세계의 리테일 애널리틱스 시장 예측(-2032년) : 솔루션별, 전개별, 소매점포 유형별, 필드 클라우드 소싱별, 용도별, 지역별 분석

According to Stratistics MRC, the Global Retail Analytics Market is accounted for $5.1 billion in 2025 and is expected to reach $20.4 billion by 2032 growing at a CAGR of 21.7% during the forecast period. Retail Analytics involves the use of data and quantitative methods to gain insights into customer behavior, sales trends, and operational efficiency within the retail sector. It encompasses analyzing point-of-sale data, inventory levels, customer demographics, marketing campaign effectiveness, and supply chain performance. By leveraging tools like business intelligence platforms and machine learning, retailers can optimize pricing strategies, personalize customer experiences, forecast demand, manage stock more efficiently, and make data-driven decisions to boost profitability and competitiveness.

According to Google's Zero Moment Of Truth (ZMOT) research, 70% of consumers research online before purchasing in-store.

Market Dynamics:

Driver:

Proliferation of data from diverse channels

The retail analytics market is propelled by the explosion of data generated from online, in-store, and mobile channels, enabling data-driven decision-making. E-commerce platforms and social media interactions provide rich datasets for customer behavior analysis. The integration of IoT devices in retail environments captures real-time data on inventory and foot traffic. Growing consumer demand for personalized shopping experiences drives the adoption of analytics tools. Retailers leverage these insights to optimize pricing, promotions, and supply chain operations.

Restraint:

Integration challenges with legacy systems

Many retailers face difficulties integrating modern analytics platforms with outdated legacy systems, hindering adoption. The complexity of migrating large datasets to cloud-based solutions increases implementation costs. Inconsistent data formats across legacy systems lead to inefficiencies in analytics processes. SMEs often lack the technical expertise to manage integration, limiting market growth. The need for customized integration solutions further escalates expenses for retailers. These challenges slow the deployment of advanced analytics tools in traditional retail settings.

Opportunity:

Advancements in AI and machine learning (ML)

The integration of AI and ML in retail analytics offers opportunities to enhance predictive modeling and customer segmentation. AI-driven tools enable real-time demand forecasting, optimizing inventory management. Machine learning algorithms improve recommendation engines, boosting customer engagement and sales. The growing availability of cloud-based AI platforms makes advanced analytics accessible to smaller retailers. These advancements are expected to create new revenue streams and enhance operational efficiency.

Threat:

Data silos and poor data quality

Data silos across departments prevent retailers from achieving a unified view of customer and operational data. Poor data quality, such as incomplete or inaccurate datasets, undermines the reliability of analytics insights. The lack of standardized data governance practices complicates data integration efforts. Retailers risk making flawed decisions based on inconsistent or outdated information. The high cost of data cleansing and management poses challenges for smaller firms. These issues threaten the effectiveness of analytics solutions and market growth.

Covid-19 Impact:

The COVID-19 pandemic accelerated the adoption of retail analytics as retailers pivoted to online and omnichannel strategies. Lockdowns increased reliance on e-commerce, driving demand for analytics to track online consumer behavior. Supply chain disruptions prompted retailers to use analytics for inventory optimization and demand forecasting. However, reduced in-store traffic initially limited data collection from physical channels. Post-pandemic, the focus on personalized customer experiences continues to fuel market expansion.

The software segment is expected to be the largest during the forecast period

The software segment is expected to account for the largest market share during the forecast period propelled by the growing demand for advanced analytics platforms to process omnichannel data. Tools like Tableau and Power BI enable retailers to visualize and analyze complex datasets effectively. Scalable cloud-based platforms make analytics accessible to retailers of all sizes. The need for real-time insights to optimize pricing and promotions drives software adoption. Continuous updates and integrations with e-commerce platforms further boost this segment's dominance.

The documentation & reporting segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the documentation & reporting segment is predicted to witness the highest growth rate, influenced by the increasing use of AI and ML for forecasting consumer trends. The integration of predictive analytics with CRM systems enhances personalized marketing strategies. Growing investments in big data technologies support the development of advanced predictive models. Retailers are leveraging these insights to optimize supply chains and improve customer retention. The segment's growth is further driven by the need for competitive differentiation in a crowded market.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, fueled by rapid digitalization and the expansion of e-commerce in countries like China and India. The growing middle class and increasing smartphone penetration drive online retail growth. Retailers in the region are adopting analytics to enhance customer experiences and optimize operations. The rise of tech-savvy startups in the region fuels demand for cost-effective analytics solutions. High internet connectivity and cloud adoption further accelerate market growth.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by its advanced technological infrastructure and widespread adoption of analytics solutions. The presence of major players like IBM and Microsoft fosters innovation in retail analytics. The region's strong retail sector, particularly in the U.S., supports rapid adoption of analytics platforms. Investments in cloud computing and big data technologies enhance the scalability of solutions. The focus on omnichannel strategies and data-driven decision-making accelerates market growth.

Key players in the market

Some of the key players in Retail Analytics Market include SAP SE, IBM Corporation, Oracle Corporation, Salesforce Inc. (Tableau), SAS Institute Inc., QlikTech International AB, Microsoft Corp. (Power BI, Dynamics 365), Amazon Web Services Inc. (QuickSight), Google LLC (Looker), Blue Yonder Inc., Dunnhumby Ltd., Teradata Corp., RetailNext Inc., Zebra Technologies Corp., Altair Engineering Inc., Alteryx Inc., MicroStrategy Inc., ThoughtSpot Inc., and Infor Inc.

Key Developments:

In June 2025, SAP SE launched SAP Retail Cloud Insights, a real-time analytics dashboard offering AI-driven demand sensing and dynamic pricing tools for omnichannel retailers.

In May 2025, Salesforce Inc. (Tableau) announced native integration of Einstein AI within Tableau to enhance predictive analytics for inventory and customer engagement.

In April 2025, Microsoft Corp. expanded Power BI retail templates for supply chain visibility and in-store analytics, optimized for Dynamics 365 users.

In March 2025, QlikTech International AB introduced Qlik AutoML for retailers, helping non-technical users build and deploy machine learning models to optimize shelf placement and promotions.

Solutions Covered:

• Software
• Service

Deployments Covered:

• On-Premise
• Cloud

Retail Store Types Covered:

• Hypermarkets & Supermarkets
• Retail Chains

Field Crowdsourcings Covered:

• On-shelf Availability
• Documentation & Reporting
• Promotion Campaign Management
• Customer Insights

Applications Covered:

• Customer Management
• In-store Operation
• Strategy & Planning
• Supply Chain Management
• Marketing & Merchandizing
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Retail Analytics Market, By Solution

• 5.1 Introduction
• 5.2 Software
  • 5.2.1 Software Analytics
  • 5.2.2 Deployment Mode
• 5.3 Service
  • 5.3.1 Training & Consulting
  • 5.3.2 Integration & deployment
  • 5.3.3 Managed Service

6 Global Retail Analytics Market, By Deployment

• 6.1 Introduction
• 6.2 On-Premise
• 6.3 Cloud

7 Global Retail Analytics Market, By Retail Store Type

• 7.1 Introduction
• 7.2 Hypermarkets & Supermarkets
• 7.3 Retail Chains

8 Global Retail Analytics Market, By Field Crowdsourcing

• 8.1 Introduction
• 8.2 On-shelf Availability
• 8.3 Documentation & Reporting
• 8.4 Promotion Campaign Management
• 8.5 Customer Insights

9 Global Retail Analytics Market, By Application

• 9.1 Introduction
• 9.2 Customer Management
• 9.3 In-store Operation
• 9.4 Strategy & Planning
• 9.5 Supply Chain Management
• 9.6 Marketing & Merchandizing
• 9.7 Other Applications

10 Global Retail Analytics Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 SAP SE
• 12.2 IBM Corporation
• 12.3 Oracle Corporation
• 12.4 Salesforce Inc. (Tableau)
• 12.5 SAS Institute Inc.
• 12.6 QlikTech International AB
• 12.7 Microsoft Corp. (Power BI, Dynamics 365)
• 12.8 Amazon Web Services Inc. (QuickSight)
• 12.9 Google LLC (Looker)
• 12.10 Blue Yonder Inc.
• 12.11 Dunnhumby Ltd.
• 12.12 Teradata Corp.
• 12.13 RetailNext Inc.
• 12.14 Zebra Technologies Corp.
• 12.15 Altair Engineering Inc.
• 12.16 Alteryx Inc.
• 12.17 MicroStrategy Inc.
• 12.18 ThoughtSpot Inc.
• 12.19 Infor Inc.