세계의 녹차 시장(2024-2028년)

The green tea market is forecasted to grow by USD 7.72 bn during 2023-2028, accelerating at a CAGR of 7.22% during the forecast period. The report on the green tea market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand for green tea products due to high disposable income, increasing demand for natural and functional beverages, and growing accessibility of green tea through organized retailing.

Technavio's green tea market is segmented as below:

By Product

• Flavored green tea
• Unflavored green tea

By Distribution Channel

• Offline
• Online

By Geographical Landscape

• APAC
• Europe
• North America
• South America
• Middle East and Africa

This study identifies the introduction of innovative flavor combinations of green tea as one of the prime reasons driving the green tea market growth during the next few years. Also, adoption of innovative marketing and promoting strategies by market vendors and innovations in packaging of green tea will lead to sizable demand in the market.

The report on the green tea market covers the following areas:

• Green tea market sizing
• Green tea market forecast
• Green tea market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading green tea market vendors that include Aiya Europe GmbH, Amorepacific Corp., Arbor Teas, AriZona Beverages USA LLC, Davidsons Organics, Equal Exchange, Fortnum and Mason, Heavenly Tea Inc., ITO EN Ltd., John Swire and Sons Ltd., MARIAGE FRERES, MJF Exports Pvt. Ltd., Nestle SA, PALAIS DES THES, Rishi Tea and Botanicals, Tata Consumer Products Ltd., The Art of Tea LLC, The Coca Cola Co., The Hain Celestial Group Inc., and The Republic of Tea Inc.. Also, the green tea market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global green tea market 2018 - 2022
• 4.2 Product Segment Analysis 2018 - 2022
• 4.3 Distribution Channel Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Product

• 6.1 Market segments
• 6.2 Comparison by Product
• 6.3 Flavored green tea - Market size and forecast 2023-2028
• 6.4 Unflavored green tea - Market size and forecast 2023-2028
• 6.5 Market opportunity by Product

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• 7.2 Comparison by Distribution Channel
• 7.3 Offline - Market size and forecast 2023-2028
• 7.4 Online - Market size and forecast 2023-2028
• 7.5 Market opportunity by Distribution Channel

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 APAC - Market size and forecast 2023-2028
• 9.4 Europe - Market size and forecast 2023-2028
• 9.5 North America - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 China - Market size and forecast 2023-2028
• 9.9 Japan - Market size and forecast 2023-2028
• 9.10 US - Market size and forecast 2023-2028
• 9.11 Germany - Market size and forecast 2023-2028
• 9.12 UK - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Aiya Europe GmbH
• 12.4 Amorepacific Corp.
• 12.5 Arbor Teas
• 12.6 AriZona Beverages USA LLC
• 12.7 Davidsons Organics
• 12.8 Equal Exchange
• 12.9 Fortnum and Mason
• 12.10 Heavenly Tea Inc.
• 12.11 ITO EN Ltd.
• 12.12 MARIAGE FRERES
• 12.13 MJF Exports Pvt. Ltd.
• 12.14 Nestle SA
• 12.15 PALAIS DES THES
• 12.16 Rishi Tea and Botanicals
• 12.17 The Hain Celestial Group Inc.

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations