시장보고서
상품코드
1275465

세계의 인앱 광고 시장(2023-2027년)

Global In-app Advertising Market 2023-2027

발행일: | 리서치사: TechNavio | 페이지 정보: 영문 158 Pages | 배송안내 : 즉시배송

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

인앱 광고 시장을 모니터링했으며, 2022-2027년에 CAGR 20.5%로 1,992억 1,000만 달러의 성장이 예측됩니다.

인앱 광고 시장에 관한 전체적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인·과제 및 약 25개 벤더를 다룬 벤더 분석을 시행하고 있습니다.

현재의 시장 시나리오, 최신 동향과 촉진요인, 시장 전체의 환경에 관한 최신 분석을 제공하고 있습니다. 시장은 스마트폰의 보급, 앱 이용률의 증가, 광고의 높은 관여율에 의해 촉진되고 있습니다.

이 조사에서는 향후 수년간 인앱 광고 시장의 성장을 촉진하는 주요 이유의 하나로 인앱 결제의 확대를 들고 있습니다. 또한 인앱 광고 퍼스널라이제이션 이용의 증가 및 E-Commerce나 소셜미디어의 인기 증가는 시장의 큰 수요로 연결될 것으로 생각되고 있습니다.

목차

제1장 주요 요약

  • 시장 개요

제2장 시장 구도

  • 시장 에코시스템

제3장 시장 규모

  • 시장의 정의
  • 시장 부문 분석
  • 시장 규모 2022
  • 시장 전망 2022-2027

제4장 시장 규모 실적

  • 세계의 인앱 광고 시장 2017-2021
  • 용도별 부문 분석 2017-2021
  • 유형 부문 분석 2017-2021
  • 지역별 부문 분석 2017-2021
  • 국가별 부문 분석 2017-2021

제5장 Five forces 분석

  • Five Forces 요약
  • 구매자의 교섭력
  • 공급 기업의 교섭력
  • 신규 진출업체의 위협
  • 대체품의 위협
  • 경쟁의 위협
  • 시장 현황

제6장 시장 세분화 : 용도별

  • 시장 부문
  • 비교 : 용도별
  • 메시징 : 시장 규모와 예측 2022-2027
  • 온라인 쇼핑 : 시장 규모와 예측 2022-2027
  • 게임 : 시장 규모와 예측 2022-2027
  • 엔터테인먼트 : 시장 규모와 예측 2022-2027
  • 기타 : 시장 규모와 예측 2022-2027
  • 시장 기회 : 용도별

제7장 시장 세분화 : 유형별

  • 시장 부문
  • 비교 : 유형별
  • 배너 광고 : 시장 규모와 예측 2022-2027
  • 인터스티셜 광고 : 시장 규모와 예측 2022-2027
  • 리치 미디어 광고 : 시장 규모와 예측 2022-2027
  • 영상 광고 : 시장 규모와 예측 2022-2027
  • 네이티브 광고 : 시장 규모와 예측 2022-2027
  • 시장 기회 : 유형별

제8장 고객 상황

  • 고객 상황의 개요

제9장 지역별 상황

  • 지역별 세분화
  • 지역별 비교
  • 북미 : 시장 규모와 예측 2022-2027
  • 유럽 : 시장 규모와 예측 2022-2027
  • 아시아태평양 : 시장 규모와 예측 2022-2027
  • 남미 : 시장 규모와 예측 2022-2027
  • 중동 및 아프리카 : 시장 규모와 예측 2022-2027
  • 미국 : 시장 규모와 예측 2022-2027
  • 중국 : 시장 규모와 예측 2022-2027
  • 인도 : 시장 규모와 예측 2022-2027
  • 독일 : 시장 규모와 예측 2022-2027
  • 영국 : 시장 규모와 예측 2022-2027
  • 시장 기회 : 지역별

제10장 촉진요인, 과제 및 동향

  • 시장 촉진요인
  • 시장이 해결해야 할 과제
  • 촉진요인과 과제의 영향
  • 시장 동향

제11장 벤더 구도

  • 개요
  • 벤더 구도
  • 혼란의 상황
  • 업계의 리스크

제12장 벤더 분석

  • 대상 벤더
  • 벤더의 시장 포지셔닝
  • Adscompass
  • Alphabet Inc.
  • Bidease inc.
  • BYYD Inc
  • Coalition Technologies LLC
  • Digital Hamster SL
  • Dot Com Infoway
  • IDS Logic
  • InMobi Pte. Ltd.
  • Mobio Global Ltd.
  • RevX
  • Tremor International Ltd
  • TUNE Inc.
  • Yahoo
  • zoomd technologies Ltd.

제13장 부록

KSA 23.06.05

Technavio has been monitoring the in-app advertising market and is forecast to grow by USD 199.21 bn during 2022-2027, accelerating at a CAGR of 20.5% during the forecast period. Our report on the in-app advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the growing use of smartphones, increasing app usage, and high engagement rates in advertising.

Technavio's in-app advertising market is segmented as below:

By Application

  • Messaging
  • Online shopping
  • Gaming
  • Entertainment
  • Others

By Type

  • Banner ads
  • Interstitial ads
  • Rich media ads
  • Video ads
  • Native ads

By Geography

  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa

This study identifies the growing in-app purchases as one of the prime reasons driving the in-app advertising market growth during the next few years. Also, the increasing use of personalization in-app ads and the rising popularity of e-commerce and social media will lead to sizable demand in the market.

  • In-app advertising market sizing
  • In-app advertising market forecast
  • In-app advertising market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading in-app advertising market vendors that include Adscompass, Alphabet Inc., Amazon.com Inc., Bidease inc., BYYD Inc, Coalition Technologies LLC, Digital Hamster SL, Dot Com Infoway, Flatline Agency, Hitapps , IDS Logic, InMobi Pte. Ltd., Mobio Global Ltd., PubMatic Inc., RevX, Tremor International Ltd, TUNE Inc., Azerion Group N.V, Yahoo, and zoomd technologies Ltd. Also, the in-app advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
  • Exhibit 01: Executive Summary - Chart on Market Overview
  • Exhibit 02: Executive Summary - Data Table on Market Overview
  • Exhibit 03: Executive Summary - Chart on Global Market Characteristics
  • Exhibit 04: Executive Summary - Chart on Market by Geography
  • Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
  • Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
  • Exhibit 07: Executive Summary - Chart on Incremental Growth
  • Exhibit 08: Executive Summary - Data Table on Incremental Growth
  • Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
  • Exhibit 10: Parent market
  • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
  • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
  • Exhibit 13: Market segments
  • 3.3 Market size 2022
  • 3.4 Market outlook: Forecast for 2022-2027
  • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
  • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

  • 4.1 Global in-app advertising market 2017 - 2021
  • Exhibit 18: Historic Market Size - Data Table on global in-app advertising market 2017 - 2021 ($ billion)
  • 4.2 Application Segment Analysis 2017 - 2021
  • Exhibit 19: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
  • 4.3 Type Segment Analysis 2017 - 2021
  • Exhibit 20: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
  • 4.4 Geography Segment Analysis 2017 - 2021
  • Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
  • 4.5 Country Segment Analysis 2017 - 2021
  • Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

  • 5.1 Five forces summary
  • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
  • 5.2 Bargaining power of buyers
  • Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
  • 5.3 Bargaining power of suppliers
  • Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
  • 5.4 Threat of new entrants
  • Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
  • 5.5 Threat of substitutes
  • Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
  • 5.6 Threat of rivalry
  • Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
  • 5.7 Market condition
  • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Application

  • 6.1 Market segments
  • Exhibit 30: Chart on Application - Market share 2022-2027 (%)
  • Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
  • 6.2 Comparison by Application
  • Exhibit 32: Chart on Comparison by Application
  • Exhibit 33: Data Table on Comparison by Application
  • 6.3 Messaging - Market size and forecast 2022-2027
  • Exhibit 34: Chart on Messaging - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 35: Data Table on Messaging - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 36: Chart on Messaging - Year-over-year growth 2022-2027 (%)
  • Exhibit 37: Data Table on Messaging - Year-over-year growth 2022-2027 (%)
  • 6.4 Online shopping - Market size and forecast 2022-2027
  • Exhibit 38: Chart on Online shopping - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 39: Data Table on Online shopping - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 40: Chart on Online shopping - Year-over-year growth 2022-2027 (%)
  • Exhibit 41: Data Table on Online shopping - Year-over-year growth 2022-2027 (%)
  • 6.5 Gaming - Market size and forecast 2022-2027
  • Exhibit 42: Chart on Gaming - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 43: Data Table on Gaming - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 44: Chart on Gaming - Year-over-year growth 2022-2027 (%)
  • Exhibit 45: Data Table on Gaming - Year-over-year growth 2022-2027 (%)
  • 6.6 Entertainment - Market size and forecast 2022-2027
  • Exhibit 46: Chart on Entertainment - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 47: Data Table on Entertainment - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 48: Chart on Entertainment - Year-over-year growth 2022-2027 (%)
  • Exhibit 49: Data Table on Entertainment - Year-over-year growth 2022-2027 (%)
  • 6.7 Others - Market size and forecast 2022-2027
  • Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
  • Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
  • 6.8 Market opportunity by Application
  • Exhibit 54: Market opportunity by Application ($ billion)
  • Exhibit 55: Data Table on Market opportunity by Application ($ billion)

7 Market Segmentation by Type

  • 7.1 Market segments
  • Exhibit 56: Chart on Type - Market share 2022-2027 (%)
  • Exhibit 57: Data Table on Type - Market share 2022-2027 (%)
  • 7.2 Comparison by Type
  • Exhibit 58: Chart on Comparison by Type
  • Exhibit 59: Data Table on Comparison by Type
  • 7.3 Banner ads - Market size and forecast 2022-2027
  • Exhibit 60: Chart on Banner ads - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 61: Data Table on Banner ads - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 62: Chart on Banner ads - Year-over-year growth 2022-2027 (%)
  • Exhibit 63: Data Table on Banner ads - Year-over-year growth 2022-2027 (%)
  • 7.4 Interstitial ads - Market size and forecast 2022-2027
  • Exhibit 64: Chart on Interstitial ads - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 65: Data Table on Interstitial ads - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 66: Chart on Interstitial ads - Year-over-year growth 2022-2027 (%)
  • Exhibit 67: Data Table on Interstitial ads - Year-over-year growth 2022-2027 (%)
  • 7.5 Rich media ads - Market size and forecast 2022-2027
  • Exhibit 68: Chart on Rich media ads - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 69: Data Table on Rich media ads - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 70: Chart on Rich media ads - Year-over-year growth 2022-2027 (%)
  • Exhibit 71: Data Table on Rich media ads - Year-over-year growth 2022-2027 (%)
  • 7.6 Video ads - Market size and forecast 2022-2027
  • Exhibit 72: Chart on Video ads - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 73: Data Table on Video ads - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 74: Chart on Video ads - Year-over-year growth 2022-2027 (%)
  • Exhibit 75: Data Table on Video ads - Year-over-year growth 2022-2027 (%)
  • 7.7 Native ads - Market size and forecast 2022-2027
  • Exhibit 76: Chart on Native ads - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 77: Data Table on Native ads - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 78: Chart on Native ads - Year-over-year growth 2022-2027 (%)
  • Exhibit 79: Data Table on Native ads - Year-over-year growth 2022-2027 (%)
  • 7.8 Market opportunity by Type
  • Exhibit 80: Market opportunity by Type ($ billion)
  • Exhibit 81: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

  • 8.1 Customer landscape overview
  • Exhibit 82: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

  • 9.1 Geographic segmentation
  • Exhibit 83: Chart on Market share by geography 2022-2027 (%)
  • Exhibit 84: Data Table on Market share by geography 2022-2027 (%)
  • 9.2 Geographic comparison
  • Exhibit 85: Chart on Geographic comparison
  • Exhibit 86: Data Table on Geographic comparison
  • 9.3 North America - Market size and forecast 2022-2027
  • Exhibit 87: Chart on North America - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 88: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 89: Chart on North America - Year-over-year growth 2022-2027 (%)
  • Exhibit 90: Data Table on North America - Year-over-year growth 2022-2027 (%)
  • 9.4 Europe - Market size and forecast 2022-2027
  • Exhibit 91: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 92: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 93: Chart on Europe - Year-over-year growth 2022-2027 (%)
  • Exhibit 94: Data Table on Europe - Year-over-year growth 2022-2027 (%)
  • 9.5 APAC - Market size and forecast 2022-2027
  • Exhibit 95: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 96: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 97: Chart on APAC - Year-over-year growth 2022-2027 (%)
  • Exhibit 98: Data Table on APAC - Year-over-year growth 2022-2027 (%)
  • 9.6 South America - Market size and forecast 2022-2027
  • Exhibit 99: Chart on South America - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 100: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 101: Chart on South America - Year-over-year growth 2022-2027 (%)
  • Exhibit 102: Data Table on South America - Year-over-year growth 2022-2027 (%)
  • 9.7 Middle East and Africa - Market size and forecast 2022-2027
  • Exhibit 103: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 104: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 105: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
  • Exhibit 106: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
  • 9.8 US - Market size and forecast 2022-2027
  • Exhibit 107: Chart on US - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 108: Data Table on US - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 109: Chart on US - Year-over-year growth 2022-2027 (%)
  • Exhibit 110: Data Table on US - Year-over-year growth 2022-2027 (%)
  • 9.9 China - Market size and forecast 2022-2027
  • Exhibit 111: Chart on China - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 112: Data Table on China - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 113: Chart on China - Year-over-year growth 2022-2027 (%)
  • Exhibit 114: Data Table on China - Year-over-year growth 2022-2027 (%)
  • 9.10 India - Market size and forecast 2022-2027
  • Exhibit 115: Chart on India - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 116: Data Table on India - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 117: Chart on India - Year-over-year growth 2022-2027 (%)
  • Exhibit 118: Data Table on India - Year-over-year growth 2022-2027 (%)
  • 9.11 Germany - Market size and forecast 2022-2027
  • Exhibit 119: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 120: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 121: Chart on Germany - Year-over-year growth 2022-2027 (%)
  • Exhibit 122: Data Table on Germany - Year-over-year growth 2022-2027 (%)
  • 9.12 UK - Market size and forecast 2022-2027
  • Exhibit 123: Chart on UK - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 124: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
  • Exhibit 125: Chart on UK - Year-over-year growth 2022-2027 (%)
  • Exhibit 126: Data Table on UK - Year-over-year growth 2022-2027 (%)
  • 9.13 Market opportunity by geography
  • Exhibit 127: Market opportunity by geography ($ billion)
  • Exhibit 128: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

  • 10.1 Market drivers
  • 10.2 Market challenges
  • 10.3 Impact of drivers and challenges
  • Exhibit 129: Impact of drivers and challenges in 2022 and 2027
  • 10.4 Market trends

11 Vendor Landscape

  • 11.1 Overview
  • 11.2 Vendor landscape
  • Exhibit 130: Overview on Criticality of inputs and Factors of differentiation
  • 11.3 Landscape disruption
  • Exhibit 131: Overview on factors of disruption
  • 11.4 Industry risks
  • Exhibit 132: Impact of key risks on business

12 Vendor Analysis

  • 12.1 Vendors covered
  • Exhibit 133: Vendors covered
  • 12.2 Market positioning of vendors
  • Exhibit 134: Matrix on vendor position and classification
  • 12.3 Adscompass
  • Exhibit 135: Adscompass - Overview
  • Exhibit 136: Adscompass - Product / Service
  • Exhibit 137: Adscompass - Key offerings
  • 12.4 Alphabet Inc.
  • Exhibit 138: Alphabet Inc. - Overview
  • Exhibit 139: Alphabet Inc. - Business segments
  • Exhibit 140: Alphabet Inc. - Key news
  • Exhibit 141: Alphabet Inc. - Key offerings
  • Exhibit 142: Alphabet Inc. - Segment focus
  • 12.5 Bidease inc.
  • Exhibit 143: Bidease inc. - Overview
  • Exhibit 144: Bidease inc. - Product / Service
  • Exhibit 145: Bidease inc. - Key offerings
  • 12.6 BYYD Inc
  • Exhibit 146: BYYD Inc - Overview
  • Exhibit 147: BYYD Inc - Product / Service
  • Exhibit 148: BYYD Inc - Key offerings
  • 12.7 Coalition Technologies LLC
  • Exhibit 149: Coalition Technologies LLC - Overview
  • Exhibit 150: Coalition Technologies LLC - Product / Service
  • Exhibit 151: Coalition Technologies LLC - Key offerings
  • 12.8 Digital Hamster SL
  • Exhibit 152: Digital Hamster SL - Overview
  • Exhibit 153: Digital Hamster SL - Product / Service
  • Exhibit 154: Digital Hamster SL - Key offerings
  • 12.9 Dot Com Infoway
  • Exhibit 155: Dot Com Infoway - Overview
  • Exhibit 156: Dot Com Infoway - Product / Service
  • Exhibit 157: Dot Com Infoway - Key offerings
  • 12.10 IDS Logic
  • Exhibit 158: IDS Logic - Overview
  • Exhibit 159: IDS Logic - Product / Service
  • Exhibit 160: IDS Logic - Key offerings
  • 12.11 InMobi Pte. Ltd.
  • Exhibit 161: InMobi Pte. Ltd. - Overview
  • Exhibit 162: InMobi Pte. Ltd. - Product / Service
  • Exhibit 163: InMobi Pte. Ltd. - Key offerings
  • 12.12 Mobio Global Ltd.
  • Exhibit 164: Mobio Global Ltd. - Overview
  • Exhibit 165: Mobio Global Ltd. - Product / Service
  • Exhibit 166: Mobio Global Ltd. - Key offerings
  • 12.13 RevX
  • Exhibit 167: RevX - Overview
  • Exhibit 168: RevX - Product / Service
  • Exhibit 169: RevX - Key offerings
  • 12.14 Tremor International Ltd
  • Exhibit 170: Tremor International Ltd - Overview
  • Exhibit 171: Tremor International Ltd - Product / Service
  • Exhibit 172: Tremor International Ltd - Key offerings
  • 12.15 TUNE Inc.
  • Exhibit 173: TUNE Inc. - Overview
  • Exhibit 174: TUNE Inc. - Product / Service
  • Exhibit 175: TUNE Inc. - Key offerings
  • 12.16 Yahoo
  • Exhibit 176: Yahoo - Overview
  • Exhibit 177: Yahoo - Product / Service
  • Exhibit 178: Yahoo - Key offerings
  • 12.17 zoomd technologies Ltd.
  • Exhibit 179: zoomd technologies Ltd. - Overview
  • Exhibit 180: zoomd technologies Ltd. - Product / Service
  • Exhibit 181: zoomd technologies Ltd. - Key offerings

13 Appendix

  • 13.1 Scope of the report
  • 13.2 Inclusions and exclusions checklist
  • Exhibit 182: Inclusions checklist
  • Exhibit 183: Exclusions checklist
  • 13.3 Currency conversion rates for US$
  • Exhibit 184: Currency conversion rates for US$
  • 13.4 Research methodology
  • Exhibit 185: Research methodology
  • Exhibit 186: Validation techniques employed for market sizing
  • Exhibit 187: Information sources
  • 13.5 List of abbreviations
  • Exhibit 188: List of abbreviations
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