온라인 란제리 시장(2026-2030년)

The global online lingerie market is forecasted to grow by USD 13665.8 mn during 2025-2030, accelerating at a CAGR of 11.9% during the forecast period. The report on the global online lingerie market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by cost benefits for retailers operating in online space, increasing smartphone penetration along with growing e-commerce industry, changing consumer preferences along with price discounts, product bundling, and exclusive offers.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global online lingerie market is segmented as below:

By Product

• Bras
• Panties
• Others

By Price Range

• Economy
• Premium

By Material

• Synthetic
• Natural
• Sensual
• Sustainable

Geography

• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Chile
• Rest of World (ROW)

This study identifies the advent of subscription services are amplifying market growth as one of the prime reasons driving the global online lingerie market growth during the next few years. Also, cutting edge technology paired with social media platforms and availability of top brands, measurement apps, and location-based services will lead to sizable demand in the market.

The report on the global online lingerie market covers the following areas:

• Global online lingerie market sizing
• Global online lingerie market forecast
• Global online lingerie market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global online lingerie market vendors that include Adore Me Inc., Aerie, Agent Provocateur, Bendon Group, Boux Avenue Ltd, Calida Group Digital GmbH, Calvin Klein USA, Chantelle Group, Cosabella LLC, ETAM, Hanesbrands Inc., Hunkemoller B.V., Intimissimi, Jockey International Inc., La Perla Global UK Ltd., Lively Inc., Savage X Fenty, Skims Body Inc., ThirdLove Inc., Triumph Intertrade AG, Victorias Secret and Co., Wacoal Holdings Corp.. Also, the global online lingerie market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Price Range
  • Executive Summary - Chart on Market Segmentation by Material
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Online Lingerie Market 2020 - 2024
  • Historic Market Size - Data Table on Global Online Lingerie Market 2020 - 2024 ($ million)
• 5.2 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.3 Price Range segment analysis 2020 - 2024
  • Historic Market Size - Price Range Segment 2020 - 2024 ($ million)
• 5.4 Material segment analysis 2020 - 2024
  • Historic Market Size - Material Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Online Lingerie Market
• 6.2 Impact of Geopolitical Conflicts on Global Online Lingerie Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Product

• 8.1 Market segments
• 8.2 Comparison by Product
• 8.3 Bras - Market size and forecast 2025-2030
• 8.4 Panties - Market size and forecast 2025-2030
• 8.5 Others - Market size and forecast 2025-2030
• 8.6 Market opportunity by Product
  • Market opportunity by Product ($ million)

9 Market Segmentation by Price Range

• 9.1 Market segments
• 9.2 Comparison by Price Range
• 9.3 Economy - Market size and forecast 2025-2030
• 9.4 Premium - Market size and forecast 2025-2030
• 9.5 Market opportunity by Price Range
  • Market opportunity by Price Range ($ million)

10 Market Segmentation by Material

• 10.1 Market segments
• 10.2 Comparison by Material
• 10.3 Synthetic - Market size and forecast 2025-2030
• 10.4 Natural - Market size and forecast 2025-2030
• 10.5 Sensual - Market size and forecast 2025-2030
• 10.6 Sustainable - Market size and forecast 2025-2030
• 10.7 Market opportunity by Material
  • Market opportunity by Material ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 Japan - Market size and forecast 2025-2030
  • 12.3.3 India - Market size and forecast 2025-2030
  • 12.3.4 South Korea - Market size and forecast 2025-2030
  • 12.3.5 Australia - Market size and forecast 2025-2030
  • 12.3.6 Indonesia - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 Germany - Market size and forecast 2025-2030
  • 12.5.2 UK - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.2 UAE - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Israel - Market size and forecast 2025-2030
  • 12.6.5 Turkey - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Chile - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Cost benefits for retailers operating in online space
  • Increasing smartphone penetration along with growing E-commerce industry
  • Changing consumer preferences along with price discounts, product bundling, and exclusive offers
• 13.2 Market challenges
  • Increasing competition from unorganized sector
  • Presence of several online players and product clutter
  • Availability of counterfeit products
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Advent of subscription services are amplifying market growth
  • Cutting edge technology paired with social media platforms
  • Availability of top brands, measurement apps, and location-based services

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Aerie
  • Aerie - Overview
  • Aerie - Product / Service
  • Aerie - Key offerings
  • SWOT
• 15.5 Agent Provocateur
  • Agent Provocateur - Overview
  • Agent Provocateur - Product / Service
  • Agent Provocateur - Key offerings
  • SWOT
• 15.6 Bendon Group
  • Bendon Group - Overview
  • Bendon Group - Product / Service
  • Bendon Group - Key offerings
  • SWOT
• 15.7 Boux Avenue Ltd
  • Boux Avenue Ltd - Overview
  • Boux Avenue Ltd - Product / Service
  • Boux Avenue Ltd - Key offerings
  • SWOT
• 15.8 Calida Group Digital GmbH
  • Calida Group Digital GmbH - Overview
  • Calida Group Digital GmbH - Business segments
  • Calida Group Digital GmbH - Key offerings
  • Calida Group Digital GmbH - Segment focus
  • SWOT
• 15.9 Calvin Klein USA
  • Calvin Klein USA - Overview
  • Calvin Klein USA - Product / Service
  • Calvin Klein USA - Key offerings
  • SWOT
• 15.10 ETAM
  • ETAM - Overview
  • ETAM - Product / Service
  • ETAM - Key offerings
  • SWOT
• 15.11 Hanesbrands Inc.
  • Hanesbrands Inc. - Overview
  • Hanesbrands Inc. - Business segments
  • Hanesbrands Inc. - Key offerings
  • Hanesbrands Inc. - Segment focus
  • SWOT
• 15.12 Hunkemoller B.V.
  • Hunkemoller B.V. - Overview
  • Hunkemoller B.V. - Product / Service
  • Hunkemoller B.V. - Key offerings
  • SWOT
• 15.13 Intimissimi
  • Intimissimi - Overview
  • Intimissimi - Product / Service
  • Intimissimi - Key offerings
  • SWOT
• 15.14 Jockey International Inc.
  • Jockey International Inc. - Overview
  • Jockey International Inc. - Product / Service
  • Jockey International Inc. - Key offerings
  • SWOT
• 15.15 La Perla Global UK Ltd.
  • La Perla Global UK Ltd. - Overview
  • La Perla Global UK Ltd. - Product / Service
  • La Perla Global UK Ltd. - Key offerings
  • SWOT
• 15.16 Savage X Fenty
  • Savage X Fenty - Overview
  • Savage X Fenty - Product / Service
  • Savage X Fenty - Key offerings
  • SWOT
• 15.17 Skims Body Inc.
  • Skims Body Inc. - Overview
  • Skims Body Inc. - Product / Service
  • Skims Body Inc. - Key offerings
  • SWOT
• 15.18 Triumph Intertrade AG
  • Triumph Intertrade AG - Overview
  • Triumph Intertrade AG - Product / Service
  • Triumph Intertrade AG - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations