Edtech 시장(2026-2030년)

The global edtech market is forecasted to grow by USD 201057.4 mn during 2025-2030, accelerating at a CAGR of 16.2% during the forecast period. The report on the global edtech market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by integration of ml language in technical educational systems, rising demand for vocational training and professional upskilling, global expansion of high-speed digital infrastructure and cloud services.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global edtech market is segmented as below:

By Type

• Hardware
• Content
• Software

By Sector

• K-12
• Higher education
• Others

By Deployment

• Cloud
• On-premises

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the integration of generative ai for hyper personalized learning as one of the prime reasons driving the global edtech market growth during the next few years. Also, growing extended reality and immersive simulations in technical education and shift toward micro credentials and skills-based assessment will lead to sizable demand in the market.

The report on the global edtech market covers the following areas:

• Global edtech market sizing
• Global edtech market forecast
• Global edtech market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global edtech market vendors that include 2U Inc., Anthology Inc., Chegg Inc., Cornerstone OnDemand Inc., Coursera Inc., D2L Corp., Discovery Education Inc., edX LLC, Ellucian Co., Google LLC, Instructure Holdings Inc., Microsoft Corp., Oracle Corp., PleIQ Smart Toys Spa, Promethean World Ltd., Think and Learn Pvt. Ltd., Udacity Inc., UOL EdTech, upGrad Education Pvt. Ltd., Workday Inc.. Also, the global edtech market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Sector
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Edtech Market 2020 - 2024
  • Historic Market Size - Data Table on Global Edtech Market 2020 - 2024 ($ million)
• 5.2 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.3 Sector segment analysis 2020 - 2024
  • Historic Market Size - Sector Segment 2020 - 2024 ($ million)
• 5.4 Deployment segment analysis 2020 - 2024
  • Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Edtech Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 Hardware - Market size and forecast 2025-2030
• 8.4 Content - Market size and forecast 2025-2030
• 8.5 Software - Market size and forecast 2025-2030
• 8.6 Market opportunity by Type
  • Market opportunity by Type ($ million)

9 Market Segmentation by Sector

• 9.1 Market segments
• 9.2 Comparison by Sector
• 9.3 K-12 - Market size and forecast 2025-2030
• 9.4 Higher education - Market size and forecast 2025-2030
• 9.5 Others - Market size and forecast 2025-2030
• 9.6 Market opportunity by Sector
  • Market opportunity by Sector ($ million)

10 Market Segmentation by Deployment

• 10.1 Market segments
• 10.2 Comparison by Deployment
• 10.3 Cloud - Market size and forecast 2025-2030
• 10.4 On-premises - Market size and forecast 2025-2030
• 10.5 Market opportunity by Deployment
  • Market opportunity by Deployment ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Israel - Market size and forecast 2025-2030
  • 12.7.5 Turkey - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Integration of ML language in technical educational systems
  • Rising demand for vocational training and professional upskilling
  • Global expansion of high-speed digital infrastructure and cloud services
• 13.2 Market challenges
  • Data privacy and cybersecurity vulnerabilities in educational systems
  • Financial barriers and total cost of ownership for educational technology
  • Infrastructure gaps and persistent digital divide in global education
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Integration of generative AI for hyper personalized learning
  • Growing extended reality and immersive simulations in technical education
  • Shift toward micro credentials and skills-based assessment

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 2U Inc.
  • 2U Inc. - Overview
  • 2U Inc. - Product / Service
  • 2U Inc. - Key offerings
  • SWOT
• 15.5 Anthology Inc.
  • Anthology Inc. - Overview
  • Anthology Inc. - Product / Service
  • Anthology Inc. - Key news
  • Anthology Inc. - Key offerings
  • SWOT
• 15.6 Chegg Inc.
  • Chegg Inc. - Overview
  • Chegg Inc. - Product / Service
  • Chegg Inc. - Key news
  • Chegg Inc. - Key offerings
  • SWOT
• 15.7 Cornerstone OnDemand Inc.
  • Cornerstone OnDemand Inc. - Overview
  • Cornerstone OnDemand Inc. - Product / Service
  • Cornerstone OnDemand Inc. - Key news
  • Cornerstone OnDemand Inc. - Key offerings
  • SWOT
• 15.8 Coursera Inc.
  • Coursera Inc. - Overview
  • Coursera Inc. - Business segments
  • Coursera Inc. - Key news
  • Coursera Inc. - Key offerings
  • Coursera Inc. - Segment focus
  • SWOT
• 15.9 D2L Corp.
  • D2L Corp. - Overview
  • D2L Corp. - Product / Service
  • D2L Corp. - Key news
  • D2L Corp. - Key offerings
  • SWOT
• 15.10 Discovery Education Inc.
  • Discovery Education Inc. - Overview
  • Discovery Education Inc. - Product / Service
  • Discovery Education Inc. - Key offerings
  • SWOT
• 15.11 edX LLC
  • edX LLC - Overview
  • edX LLC - Product / Service
  • edX LLC - Key offerings
  • SWOT
• 15.12 Ellucian Co.
  • Ellucian Co. - Overview
  • Ellucian Co. - Product / Service
  • Ellucian Co. - Key offerings
  • SWOT
• 15.13 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key offerings
  • SWOT
• 15.14 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 15.15 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 15.16 Think and Learn Pvt. Ltd.
  • Think and Learn Pvt. Ltd. - Overview
  • Think and Learn Pvt. Ltd. - Product / Service
  • Think and Learn Pvt. Ltd. - Key offerings
  • SWOT
• 15.17 upGrad Education Pvt. Ltd.
  • upGrad Education Pvt. Ltd. - Overview
  • upGrad Education Pvt. Ltd. - Product / Service
  • upGrad Education Pvt. Ltd. - Key offerings
  • SWOT
• 15.18 Workday Inc.
  • Workday Inc. - Overview
  • Workday Inc. - Product / Service
  • Workday Inc. - Key news
  • Workday Inc. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations