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시장보고서
상품코드
1987344
올리브 오일 시장 규모, 점유율, 동향 및 예측 : 유형, 유통 채널, 용도, 지역별(2026-2034년)Olive Oil Market Size, Share, Trends and Forecast by Type, Distribution Channel, Application, and Region 2026-2034 |
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2025년 세계의 올리브 오일 시장 규모는 157억 달러로 평가되었습니다. 향후 시장에 대해 IMARC Group은 2026-2034년 CAGR 3.52%로 성장을 지속하여, 2034년에는 시장 규모가 216억 달러에 달할 것으로 예측했습니다. 미국은 북미 올리브 오일 시장 점유율의 85%를 차지하고 있습니다. 미국은 건강 효과에 대한 인식 증가, 지중해식 식습관으로의 전환, 요리에의 폭넓은 활용을 바탕으로 2023년 처음으로 스페인을 제치고 세계에서 두 번째로 큰 올리브 오일 소비국으로 부상했습니다.
세계 올리브 오일 시장은 소비자의 건강 의식 향상과 자연주의 및 유기농 제품에 대한 수요 증가에 힘입어 성장하고 있습니다. 이 외에도 심장병 위험 감소, 항산화 작용 등 다양한 건강 효과로 인해 요리 및 비요리용 올리브 오일의 채택이 확대되고 있는 것이 시장을 크게 뒷받침하고 있습니다. 'HF Stats 2024: Heart Failure Epidemiology and Outcomes Statistics'에 따르면, 현재 20세 이상 미국인 중 약 670만 명이 심부전증을 앓고 있습니다. 이 숫자는 2030년까지 870만 명, 2040년까지 1,030만 명, 2050년까지 무려 1,140만 명으로 증가할 것으로 예측됩니다. 특히 서유럽 국가들의 지중해식 식생활의 보급 확대는 전 세계 올리브 오일의 판매를 더욱 촉진하고 있습니다. 여기에 보습 효과와 항염증 작용 등의 특성으로 인해 화장품 및 의약품 배합에 필수적인 성분으로 수요가 증가하고 있는 점도 시장을 견인하고 있습니다. 또한, 석유 추출 기술의 발전과 효율적인 유통 채널의 정비로 인해 석유를 쉽게 구할 수 있게 된 것이 전 세계적으로 성장을 가속하고 있습니다. 시장 확대에 기여하는 다른 요인으로는 환경에 대한 인식이 높은 소비자 증가, 가처분 소득 증가, 엑스트라 버진 올리브 오일의 건강 효과에 대한 인식 증가 등이 있습니다.
미국은 건강한 식습관에 대한 새로운 트렌드와 올리브 오일의 건강 효과에 대한 인식이 높아지면서 주요 시장으로 부상하고 있습니다. 또한 올리브 오일을 많이 사용하는 지중해식 식단의 인기에 따른 소비자 취향의 변화가 미국 전역 시장 원동력이 되고 있습니다. 천연 및 유기농 제품에 대한 수요 증가는 특히 고품질 엑스트라 버진 올리브 오일의 판매를 가속화하고 있습니다. 미국 시장에서는 고급 식재료를 이용한 미식 요리에의 활용도도 증가하고 있습니다. 이 외에도 특산 오일의 수입이 제품 수요를 뒷받침하고 있으며, 품질과 원산지에 대한 소비자 교육도 전체 시장 성장에 기여하고 있습니다. 또한, 가공 기술의 발전과 공급업체의 지속 가능한 노력으로 환경에 대한 인식이 높아진 소비자들이 이러한 제품을 선택하게 된 것도 시장의 꾸준한 성장에 기여하고 있습니다.
높아지는 건강 및 웰니스 트렌드
올리브 오일, 특히 엑스트라 버진 올리브 오일은 단일 불포화 지방산과 항산화 물질이 풍부하게 함유되어 있는 것으로 알려져 있으며, 이는 심장병과 염증 위험 감소 등 다양한 건강상의 이점과 관련이 있습니다. 건강과 웰빙에 대한 대중의 관심이 높아지면서 올리브 오일 산업에도 큰 영향을 미치고 있습니다. 업계 조사에 따르면, 건강과 웰빙에 대한 관심이 높아지면서 영양가 높은 제품으로서 올리브 오일의 성장을 주도하고 있습니다. 2024년 5조 6,000억 달러로 평가된 세계 웰니스 산업은 2027년까지 8조 5,000억 달러에 달할 것으로 예상되며, 이는 기업들에게 큰 성장 기회로 작용하고 있습니다. 소비자들이 건강한 식습관을 중시하게 되면서, 올리브 오일의 심장 친화적 인 식용유로서의 명성은 건강 지향적 인 사람들에게 매우 인기있는 선택이되었습니다. 이러한 추세는 요리와 식사 준비에 있어 건강에 좋지 않은 지방을 대체할 수 있는 이상적인 대안으로 올리브 오일을 추천하는 의료 전문가와 영양 전문가들이 늘어나면서 올리브 오일 시장의 성장을 더욱 가속화하고 있습니다.
요리의 다양성과 본고장의 맛에 대한 관심 증가
세계 식문화는 다양한 세계 각국의 요리와 미식가들이 올리브 오일의 독특한 풍미와 다재다능함을 바탕으로 한 다양한 요리로 확장되어 가고 있습니다. 올리브 오일은 지중해 요리의 기본 재료로 맛과 식감을 살리는 역할을 하는 것으로 알려져 있습니다. 예를 들어, 2024년 7월 현재, 요리의 다양성과 본고장의 맛을 추구하는 것이 올리브유 소비를 주도하고 있습니다. 미국인의 75%가 정기적으로 집에서 요리를 하고, 밀레니얼 세대의 67%가 요리에 대한 애착을 표명하고 있기 때문입니다. 세계 향신료 시장은 2025년까지 166억 달러에 달할 것으로 예상되며, 소비자들은 레시피와 식사 키트를 통해 올리브 오일을 포함한 새로운 풍미를 탐구하고 있습니다. 소비자들이 문화적, 미식적 트렌드에 따른 식경험을 추구하는 가운데, 시장은 다양한 식생활 취향에 맞는 다양한 제품을 제공함으로써 이에 부응하고 있습니다. 또한, 정통성과 순수한 맛에 대한 수요가 증가함에 따라 전통적인 레시피에서 혁신적인 레시피에 이르기까지 고품질 엑스트라 버진 올리브 오일의 사용이 증가하고 있으며, 이는 시장 성장을 가속하고 있습니다.
지속가능성과 유기농 지향
환경에 대한 인식이 높아짐에 따라 소비자들은 지속 가능하고 친환경적인 노력에 부합하는 제품에 점점 더 매력을 느끼고 있습니다. 또한, 유기농, 화학물질 사용 감소 등 지속 가능한 재배 및 생산 방식에 대한 올리브 오일 업계의 관심이 높아지면서 환경 친화적인 소비자들의 공감을 얻어 시장 성장을 견인하고 있습니다. 유엔식량농업기구(FAO)에 따르면, 지속가능성과 유기농 지향이 올리브 오일 시장을 주도하고 있으며, 현재 188개국에서 유기농업을 실천하고 있으며, 그 면적은 9,600만 헥타르 이상에 달할 전망입니다. 2022년 세계 유기농 식품 매출은 1,350억 유로에 육박할 것으로 예상되며, 이는 지속 가능한 유기농 제품에 대한 수요 증가를 반영합니다. 책임감 있는 소싱을 통한 올리브 오일의 매력은 영양학적 이점뿐만 아니라 구매 결정에 영향을 미치고 의식적인 소비를 향한 더 광범위한 움직임에 기여하고 있습니다. 또한, 소비자 수요를 충족시키고 올리브 오일 시장에서 윤리적이고 친환경적인 관행을 장려하는 지속가능성에 대한 관심이 높아지면서 시장을 더욱 견인하고 있습니다.
The global olive oil market size was valued at USD 15.7 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 21.6 Billion by 2034, exhibiting a (CAGR) of 3.52% during 2026-2034. The United States accounted for 85% of the olive oil market share in North America . The U.S has emerged as the second-largest consumer of olive oil globally, overtaking Spain for the first time in 2023, driven by increasing awareness of its health benefits, a shift towards Mediterranean dietary habits, and its versatility in culinary applications.
The global olive oil market is driven by rising health consciousness among consumers and the increasing demand for natural and organic products. Along with this, the escalating adoption of olive oil in culinary and non-culinary applications due to its numerous health benefits, such as the reduced risk of heart disease and antioxidant properties is significantly supporting the market. According to the HF Stats 2024: Heart Failure Epidemiology and Outcomes Statistics, currently, about 6.7 Million Americans over the age of 20 live with heart failure. This is expected to increase to 8.7 Million by 2030, to 10.3 Million by 2040, and to a staggering 11.4 Million by 2050. An increase in the adoption of Mediterranean diets, particularly in Western countries, is further favoring the sales of olive oil globally. In addition to this, increasing product demand as an essential ingredient in the formulation of cosmetics and pharmaceuticals due to its hydrating and anti-inflammatory in quality is impelling the market. Moreover, technological advancements in oil extraction and efficient distribution channels augment the easy availability factors, which is propelling global growth. Some of the other factors contributing to the market include the growing number of eco-conscious buyers, inflating disposable income levels, and the rising awareness regarding the health benefits of extra virgin olive oil.
The United States stands out as a key market, driven by the emerging trend for healthy eating and increasing awareness of the health benefits of olive oil. In addition, the changing consumer preferences due to the popularity of the Mediterranean diet, which considerably features olive oil is providing an impetus to the market across the country. The increase in demand for natural and organic products is accelerating sales, especially for high-quality extra virgin olive oil. The U.S. market is also witnessing increased applications in gourmet cooking, with up-scale food offerings. Besides this, importing specialty oils is supporting product demand, and consumer education on quality and origin is contributing to the overall market growth. Furthermore, technological advancements in processing, along with sustainable practices by suppliers, are leading environmentally conscious consumers to opt for such products, which further favors steady market growth.
Rising health and wellness trends
Olive oil, particularly extra virgin olive oil, is recognized for its composition of monounsaturated fats and antioxidants, which have been linked to various health benefits, including reduced risk of heart disease and inflammation. The growing emphasis on health and wellness among the masses has significantly influenced the olive oil industry. According to industry research, rising health and wellness trends are driving the growth of olive oil as a nutritious product. The global wellness industry, valued at USD 5.6 Trillion in 2024, is projected to reach USD 8.5 Trillion by 2027, presenting significant opportunities for businesses. As consumers increasingly prioritize healthier dietary choices, the reputation of olive oil as a heart-healthy cooking oil makes it a highly sought-after option for health-conscious individuals. This trend is further driven by the rising number of medical professionals and nutritional experts who recommend olive oil as an ideal substitute for less healthy fats in cooking and food preparation, thereby augmenting the olive oil market growth.
Increasing culinary diversity and authenticity
The global culinary landscape has expanded to incorporate a wide range of international and gourmet cuisines, many of which rely on olive oil for its distinct flavor and versatility. Olive oil is a fundamental ingredient in Mediterranean cooking, recognized for its role in enhancing flavors and textures. For instance, in July 2024, increasing culinary diversity and authenticity are driving olive oil consumption, as 75% of Americans cook at home regularly and 67% of millennials express a love for cooking. With the global spice market projected to reach USD 16.6 Billion by 2025, consumers are exploring new flavors, including olive oil, through recipes and meal kits. As consumers seek culinary experiences that align with cultural and gourmet trends, the market is responding by offering diverse products that cater to an array of culinary preferences. Moreover, the escalating demand for authenticity and genuine flavors has led to a rise in the use of high-quality extra virgin olive oil in traditional and innovative recipes alike, thereby propelling the market growth.
Sustainability and Organic Preferences
With the growing environmental awareness, consumers are increasingly drawn to products that align with sustainable and eco-friendly practices. Moreover, the rising focus of the olive oil industry on sustainable cultivation and production methods, such as organic farming and reduced chemical use, resonates with environmentally conscious consumers, thus propelling the market growth. According to food and agriculture organization, sustainability and organic preferences are driving the olive oil market, with organic agriculture now practiced in 188 countries, covering over 96 Million Hectares. In 2022, global organic food sales reached nearly 135 Billion euros, reflecting the increasing demand for sustainable, organic products. The appeal of responsibly sourced olive oil extends beyond its nutritional benefits, influencing purchasing decisions and contributing to a broader movement toward conscious consumption. Furthermore, the increasing emphasis on sustainability that satisfies consumer demand and promotes ethical and environmentally friendly practices within the olive oil market is driving the market further.
Virgin oil stands as the largest component in 2025, holding around 61.9% of the market. Virgin olive oil has excellent quality and uses. Since this is the purest form of olive oil, it is extracted from the olives by mechanical means without the use of chemicals or over-heating it, so that its natural flavor, aroma, and nutrients do not get compromised. Since it is healthy and has a rich flavor, virgin olive oil is an attractive option for customers seeking healthier cooking alternatives. It is a preferred choice for sauteing, drizzles, and making salad dressings. It distinguishes its characteristics, with the different flavor profiles and varieties depending on the olive cultivars and regional origins. These cater to the dynamic culinary preference and the demand for authentic, top-quality ingredients. Therefore, virgin olive oil has become increasingly popular, pushing its position at the forefront of the global market for olive oil.
Supermarkets and hypermarkets lead the market with 56.8% of the market share in 2025. Supermarkets and hypermarkets are channel places driving the olive oil market since they are widely spread, convenient, and offer a wide range of products. Furthermore, a variety of grades, brands, and packaging sizes for olive oil are available in these retail stores, making them places for holistic purchasing. The wide retail outlet of supermarkets and hypermarkets gives the consumer easy access to a wide choice of olive oil for different tastes and pocketbooks. The shelf space of olive oil in supermarkets helps realize effective product visibility and comparison to assist consumers in making decisions.
Furthermore, presence of attractive promotions, discounts, and bundled offerings makes olive oil an inevitable product of households. Also, convenience shopping by finding olive oil alongside other grocery items consolidates shopping trips and encourages regular consumption. Overall, the widespread presence, availability, and product diversity of supermarkets and hypermarkets contribute a lot to the segment growth.
Food and beverage lead the market with 68.8% of market share in 2025. The food and beverage industries are mostly dependent on olive oil for various uses in a different kind of cuisines and products. The flavour and health benefits give olive oil an edge as a desired ingredient in cooking, salad dressing, marinades, and baked good to add flavor while enhancing the nutritional value. An increase in the demand for Mediterranean and health diets emphasizes the popularity of olive oil for numerous culinary productions.
In addition, restaurants and cafes, as well as food manufacturers, use olive oil in abundance to create more varied menus and address consumer demands for natural premium items. The increase in gourmet and artisanal items also boosts the demand for high-quality extra virgin olive oils, especially in special foods and luxury brands. The relationship between olive oil and the food and beverage industry propels its sustained growth, influencing current trends and sharpening consumers' experiences.
In 2025, Europe accounted for the largest market share of 63.8%. Europe accounted for the largest share of the market due to the region's rich history, traditional consumption patterns, and robust production capacity. The region also consists of countries like Spain, Italy, and Greece, which have a long history of olive oil production, and it is an important component of their culinary culture. Europe's cultural preference for olive oil added to its healthy eating and authentic flavor awareness continues to maintain strong domestic demand.
Furthermore, exports of olive oil from Europe feed into international supply chains, shaping the global trade balance. Such strict quality standards and geographic indications that feature the region improve consumer perception regarding the quality of European olive oils while enhancing the global reputation of excellence. History and impact on taste preference, market trends, and trade have resulted in Europe being ranked as one of the most prominent regional markets for olive oil.
UNITED STATES OLIVE OIL MARKET ANALYSIS
The United States accounted for 85% of the market share in North America. The United States has emerged as the second-largest consumer of olive oil globally, overtaking Spain for the first time in 2023. According to data from the European Commission, the U.S. Department of Agriculture, and the International Olive Council, the country's olive oil consumption reached an impressive 375,000 Tons in the same year. This growing preference for olive oil among U.S. consumers is driven by increasing awareness of its health benefits, a shift towards Mediterranean dietary habits, and its versatility in culinary applications. Consequently, this surge in demand is a major driver propelling the growth of the olive oil market in the U.S.
Moreover, the increasing adoption of olive oil in restaurants and foodservice operations, propelled by rising consumer demand and evolving culinary trends, is expected to drive further growth in consumption over the years to come. For instance, in 2024, Starbucks announced the launch of its olive oil infused Oleato beverages across US and Canada. The Oleato consists of two drinks namely an oat milk latte infused with the extra virgin olive oil and a new toffeenut iced shaken espresso with golden foam, which is vanilla sweet cream infused with extra virgin olive oil into a cold foam.
ASIA PACIFIC OLIVE OIL MARKET ANALYSIS
The Asia-Pacific region is witnessing a significant surge in olive oil consumption, driven by increasing awareness of its health benefits and targeted promotional campaigns. According to FAOSTAT, olive production in Asia rose sharply from 3 Million Metric Tons in 2021 to 5 Million Metric Tons in 2022, reflecting the growing demand for olives and their derivatives. Also, trade campaigns led by organizations like the International Olive Council and the Interprofessional Association of Spanish Olive Oil have further fueled the market. For instance, Spanish olive oil exports to China grew by 10.25% during the 2022 campaign, reaching 45,840 Metric Tons, according to the Interprofessional Association of Spanish Olive Oil.
Apart from this, despite the challenges posed by typhoons and unpredictable weather, five olive oil producers from Japan showcased resilience at the 2023 NYIOOC World Olive Oil Competition. The country was rewarded with five Gold and three Silver Awards, surpassing their previous achievements of two additional awards compared to the 2022 competition. This achievement highlights the region's growing expertise and competitiveness in the global olive oil industry. As Asian producers continue to gain international recognition, they are likely to inspire further investment and development in the Asia Pacific olive oil sector, driving both market growth and regional prestige.
EUROPE OLIVE OIL MARKET ANALYSIS
Europe continues to dominate the global olive oil market, producing approximately 67% of the world's olive oil, according to the European Commission. With around 4 Million Hectares dedicated to olive cultivation, primarily in Mediterranean countries, the region boasts a diverse mix of traditional, intensive, and super-intensive groves, ensuring consistent and high-quality production.
Consumption levels in Europe further underline its pivotal role in the olive oil market. According to data by the European Commission, Italy and Spain are the largest consumers within the EU, with annual consumption reaching approximately 500,000 Tons each. Greece stands out with the highest per capita consumption in the EU, at an impressive 12 Kg per person annually. Overall, the EU accounts for about 53% of global olive oil consumption, driven by its cultural significance, culinary preferences, and growing awareness of olive oil's health benefits. This robust production and consumption ecosystem solidifies Europe as a key driver of the global olive oil market.
LATIN AMERICA OLIVE OIL MARKET ANALYSIS
Latin America's olive oil market is experiencing rapid growth, supported by a surge in exports from key producing countries. According to Rural Rosario, an agricultural association in central Argentina, exports of virgin and extra virgin olive oil increased by an impressive 137% in the first ten months of 2023 compared to the same period in 2022, reaching a record-high of 30,567 Tons. This remarkable growth highlights the region's expanding role in the global olive oil trade and underscores its potential for further market development.
The increase in exports is driven by a combination of rising global demand for premium-quality olive oil and efforts to enhance production capabilities. Coupled with favorable trade agreements, such as the EU-Mercosur deal, which reduces tariffs and improves market access, these trends are poised to bolster Latin America's position in the global olive oil market while driving regional growth.
MIDDLE EAST AND AFRICA OLIVE OIL MARKET ANALYSIS
The olive oil market in the Middle East and Africa is witnessing robust growth, driven by increasing production, demand, and recognition for premium quality oils. In Tunisia, for instance, the price of extra virgin olive oil has more than doubled in a year, reflecting heightened global and regional demand. The 2023/24 crop year concluded with a production of 220,000 Tons, surpassing initial expectations, although still below the five-year average. This marks a significant recovery compared to the previous year's 180,000 Tons. Tunisian olive oils have also gained international acclaim, earning 26 awards at the 2024 NYIOOC World Olive Oil Competition, including 11 Gold and 15 Silver Awards, with a remarkable success rate of 72 percent. This steady rise in recognition, from a success rate of 20 percent in 2014 to 84 percent in 2022, underscores the region's growing reputation for high-quality olive oil production.
Meanwhile, in Turkey, surging demand for bulk olive oil has prompted the government to introduce a tax of USD 0.20 per kilo on exports, highlighting the strain on domestic supply due to increased international demand. These dynamics, combined with efforts to improve production capabilities and premium branding, are positioning the Middle East and Africa as key players in the global olive oil market.
The market is experiencing moderate growth as various key players in the industry are introducing innovative approaches to cater to evolving consumer preferences and enhance product quality. These innovations encompass sustainable and traceable supply chains and leveraging blockchain technology to provide transparent information about the origin and production process of olive oil. Additionally, advancements in packaging have led to the development of eco-friendly and UV-protected bottles, ensuring the preservation of olive oil's flavor and nutritional value and also enhancing the market value. Some producers are also embracing precision agriculture techniques, utilizing data-driven insights to optimize cultivation practices and yield. Such innovations collectively contribute to product differentiation, sustainability, and improved consumer experiences. We also expect the market to witness new entrants, consolidation of product portfolios, and a rise in strategic partnerships and collaborations amongst key players to drive healthy competition within the olive oil domain during the forecast period.