세계의 직접 판매 시장(2025-2029년)

The direct selling market is forecasted to grow by USD 91.3 million during 2024-2029, accelerating at a CAGR of 5.3% during the forecast period. The report on the direct selling market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rapid growth in social media, growing demand for health and wellness products, and rising demand for organic and natural products.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's direct selling market is segmented as below:

By Type

• Single-level marketing
• Multi-level marketing

By Product

• Health and wellness
• Cosmetics and personal care
• Household goods and durables
• Others

By Geographical Landscape

• APAC
• North America
• Europe
• South America
• Middle East and Africa

This study identifies the increasing focus on personalized customer experience as one of the prime reasons driving the direct selling market growth during the next few years. Also, emphasis on ethical business practices and expansion into emerging markets will lead to sizable demand in the market.

The report on the direct selling market covers the following areas:

• Direct Selling Market sizing
• Direct Selling Market forecast
• Direct Selling Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading direct selling market vendors that include Amway Corp., ATOMY Co. Ltd., BELCORP CORPORATE SERVICES S.A.C, Coway Co. Ltd., DXN Holdings Bhd, eXp World Holdings Inc., Herbalife International of America Inc., Mary Kay Inc., Natura and Co Holding SA, Nu Skin Enterprises Inc., OPTAVIA LLC, Oriflame Cosmetics S.A., PM International AG, Primerica Inc., Scentsy GB PTY Ltd., Telecom Plus PLC, Tupperware Brands Corp., and Vorwerk Deutschland Stiftung and Co. KG. Also, the direct selling market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Direct Selling Market 2019 - 2023
  • Historic Market Size - Data Table on Global Direct Selling Market 2019 - 2023 ($ million)
• 5.2 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ million)
• 5.3 Product segment analysis 2019 - 2023
  • Historic Market Size - Product Segment 2019 - 2023 ($ million)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 The AI impact on Global Direct Selling Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Type

• 8.1 Market segments
  • Chart on Type - Market share 2024-2029 (%)
  • Data Table on Type - Market share 2024-2029 (%)
• 8.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 8.3 Single-level marketing - Market size and forecast 2024-2029
  • Chart on Single-level marketing - Market size and forecast 2024-2029 ($ million)
  • Data Table on Single-level marketing - Market size and forecast 2024-2029 ($ million)
  • Chart on Single-level marketing - Year-over-year growth 2024-2029 (%)
  • Data Table on Single-level marketing - Year-over-year growth 2024-2029 (%)
• 8.4 Multi-level marketing - Market size and forecast 2024-2029
  • Chart on Multi-level marketing - Market size and forecast 2024-2029 ($ million)
  • Data Table on Multi-level marketing - Market size and forecast 2024-2029 ($ million)
  • Chart on Multi-level marketing - Year-over-year growth 2024-2029 (%)
  • Data Table on Multi-level marketing - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by Type
  • Market opportunity by Type ($ million)
  • Data Table on Market opportunity by Type ($ million)

9 Market Segmentation by Product

• 9.1 Market segments
  • Chart on Product - Market share 2024-2029 (%)
  • Data Table on Product - Market share 2024-2029 (%)
• 9.2 Comparison by Product
  • Chart on Comparison by Product
  • Data Table on Comparison by Product
• 9.3 Health and wellness - Market size and forecast 2024-2029
  • Chart on Health and wellness - Market size and forecast 2024-2029 ($ million)
  • Data Table on Health and wellness - Market size and forecast 2024-2029 ($ million)
  • Chart on Health and wellness - Year-over-year growth 2024-2029 (%)
  • Data Table on Health and wellness - Year-over-year growth 2024-2029 (%)
• 9.4 Cosmetics and personal care - Market size and forecast 2024-2029
  • Chart on Cosmetics and personal care - Market size and forecast 2024-2029 ($ million)
  • Data Table on Cosmetics and personal care - Market size and forecast 2024-2029 ($ million)
  • Chart on Cosmetics and personal care - Year-over-year growth 2024-2029 (%)
  • Data Table on Cosmetics and personal care - Year-over-year growth 2024-2029 (%)
• 9.5 Household goods and durables - Market size and forecast 2024-2029
  • Chart on Household goods and durables - Market size and forecast 2024-2029 ($ million)
  • Data Table on Household goods and durables - Market size and forecast 2024-2029 ($ million)
  • Chart on Household goods and durables - Year-over-year growth 2024-2029 (%)
  • Data Table on Household goods and durables - Year-over-year growth 2024-2029 (%)
• 9.6 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ million)
  • Data Table on Others - Market size and forecast 2024-2029 ($ million)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 9.7 Market opportunity by Product
  • Market opportunity by Product ($ million)
  • Data Table on Market opportunity by Product ($ million)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.4 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.5 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.10 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ million)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 11.11 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.12 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.13 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.14 Australia - Market size and forecast 2024-2029
  • Chart on Australia - Market size and forecast 2024-2029 ($ million)
  • Data Table on Australia - Market size and forecast 2024-2029 ($ million)
  • Chart on Australia - Year-over-year growth 2024-2029 (%)
  • Data Table on Australia - Year-over-year growth 2024-2029 (%)
• 11.15 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.16 Indonesia - Market size and forecast 2024-2029
  • Chart on Indonesia - Market size and forecast 2024-2029 ($ million)
  • Data Table on Indonesia - Market size and forecast 2024-2029 ($ million)
  • Chart on Indonesia - Year-over-year growth 2024-2029 (%)
  • Data Table on Indonesia - Year-over-year growth 2024-2029 (%)
• 11.17 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Amway Corp.
  • Amway Corp. - Overview
  • Amway Corp. - Product / Service
  • Amway Corp. - Key news
  • Amway Corp. - Key offerings
  • SWOT
• 14.5 BELCORP CORPORATE SERVICES S.A.C
  • BELCORP CORPORATE SERVICES S.A.C - Overview
  • BELCORP CORPORATE SERVICES S.A.C - Product / Service
  • BELCORP CORPORATE SERVICES S.A.C - Key offerings
  • SWOT
• 14.6 Coway Co. Ltd.
  • Coway Co. Ltd. - Overview
  • Coway Co. Ltd. - Product / Service
  • Coway Co. Ltd. - Key offerings
  • SWOT
• 14.7 eXp World Holdings Inc.
  • eXp World Holdings Inc. - Overview
  • eXp World Holdings Inc. - Business segments
  • eXp World Holdings Inc. - Key offerings
  • eXp World Holdings Inc. - Segment focus
  • SWOT
• 14.8 Herbalife International of America Inc.
  • Herbalife International of America Inc. - Overview
  • Herbalife International of America Inc. - Product / Service
  • Herbalife International of America Inc. - Key news
  • Herbalife International of America Inc. - Key offerings
  • SWOT
• 14.9 Mary Kay Inc.
  • Mary Kay Inc. - Overview
  • Mary Kay Inc. - Product / Service
  • Mary Kay Inc. - Key offerings
  • SWOT
• 14.10 Natura and Co Holding SA
  • Natura and Co Holding SA - Overview
  • Natura and Co Holding SA - Business segments
  • Natura and Co Holding SA - Key offerings
  • Natura and Co Holding SA - Segment focus
  • SWOT
• 14.11 Nu Skin Enterprises Inc.
  • Nu Skin Enterprises Inc. - Overview
  • Nu Skin Enterprises Inc. - Business segments
  • Nu Skin Enterprises Inc. - Key offerings
  • Nu Skin Enterprises Inc. - Segment focus
  • SWOT
• 14.12 OPTAVIA LLC
  • OPTAVIA LLC - Overview
  • OPTAVIA LLC - Product / Service
  • OPTAVIA LLC - Key offerings
  • SWOT
• 14.13 Oriflame Cosmetics S.A.
  • Oriflame Cosmetics S.A. - Overview
  • Oriflame Cosmetics S.A. - Product / Service
  • Oriflame Cosmetics S.A. - Key offerings
  • SWOT
• 14.14 PM International AG
  • PM International AG - Overview
  • PM International AG - Product / Service
  • PM International AG - Key offerings
  • SWOT
• 14.15 Primerica Inc.
  • Primerica Inc. - Overview
  • Primerica Inc. - Business segments
  • Primerica Inc. - Key offerings
  • Primerica Inc. - Segment focus
  • SWOT
• 14.16 Telecom Plus PLC
  • Telecom Plus PLC - Overview
  • Telecom Plus PLC - Product / Service
  • Telecom Plus PLC - Key offerings
  • SWOT
• 14.17 Tupperware Brands Corp.
  • Tupperware Brands Corp. - Overview
  • Tupperware Brands Corp. - Business segments
  • Tupperware Brands Corp. - Key offerings
  • Tupperware Brands Corp. - Segment focus
  • SWOT
• 14.18 Vorwerk Deutschland Stiftung and Co. KG
  • Vorwerk Deutschland Stiftung and Co. KG - Overview
  • Vorwerk Deutschland Stiftung and Co. KG - Product / Service
  • Vorwerk Deutschland Stiftung and Co. KG - Key offerings
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations