생성형 AI 가격결정 시장(2025-2029년)

The global generative AI in pricing market is forecasted to grow by USD 314.1 mn during 2024-2029, accelerating at a CAGR of 16.6% during the forecast period. The report on the global generative AI in pricing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by imperative for hyper-personalization and real-time dynamic pricing, democratization and exponential advancement of generative AI technology, need for resilience and proactive strategy in a volatile global economy.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global generative AI in pricing market is segmented as below:

By Component

• Software
• Services

By Deployment

• Cloud
• On premises

By End-User

• Retail
• BFSI
• Manufacturing
• Healthcare
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • The Netherlands
  • Spain
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the proliferation of hyper-personalized and context-aware dynamic pricing as one of the prime reasons driving the global generative AI in pricing market growth during the next few years. Also, ai-powered competitive intelligence and strategic pricing simulation and democratization of advanced pricing analytics through natural language interfaces will lead to sizable demand in the market.

The report on the global generative AI in pricing market covers the following areas:

• Global generative AI in pricing market sizing
• Global generative AI in pricing market forecast
• Global generative AI in pricing market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global generative AI in pricing market vendors that include Amazon Web Services Inc., Coupa Software Inc., Databricks Inc., Enable, Flintfox, Google Cloud, IBM Corp., Microsoft Corp., Oracle Corp., Pricefx, Pros Holdings Inc., Salesforce Inc., SAP SE, Snowflake Inc., Vendavo Inc., Vistaar Technologies Inc, Zilliant Inc.. Also, the global generative AI in pricing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029

5 Historic Market Size

• 5.1 Global Generative AI In Pricing Market 2019 - 2023
  • Historic Market Size - Data Table on Global Generative AI In Pricing Market 2019 - 2023 ($ million)
• 5.2 Component segment analysis 2019 - 2023
  • Historic Market Size - Component Segment 2019 - 2023 ($ million)
• 5.3 Deployment segment analysis 2019 - 2023
  • Historic Market Size - Deployment Segment 2019 - 2023 ($ million)
• 5.4 End-user segment analysis 2019 - 2023
  • Historic Market Size - End-user Segment 2019 - 2023 ($ million)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Five Forces Analysis

• 6.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 6.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 6.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 6.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 6.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 6.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 6.7 Market condition

7 Market Segmentation by Component

• 7.1 Market segments
• 7.2 Comparison by Component
• 7.3 Software - Market size and forecast 2024-2029
• 7.4 Services - Market size and forecast 2024-2029
• 7.5 Market opportunity by Component
  • Market opportunity by Component ($ million)

8 Market Segmentation by Deployment

• 8.1 Market segments
• 8.2 Comparison by Deployment
• 8.3 Cloud - Market size and forecast 2024-2029
• 8.4 On premises - Market size and forecast 2024-2029
• 8.5 Market opportunity by Deployment
  • Market opportunity by Deployment ($ million)

9 Market Segmentation by End-user

• 9.1 Market segments
• 9.2 Comparison by End-user
• 9.3 Retail - Market size and forecast 2024-2029
• 9.4 BFSI - Market size and forecast 2024-2029
• 9.5 Manufacturing - Market size and forecast 2024-2029
• 9.6 Healthcare - Market size and forecast 2024-2029
• 9.7 Others - Market size and forecast 2024-2029
• 9.8 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
• 11.2 Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • 11.3.1 US - Market size and forecast 2024-2029
  • 11.3.2 Canada - Market size and forecast 2024-2029
  • 11.3.3 Mexico - Market size and forecast 2024-2029
• 11.4 Europe - Market size and forecast 2024-2029
  • 11.4.1 Germany - Market size and forecast 2024-2029
  • 11.4.2 UK - Market size and forecast 2024-2029
  • 11.4.3 France - Market size and forecast 2024-2029
  • 11.4.4 Italy - Market size and forecast 2024-2029
  • 11.4.5 The Netherlands - Market size and forecast 2024-2029
  • 11.4.6 Spain - Market size and forecast 2024-2029
• 11.5 APAC - Market size and forecast 2024-2029
  • 11.5.1 China - Market size and forecast 2024-2029
  • 11.5.2 Japan - Market size and forecast 2024-2029
  • 11.5.3 India - Market size and forecast 2024-2029
  • 11.5.4 South Korea - Market size and forecast 2024-2029
  • 11.5.5 Australia - Market size and forecast 2024-2029
  • 11.5.6 Indonesia - Market size and forecast 2024-2029
• 11.6 South America - Market size and forecast 2024-2029
  • 11.6.1 Brazil - Market size and forecast 2024-2029
  • 11.6.2 Argentina - Market size and forecast 2024-2029
  • 11.6.3 Colombia - Market size and forecast 2024-2029
• 11.7 Middle East and Africa - Market size and forecast 2024-2029
  • 11.7.1 Saudi Arabia - Market size and forecast 2024-2029
  • 11.7.2 UAE - Market size and forecast 2024-2029
  • 11.7.3 South Africa - Market size and forecast 2024-2029
  • 11.7.4 Israel - Market size and forecast 2024-2029
  • 11.7.5 Turkey - Market size and forecast 2024-2029
• 11.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

12 Drivers, Challenges, and Opportunity

• 12.1 Market drivers
  • Imperative for hyper-personalization and real-time dynamic pricing
  • Democratization and exponential advancement of generative AI technology
  • Need for resilience and proactive strategy in a volatile global economy
• 12.2 Market challenges
  • Navigating complex web of data privacy and regulatory scrutiny
  • Risks of model inaccuracy, bias, and lack of explainability
  • Prohibitive implementation costs and a critical shortage of specialized talent
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities
  • Proliferation of hyper-personalized and context-aware dynamic pricing
  • AI-Powered competitive intelligence and strategic pricing simulation
  • Democratization of advanced pricing analytics through natural language interfaces

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Amazon Web Services Inc.
  • Amazon Web Services Inc. - Overview
  • Amazon Web Services Inc. - Product / Service
  • Amazon Web Services Inc. - Key news
  • Amazon Web Services Inc. - Key offerings
  • SWOT
• 14.5 Coupa Software Inc.
  • Coupa Software Inc. - Overview
  • Coupa Software Inc. - Product / Service
  • Coupa Software Inc. - Key offerings
  • SWOT
• 14.6 Databricks Inc.
  • Databricks Inc. - Overview
  • Databricks Inc. - Product / Service
  • Databricks Inc. - Key offerings
  • SWOT
• 14.7 Google Cloud
  • Google Cloud - Overview
  • Google Cloud - Product / Service
  • Google Cloud - Key offerings
  • SWOT
• 14.8 IBM Corp.
  • IBM Corp. - Overview
  • IBM Corp. - Business segments
  • IBM Corp. - Key news
  • IBM Corp. - Key offerings
  • IBM Corp. - Segment focus
  • SWOT
• 14.9 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 14.10 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 14.11 Pricefx
  • Pricefx - Overview
  • Pricefx - Product / Service
  • Pricefx - Key offerings
  • SWOT
• 14.12 Pros Holdings Inc.
  • Pros Holdings Inc. - Overview
  • Pros Holdings Inc. - Product / Service
  • Pros Holdings Inc. - Key offerings
  • SWOT
• 14.13 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Product / Service
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
  • SWOT
• 14.14 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
  • SWOT
• 14.15 Snowflake Inc.
  • Snowflake Inc. - Overview
  • Snowflake Inc. - Product / Service
  • Snowflake Inc. - Key offerings
  • SWOT
• 14.16 Vendavo Inc.
  • Vendavo Inc. - Overview
  • Vendavo Inc. - Product / Service
  • Vendavo Inc. - Key offerings
  • SWOT
• 14.17 Vistaar Technologies Inc
  • Vistaar Technologies Inc - Overview
  • Vistaar Technologies Inc - Product / Service
  • Vistaar Technologies Inc - Key offerings
  • SWOT
• 14.18 Zilliant Inc.
  • Zilliant Inc. - Overview
  • Zilliant Inc. - Product / Service
  • Zilliant Inc. - Key offerings
  • SWOT

15 Appendix

• 15.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations