세계의 고급 위스키 시장(2025-2029년)

The luxury whiskey market is forecasted to grow by USD 814.9 mn during 2024-2029, accelerating at a CAGR of 5.5% during the forecast period. The report on the luxury whiskey market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growth in whiskey-based tourism, increasing demand for premium single-malt whiskey, and changes in lifestyle and increasing disposable income.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's luxury whiskey market is segmented as below:

By Product Type

• Scotch whiskey
• American whiskey
• Japanese whiskey
• Irish whiskey
• Others

By Distribution Channel

• Off-trade
• On-trade

By Price Range

• Premium
• High-end premium
• Super-premium

By Geographical Landscape

• Europe
• APAC
• North America
• South America
• Middle East and Africa

This study identifies the growing development on product innovation and launch of luxury whiskey as one of the prime reasons driving the luxury whiskey market growth during the next few years. Also, increasing focus on sustainability and eco-friendly luxury whiskey production methods and increasing acquisitions and collaborations with distillers and luxury brands will lead to sizable demand in the market.

The report on the luxury whiskey market covers the following areas:

• Luxury Whiskey Market sizing
• Luxury Whiskey Market forecast
• Luxury Whiskey Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading luxury whiskey market vendors that include Allied Blenders and Distillers Ltd, Asahi Group Holdings Ltd., Bacardi and Co. Ltd., Brown Forman Corp., Campari Group, Constellation Brands Inc., Diageo, John Distilleries Pvt. Ltd., KAIYO JAPANESE MIZUNARA OAK WHISKY, Kirin Holdings Co. Ltd., La Martiniquaise-Bardinet, Luxco Inc., LVMH Moet Hennessy Louis Vuitton SE, Pernod Ricard SA, Piccadily Distilleries, Suntory Beverage and Food Ltd., The Edrington Group Ltd., Whyte and Mackay Ltd, and William Grant and Sons Ltd.. Also, the luxury whiskey market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Product Type
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Price Range
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Luxury Whiskey Market 2019 - 2023
  • Historic Market Size - Data Table on Global Luxury Whiskey Market 2019 - 2023 ($ million)
• 5.2 Product Type segment analysis 2019 - 2023
  • Historic Market Size - Product Type Segment 2019 - 2023 ($ million)
• 5.3 Distribution Channel segment analysis 2019 - 2023
  • Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
• 5.4 Price Range segment analysis 2019 - 2023
  • Historic Market Size - Price Range Segment 2019 - 2023 ($ million)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 The AI impact on global luxury whiskey market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Product Type

• 8.1 Market segments
  • Chart on Product Type - Market share 2024-2029 (%)
  • Data Table on Product Type - Market share 2024-2029 (%)
• 8.2 Comparison by Product Type
  • Chart on Comparison by Product Type
  • Data Table on Comparison by Product Type
• 8.3 Scotch whiskey - Market size and forecast 2024-2029
  • Chart on Scotch whiskey - Market size and forecast 2024-2029 ($ million)
  • Data Table on Scotch whiskey - Market size and forecast 2024-2029 ($ million)
  • Chart on Scotch whiskey - Year-over-year growth 2024-2029 (%)
  • Data Table on Scotch whiskey - Year-over-year growth 2024-2029 (%)
• 8.4 American whiskey - Market size and forecast 2024-2029
  • Chart on American whiskey - Market size and forecast 2024-2029 ($ million)
  • Data Table on American whiskey - Market size and forecast 2024-2029 ($ million)
  • Chart on American whiskey - Year-over-year growth 2024-2029 (%)
  • Data Table on American whiskey - Year-over-year growth 2024-2029 (%)
• 8.5 Japanese whiskey - Market size and forecast 2024-2029
  • Chart on Japanese whiskey - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japanese whiskey - Market size and forecast 2024-2029 ($ million)
  • Chart on Japanese whiskey - Year-over-year growth 2024-2029 (%)
  • Data Table on Japanese whiskey - Year-over-year growth 2024-2029 (%)
• 8.6 Irish whiskey - Market size and forecast 2024-2029
  • Chart on Irish whiskey - Market size and forecast 2024-2029 ($ million)
  • Data Table on Irish whiskey - Market size and forecast 2024-2029 ($ million)
  • Chart on Irish whiskey - Year-over-year growth 2024-2029 (%)
  • Data Table on Irish whiskey - Year-over-year growth 2024-2029 (%)
• 8.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ million)
  • Data Table on Others - Market size and forecast 2024-2029 ($ million)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 8.8 Market opportunity by Product Type
  • Market opportunity by Product Type ($ million)
  • Data Table on Market opportunity by Product Type ($ million)

9 Market Segmentation by Distribution Channel

• 9.1 Market segments
  • Chart on Distribution Channel - Market share 2024-2029 (%)
  • Data Table on Distribution Channel - Market share 2024-2029 (%)
• 9.2 Comparison by Distribution Channel
  • Chart on Comparison by Distribution Channel
  • Data Table on Comparison by Distribution Channel
• 9.3 Off-trade - Market size and forecast 2024-2029
  • Chart on Off-trade - Market size and forecast 2024-2029 ($ million)
  • Data Table on Off-trade - Market size and forecast 2024-2029 ($ million)
  • Chart on Off-trade - Year-over-year growth 2024-2029 (%)
  • Data Table on Off-trade - Year-over-year growth 2024-2029 (%)
• 9.4 On-trade - Market size and forecast 2024-2029
  • Chart on On-trade - Market size and forecast 2024-2029 ($ million)
  • Data Table on On-trade - Market size and forecast 2024-2029 ($ million)
  • Chart on On-trade - Year-over-year growth 2024-2029 (%)
  • Data Table on On-trade - Year-over-year growth 2024-2029 (%)
• 9.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)
  • Data Table on Market opportunity by Distribution Channel ($ million)

10 Market Segmentation by Price Range

• 10.1 Market segments
  • Chart on Price Range - Market share 2024-2029 (%)
  • Data Table on Price Range - Market share 2024-2029 (%)
• 10.2 Comparison by Price Range
  • Chart on Comparison by Price Range
  • Data Table on Comparison by Price Range
• 10.3 Premium - Market size and forecast 2024-2029
  • Chart on Premium - Market size and forecast 2024-2029 ($ million)
  • Data Table on Premium - Market size and forecast 2024-2029 ($ million)
  • Chart on Premium - Year-over-year growth 2024-2029 (%)
  • Data Table on Premium - Year-over-year growth 2024-2029 (%)
• 10.4 High-end premium - Market size and forecast 2024-2029
  • Chart on High-end premium - Market size and forecast 2024-2029 ($ million)
  • Data Table on High-end premium - Market size and forecast 2024-2029 ($ million)
  • Chart on High-end premium - Year-over-year growth 2024-2029 (%)
  • Data Table on High-end premium - Year-over-year growth 2024-2029 (%)
• 10.5 Super-premium - Market size and forecast 2024-2029
  • Chart on Super-premium - Market size and forecast 2024-2029 ($ million)
  • Data Table on Super-premium - Market size and forecast 2024-2029 ($ million)
  • Chart on Super-premium - Year-over-year growth 2024-2029 (%)
  • Data Table on Super-premium - Year-over-year growth 2024-2029 (%)
• 10.6 Market opportunity by Price Range
  • Market opportunity by Price Range ($ million)
  • Data Table on Market opportunity by Price Range ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 12.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 12.3 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 12.4 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 12.5 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 12.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 12.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 12.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 12.9 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 12.10 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 12.11 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 12.12 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ million)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 12.13 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 12.14 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 12.15 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 12.16 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 12.17 Spain - Market size and forecast 2024-2029
  • Chart on Spain - Market size and forecast 2024-2029 ($ million)
  • Data Table on Spain - Market size and forecast 2024-2029 ($ million)
  • Chart on Spain - Year-over-year growth 2024-2029 (%)
  • Data Table on Spain - Year-over-year growth 2024-2029 (%)
• 12.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

13 Drivers, Challenges, and Opportunity/Restraints

• 13.1 Market drivers
• 13.2 Market challenges
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 13.4 Market opportunities/restraints

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Allied Blenders and Distillers Ltd
  • Allied Blenders and Distillers Ltd - Overview
  • Allied Blenders and Distillers Ltd - Product / Service
  • Allied Blenders and Distillers Ltd - Key offerings
  • SWOT
• 15.5 Asahi Group Holdings Ltd.
  • Asahi Group Holdings Ltd. - Overview
  • Asahi Group Holdings Ltd. - Business segments
  • Asahi Group Holdings Ltd. - Key news
  • Asahi Group Holdings Ltd. - Key offerings
  • Asahi Group Holdings Ltd. - Segment focus
  • SWOT
• 15.6 Bacardi and Co. Ltd.
  • Bacardi and Co. Ltd. - Overview
  • Bacardi and Co. Ltd. - Product / Service
  • Bacardi and Co. Ltd. - Key news
  • Bacardi and Co. Ltd. - Key offerings
  • SWOT
• 15.7 Brown Forman Corp.
  • Brown Forman Corp. - Overview
  • Brown Forman Corp. - Product / Service
  • Brown Forman Corp. - Key offerings
  • SWOT
• 15.8 Campari Group
  • Campari Group - Overview
  • Campari Group - Business segments
  • Campari Group - Key offerings
  • Campari Group - Segment focus
  • SWOT
• 15.9 Constellation Brands Inc.
  • Constellation Brands Inc. - Overview
  • Constellation Brands Inc. - Business segments
  • Constellation Brands Inc. - Key offerings
  • Constellation Brands Inc. - Segment focus
  • SWOT
• 15.10 John Distilleries Pvt. Ltd.
  • John Distilleries Pvt. Ltd. - Overview
  • John Distilleries Pvt. Ltd. - Product / Service
  • John Distilleries Pvt. Ltd. - Key offerings
  • SWOT
• 15.11 Kirin Holdings Co. Ltd.
  • Kirin Holdings Co. Ltd. - Overview
  • Kirin Holdings Co. Ltd. - Business segments
  • Kirin Holdings Co. Ltd. - Key offerings
  • Kirin Holdings Co. Ltd. - Segment focus
  • SWOT
• 15.12 La Martiniquaise-Bardinet
  • La Martiniquaise-Bardinet - Overview
  • La Martiniquaise-Bardinet - Product / Service
  • La Martiniquaise-Bardinet - Key offerings
  • SWOT
• 15.13 LVMH Moet Hennessy Louis Vuitton SE
  • LVMH Moet Hennessy Louis Vuitton SE - Overview
  • LVMH Moet Hennessy Louis Vuitton SE - Business segments
  • LVMH Moet Hennessy Louis Vuitton SE - Key news
  • LVMH Moet Hennessy Louis Vuitton SE - Key offerings
  • LVMH Moet Hennessy Louis Vuitton SE - Segment focus
  • SWOT
• 15.14 Pernod Ricard SA
  • Pernod Ricard SA - Overview
  • Pernod Ricard SA - Product / Service
  • Pernod Ricard SA - Key news
  • Pernod Ricard SA - Key offerings
  • SWOT
• 15.15 Suntory Beverage and Food Ltd.
  • Suntory Beverage and Food Ltd. - Overview
  • Suntory Beverage and Food Ltd. - Business segments
  • Suntory Beverage and Food Ltd. - Key news
  • Suntory Beverage and Food Ltd. - Key offerings
  • Suntory Beverage and Food Ltd. - Segment focus
  • SWOT
• 15.16 The Edrington Group Ltd.
  • The Edrington Group Ltd. - Overview
  • The Edrington Group Ltd. - Product / Service
  • The Edrington Group Ltd. - Key offerings
  • SWOT
• 15.17 Whyte and Mackay Ltd
  • Whyte and Mackay Ltd - Overview
  • Whyte and Mackay Ltd - Product / Service
  • Whyte and Mackay Ltd - Key offerings
  • SWOT
• 15.18 William Grant and Sons Ltd.
  • William Grant and Sons Ltd. - Overview
  • William Grant and Sons Ltd. - Product / Service
  • William Grant and Sons Ltd. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations