위스키 시장(2026-2030년)

The global whiskey market is forecasted to grow by USD 42756.4 mn during 2025-2030, accelerating at a CAGR of 6.3% during the forecast period. The report on the global whiskey market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing consumer spending on premium and ultra-premium whiskey, growth of young legal-drinking demographics in emerging economies, advanced digital marketing and e-commerce reshaping whiskey sales.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global whiskey market is segmented as below:

By Distribution Channel

• Off trade
• On trade

By Product

• Scotch whiskey
• American whiskey
• Canadian whiskey
• Irish whiskey
• Others

By Type

• Malt
• Blended
• Wheat
• Rye
• Others

Geography

• APAC
  • India
  • China
  • Japan
  • South Korea
  • Australia
  • Thailand
• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • France
  • Germany
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • South Africa
  • Turkey
  • UAE
• Rest of World (ROW)

This study identifies the structural premiumization and shift toward high-value aged expressions as one of the prime reasons driving the global whiskey market growth during the next few years. Also, product innovation via complex cask finishes and regional wood experimentation and transformation of global whiskey supply chains through trade reforms will lead to sizable demand in the market.

The report on the global whiskey market covers the following areas:

• Global whiskey market sizing
• Global whiskey market forecast
• Global whiskey market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global whiskey market vendors that include Allied Blenders and Distillers, Amrut Distilleries Pvt. Ltd., Asahi Group Holdings Ltd., Bacardi and Co. Ltd., Brown Forman Corp., Campari Group, Constellation Brands Inc., Diageo PLC, Emperador Inc., Heaven Hill Distillery Inc., John Distilleries Pvt Ltd, Kirin Holdings Co. Ltd., LVMH Moet Hennessy, Pernod Ricard SA, Proximo Spirits Inc., Radico Khaitan Ltd., Red Bull GmbH, Remy Cointreau SA, The Coca Cola Co., The Edrington Group Ltd.. Also, the global whiskey market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Whiskey Market 2020 - 2024
  • Historic Market Size - Data Table on Global Whiskey Market 2020 - 2024 ($ million)
• 5.2 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.3 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.4 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Whiskey Market
• 6.2 Impact of geopolitical conflicts on Global Whiskey Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Distribution Channel

• 8.1 Market segments
• 8.2 Comparison by Distribution Channel
• 8.3 Off trade - Market size and forecast 2025-2030
• 8.4 On trade - Market size and forecast 2025-2030
• 8.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

9 Market Segmentation by Product

• 9.1 Market segments
• 9.2 Comparison by Product
• 9.3 Scotch whiskey - Market size and forecast 2025-2030
• 9.4 American whiskey - Market size and forecast 2025-2030
• 9.5 Canadian whiskey - Market size and forecast 2025-2030
• 9.6 Irish whiskey - Market size and forecast 2025-2030
• 9.7 Others - Market size and forecast 2025-2030
• 9.8 Market opportunity by Product
  • Market opportunity by Product ($ million)

10 Market Segmentation by Type

• 10.1 Market segments
• 10.2 Comparison by Type
• 10.3 Malt - Market size and forecast 2025-2030
• 10.4 Blended - Market size and forecast 2025-2030
• 10.5 Wheat - Market size and forecast 2025-2030
• 10.6 Rye - Market size and forecast 2025-2030
• 10.7 Others - Market size and forecast 2025-2030
• 10.8 Market opportunity by Type
  • Market opportunity by Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 India - Market size and forecast 2025-2030
  • 12.3.2 China - Market size and forecast 2025-2030
  • 12.3.3 Japan - Market size and forecast 2025-2030
  • 12.3.4 South Korea - Market size and forecast 2025-2030
  • 12.3.5 Australia - Market size and forecast 2025-2030
  • 12.3.6 Thailand - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 UK - Market size and forecast 2025-2030
  • 12.5.2 France - Market size and forecast 2025-2030
  • 12.5.3 Germany - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 South Africa - Market size and forecast 2025-2030
  • 12.7.2 Turkey - Market size and forecast 2025-2030
  • 12.7.3 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.4 Israel - Market size and forecast 2025-2030
  • 12.7.5 UAE - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Increasing consumer spending on premium and ultra-premium whiskey
  • Growth of young legal-drinking demographics in emerging economies
  • Advanced digital marketing and e-commerce reshaping whiskey sales
• 13.2 Market challenges
  • Escalating geopolitical pressures and international tariff volatility
  • Surging production inefficiencies and supply chain packaging inflation
  • Shifting consumer demographics and rise of alternative spirits categories
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Structural premiumization and shift toward high-value aged expressions
  • Product innovation via complex cask finishes and regional wood experimentation
  • Transformation of global whiskey supply chains through trade reforms

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Allied Blenders and Distillers
  • Allied Blenders and Distillers - Overview
  • Allied Blenders and Distillers - Product / Service
  • Allied Blenders and Distillers - Key offerings
  • SWOT
• 15.5 Amrut Distilleries Pvt. Ltd.
  • Amrut Distilleries Pvt. Ltd. - Overview
  • Amrut Distilleries Pvt. Ltd. - Product / Service
  • Amrut Distilleries Pvt. Ltd. - Key offerings
  • SWOT
• 15.6 Asahi Group Holdings Ltd.
  • Asahi Group Holdings Ltd. - Overview
  • Asahi Group Holdings Ltd. - Business segments
  • Asahi Group Holdings Ltd. - Key offerings
  • Asahi Group Holdings Ltd. - Segment focus
  • SWOT
• 15.7 Bacardi and Co. Ltd.
  • Bacardi and Co. Ltd. - Overview
  • Bacardi and Co. Ltd. - Product / Service
  • Bacardi and Co. Ltd. - Key offerings
  • SWOT
• 15.8 Brown Forman Corp.
  • Brown Forman Corp. - Overview
  • Brown Forman Corp. - Business segments
  • Brown Forman Corp. - Key offerings
  • Brown Forman Corp. - Segment focus
  • SWOT
• 15.9 Campari Group
  • Campari Group - Overview
  • Campari Group - Business segments
  • Campari Group - Key offerings
  • Campari Group - Segment focus
  • SWOT
• 15.10 Constellation Brands Inc.
  • Constellation Brands Inc. - Overview
  • Constellation Brands Inc. - Business segments
  • Constellation Brands Inc. - Key offerings
  • Constellation Brands Inc. - Segment focus
  • SWOT
• 15.11 Diageo PLC
  • Diageo PLC - Overview
  • Diageo PLC - Business segments
  • Diageo PLC - Key offerings
  • Diageo PLC - Segment focus
  • SWOT
• 15.12 Emperador Inc.
  • Emperador Inc. - Overview
  • Emperador Inc. - Product / Service
  • Emperador Inc. - Key offerings
  • SWOT
• 15.13 Heaven Hill Distillery Inc.
  • Heaven Hill Distillery Inc. - Overview
  • Heaven Hill Distillery Inc. - Product / Service
  • Heaven Hill Distillery Inc. - Key offerings
  • SWOT
• 15.14 John Distilleries Pvt Ltd
  • John Distilleries Pvt Ltd - Overview
  • John Distilleries Pvt Ltd - Product / Service
  • John Distilleries Pvt Ltd - Key offerings
  • SWOT
• 15.15 Kirin Holdings Co. Ltd.
  • Kirin Holdings Co. Ltd. - Overview
  • Kirin Holdings Co. Ltd. - Business segments
  • Kirin Holdings Co. Ltd. - Key offerings
  • Kirin Holdings Co. Ltd. - Segment focus
  • SWOT
• 15.16 LVMH Moet Hennessy
  • LVMH Moet Hennessy - Overview
  • LVMH Moet Hennessy - Business segments
  • LVMH Moet Hennessy - Key offerings
  • LVMH Moet Hennessy - Segment focus
  • SWOT
• 15.17 The Coca Cola Co.
  • The Coca Cola Co. - Overview
  • The Coca Cola Co. - Business segments
  • The Coca Cola Co. - Key offerings
  • The Coca Cola Co. - Segment focus
  • SWOT
• 15.18 The Edrington Group Ltd.
  • The Edrington Group Ltd. - Overview
  • The Edrington Group Ltd. - Product / Service
  • The Edrington Group Ltd. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations