세계의 증강현실(AR) 게임 시장(2025-2029년)

The augmented reality (AR) gaming market is forecasted to grow by USD 118,320.3 mn during 2024-2029, accelerating at a CAGR of 54.2% during the forecast period. The report on the augmented reality (AR) gaming market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing investments in ar technology, rising cloud gaming technology, and growing popularity and integration of ar and vr technologies in mobile devices.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's augmented reality (AR) gaming market is segmented as below:

By Type

• Mobile devices
• HMDs
• Smart glasses

By Component

• Hardware
• Software

By Genre

• Adventure
• Shooter
• Puzzle
• Sports and fitness

By Business Segment

• Free-to-play
• Premium
• Subscription

By Geographical Landscape

• North America
• Europe
• APAC
• Middle East and Africa
• South America

This study identifies the rising adoption of ar games as one of the prime reasons driving the augmented reality (AR) gaming market growth during the next few years. Also, increasing number of strategic partnerships and acquisitions and growing number of gamers will lead to sizable demand in the market.

The report on the augmented reality (AR) gaming market covers the following areas:

• Augmented Reality (AR) Gaming Market sizing
• Augmented Reality (AR) Gaming Market forecast
• Augmented Reality (AR) Gaming Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading augmented reality (AR) gaming market vendors that include Apple Inc., Blippar Ltd., Hofli Ltd., Meta Platforms Inc., Milkroom Studios GmbH, Netmarble Corp., Niantic Inc., OliveX Holdings Ltd., Qualcomm Inc., Resolution Games, Rovio Entertainment Corp., Snap Inc., Unity Technologies Inc., and Zappar Ltd.. Also, the augmented reality (AR) gaming market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Market Segmentation by Genre
  • Executive Summary - Chart on Market Segmentation by Business Segment
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Augmented Reality (AR) Gaming Market 2019 - 2023
  • Historic Market Size - Data Table on Global Augmented Reality (AR) Gaming Market 2019 - 2023 ($ million)
• 5.2 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ million)
• 5.3 Component segment analysis 2019 - 2023
  • Historic Market Size - Component Segment 2019 - 2023 ($ million)
• 5.4 Genre segment analysis 2019 - 2023
  • Historic Market Size - Genre Segment 2019 - 2023 ($ million)
• 5.5 Business segment analysis 2019 - 2023
  • Historic Market Size - Business Segment 2019 - 2023 ($ million)
• 5.6 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.7 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI in the Global Augmented Reality (AR) Gaming Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Type

• 8.1 Market segments
  • Chart on Type - Market share 2024-2029 (%)
  • Data Table on Type - Market share 2024-2029 (%)
• 8.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 8.3 Mobile devices - Market size and forecast 2024-2029
  • Chart on Mobile devices - Market size and forecast 2024-2029 ($ million)
  • Data Table on Mobile devices - Market size and forecast 2024-2029 ($ million)
  • Chart on Mobile devices - Year-over-year growth 2024-2029 (%)
  • Data Table on Mobile devices - Year-over-year growth 2024-2029 (%)
• 8.4 HMDs - Market size and forecast 2024-2029
  • Chart on HMDs - Market size and forecast 2024-2029 ($ million)
  • Data Table on HMDs - Market size and forecast 2024-2029 ($ million)
  • Chart on HMDs - Year-over-year growth 2024-2029 (%)
  • Data Table on HMDs - Year-over-year growth 2024-2029 (%)
• 8.5 Smart glasses - Market size and forecast 2024-2029
  • Chart on Smart glasses - Market size and forecast 2024-2029 ($ million)
  • Data Table on Smart glasses - Market size and forecast 2024-2029 ($ million)
  • Chart on Smart glasses - Year-over-year growth 2024-2029 (%)
  • Data Table on Smart glasses - Year-over-year growth 2024-2029 (%)
• 8.6 Market opportunity by Type
  • Market opportunity by Type ($ million)
  • Data Table on Market opportunity by Type ($ million)

9 Market Segmentation by Component

• 9.1 Market segments
  • Chart on Component - Market share 2024-2029 (%)
  • Data Table on Component - Market share 2024-2029 (%)
• 9.2 Comparison by Component
  • Chart on Comparison by Component
  • Data Table on Comparison by Component
• 9.3 Hardware - Market size and forecast 2024-2029
  • Chart on Hardware - Market size and forecast 2024-2029 ($ million)
  • Data Table on Hardware - Market size and forecast 2024-2029 ($ million)
  • Chart on Hardware - Year-over-year growth 2024-2029 (%)
  • Data Table on Hardware - Year-over-year growth 2024-2029 (%)
• 9.4 Software - Market size and forecast 2024-2029
  • Chart on Software - Market size and forecast 2024-2029 ($ million)
  • Data Table on Software - Market size and forecast 2024-2029 ($ million)
  • Chart on Software - Year-over-year growth 2024-2029 (%)
  • Data Table on Software - Year-over-year growth 2024-2029 (%)
• 9.5 Market opportunity by Component
  • Market opportunity by Component ($ million)
  • Data Table on Market opportunity by Component ($ million)

10 Market Segmentation by Genre

• 10.1 Market segments
  • Chart on Genre - Market share 2024-2029 (%)
  • Data Table on Genre - Market share 2024-2029 (%)
• 10.2 Comparison by Genre
  • Chart on Comparison by Genre
  • Data Table on Comparison by Genre
• 10.3 Adventure - Market size and forecast 2024-2029
  • Chart on Adventure - Market size and forecast 2024-2029 ($ million)
  • Data Table on Adventure - Market size and forecast 2024-2029 ($ million)
  • Chart on Adventure - Year-over-year growth 2024-2029 (%)
  • Data Table on Adventure - Year-over-year growth 2024-2029 (%)
• 10.4 Shooter - Market size and forecast 2024-2029
  • Chart on Shooter - Market size and forecast 2024-2029 ($ million)
  • Data Table on Shooter - Market size and forecast 2024-2029 ($ million)
  • Chart on Shooter - Year-over-year growth 2024-2029 (%)
  • Data Table on Shooter - Year-over-year growth 2024-2029 (%)
• 10.5 Puzzle - Market size and forecast 2024-2029
  • Chart on Puzzle - Market size and forecast 2024-2029 ($ million)
  • Data Table on Puzzle - Market size and forecast 2024-2029 ($ million)
  • Chart on Puzzle - Year-over-year growth 2024-2029 (%)
  • Data Table on Puzzle - Year-over-year growth 2024-2029 (%)
• 10.6 Sports and fitness - Market size and forecast 2024-2029
  • Chart on Sports and fitness - Market size and forecast 2024-2029 ($ million)
  • Data Table on Sports and fitness - Market size and forecast 2024-2029 ($ million)
  • Chart on Sports and fitness - Year-over-year growth 2024-2029 (%)
  • Data Table on Sports and fitness - Year-over-year growth 2024-2029 (%)
• 10.7 Market opportunity by Genre
  • Market opportunity by Genre ($ million)
  • Data Table on Market opportunity by Genre ($ million)

11 Market Segmentation by Business Segment

• 11.1 Market segments
  • Chart on Market Segmentation by Business Segment - Market share 2024-2029 (%)
  • Data Table on Market Segmentation by Business Segment - Market share 2024-2029 (%)
• 11.2 Comparison by Business Segment
  • Chart on Comparison by Business Segment
  • Data Table on Comparison by Business Segment
• 11.3 Free-to-play - Market size and forecast 2024-2029
  • Chart on Free-to-play - Market size and forecast 2024-2029 ($ million)
  • Data Table on Free-to-play - Market size and forecast 2024-2029 ($ million)
  • Chart on Free-to-play - Year-over-year growth 2024-2029 (%)
  • Data Table on Free-to-play - Year-over-year growth 2024-2029 (%)
• 11.4 Premium - Market size and forecast 2024-2029
  • Chart on Premium - Market size and forecast 2024-2029 ($ million)
  • Data Table on Premium - Market size and forecast 2024-2029 ($ million)
  • Chart on Premium - Year-over-year growth 2024-2029 (%)
  • Data Table on Premium - Year-over-year growth 2024-2029 (%)
• 11.5 Subscription - Market size and forecast 2024-2029
  • Chart on Subscription - Market size and forecast 2024-2029 ($ million)
  • Data Table on Subscription - Market size and forecast 2024-2029 ($ million)
  • Chart on Subscription - Year-over-year growth 2024-2029 (%)
  • Data Table on Subscription - Year-over-year growth 2024-2029 (%)
• 11.6 Market opportunity by Market Segmentation by Business Segment
  • Market opportunity by Market Segmentation by Business Segment ($ million)
  • Data Table on Market opportunity by Market Segmentation by Business Segment ($ million)

12 Customer Landscape

• 12.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

• 13.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 13.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 13.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 13.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 13.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 13.6 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 13.7 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 13.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 13.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 13.10 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 13.11 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 13.12 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 13.13 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 13.14 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 13.15 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ million)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 13.16 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 13.17 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 13.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

14 Drivers, Challenges, and Opportunity/Restraints

• 14.1 Market drivers
• 14.2 Market challenges
• 14.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 14.4 Market opportunities/restraints

15 Competitive Landscape

• 15.1 Overview
• 15.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 15.3 Landscape disruption
  • Overview on factors of disruption
• 15.4 Industry risks
  • Impact of key risks on business

16 Competitive Analysis

• 16.1 Companies profiled
  • Companies covered
• 16.2 Company ranking index
  • Company ranking index
• 16.3 Market positioning of companies
  • Matrix on companies position and classification
• 16.4 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
  • SWOT
• 16.5 Blippar Ltd.
  • Blippar Ltd. - Overview
  • Blippar Ltd. - Product / Service
  • Blippar Ltd. - Key offerings
  • SWOT
• 16.6 Hofli Ltd.
  • Hofli Ltd. - Overview
  • Hofli Ltd. - Product / Service
  • Hofli Ltd. - Key offerings
  • SWOT
• 16.7 Meta Platforms Inc.
  • Meta Platforms Inc. - Overview
  • Meta Platforms Inc. - Business segments
  • Meta Platforms Inc. - Key offerings
  • Meta Platforms Inc. - Segment focus
  • SWOT
• 16.8 Milkroom Studios GmbH
  • Milkroom Studios GmbH - Overview
  • Milkroom Studios GmbH - Product / Service
  • Milkroom Studios GmbH - Key offerings
  • SWOT
• 16.9 Netmarble Corp.
  • Netmarble Corp. - Overview
  • Netmarble Corp. - Product / Service
  • Netmarble Corp. - Key offerings
  • SWOT
• 16.10 Niantic Inc.
  • Niantic Inc. - Overview
  • Niantic Inc. - Product / Service
  • Niantic Inc. - Key offerings
  • SWOT
• 16.11 OliveX Holdings Ltd.
  • OliveX Holdings Ltd. - Overview
  • OliveX Holdings Ltd. - Product / Service
  • OliveX Holdings Ltd. - Key offerings
  • SWOT
• 16.12 Qualcomm Inc.
  • Qualcomm Inc. - Overview
  • Qualcomm Inc. - Business segments
  • Qualcomm Inc. - Key news
  • Qualcomm Inc. - Key offerings
  • Qualcomm Inc. - Segment focus
  • SWOT
• 16.13 Resolution Games
  • Resolution Games - Overview
  • Resolution Games - Product / Service
  • Resolution Games - Key offerings
  • SWOT
• 16.14 Rovio Entertainment Corp.
  • Rovio Entertainment Corp. - Overview
  • Rovio Entertainment Corp. - Business segments
  • Rovio Entertainment Corp. - Key news
  • Rovio Entertainment Corp. - Key offerings
  • Rovio Entertainment Corp. - Segment focus
  • SWOT
• 16.15 Snap Inc.
  • Snap Inc. - Overview
  • Snap Inc. - Product / Service
  • Snap Inc. - Key offerings
  • SWOT
• 16.16 Unity Technologies Inc.
  • Unity Technologies Inc. - Overview
  • Unity Technologies Inc. - Product / Service
  • Unity Technologies Inc. - Key news
  • Unity Technologies Inc. - Key offerings
  • SWOT
• 16.17 Zappar Ltd.
  • Zappar Ltd. - Overview
  • Zappar Ltd. - Product / Service
  • Zappar Ltd. - Key offerings
  • SWOT

17 Appendix

• 17.1 Scope of the report
• 17.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 17.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 17.4 Research methodology
  • Research methodology
• 17.5 Data procurement
  • Information sources
• 17.6 Data validation
  • Data validation
• 17.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 17.8 Data synthesis
  • Data synthesis
• 17.9 360 degree market analysis
  • 360 degree market analysis
• 17.10 List of abbreviations
  • List of abbreviations