세계의 자동차용 생성형 AI 시장(2025-2029년)

The generative AI in automotive market is forecasted to grow by USD 1,506.7 mn during 2024-2029, accelerating at a CAGR of 31.4% during the forecast period. The report on the generative AI in automotive market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by imperative to accelerate autonomous vehicle development and validation, intensifying demand for an enhanced in-vehicle user experience, and pressure to optimize design and manufacturing for cost and time efficiency.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's generative AI in automotive market is segmented as below:

By Technology

• Machine learning
• NLP
• Computer vision

By Application

• Autonomous driving systems
• Manufacturing optimization
• Vehicle design
• Predictive maintenance
• Customer experience

By Type

• Passenger vehicle
• Commercial vehicle

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the proliferation of advanced conversational AI in vehicle cockpit as one of the prime reasons driving the generative AI in automotive market growth during the next few years. Also, shift toward AI-first development for autonomous systems and formation of deep strategic partnerships and technology ecosystems will lead to sizable demand in the market.

The report on the generative AI in automotive market covers the following areas:

• generative AI In Automotive Market sizing
• generative AI In Automotive Market forecast
• generative AI In Automotive Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading generative AI in automotive market vendors that include Affectiva Inc., Altair Engineering Inc., Applied Intuition Inc., Autodesk Inc., Bayerische Motoren Werke AG, Cerence Inc., Cognata, Ford Motor Co., General Motors Co., Hyundai Motor Group, NVIDIA Corp., ParaMatters Inc., Siemens AG, SoundHound AI Inc., Torc Robotics Inc., Waabi, and Wayve Technologies Ltd.. Also, the generative AI in automotive market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Technology
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 5.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

6 Market Segmentation by Technology

• 6.1 Market segments
  • Chart on Technology - Market share 2024-2029 (%)
  • Data Table on Technology - Market share 2024-2029 (%)
• 6.2 Comparison by Technology
  • Chart on Comparison by Technology
  • Data Table on Comparison by Technology
• 6.3 Machine learning - Market size and forecast 2024-2029
  • Chart on Machine learning - Market size and forecast 2024-2029 ($ million)
  • Data Table on Machine learning - Market size and forecast 2024-2029 ($ million)
  • Chart on Machine learning - Year-over-year growth 2024-2029 (%)
  • Data Table on Machine learning - Year-over-year growth 2024-2029 (%)
• 6.4 NLP - Market size and forecast 2024-2029
  • Chart on NLP - Market size and forecast 2024-2029 ($ million)
  • Data Table on NLP - Market size and forecast 2024-2029 ($ million)
  • Chart on NLP - Year-over-year growth 2024-2029 (%)
  • Data Table on NLP - Year-over-year growth 2024-2029 (%)
• 6.5 Computer vision - Market size and forecast 2024-2029
  • Chart on Computer vision - Market size and forecast 2024-2029 ($ million)
  • Data Table on Computer vision - Market size and forecast 2024-2029 ($ million)
  • Chart on Computer vision - Year-over-year growth 2024-2029 (%)
  • Data Table on Computer vision - Year-over-year growth 2024-2029 (%)
• 6.6 Market opportunity by Technology
  • Market opportunity by Technology ($ million)
  • Data Table on Market opportunity by Technology ($ million)

7 Market Segmentation by Application

• 7.1 Market segments
  • Chart on Application - Market share 2024-2029 (%)
  • Data Table on Application - Market share 2024-2029 (%)
• 7.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 7.3 Autonomous driving systems - Market size and forecast 2024-2029
  • Chart on Autonomous driving systems - Market size and forecast 2024-2029 ($ million)
  • Data Table on Autonomous driving systems - Market size and forecast 2024-2029 ($ million)
  • Chart on Autonomous driving systems - Year-over-year growth 2024-2029 (%)
  • Data Table on Autonomous driving systems - Year-over-year growth 2024-2029 (%)
• 7.4 Manufacturing optimization - Market size and forecast 2024-2029
  • Chart on Manufacturing optimization - Market size and forecast 2024-2029 ($ million)
  • Data Table on Manufacturing optimization - Market size and forecast 2024-2029 ($ million)
  • Chart on Manufacturing optimization - Year-over-year growth 2024-2029 (%)
  • Data Table on Manufacturing optimization - Year-over-year growth 2024-2029 (%)
• 7.5 Vehicle design - Market size and forecast 2024-2029
  • Chart on Vehicle design - Market size and forecast 2024-2029 ($ million)
  • Data Table on Vehicle design - Market size and forecast 2024-2029 ($ million)
  • Chart on Vehicle design - Year-over-year growth 2024-2029 (%)
  • Data Table on Vehicle design - Year-over-year growth 2024-2029 (%)
• 7.6 Predictive maintenance - Market size and forecast 2024-2029
  • Chart on Predictive maintenance - Market size and forecast 2024-2029 ($ million)
  • Data Table on Predictive maintenance - Market size and forecast 2024-2029 ($ million)
  • Chart on Predictive maintenance - Year-over-year growth 2024-2029 (%)
  • Data Table on Predictive maintenance - Year-over-year growth 2024-2029 (%)
• 7.7 Customer experience - Market size and forecast 2024-2029
  • Chart on Customer experience - Market size and forecast 2024-2029 ($ million)
  • Data Table on Customer experience - Market size and forecast 2024-2029 ($ million)
  • Chart on Customer experience - Year-over-year growth 2024-2029 (%)
  • Data Table on Customer experience - Year-over-year growth 2024-2029 (%)
• 7.8 Market opportunity by Application
  • Market opportunity by Application ($ million)
  • Data Table on Market opportunity by Application ($ million)

8 Market Segmentation by Type

• 8.1 Market segments
  • Chart on Type - Market share 2024-2029 (%)
  • Data Table on Type - Market share 2024-2029 (%)
• 8.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 8.3 Passenger vehicle - Market size and forecast 2024-2029
  • Chart on Passenger vehicle - Market size and forecast 2024-2029 ($ million)
  • Data Table on Passenger vehicle - Market size and forecast 2024-2029 ($ million)
  • Chart on Passenger vehicle - Year-over-year growth 2024-2029 (%)
  • Data Table on Passenger vehicle - Year-over-year growth 2024-2029 (%)
• 8.4 Commercial vehicle - Market size and forecast 2024-2029
  • Chart on Commercial vehicle - Market size and forecast 2024-2029 ($ million)
  • Data Table on Commercial vehicle - Market size and forecast 2024-2029 ($ million)
  • Chart on Commercial vehicle - Year-over-year growth 2024-2029 (%)
  • Data Table on Commercial vehicle - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by Type
  • Market opportunity by Type ($ million)
  • Data Table on Market opportunity by Type ($ million)

9 Customer Landscape

• 9.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

• 10.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 10.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 10.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 10.4 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 10.5 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 10.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 10.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 10.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 10.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 10.10 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 10.11 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 10.12 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 10.13 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 10.14 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ million)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 10.15 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 10.16 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 10.17 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 10.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

11 Drivers, Challenges, and Opportunity/Restraints

• 11.1 Market drivers
• 11.2 Market challenges
• 11.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 11.4 Market opportunities/restraints

12 Competitive Landscape

• 12.1 Overview
• 12.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 12.3 Landscape disruption
  • Overview on factors of disruption
• 12.4 Industry risks
  • Impact of key risks on business

13 Competitive Analysis

• 13.1 Companies profiled
  • Companies covered
• 13.2 Company ranking index
  • Company ranking index
• 13.3 Market positioning of companies
  • Matrix on companies position and classification
• 13.4 Altair Engineering Inc.
  • Altair Engineering Inc. - Overview
  • Altair Engineering Inc. - Business segments
  • Altair Engineering Inc. - Key news
  • Altair Engineering Inc. - Key offerings
  • Altair Engineering Inc. - Segment focus
  • SWOT
• 13.5 Applied Intuition Inc.
  • Applied Intuition Inc. - Overview
  • Applied Intuition Inc. - Product / Service
  • Applied Intuition Inc. - Key offerings
  • SWOT
• 13.6 Autodesk Inc.
  • Autodesk Inc. - Overview
  • Autodesk Inc. - Business segments
  • Autodesk Inc. - Key news
  • Autodesk Inc. - Key offerings
  • Autodesk Inc. - Segment focus
  • SWOT
• 13.7 Bayerische Motoren Werke AG
  • Bayerische Motoren Werke AG - Overview
  • Bayerische Motoren Werke AG - Business segments
  • Bayerische Motoren Werke AG - Key offerings
  • Bayerische Motoren Werke AG - Segment focus
  • SWOT
• 13.8 Cerence Inc.
  • Cerence Inc. - Overview
  • Cerence Inc. - Product / Service
  • Cerence Inc. - Key offerings
  • SWOT
• 13.9 Cognata
  • Cognata - Overview
  • Cognata - Product / Service
  • Cognata - Key offerings
  • SWOT
• 13.10 Ford Motor Co.
  • Ford Motor Co. - Overview
  • Ford Motor Co. - Business segments
  • Ford Motor Co. - Key offerings
  • Ford Motor Co. - Segment focus
  • SWOT
• 13.11 General Motors Co.
  • General Motors Co. - Overview
  • General Motors Co. - Business segments
  • General Motors Co. - Key news
  • General Motors Co. - Key offerings
  • General Motors Co. - Segment focus
  • SWOT
• 13.12 Hyundai Motor Group
  • Hyundai Motor Group - Overview
  • Hyundai Motor Group - Business segments
  • Hyundai Motor Group - Key news
  • Hyundai Motor Group - Key offerings
  • Hyundai Motor Group - Segment focus
  • SWOT
• 13.13 NVIDIA Corp.
  • NVIDIA Corp. - Overview
  • NVIDIA Corp. - Business segments
  • NVIDIA Corp. - Key news
  • NVIDIA Corp. - Key offerings
  • NVIDIA Corp. - Segment focus
  • SWOT
• 13.14 ParaMatters Inc.
  • ParaMatters Inc. - Overview
  • ParaMatters Inc. - Product / Service
  • ParaMatters Inc. - Key offerings
  • SWOT
• 13.15 Siemens AG
  • Siemens AG - Overview
  • Siemens AG - Business segments
  • Siemens AG - Key news
  • Siemens AG - Key offerings
  • Siemens AG - Segment focus
  • SWOT
• 13.16 Torc Robotics Inc.
  • Torc Robotics Inc. - Overview
  • Torc Robotics Inc. - Product / Service
  • Torc Robotics Inc. - Key offerings
  • SWOT
• 13.17 Waabi
  • Waabi - Overview
  • Waabi - Product / Service
  • Waabi - Key offerings
  • SWOT
• 13.18 Wayve Technologies Ltd.
  • Wayve Technologies Ltd. - Overview
  • Wayve Technologies Ltd. - Product / Service
  • Wayve Technologies Ltd. - Key offerings
  • SWOT

14 Appendix

• 14.1 Scope of the report
• 14.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 14.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 14.4 Research methodology
  • Research methodology
• 14.5 Data procurement
  • Information sources
• 14.6 Data validation
  • Data validation
• 14.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 14.8 Data synthesis
  • Data synthesis
• 14.9 360 degree market analysis
  • 360 degree market analysis
• 14.10 List of abbreviations
  • List of abbreviations