직접 판매 시장(2026-2030년)

The global direct selling market is forecasted to grow by USD 85999.2 mn during 2025-2030, accelerating at a CAGR of 5.9% during the forecast period. The report on the global direct selling market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rapid growth in social media, rising demand for health and wellness products, expanding middle-class population.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global direct selling market is segmented as below:

By Type

• Single-level marketing
• Multi-level marketing

By Product

• Health and wellness
• Cosmetics and personal care
• Household goods and durables
• Others

By End-User

• Individual consumers
• Small businesses
• Institutional buyers

Geography

• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the increasing focus on personalized customer experience as one of the prime reasons driving the global direct selling market growth during the next few years. Also, growing emphasis on sustainability and ethical consumerism and rising adoption of subscription-based and auto-delivery models will lead to sizable demand in the market.

The report on the global direct selling market covers the following areas:

• Global direct selling market sizing
• Global direct selling market forecast
• Global direct selling market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global direct selling market vendors that include Amway Corp., Atomy Co. Ltd., Coway Co. Ltd., doTERRA International LLC, eXp World Holdings Inc., Herbalife International, Infinitus China Ltd., Mary Kay Inc., Melaleuca Inc., Natura International Inc., Nu Skin Enterprises Inc., OPTAVIA LLC, Oriflame Cosmetics S.A., PM International AG, Primerica Inc., Sunrun Inc., USANA Health Science Inc., Utility Warehouse Limited, VORWERK LLC, World Financial Group. Also, the global direct selling market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Direct Selling Market 2020 - 2024
  • Historic Market Size - Data Table on Global Direct Selling Market 2020 - 2024 ($ million)
• 5.2 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.3 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.4 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 The AI Impact on Global Direct Selling Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 Single-level marketing - Market size and forecast 2025-2030
• 8.4 Multi-level marketing - Market size and forecast 2025-2030
• 8.5 Market opportunity by Type
  • Market opportunity by Type ($ million)

9 Market Segmentation by Product

• 9.1 Market segments
• 9.2 Comparison by Product
• 9.3 Health and wellness - Market size and forecast 2025-2030
• 9.4 Cosmetics and personal care - Market size and forecast 2025-2030
• 9.5 Household goods and durables - Market size and forecast 2025-2030
• 9.6 Others - Market size and forecast 2025-2030
• 9.7 Market opportunity by Product
  • Market opportunity by Product ($ million)

10 Market Segmentation by End-user

• 10.1 Market segments
• 10.2 Comparison by End-user
• 10.3 Individual consumers - Market size and forecast 2025-2030
• 10.4 Small businesses - Market size and forecast 2025-2030
• 10.5 Institutional buyers - Market size and forecast 2025-2030
• 10.6 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 Japan - Market size and forecast 2025-2030
  • 12.3.3 India - Market size and forecast 2025-2030
  • 12.3.4 South Korea - Market size and forecast 2025-2030
  • 12.3.5 Australia - Market size and forecast 2025-2030
  • 12.3.6 Indonesia - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 Germany - Market size and forecast 2025-2030
  • 12.5.2 UK - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Colombia - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Israel - Market size and forecast 2025-2030
  • 12.7.5 Turkey - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Rapid growth in social media
  • Rising demand for health and wellness products
  • Expanding middle-class population
• 13.2 Market challenges
  • Regulatory scrutiny and compliance
  • Increasing negative perception of MLM models
  • Declining distributor engagement and retention
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Increasing focus on personalized customer experience
  • Growing emphasis on sustainability and ethical consumerism
  • Rising adoption of subscription-based and auto-delivery models

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Amway Corp.
  • Amway Corp. - Overview
  • Amway Corp. - Product / Service
  • Amway Corp. - Key news
  • Amway Corp. - Key offerings
  • SWOT
• 15.5 Atomy Co. Ltd.
  • Atomy Co. Ltd. - Overview
  • Atomy Co. Ltd. - Product / Service
  • Atomy Co. Ltd. - Key offerings
  • SWOT
• 15.6 Coway Co. Ltd.
  • Coway Co. Ltd. - Overview
  • Coway Co. Ltd. - Product / Service
  • Coway Co. Ltd. - Key offerings
  • SWOT
• 15.7 eXp World Holdings Inc.
  • eXp World Holdings Inc. - Overview
  • eXp World Holdings Inc. - Product / Service
  • eXp World Holdings Inc. - Key offerings
  • SWOT
• 15.8 Herbalife International
  • Herbalife International - Overview
  • Herbalife International - Product / Service
  • Herbalife International - Key news
  • Herbalife International - Key offerings
  • SWOT
• 15.9 Infinitus China Ltd.
  • Infinitus China Ltd. - Overview
  • Infinitus China Ltd. - Product / Service
  • Infinitus China Ltd. - Key offerings
  • SWOT
• 15.10 Mary Kay Inc.
  • Mary Kay Inc. - Overview
  • Mary Kay Inc. - Product / Service
  • Mary Kay Inc. - Key offerings
  • SWOT
• 15.11 Melaleuca Inc.
  • Melaleuca Inc. - Overview
  • Melaleuca Inc. - Product / Service
  • Melaleuca Inc. - Key offerings
  • SWOT
• 15.12 Natura International Inc.
  • Natura International Inc. - Overview
  • Natura International Inc. - Product / Service
  • Natura International Inc. - Key offerings
  • SWOT
• 15.13 Nu Skin Enterprises Inc.
  • Nu Skin Enterprises Inc. - Overview
  • Nu Skin Enterprises Inc. - Business segments
  • Nu Skin Enterprises Inc. - Key offerings
  • Nu Skin Enterprises Inc. - Segment focus
  • SWOT
• 15.14 Oriflame Cosmetics S.A.
  • Oriflame Cosmetics S.A. - Overview
  • Oriflame Cosmetics S.A. - Product / Service
  • Oriflame Cosmetics S.A. - Key offerings
  • SWOT
• 15.15 PM International AG
  • PM International AG - Overview
  • PM International AG - Product / Service
  • PM International AG - Key offerings
  • SWOT
• 15.16 Primerica Inc.
  • Primerica Inc. - Overview
  • Primerica Inc. - Business segments
  • Primerica Inc. - Key offerings
  • Primerica Inc. - Segment focus
  • SWOT
• 15.17 Utility Warehouse Limited
  • Utility Warehouse Limited - Overview
  • Utility Warehouse Limited - Product / Service
  • Utility Warehouse Limited - Key offerings
  • SWOT
• 15.18 VORWERK LLC
  • VORWERK LLC - Overview
  • VORWERK LLC - Product / Service
  • VORWERK LLC - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations