moon Store introduced Moon Lunar Hydration Powder, which is made with artificial sweeteners, such as stevia.
Beverages represented the largest market segmentation with a share of 36.1% share . It includes a diverse range of liquid products, such as soft drinks, flavored water, teas, and juices, where stevia serves as a natural sweetener. Apart from this, the impact of beverages on the market is significant and varied. Additionally, as consumers increasingly look for healthier and lower-calorie alternatives to traditional sugary drinks, beverage manufacturers are opting for stevia as a preferred sweetening option. Stevia's natural origin, zero-calorie content, and ability to replicate the taste of sugar make it a perfect choice to satisfy these evolving consumer preferences. As a result, it is anticipated to propel the segment's expansion during the anticipated time frame. For instance, in July 2023, Ingredion launched PureCircle Clean Taste Solutions, a range of stevia solutions tailored to specific applications in the preparation of beverages.
Asia Pacific China Japan India South Korea Australia Indonesia Others
Others
United States
Canada
Europe Germany France United Kingdom Italy Spain Russia Others
United Kingdom
Others
Middle East and Africa Turkey Saudi Arabia Iran United Arab Emirates Others
United Arab Emirates
Others
Latin America Brazil Mexico Argentina Colombia Chile Peru Others
Others
China
Japan
India
South Korea
Australia
Indonesia
Others
United States
Canada
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Turkey
Saudi Arabia
Iran
United Arab Emirates
Others
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Others
According to the report, Asia-Pacific accounted for the largest market share, holding a 33.3% share . The Asia Pacific stevia market is experiencing robust growth, driven by increasing health consciousness and a shift towards natural sweeteners. The stevia market research report states that countries such as China, India, Japan, and South Korea are leading this trend, with a rising number of consumers seeking healthier alternatives to sugar. For example, in April 2024, QNET India launched a vibrant social media initiative labeled Healthy Living with Natose Stevia. This campaign aims to highlight the importance of minimizing sugar intake and embracing healthier alternatives like stevia, a natural sweetener. The demand for stevia is bolstered by the region's growing diabetic population and government initiatives promoting reduced sugar intake. According to the Global Nutrition Report, in 2022, approximately 6.0% of adult men and about 4.3% of adult women aged 18 years and over in Japan were obese. Additionally, as per the stevia market growth analysis, the region's strong tradition of plant-based ingredients is acting as another significant growth-inducing factor. As the market expands, the Asia Pacific region is set to become a significant player in the global stevia industry, reflecting broader trends toward health and wellness. The report published by McKinsey in January 2024 showed that approximately 85% of individuals in China bought products that help with healthy aging and longevity.
NORTH AMERICA STEVIA MARKET ANALYSIS
The market for stevia is very big in North America, fueled by a large demand from the consumer base for natural and low-calorie sugar alternatives. As health consciousness grows, people are highly preferring stevia for the fact that it is plant-based, zero-calorie, and compatible with diverse forms of diet. Used throughout the F&B industries like beverages, snacks, dairy products, and confectionery, it helps tackle the amplifying demand for a healthier and reduced sugar alternative. This is also from the heightened awareness of lifestyle disorders due to excessive consumption of sugar, which propels consumers to choose more of natural sweeteners. Its formulation flexibility makes stevia an attractive choice for manufacturers trying to keep up with the shifting preferences of the consumer. Moreover, there are various regulatory measures supporting the reduction of sugar in F&B products, and its adoption in the region is being spurred by such policies. Stevia has become a part of the F&B innovations of North America, representing a wider movement toward lifestyles that are oriented toward health.
UNITED STATES STEVIA MARKET ANALYSIS
The main drivers of the stevia market in the United States are consumer demand for natural sweeteners, the incidence of lifestyle diseases, and increasing health consciousness. According to the data from Centre for Disease Control and Prevention, over 40% of adults suffer from obesity and 23% of U.S. adults with obesity have diabetes, customers are actively seeking low-calorie and sugar-reducing options. This trend is further bolstered by the increased use of stevia as a zero-calorie sweetener that is more frequently used in beverages, snack foods, and desserts. Large beverage companies like PepsiCo and Coca-Cola also included stevia in their portfolios, for example, Pepsi True and Diet Coke. Product innovation is also being boosted by the FDA (Food and Drug Administration) approval of steviol glycosides as GRAS. Stevia-based products today fill a large portion of the natural sweeteners market in the United States. Low-carb diets, vegan diets, ketogenic diets, and other similar dietary regimes have increased the demand for using stevia as a sugar substitute. Not only that, but greater access to e-commerce because of the growing industry means over 20% of natural sweetener sales are based online. Improved flavor profiles are guaranteed from increased investment into more advanced types of stevia derivatives including Reb M and Reb D, which will propel acceptance at a much faster pace in the U.S.
EUROPE STEVIA MARKET ANALYSIS
The sales of stevia in the European market are primarily inspired by stringent legislation governing sugar levels, rising prevalence of people with diabetes, and intense demand from the consumers' side for more natural consumables. Manufacturers are using stevia as an alternative because the European Union issued a mandate to cut by 10% of more added sugar across all categories by 2025. The main countries where this is happening are Germany, UK, and France. German is the leading region within this area in terms of how it introduces stevia products. According to the data by European Federation of Pharmaceutical Industries and Associations, more than 60 million people live with diabetes. The region's rising prevalence of diabetes is encouraging consumers to opt for low-calorie sweeteners. About 15% of protein powders and energy drinks use stevia as a sweetener, showing the increasing demand for stevia in sports nutrition. Since the carbon footprint of growing stevia is much lower than that of growing sugarcane, focus on sustainability has increased its acceptance even more. The applications of Stevia are increasing in Europe due to inventions of taste-enhancing mixtures.
ASIA PACIFIC STEVIA MARKET ANALYSIS
Due to health awareness, growing disposable incomes, and high sugar consumption, Asia-Pacific region is the largest producer and consumer of Stevia. About 537 million people in the world and 90 million in South-East Asia have diabetes, and the statistics from the International Diabetes Federation say the figure will be about 151.5 million by 2045. The largest producer of stevia is China, where over 80% of China's stevia is exported as the government promotes its growth as a way of expanding the country's agricultural-based economy. Growing rates of diabetes and obesity fuel the demand for natural sweeteners in countries like India and Japan; for instance, stevia has been commercially embraced as a sweetener in Japanese food products since the 1970s. Stevia is being consumed in the region's rapidly expanding beverage industry, especially in China and India, flavored water, iced teas, and diet sodas. Stevia is also used in South Korean and Australian dairy products, and this drives the growth of the market. In addition, the rising demand for plant-based and herbal products in Asia-Pacific helps support the acceptance of stevia.
LATIN AMERICA STEVIA MARKET ANALYSIS
The market for stevia in Latin America is influenced by health consciousness within the region and its importance as a key production base. The world's top stevia producer and exporter is Paraguay, the plant's native nation. The demand is being driven by growing awareness of diabetes control, and Brazil and Mexico are the major users. The fact that 14 million Mexicans and over 15 million Brazilians suffer from diabetes, according to data by International Diabetes Federation, fuels interest in low-calorie sweeteners. Due to regional product offerings by companies such as PepsiCo and Coca-Cola, stevia is increasingly used in soft drinks and sweets. Regional acceptance of natural products along with increasing partnerships between food manufacturers and stevia farmers support market growth.
MIDDLE EAST AND AFRICA STEVIA MARKET ANALYSIS
The market for stevia is growing throughout the Middle East and Africa due to increased obesity rates, a shift towards better diets, and growing knowledge of diabetes treatment. According to the International Diabetes Federation, most GCC nations have a high prevalence rate of prediabetes above 15% and diabetes above 20%. Stevia is frequently used to replace sugar in baked goods and beverages. The adoption of natural sweeteners like stevia is encouraged by the region's increased emphasis on diet and wellness. International companies are also expanding their market share by launching stevia-based goods that are suited to regional tastes.
The market is experiencing steady growth as key players are actively innovating to meet evolving consumer demands and expand their product offerings. The creation of sweeteners based on stevia that have better flavor profiles is one noteworthy advance. Several leading companies are investing in research and development (R&D) to overcome the lingering aftertaste associated with stevia, creating formulations that closely mimic the taste of sugar. Additionally, there has been a heightened focus on expanding the applications of stevia beyond tabletop sweeteners and into a broader range of food and beverage (F&B) products. This contains developments in baked items, dairy products, condiments, and beverages sweetened with stevia. Furthermore, as per the stevia market insights, sustainable sourcing and production methods have gained attention, with companies exploring environmentally friendly cultivation practices and supply chain transparency to meet the escalating demand for responsibly sourced stevia. These developments demonstrate the industry's dedication to meeting consumer demands for natural, sustainable, and healthier substitutes for conventional sugar.
Ingredion Incorporated
The Real Stevia Company AB
Wisdom Natural Brands
Zhucheng Haotian Pharm Co. Ltd.
November 2024: Wisdom Natural Brands, parent company of SweetLeaf, acquired Canada's Drizzle Honey, expanding its natural sweetener portfolio. Drizzle's sustainably sourced, raw honey products complement SweetLeaf's stevia and monk fruit offerings. The acquisition opens U.S. distribution for Drizzle, aligning with Wisdom's focus on providing healthy, natural alternatives to refined sugar.
October 2024: Tate & Lyle PLC and Manus announced a partnership, The Natural Sweetener Alliance, to expand access to bioconverted stevia Reb M sourced and manufactured in the Americas. This collaboration aims to meet growing demand for natural sugar reduction solutions, ensuring traceability, enhancing supply chain security, and offering sustainable, high-quality sweeteners across the food and beverage industry.
May 2024: Ingredion introduced PureCircle Clean Taste Solubility Solution (CTSS), a non-GMO, 100% stevia sweetener 100 times more soluble than Reb M. It provides superior taste and solubility without additives, outperforming other stevia and artificial sweeteners. CTSS targets food and beverage applications with sugar reduction challenges, offering scalability through advanced stevia technologies.
IMARC's report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the stevia market from 2020-2034.
The research study provides the latest information on the market drivers, challenges, and opportunities in the global stevia market.
The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the stevia industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.
KEY QUESTIONS ANSWERED IN THIS REPORT