위스키 시장 규모, 점유율, 성장 분석 : 음료 유형별, 제품 유형별, 향료별, 최종사용자별, 판매 채널별, 지역별 - 업계 예측(2026-2033년)

Whiskey Market size was valued at USD 95.35 Billion in 2024 and is poised to grow from USD 101.93 Billion in 2025 to USD 173.84 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The whiskey market is witnessing robust growth driven by evolving lifestyle choices among working professionals, who are increasingly engaging in socializing and weekend gatherings that facilitate whiskey consumption. This rise in social interactions has positively impacted market dynamics, while the growing availability of affordable options alongside a heightened appetite for premium offerings further fuels this expansion. Notably, a marked demand for premium and super-premium whiskeys is emerging as a significant catalyst in both developing and developed regions. This trend encompasses a wide range of socioeconomic groups, reflecting a broad-based inclination toward high-quality whiskey, demonstrating that consumers are willing to invest in exceptional experiences. Overall, these insights underscore a promising trajectory for the whiskey market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Whiskey market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Whiskey Market Segments Analysis

Global Whiskey Market is segmented by Beverage Type, Product Type, Flavor, End User, Sales Channel and region. Based on Beverage Type, the market is segmented into Alcoholic Whiskey and Non- Alcoholic Whiskey. Based on Product Type, the market is segmented into Bourbon Whiskey, Scotch Whiskey, Malted Whiskey, Rye Whiskey, Corn Whiskey, Blended Whiskey and Other Whiskey Types (Wheat, Spirit, etc). Based on Flavor, the market is segmented into Unflavored and Flavored. Based on End User, the market is segmented into HoReCa and Household Retail. Based on Sales Channel, the market is segmented into B2B and B2C. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Whiskey Market

The whiskey market is expected to experience substantial growth due to an increasing demand for blended whiskey, driven by a broader global consumer base. The super-premium segment is particularly set for notable expansion, especially in developed regions like the U.S., U.K., France, and Canada. This growth is fueled by key industry trends, especially the emphasis on innovation and premiumization, which resonate with consumers seeking high-quality and unique offerings. As tastes evolve and more individuals embrace whiskey as a preferred beverage choice, the market is well-positioned to cater to these changing preferences and capitalize on the rising interest in sophisticated whiskey options.

Restraints in the Whiskey Market

The whiskey market is encountering challenges due to the rising popularity of innovative non-alcoholic beverages, which are capturing the attention of consumers increasingly focused on health and wellness. This trend is also reflected in a noticeable shift toward juices and carbonated drinks, as individuals seek lighter, more health-conscious options. The growing appeal of non-alcoholic alternatives, driven by brands offering zero-alcohol selections, highlights a changing landscape in beverage preferences. As consumers prioritize healthier choices and minimize alcohol consumption, whiskey producers may find it essential to adapt and innovate in order to maintain market relevance amidst these evolving consumer demands.

Market Trends of the Whiskey Market

The whiskey market is witnessing a dynamic trend driven by a burgeoning global appetite for premium alcoholic beverages. This growth is fueled by shifting consumer preferences towards artisanal and craft spirits, alongside a significant increase in urbanization and disposable income among the middle class. As whiskey enthusiasts seek unique flavors and experiences, brands are innovating with small-batch, single malt, and aged variants. Furthermore, global consumption patterns reflect a rising inclination towards whiskey, evidenced by substantial engagement in whiskey tastings and social events. This evolving landscape positions the whiskey industry for sustained expansion, underscoring its allure in the global alcohol market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Whiskey Market Size by Beverage Type & CAGR (2026-2033)

• Market Overview
• Alcoholic Whiskey
• Non- Alcoholic Whiskey

Global Whiskey Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Bourbon Whiskey
• Scotch Whiskey
• Malted Whiskey
• Rye Whiskey
• Corn Whiskey
• Blended Whiskey
• Other Whiskey Types (Wheat, Spirit, etc)

Global Whiskey Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Unflavored
• Flavored
  • Citrus
  • Honey
  • Caramel
  • Cider
  • Apple
  • Others

Global Whiskey Market Size by End User & CAGR (2026-2033)

• Market Overview
• HoReCa
• Household Retail

Global Whiskey Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• B2B
• B2C
  • Modern Trade
  • Traditional Liquor Stores
  • Specialty Stores
  • Online Retail
  • Other Retail Formats

Global Whiskey Market Size & CAGR (2026-2033)

• North America (Beverage Type, Product Type, Flavor, End User, Sales Channel)
  • US
  • Canada
• Europe (Beverage Type, Product Type, Flavor, End User, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Beverage Type, Product Type, Flavor, End User, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Beverage Type, Product Type, Flavor, End User, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Beverage Type, Product Type, Flavor, End User, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Diageo (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edrington (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remy Cointreau (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Grant & Sons (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michter's (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heaven Hill (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wild Turkey (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Buffalo Trace (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Four Roses (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maker's Mark (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elijah Craig (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George Dickel (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Templeton Rye (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Compass Box (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations