이벤트 관광 시장(2026-2030년)

The global event tourism market is forecasted to grow by USD 918.6 bn during 2025-2030, accelerating at a CAGR of 7.1% during the forecast period. The report on the global event tourism market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing government investments in infrastructure and tourism promotion, integration of advanced technologies in event experiences, rising disposable income and desire for experiential travel.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global event tourism market is segmented as below:

By Type

• Sports tourism
• Music tourism
• Business tourism
• Exhibitions tourism
• Others

By Location

• Domestic
• International

By Channel

• Physical
• Virtual

Geography

• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands
• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the rise of eco-tourism and sustainable mega-events as one of the prime reasons driving the global event tourism market growth during the next few years. Also, emergence of hyper-localized and cultural immersion festivals and expansion of wellness and health-centric event tourism will lead to sizable demand in the market.

The report on the global event tourism market covers the following areas:

• Global event tourism market sizing
• Global event tourism market forecast
• Global event tourism market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global event tourism market vendors that include AEG Worldwide, ATPI Group, BCD Meetings and Events, Clarion Events Ltd., Creative Group Inc., Cvent Inc, CWT, Emerald X LLC, Eventbrite Inc., FCM Travel Solutions, George P. Johnson, Global Business Travel Group, Informa PLC, ITA Group, Live Nation Entertainment Inc., Maritz Holdings Inc., Messe Frankfurt GmbH, Reed Exhibitions Ltd., StubHub Holdings Inc.. Also, the global event tourism market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Location
  • Executive Summary - Chart on Market Segmentation by Channel
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Event Tourism Market 2020 - 2024
  • Historic Market Size - Data Table on Global Event Tourism Market 2020 - 2024 ($ billion)
• 5.2 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ billion)
• 5.3 Location segment analysis 2020 - 2024
  • Historic Market Size - Location Segment 2020 - 2024 ($ billion)
• 5.4 Channel segment analysis 2020 - 2024
  • Historic Market Size - Channel Segment 2020 - 2024 ($ billion)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ billion)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Event Tourism Market
• 6.2 Impact of Geopolitical Conflicts on Global Event Tourism Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 Sports tourism - Market size and forecast 2025-2030
• 8.4 Music tourism - Market size and forecast 2025-2030
• 8.5 Business tourism - Market size and forecast 2025-2030
• 8.6 Exhibitions tourism - Market size and forecast 2025-2030
• 8.7 Others - Market size and forecast 2025-2030
• 8.8 Market opportunity by Type
  • Market opportunity by Type ($ billion)

9 Market Segmentation by Location

• 9.1 Market segments
• 9.2 Comparison by Location
• 9.3 Domestic - Market size and forecast 2025-2030
• 9.4 International - Market size and forecast 2025-2030
• 9.5 Market opportunity by Location
  • Market opportunity by Location ($ billion)

10 Market Segmentation by Channel

• 10.1 Market segments
• 10.2 Comparison by Channel
• 10.3 Physical - Market size and forecast 2025-2030
• 10.4 Virtual - Market size and forecast 2025-2030
• 10.5 Market opportunity by Channel
  • Market opportunity by Channel ($ billion)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 Europe - Market size and forecast 2025-2030
  • 12.3.1 UK - Market size and forecast 2025-2030
  • 12.3.2 Germany - Market size and forecast 2025-2030
  • 12.3.3 France - Market size and forecast 2025-2030
  • 12.3.4 Italy - Market size and forecast 2025-2030
  • 12.3.5 Spain - Market size and forecast 2025-2030
  • 12.3.6 The Netherlands - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 India - Market size and forecast 2025-2030
  • 12.5.3 Japan - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Colombia - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 UAE - Market size and forecast 2025-2030
  • 12.7.2 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Turkey - Market size and forecast 2025-2030
  • 12.7.5 Israel - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ billion)
  • Data Tables on Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Increasing government investments in infrastructure and tourism promotion
  • Integration of advanced technologies in event experiences
  • Rising disposable income and desire for experiential travel
• 13.2 Market challenges
  • Stringent environmental regulations and sustainability mandates
  • Geopolitical instability and security concerns
  • High infrastructure costs and resource allocation burdens
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Rise of eco-tourism and sustainable mega-events
  • Emergence of hyper-localized and cultural immersion festivals
  • Expansion of wellness and health-centric event tourism

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 AEG Worldwide
  • AEG Worldwide - Overview
  • AEG Worldwide - Product / Service
  • AEG Worldwide - Key offerings
  • SWOT
• 15.5 ATPI Group
  • ATPI Group - Overview
  • ATPI Group - Product / Service
  • ATPI Group - Key offerings
  • SWOT
• 15.6 BCD Meetings and Events
  • BCD Meetings and Events - Overview
  • BCD Meetings and Events - Product / Service
  • BCD Meetings and Events - Key offerings
  • SWOT
• 15.7 Cvent Inc
  • Cvent Inc - Overview
  • Cvent Inc - Product / Service
  • Cvent Inc - Key offerings
  • SWOT
• 15.8 CWT
  • CWT - Overview
  • CWT - Product / Service
  • CWT - Key offerings
  • SWOT
• 15.9 Emerald X LLC
  • Emerald X LLC - Overview
  • Emerald X LLC - Business segments
  • Emerald X LLC - Key offerings
  • Emerald X LLC - Segment focus
  • SWOT
• 15.10 Eventbrite Inc.
  • Eventbrite Inc. - Overview
  • Eventbrite Inc. - Product / Service
  • Eventbrite Inc. - Key offerings
  • SWOT
• 15.11 FCM Travel Solutions
  • FCM Travel Solutions - Overview
  • FCM Travel Solutions - Product / Service
  • FCM Travel Solutions - Key offerings
  • SWOT
• 15.12 George P. Johnson
  • George P. Johnson - Overview
  • George P. Johnson - Product / Service
  • George P. Johnson - Key offerings
  • SWOT
• 15.13 Global Business Travel Group
  • Global Business Travel Group - Overview
  • Global Business Travel Group - Business segments
  • Global Business Travel Group - Key offerings
  • Global Business Travel Group - Segment focus
  • SWOT
• 15.14 Informa PLC
  • Informa PLC - Overview
  • Informa PLC - Business segments
  • Informa PLC - Key offerings
  • Informa PLC - Segment focus
  • SWOT
• 15.15 Live Nation Entertainment Inc.
  • Live Nation Entertainment Inc. - Overview
  • Live Nation Entertainment Inc. - Business segments
  • Live Nation Entertainment Inc. - Key offerings
  • Live Nation Entertainment Inc. - Segment focus
  • SWOT
• 15.16 Maritz Holdings Inc.
  • Maritz Holdings Inc. - Overview
  • Maritz Holdings Inc. - Product / Service
  • Maritz Holdings Inc. - Key offerings
  • SWOT
• 15.17 Messe Frankfurt GmbH
  • Messe Frankfurt GmbH - Overview
  • Messe Frankfurt GmbH - Product / Service
  • Messe Frankfurt GmbH - Key offerings
  • SWOT
• 15.18 Reed Exhibitions Ltd.
  • Reed Exhibitions Ltd. - Overview
  • Reed Exhibitions Ltd. - Product / Service
  • Reed Exhibitions Ltd. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations