시장보고서
상품코드
2016092

제품 정보 관리 시장 보고서 : 도입 형태, 컴포넌트 유형별, 운영체제, 조직 규모, 업계별, 지역별(2026-2034년)

Product Information Management Market Report by Deployment Type, Component Type, Operating System, Organization Size, Vertical, and Region 2026-2034

발행일: | 리서치사: 구분자 IMARC | 페이지 정보: 영문 144 Pages | 배송안내 : 2-3일 (영업일 기준)

    
    
    




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한글목차
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※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계의 제품 정보 관리(PIM) 시장 규모는 2025년에 157억 달러에 달했습니다. 향후 IMARC Group은 2034년까지 시장 규모가 347억 달러에 달하며, 2026-2034년에 CAGR 8.92%로 성장할 것으로 예측하고 있습니다.

제품정보관리(PIM, Product Information Management)란 제품 정보를 관리 및 일원화하기 위해 활용되는 시스템 또는 시스템 집합체를 말합니다. 여기에는 제품 마케팅 및 판매에 필요한 데이터, 컨텐츠, 기타 자료의 취급 및 사내 활용을 위한 고품질 데이터 제작이 포함됩니다. PIM은 일관되고 정확한 정보를 가진 제품 카탈로그를 유지하기 위해 E-Commerce 기업에서 채택하고 있습니다. PIM은 카탈로그 관리, 비즈니스 프로세스 관리(BPM), 데이터 품질관리와 결합하여 복잡한 데이터를 식별하고 분류하여 정해진 유통 채널로 전송할 수 있습니다. 그 결과 소매, 제조, 의료, 정보기술(IT), 통신, 은행-금융-보험(BFSI) 등 다양한 산업에서 폭넓게 활용되고 있습니다.

PIM은 제품 설명과 사양을 보강하고, 진행 상황과 제품 완성도를 추적하고, 이미지, 문서, 미디어를 제품로 연결하고, 제품과 파일을 분류하고, 업스트림 데이터를 관리하고 판매 채널을 위해 준비하며, 제품 시트 작성 및 공개, 그리고 브랜드 포털의 브랜드 포털의 생성 및 유지보수 자동화를 지원합니다. 또한 PIM은 오류와 중복을 줄이고, 공급업체 데이터의 신속한 수집과 분류를 가능하게 하며, 간접비와 리소스 낭비를 줄이고, 고객 만족도와 충성도를 높이고, 제품 라인업을 지속적으로 확장하고, 더 나은 컨텐츠와 접근하기 쉬운 데이터로 매출을 향상시키고, 병목현상과 데이터 사일로를 해소합니다. 병목 현상과 데이터 사일로화, 수동 데이터 입력 및 업데이트를 제거합니다.

COVID-19로 인한 E-Commerce 분야의 급격한 성장이 시장 확대를 견인합니다.

현재, 디지털화의 진전과 더불어 산업을 막론하고 중앙 집중식 데이터 관리 툴에 대한 수요가 증가하고 있는 것이 PIM 시장의 성장을 이끄는 중요한 요인 중 하나입니다. PIM은 조직이 제품 관련 데이터를 효과적으로 정리하는 동시에 중앙 집중식 데이터베이스에 대한 안전하고 안정적인 액세스를 제공합니다. 여기에 더해 전 세계에서 급성장하고 있는 E-Commerce 거래도 시장 성장을 촉진하고 있습니다. 이는 조직이 소비자 경험을 개선하고 오류를 제거하며 온라인 플랫폼에서 고객 평가, 리뷰, 행동을 유지하기 위한 효과적인 도입 지침에 집중하게 되면서 PIM의 활용이 촉진되고 있기 때문입니다. 또한 미디어 클립, 음원, 이미지, 텍스트 파일 등의 제품 정보를 공개하고 디지털 및 비디지털 플랫폼을 모두 관리하기 위한 미디어 엔터테인먼트 산업의 괄목할 만한 성장도 시장 성장을 촉진하는 또 다른 주요 요인으로 작용하고 있습니다. 이와 더불어, 특히 신흥 국가의 급속한 도시화, 인공지능(AI) 및 머신러닝(ML)과 PIM의 통합과 같은 요인도 시장 성장을 촉진하고 있습니다. 또한 신종 코로나바이러스 감염증(COVID-19)의 갑작스러운 확산과 이에 따른 많은 국가의 봉쇄로 인해 E-Commerce 플랫폼의 총매출액이 크게 증가했습니다. 이는 향후 수년간 시장 성장을 촉진할 것으로 예상됩니다.

목차

제1장 서문

제2장 조사 범위와 조사 방법

제3장 개요

제4장 서론

제5장 세계의 제품 정보 관리 시장

제6장 시장 내역 : 배포 유형별

제7장 시장 내역 : 컴포넌트 유형별

제8장 시장 내역 : 운영체제별

제9장 시장 내역 : 조직 규모별

제10장 시장 내역 : 업종별

제11장 시장 내역 : 지역별

제12장 SWOT 분석

제13장 밸류체인 분석

제14장 Porter's Five Forces 분석

제15장 가격 지표

제16장 경쟁 구도

KSA 26.05.06

The global product information management (PIM) market size reached USD 15.7 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 34.7 Billion by 2034, exhibiting a growth rate (CAGR) of 8.92% during 2026-2034.

Product information management (PIM) refers to a system or a collection of systems utilized for managing and centralizing product information. It comprises handling of data, content and other materials required for the marketing and selling of products and ensuring that quality data is created for internal use. It is employed in e-commerce organizations to maintain product catalogs with consistent and accurate information. PIM can be combined with catalog management, business process management (BPM) and data quality to identify and sort complex data and forward it to the desired distribution channels. Consequently, it finds extensive applications across various industry verticals, such as retail, manufacturing, healthcare, information technology (IT) and telecom, and banking, financial services, and insurance (BFSI).

PIM helps to enrich product descriptions and specifications; track progress and product completion; link images, documents and media to products; categorize products and files; manage upstream data and prepare it for sales channels; create and publish product sheets; and automate brand portal creation and maintenance. It also reduces errors and redundancies, imports and sorts supplier data quickly, reduces overheads and wasted resources, increases customer satisfaction and loyalty, sustainably expands product offerings, sells more with better content and accessible data, and eliminates bottlenecks and data silos and manual data entry and updating.

Burgeoning E-Commerce Sector on Account of COVID-19 is Propelling Market Growth

At present, increasing digitalization, along with the escalating demand for centralized data management tools across industries, represents one of the significant factors driving the growth of the PIM market. PIM enables organizations to organize their data related to products effectively while offering safe and secure access to the centralized database. Apart from this, the burgeoning e-commerce trade across the globe is also providing a boost to the market growth on account of the increasing organizational focus on improving consumer's experience and providing effective onboarding instruction to eliminate errors and maintain customer ratings, reviews and behavior on the online platform, thereby enhancing PIM utilization. Furthermore, significant growth in the media and entertainment industry for publishing product information, such as media clips, sound recording, images and text files, to manage both digital and non-digital platforms, is acting as another major growth-inducing factor. Besides this, other factors, such as rapid urbanization, especially in the emerging nations, along with the integration of artificial intelligence (AI) and machine learning (ML) with PIM, are driving the market growth. Moreover, the sudden outbreak of the coronavirus disease (COVID-19) and consequent lockdowns imposed in numerous countries have resulted in a significant rise in the overall sales of e-commerce platforms, which, in turn, is anticipated to fuel the growth of the market in the upcoming years.

Key Market Segmentation:

The publisher provides an analysis of the key trends in each sub-segment of the global product information management market report, along with forecasts at the global, regional and country level from 2026-2034. Our report has categorized the market based on deployment type, component type, operating system, organization size and vertical.

Breakup by Deployment Type:

  • Cloud-based
  • On-premises

At present, the on-premises segment exhibits a clear dominance in the market on account of the rising adoption of PIM solutions in industry verticals such as healthcare and life sciences and banking, financial services and insurance (BFSI). Besides this, on-premises solutions are also utilized to maintain complete control over data and information technology (IT) infrastructure and customize solutions based on end users' requirements. Moreover, diverse data and design requirements, along with sufficient resources among large enterprises, are contributing to the adoption of on-premises PIM solutions worldwide.

Cloud-based PIM solutions are nowadays considered one of the most reliable forms of IT security available as they eliminate the risk of system break down and reduce the requirement for various security platforms and constant updates.

Breakup by Component Type:

  • Software
  • Single Domain
  • Multi-Domain
  • Services
  • Consulting and System Integration
  • Training, Support and Maintenance

PIM services, including consulting and system integration, and training, support and maintenance, account for the majority of the total market share.

Breakup by Operating System:

  • iOS
  • Windows
  • Android
  • Others

Breakup by Organization Size:

  • Small and Medium Enterprises
  • Large Enterprises

Large enterprises presently hold the leading market share. The rising utilization of PIM solutions among large enterprises can be accredited to their extensive product portfolio. Additionally, as data inconsistencies and poor data syndication may lead to the loss of customers, it is positively influencing the application of PIM solutions in large enterprises.

Breakup by Vertical:

  • BFSI
  • Manufacturing
  • Retail
  • Healthcare
  • IT and Telecom
  • Logistics and Transportation
  • Travel and Hospitality
  • Others

Regional Insights:

  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

North America, including Canada and the United States, enjoys the leading position in the market due to the increasing presence of a large number of PIM vendors and the rising adoption of advanced technologies to minimize manual tasks and streamline workflows among different enterprises of the region. Other regions include Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others); Europe (the United Kingdom, Germany, France, Italy, Spain, Russia and others); Latin America (Brazil, Mexico and others); and Middle East and Africa.

Competitive Landscape:

The competitive landscape of the market has been analyzed in the product information management market report, along with the detailed profiles of the major players operating in the industry. Some of these players are Aprimo US LLC, Magnitude Software, Inc., International Business Machines (IBM) Corporation, Informatica LLC, inRiver Inc., Oracle Corporation, Pimcore GmbH, Riversand Technologies, Inc., SAP SE and Stibo Systems.

Key Questions Answered in This Report

1. What was the size of the global product information management market in 2025?

2. What is the expected growth rate of the global product information management market during 2026-2034?

3. What are the key factors driving the global product information management market?

4. What has been the impact of COVID-19 on the global product information management market?

5. What is the breakup of the global product information management market based on the deployment type?

6. What is the breakup of the global product information management market based on the component type?

7. What is the breakup of the global product information management market based on the operating system?

8. What is the breakup of the global product information management market based on the organization size?

9. What is the breakup of the global product information management market based on the vertical?

10. What are the key regions in the global product information management market?

11. Who are the key players/companies in the global product information management market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Product Information Management Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Deployment Type

  • 6.1 Cloud-based
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 On-premises
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Component Type

  • 7.1 Software
    • 7.1.1 Market Trends
    • 7.1.2 Market Breakup by Type
      • 7.1.2.1 Single Domain
      • 7.1.2.2 Multi-Domain
    • 7.1.3 Market Forecast
  • 7.2 Services
    • 7.2.1 Market Trends
    • 7.2.2 Market Breakup by Type
      • 7.2.2.1 Consulting and System Integration
      • 7.2.2.2 Training, Support and Maintenance
    • 7.2.3 Market Forecast

8 Market Breakup by Operating System

  • 8.1 iOS
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Windows
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Android
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Organization Size

  • 9.1 Small and Medium Enterprises
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Large Enterprises
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Vertical

  • 10.1 BFSI
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Manufacturing
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Retail
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Healthcare
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 IT and Telecom
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Logistics and Transportation
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Travel and Hospitality
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast
  • 10.8 Others
    • 10.8.1 Market Trends
    • 10.8.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Indicators

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Aprimo US LLC
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
      • 16.3.1.3 Financials
    • 16.3.2 Magnitude Software Inc.
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
      • 16.3.2.3 Financials
    • 16.3.3 International Business Machines (IBM) Corporation
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
      • 16.3.3.3 Financials
      • 16.3.3.4 SWOT Analysis
    • 16.3.4 Informatica LLC
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
    • 16.3.5 Inriver Inc.
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
    • 16.3.6 Oracle Corporation
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
      • 16.3.6.3 Financials
      • 16.3.6.4 SWOT Analysis
    • 16.3.7 Pimcore GmbH
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
      • 16.3.7.3 Financials
    • 16.3.8 Riversand Technologies Inc.
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
    • 16.3.9 SAP SE
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 Stibo Systems
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
      • 16.3.10.3 Financials
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