세계의 MaaS(Mobility-as-a-Service) 시장(2025-2029년)

The mobility-as-a-service market is forecasted to grow by USD 270.8 mn during 2024-2029, accelerating at a CAGR of 25.4% during the forecast period. The report on the mobility-as-a-service market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in use of smart connected devices, increasing demand for efficiency in operations, and shift in adoption from capex model to opex model.

Technavio's mobility-as-a-service market is segmented as below:

By Service

• Ride hailing
• Car sharing
• Others

By Vehicle Type

• Cars
• Buses
• Two-wheelers

By Geographical Landscape

• APAC
• Europe
• North America
• Middle East and Africa
• South America

This study identifies the ride-sharing platforms and automotive companies exhibiting interest in maas as one of the prime reasons driving the mobility-as-a-service market growth during the next few years. Also, ongoing efforts for development of autonomous vehicles and maas partnership with transportation companies will lead to sizable demand in the market.

The report on the mobility-as-a-service market covers the following areas:

• Mobility-As-A-Service Market sizing
• Mobility-As-A-Service Market forecast
• Mobility-As-A-Service Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobility-as-a-service market vendors that include Aptiv Plc, Avis Budget Group Inc., Beeline.com Ltd., Bolt Technology OU, Communauto Group, Enterprise Holdings Inc., Europcar Mobility Group SA, GoEuro Corp., Greenlines Technology Inc., GT Gettaxi UK Ltd., Hertz Systems Ltd. Sp. z.o.o, Lyft Inc., MaaS Global Oy, Mercedes Benz Group AG, Mobius Mobility LLC, Movmi Shared Transportation Services Inc., Sway Mobility Inc., Tranzer BV, and Uber Technologies Inc.. Also, the mobility-as-a-service market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Service
  • Executive Summary - Chart on Market Segmentation by Vehicle Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Mobility-As-A-Service Market 2019 - 2023
  • Historic Market Size - Data Table on Global Mobility-As-A-Service Market 2019 - 2023 ($ million)
• 5.2 Service segment analysis 2019 - 2023
  • Historic Market Size - Service Segment 2019 - 2023 ($ million)
• 5.3 Vehicle Type segment analysis 2019 - 2023
  • Historic Market Size - Vehicle Type Segment 2019 - 2023 ($ million)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI in the Global Mobility-as-a-Service Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Service

• 8.1 Market segments
  • Chart on Service - Market share 2024-2029 (%)
  • Data Table on Service - Market share 2024-2029 (%)
• 8.2 Comparison by Service
  • Chart on Comparison by Service
  • Data Table on Comparison by Service
• 8.3 Ride hailing - Market size and forecast 2024-2029
  • Chart on Ride hailing - Market size and forecast 2024-2029 ($ million)
  • Data Table on Ride hailing - Market size and forecast 2024-2029 ($ million)
  • Chart on Ride hailing - Year-over-year growth 2024-2029 (%)
  • Data Table on Ride hailing - Year-over-year growth 2024-2029 (%)
• 8.4 Car sharing - Market size and forecast 2024-2029
  • Chart on Car sharing - Market size and forecast 2024-2029 ($ million)
  • Data Table on Car sharing - Market size and forecast 2024-2029 ($ million)
  • Chart on Car sharing - Year-over-year growth 2024-2029 (%)
  • Data Table on Car sharing - Year-over-year growth 2024-2029 (%)
• 8.5 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ million)
  • Data Table on Others - Market size and forecast 2024-2029 ($ million)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 8.6 Market opportunity by Service
  • Market opportunity by Service ($ million)
  • Data Table on Market opportunity by Service ($ million)

9 Market Segmentation by Vehicle Type

• 9.1 Market segments
  • Chart on Vehicle Type - Market share 2024-2029 (%)
  • Data Table on Vehicle Type - Market share 2024-2029 (%)
• 9.2 Comparison by Vehicle Type
  • Chart on Comparison by Vehicle Type
  • Data Table on Comparison by Vehicle Type
• 9.3 Cars - Market size and forecast 2024-2029
  • Chart on Cars - Market size and forecast 2024-2029 ($ million)
  • Data Table on Cars - Market size and forecast 2024-2029 ($ million)
  • Chart on Cars - Year-over-year growth 2024-2029 (%)
  • Data Table on Cars - Year-over-year growth 2024-2029 (%)
• 9.4 Buses - Market size and forecast 2024-2029
  • Chart on Buses - Market size and forecast 2024-2029 ($ million)
  • Data Table on Buses - Market size and forecast 2024-2029 ($ million)
  • Chart on Buses - Year-over-year growth 2024-2029 (%)
  • Data Table on Buses - Year-over-year growth 2024-2029 (%)
• 9.5 Two-wheelers - Market size and forecast 2024-2029
  • Chart on Two-wheelers - Market size and forecast 2024-2029 ($ million)
  • Data Table on Two-wheelers - Market size and forecast 2024-2029 ($ million)
  • Chart on Two-wheelers - Year-over-year growth 2024-2029 (%)
  • Data Table on Two-wheelers - Year-over-year growth 2024-2029 (%)
• 9.6 Market opportunity by Vehicle Type
  • Market opportunity by Vehicle Type ($ million)
  • Data Table on Market opportunity by Vehicle Type ($ million)

10 Market Segmentation by Solution

• 10.1 Market segments
  • Chart on Solution - Market share 2024-2029 (%)
  • Data Table on Solution - Market share 2024-2029 (%)
• 10.2 Comparison by Solution
  • Chart on Comparison by Solution
  • Data Table on Comparison by Solution
• 10.3 Technology platforms - Market size and forecast 2024-2029
  • Chart on Technology platforms - Market size and forecast 2024-2029 ($ million)
  • Data Table on Technology platforms - Market size and forecast 2024-2029 ($ million)
  • Chart on Technology platforms - Year-over-year growth 2024-2029 (%)
  • Data Table on Technology platforms - Year-over-year growth 2024-2029 (%)
• 10.4 Payment engines - Market size and forecast 2024-2029
  • Chart on Payment engines - Market size and forecast 2024-2029 ($ million)
  • Data Table on Payment engines - Market size and forecast 2024-2029 ($ million)
  • Chart on Payment engines - Year-over-year growth 2024-2029 (%)
  • Data Table on Payment engines - Year-over-year growth 2024-2029 (%)
• 10.5 Navigation solutions - Market size and forecast 2024-2029
  • Chart on Navigation solutions - Market size and forecast 2024-2029 ($ million)
  • Data Table on Navigation solutions - Market size and forecast 2024-2029 ($ million)
  • Chart on Navigation solutions - Year-over-year growth 2024-2029 (%)
  • Data Table on Navigation solutions - Year-over-year growth 2024-2029 (%)
• 10.6 Ticketing solutions - Market size and forecast 2024-2029
  • Chart on Ticketing solutions - Market size and forecast 2024-2029 ($ million)
  • Data Table on Ticketing solutions - Market size and forecast 2024-2029 ($ million)
  • Chart on Ticketing solutions - Year-over-year growth 2024-2029 (%)
  • Data Table on Ticketing solutions - Year-over-year growth 2024-2029 (%)
• 10.7 Insurance services - Market size and forecast 2024-2029
  • Chart on Insurance services - Market size and forecast 2024-2029 ($ million)
  • Data Table on Insurance services - Market size and forecast 2024-2029 ($ million)
  • Chart on Insurance services - Year-over-year growth 2024-2029 (%)
  • Data Table on Insurance services - Year-over-year growth 2024-2029 (%)
• 10.8 Market opportunity by Solution
  • Market opportunity by $segment_name ($ million)
  • Data Table on Market opportunity by $segment_name ($ million)

11 Market Segmentation by Application

• 11.1 Market segments
  • Chart on Application - Market share 2024-2029 (%)
  • Data Table on Application - Market share 2024-2029 (%)
• 11.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 11.3 Personalized application services - Market size and forecast 2024-2029
  • Chart on Personalized application services - Market size and forecast 2024-2029 ($ million)
  • Data Table on Personalized application services - Market size and forecast 2024-2029 ($ million)
  • Chart on Personalized application services - Year-over-year growth 2024-2029 (%)
  • Data Table on Personalized application services - Year-over-year growth 2024-2029 (%)
• 11.4 Journey management - Market size and forecast 2024-2029
  • Chart on Journey management - Market size and forecast 2024-2029 ($ million)
  • Data Table on Journey management - Market size and forecast 2024-2029 ($ million)
  • Chart on Journey management - Year-over-year growth 2024-2029 (%)
  • Data Table on Journey management - Year-over-year growth 2024-2029 (%)
• 11.5 Journey planning - Market size and forecast 2024-2029
  • Chart on Journey planning - Market size and forecast 2024-2029 ($ million)
  • Data Table on Journey planning - Market size and forecast 2024-2029 ($ million)
  • Chart on Journey planning - Year-over-year growth 2024-2029 (%)
  • Data Table on Journey planning - Year-over-year growth 2024-2029 (%)
• 11.6 Flexible payments & transactions - Market size and forecast 2024-2029
  • Chart on Flexible payments & transactions - Market size and forecast 2024-2029 ($ million)
  • Data Table on Flexible payments & transactions - Market size and forecast 2024-2029 ($ million)
  • Chart on Flexible payments & transactions - Year-over-year growth 2024-2029 (%)
  • Data Table on Flexible payments & transactions - Year-over-year growth 2024-2029 (%)
• 11.7 Market opportunity by Application
  • Market opportunity by $segment_name ($ million)
  • Data Table on Market opportunity by $segment_name ($ million)

12 Customer Landscape

• 12.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

• 13.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 13.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 13.3 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 13.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 13.5 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 13.6 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 13.7 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 13.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 13.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 13.10 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 13.11 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 13.12 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 13.13 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 13.14 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 13.15 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 13.16 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ million)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 13.17 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 13.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

14 Drivers, Challenges, and Opportunity/Restraints

• 14.1 Market drivers
• 14.2 Market challenges
• 14.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 14.4 Market opportunities/restraints

15 Competitive Landscape

• 15.1 Overview
• 15.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 15.3 Landscape disruption
  • Overview on factors of disruption
• 15.4 Industry risks
  • Impact of key risks on business

16 Competitive Analysis

• 16.1 Companies profiled
  • Companies covered
• 16.2 Company ranking index
  • Company ranking index
• 16.3 Market positioning of companies
  • Matrix on companies position and classification
• 16.4 Aptiv Plc
  • Aptiv Plc - Overview
  • Aptiv Plc - Business segments
  • Aptiv Plc - Key news
  • Aptiv Plc - Key offerings
  • Aptiv Plc - Segment focus
  • SWOT
• 16.5 Avis Budget Group Inc.
  • Avis Budget Group Inc. - Overview
  • Avis Budget Group Inc. - Business segments
  • Avis Budget Group Inc. - Key offerings
  • Avis Budget Group Inc. - Segment focus
  • SWOT
• 16.6 Beeline.com Ltd.
  • Beeline.com Ltd. - Overview
  • Beeline.com Ltd. - Product / Service
  • Beeline.com Ltd. - Key offerings
  • SWOT
• 16.7 Bolt Technology OU
  • Bolt Technology OU - Overview
  • Bolt Technology OU - Product / Service
  • Bolt Technology OU - Key offerings
  • SWOT
• 16.8 Communauto Group
  • Communauto Group - Overview
  • Communauto Group - Product / Service
  • Communauto Group - Key offerings
  • SWOT
• 16.9 Enterprise Holdings Inc.
  • Enterprise Holdings Inc. - Overview
  • Enterprise Holdings Inc. - Product / Service
  • Enterprise Holdings Inc. - Key offerings
  • SWOT
• 16.10 GoEuro Corp.
  • GoEuro Corp. - Overview
  • GoEuro Corp. - Product / Service
  • GoEuro Corp. - Key offerings
  • SWOT
• 16.11 Greenlines Technology Inc.
  • Greenlines Technology Inc. - Overview
  • Greenlines Technology Inc. - Product / Service
  • Greenlines Technology Inc. - Key offerings
  • SWOT
• 16.12 GT Gettaxi UK Ltd.
  • GT Gettaxi UK Ltd. - Overview
  • GT Gettaxi UK Ltd. - Product / Service
  • GT Gettaxi UK Ltd. - Key offerings
  • SWOT
• 16.13 Hertz Systems Ltd. Sp. z.o.o
  • Hertz Systems Ltd. Sp. z.o.o - Overview
  • Hertz Systems Ltd. Sp. z.o.o - Product / Service
  • Hertz Systems Ltd. Sp. z.o.o - Key offerings
  • SWOT
• 16.14 Lyft Inc.
  • Lyft Inc. - Overview
  • Lyft Inc. - Product / Service
  • Lyft Inc. - Key offerings
  • SWOT
• 16.15 Mercedes Benz Group AG
  • Mercedes Benz Group AG - Overview
  • Mercedes Benz Group AG - Product / Service
  • Mercedes Benz Group AG - Key offerings
  • SWOT
• 16.16 Mobius Mobility LLC
  • Mobius Mobility LLC - Overview
  • Mobius Mobility LLC - Product / Service
  • Mobius Mobility LLC - Key offerings
  • SWOT
• 16.17 Movmi Shared Transportation Services Inc.
  • Movmi Shared Transportation Services Inc. - Overview
  • Movmi Shared Transportation Services Inc. - Product / Service
  • Movmi Shared Transportation Services Inc. - Key offerings
  • SWOT
• 16.18 Uber Technologies Inc.
  • Uber Technologies Inc. - Overview
  • Uber Technologies Inc. - Business segments
  • Uber Technologies Inc. - Key offerings
  • Uber Technologies Inc. - Segment focus
  • SWOT

17 Appendix

• 17.1 Scope of the report
• 17.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 17.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 17.4 Research methodology
  • Research methodology
• 17.5 Data procurement
  • Information sources
• 17.6 Data validation
  • Data validation
• 17.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 17.8 Data synthesis
  • Data synthesis
• 17.9 360 degree market analysis
  • 360 degree market analysis
• 17.10 List of abbreviations
  • List of abbreviations