생성형 AI 아트 시장(2025-2029년)

The global generative AI in art market is forecasted to grow by USD 1699.0 mn during 2024-2029, accelerating at a CAGR of 37.8% during the forecast period. The report on the global generative AI in art market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by democratization of content creation and increased accessibility, acceleration of professional workflows and significant cost reduction, rapid advancements in AI model capabilities and multimodality.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global generative AI in art market is segmented as below:

By Type

• Visual art
• Music
• Literature

By Technology

• Cloud-based
• Standalone software
• AI-enabled hardware

By Application

• Advertising and marketing
• Fine art
• Entertainment and gaming
• Design and fashion

Geography

• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Indonesia
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • South Africa
  • UAE
  • Turkey
• Rest of World (ROW)

This study identifies the expansion into multimodality and video generation as one of the prime reasons driving the global generative AI in art market growth during the next few years. Also, deep integration into professional and enterprise workflows and proliferation of specialized and on-device models will lead to sizable demand in the market.

The report on the global generative AI in art market covers the following areas:

• Global generative AI in art market sizing
• Global generative AI in art market forecast
• Global generative AI in art market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global generative AI in art market vendors that include Adobe Inc., Canva Pty Ltd., Craiyon LLC, DeepAI, Freepik Co. S.L, Getty Images Holdings Inc., Google LLC, Jasper AI Inc., Kling AI, Lets Enhance Inc., Luma AI, Midjourney, Morphogen, NVIDIA Corp., OpenAI, Pika, RECRAFT INC., REFIK ANADOL STUDIO LLC, Runway AI Inc., Stability AI. Also, the global generative AI in art market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Technology
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 5.7 Market condition

6 Market Segmentation by Type

• 6.1 Market segments
• 6.2 Comparison by Type
• 6.3 Visual art - Market size and forecast 2024-2029
• 6.4 Music - Market size and forecast 2024-2029
• 6.5 Literature - Market size and forecast 2024-2029
• 6.6 Market opportunity by Type
  • Market opportunity by Type ($ million)

7 Market Segmentation by Technology

• 7.1 Market segments
• 7.2 Comparison by Technology
• 7.3 Cloud-based - Market size and forecast 2024-2029
• 7.4 Standalone software - Market size and forecast 2024-2029
• 7.5 AI-enabled hardware - Market size and forecast 2024-2029
• 7.6 Market opportunity by Technology
  • Market opportunity by Technology ($ million)

8 Market Segmentation by Application

• 8.1 Market segments
• 8.2 Comparison by Application
• 8.3 Advertising and marketing - Market size and forecast 2024-2029
• 8.4 Fine art - Market size and forecast 2024-2029
• 8.5 Entertainment and gaming - Market size and forecast 2024-2029
• 8.6 Design and fashion - Market size and forecast 2024-2029
• 8.7 Market opportunity by Application
  • Market opportunity by Application ($ million)

9 Customer Landscape

• 9.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

• 10.1 Geographic segmentation
• 10.2 Geographic comparison
• 10.3 North America - Market size and forecast 2024-2029
  • 10.3.1 US - Market size and forecast 2024-2029
  • 10.3.2 Canada - Market size and forecast 2024-2029
  • 10.3.3 Mexico - Market size and forecast 2024-2029
• 10.4 APAC - Market size and forecast 2024-2029
  • 10.4.1 China - Market size and forecast 2024-2029
  • 10.4.2 Japan - Market size and forecast 2024-2029
  • 10.4.3 South Korea - Market size and forecast 2024-2029
  • 10.4.4 India - Market size and forecast 2024-2029
  • 10.4.5 Australia - Market size and forecast 2024-2029
  • 10.4.6 Indonesia - Market size and forecast 2024-2029
• 10.5 Europe - Market size and forecast 2024-2029
  • 10.5.1 Germany - Market size and forecast 2024-2029
  • 10.5.2 UK - Market size and forecast 2024-2029
  • 10.5.3 France - Market size and forecast 2024-2029
  • 10.5.4 Italy - Market size and forecast 2024-2029
  • 10.5.5 Spain - Market size and forecast 2024-2029
  • 10.5.6 The Netherlands - Market size and forecast 2024-2029
• 10.6 South America - Market size and forecast 2024-2029
  • 10.6.1 Brazil - Market size and forecast 2024-2029
  • 10.6.2 Argentina - Market size and forecast 2024-2029
  • 10.6.3 Colombia - Market size and forecast 2024-2029
• 10.7 Middle East and Africa - Market size and forecast 2024-2029
  • 10.7.1 South Africa - Market size and forecast 2024-2029
  • 10.7.2 Saudi Arabia - Market size and forecast 2024-2029
  • 10.7.3 UAE - Market size and forecast 2024-2029
  • 10.7.4 Israel - Market size and forecast 2024-2029
  • 10.7.5 Turkey - Market size and forecast 2024-2029
• 10.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

11 Drivers, Challenges, and Opportunity

• 11.1 Market drivers
  • Democratization of content creation and increased accessibility
  • Acceleration of professional workflows and significant cost reduction
  • Rapid advancements in AI model capabilities and multimodality
• 11.2 Market challenges
  • High operational costs and unclear path to profitability
  • Overcoming professional user skepticism and workflow integration hurdles
  • Navigating fragmented and uncertain regulatory landscape
• 11.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 11.4 Market opportunities
  • Expansion into multimodality and video generation
  • Deep integration into professional and enterprise workflows
  • Proliferation of specialized and on-device models

12 Competitive Landscape

• 12.1 Overview
• 12.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 12.3 Landscape disruption
  • Overview on factors of disruption
• 12.4 Industry risks
  • Impact of key risks on business

13 Competitive Analysis

• 13.1 Companies profiled
  • Companies covered
• 13.2 Company ranking index
  • Company ranking index
• 13.3 Market positioning of companies
  • Matrix on companies position and classification
• 13.4 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
  • SWOT
• 13.5 Canva Pty Ltd.
  • Canva Pty Ltd. - Overview
  • Canva Pty Ltd. - Product / Service
  • Canva Pty Ltd. - Key offerings
  • SWOT
• 13.6 Freepik Co. S.L
  • Freepik Co. S.L - Overview
  • Freepik Co. S.L - Product / Service
  • Freepik Co. S.L - Key offerings
  • SWOT
• 13.7 Getty Images Holdings Inc.
  • Getty Images Holdings Inc. - Overview
  • Getty Images Holdings Inc. - Product / Service
  • Getty Images Holdings Inc. - Key offerings
  • SWOT
• 13.8 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key offerings
  • SWOT
• 13.9 Jasper AI Inc.
  • Jasper AI Inc. - Overview
  • Jasper AI Inc. - Product / Service
  • Jasper AI Inc. - Key offerings
  • SWOT
• 13.10 Lets Enhance Inc.
  • Lets Enhance Inc. - Overview
  • Lets Enhance Inc. - Product / Service
  • Lets Enhance Inc. - Key offerings
  • SWOT
• 13.11 Luma AI
  • Luma AI - Overview
  • Luma AI - Product / Service
  • Luma AI - Key offerings
  • SWOT
• 13.12 Midjourney
  • Midjourney - Overview
  • Midjourney - Product / Service
  • Midjourney - Key offerings
  • SWOT
• 13.13 Morphogen
  • Morphogen - Overview
  • Morphogen - Product / Service
  • Morphogen - Key offerings
  • SWOT
• 13.14 NVIDIA Corp.
  • NVIDIA Corp. - Overview
  • NVIDIA Corp. - Business segments
  • NVIDIA Corp. - Key news
  • NVIDIA Corp. - Key offerings
  • NVIDIA Corp. - Segment focus
  • SWOT
• 13.15 OpenAI
  • OpenAI - Overview
  • OpenAI - Product / Service
  • OpenAI - Key offerings
  • SWOT
• 13.16 Pika
  • Pika - Overview
  • Pika - Product / Service
  • Pika - Key offerings
  • SWOT
• 13.17 Runway AI Inc.
  • Runway AI Inc. - Overview
  • Runway AI Inc. - Product / Service
  • Runway AI Inc. - Key offerings
  • SWOT
• 13.18 Stability AI
  • Stability AI - Overview
  • Stability AI - Product / Service
  • Stability AI - Key offerings
  • SWOT

14 Appendix

• 14.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 14.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 14.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 14.4 Research methodology
  • Research methodology
• 14.5 Data procurement
  • Information sources
• 14.6 Data validation
  • Data validation
• 14.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 14.8 Data synthesis
  • Data synthesis
• 14.9 360 degree market analysis
  • 360 degree market analysis
• 14.10 List of abbreviations
  • List of abbreviations