그래픽 용지 시장(2026-2030년)

The global graphic paper market is forecasted to grow by USD 6326.8 mn during 2025-2030, accelerating at a CAGR of 1.6% during the forecast period. The report on the global graphic paper market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by resurgence in educational publishing and book production, corporate mandates expanding certified sustainable paper adoption, strategic capacity rationalization bolstering market supply stability.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global graphic paper market is segmented as below:

By Product Type

• Uncoated woodfree
• Coated woodfree
• Coated mechanical
• Uncoated mechanical
• Others

By Application

• Commercial printing and advertising
• Office and business communication
• Books and publishing
• Newspapers and periodicals
• Others

By Distribution Channel

• Direct mill sales
• Wholesalers
• Retail
• Online

Geography

• APAC
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Australia
• Europe
  • Germany
  • France
  • Italy
  • UK
  • Spain
  • The Netherlands
• North America
  • US
  • Canada
  • Mexico
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • UAE
  • South Africa
  • Egypt
  • Turkey
• Rest of World (ROW)

This study identifies the automated orchestration in high speed paper production as one of the prime reasons driving the global graphic paper market growth during the next few years. Also, enterprise traceability modernization across global supply networks and strategic asset consolidation across communication paper infrastructure will lead to sizable demand in the market.

The report on the global graphic paper market covers the following areas:

• Global graphic paper market sizing
• Global graphic paper market forecast
• Global graphic paper market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global graphic paper market vendors that include Asia Pulp and Paper Group, Billerud AB, Burgo Group SpA, FEDRIGONI Spa, Holmen AB, International Paper Co., JK Paper Ltd., Kruger Inc., Mohawk Fine Papers Inc., Nine Dragons Paper Holdings Ltd., Nippon Paper Industries Co. Ltd., Norske Skog ASA, Sappi Ltd., Shandong Chenming Paper Group, Shandong Sun Holdings Group, Stora Enso Oyj, Suzano SA, Sylvamo Corp, The Navigator Co. SA, UPM Kymmene Corp.. Also, the global graphic paper market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product Type
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Graphic Paper Market 2020 - 2024
  • Historic Market Size - Data Table on Global Graphic Paper Market 2020 - 2024 ($ million)
• 5.2 Product Type segment analysis 2020 - 2024
  • Historic Market Size - Product Type Segment 2020 - 2024 ($ million)
• 5.3 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.4 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Graphic Paper Market
• 6.2 Impact of geopolitical conflicts on Global Graphic Paper Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Product Type

• 8.1 Market segments
• 8.2 Comparison by Product Type
• 8.3 Uncoated woodfree - Market size and forecast 2025-2030
• 8.4 Coated woodfree - Market size and forecast 2025-2030
• 8.5 Coated mechanical - Market size and forecast 2025-2030
• 8.6 Uncoated mechanical - Market size and forecast 2025-2030
• 8.7 Others - Market size and forecast 2025-2030
• 8.8 Market opportunity by Product Type
  • Market opportunity by Product Type ($ million)

9 Market Segmentation by Application

• 9.1 Market segments
• 9.2 Comparison by Application
• 9.3 Commercial printing and advertising - Market size and forecast 2025-2030
• 9.4 Office and business communication - Market size and forecast 2025-2030
• 9.5 Books and publishing - Market size and forecast 2025-2030
• 9.6 Newspapers and periodicals - Market size and forecast 2025-2030
• 9.7 Others - Market size and forecast 2025-2030
• 9.8 Market opportunity by Application
  • Market opportunity by Application ($ million)

10 Market Segmentation by Distribution Channel

• 10.1 Market segments
• 10.2 Comparison by Distribution Channel
• 10.3 Direct mill sales - Market size and forecast 2025-2030
• 10.4 Wholesalers - Market size and forecast 2025-2030
• 10.5 Retail - Market size and forecast 2025-2030
• 10.6 Online - Market size and forecast 2025-2030
• 10.7 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 India - Market size and forecast 2025-2030
  • 12.3.3 Japan - Market size and forecast 2025-2030
  • 12.3.4 South Korea - Market size and forecast 2025-2030
  • 12.3.5 Indonesia - Market size and forecast 2025-2030
  • 12.3.6 Australia - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 France - Market size and forecast 2025-2030
  • 12.4.3 Italy - Market size and forecast 2025-2030
  • 12.4.4 UK - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 North America - Market size and forecast 2025-2030
  • 12.5.1 US - Market size and forecast 2025-2030
  • 12.5.2 Canada - Market size and forecast 2025-2030
  • 12.5.3 Mexico - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Colombia - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Egypt - Market size and forecast 2025-2030
  • 12.7.5 Turkey - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Resurgence in educational publishing and book production
  • Corporate mandates expanding certified sustainable paper adoption
  • Strategic capacity rationalization bolstering market supply stability
• 13.2 Market challenges
  • Structural contraction stemming from digital media transition
  • Escalating input costs and industrial decarbonization pressures
  • Severe capacity overhang and complex machine conversions
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Automated orchestration in high speed paper production
  • Enterprise traceability modernization across global supply networks
  • Strategic asset consolidation across communication paper infrastructure

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Billerud AB
  • Billerud AB - Overview
  • Billerud AB - Business segments
  • Billerud AB - Key offerings
  • Billerud AB - Segment focus
  • SWOT
• 15.5 Holmen AB
  • Holmen AB - Overview
  • Holmen AB - Business segments
  • Holmen AB - Key offerings
  • Holmen AB - Segment focus
  • SWOT
• 15.6 International Paper Co.
  • International Paper Co. - Overview
  • International Paper Co. - Business segments
  • International Paper Co. - Key news
  • International Paper Co. - Key offerings
  • International Paper Co. - Segment focus
  • SWOT
• 15.7 JK Paper Ltd.
  • JK Paper Ltd. - Overview
  • JK Paper Ltd. - Business segments
  • JK Paper Ltd. - Key offerings
  • JK Paper Ltd. - Segment focus
  • SWOT
• 15.8 Nine Dragons Paper Holdings Ltd.
  • Nine Dragons Paper Holdings Ltd. - Overview
  • Nine Dragons Paper Holdings Ltd. - Business segments
  • Nine Dragons Paper Holdings Ltd. - Key offerings
  • Nine Dragons Paper Holdings Ltd. - Segment focus
  • SWOT
• 15.9 Nippon Paper Industries Co. Ltd.
  • Nippon Paper Industries Co. Ltd. - Overview
  • Nippon Paper Industries Co. Ltd. - Business segments
  • Nippon Paper Industries Co. Ltd. - Key offerings
  • Nippon Paper Industries Co. Ltd. - Segment focus
  • SWOT
• 15.10 Norske Skog ASA
  • Norske Skog ASA - Overview
  • Norske Skog ASA - Business segments
  • Norske Skog ASA - Key offerings
  • Norske Skog ASA - Segment focus
  • SWOT
• 15.11 Sappi Ltd.
  • Sappi Ltd. - Overview
  • Sappi Ltd. - Business segments
  • Sappi Ltd. - Key offerings
  • Sappi Ltd. - Segment focus
  • SWOT
• 15.12 Shandong Chenming Paper Group
  • Shandong Chenming Paper Group - Overview
  • Shandong Chenming Paper Group - Product / Service
  • Shandong Chenming Paper Group - Key offerings
  • SWOT
• 15.13 Shandong Sun Holdings Group
  • Shandong Sun Holdings Group - Overview
  • Shandong Sun Holdings Group - Product / Service
  • Shandong Sun Holdings Group - Key offerings
  • SWOT
• 15.14 Stora Enso Oyj
  • Stora Enso Oyj - Overview
  • Stora Enso Oyj - Business segments
  • Stora Enso Oyj - Key news
  • Stora Enso Oyj - Key offerings
  • Stora Enso Oyj - Segment focus
  • SWOT
• 15.15 Suzano SA
  • Suzano SA - Overview
  • Suzano SA - Business segments
  • Suzano SA - Key offerings
  • Suzano SA - Segment focus
  • SWOT
• 15.16 Sylvamo Corp
  • Sylvamo Corp - Overview
  • Sylvamo Corp - Business segments
  • Sylvamo Corp - Key offerings
  • Sylvamo Corp - Segment focus
  • SWOT
• 15.17 The Navigator Co. SA
  • The Navigator Co. SA - Overview
  • The Navigator Co. SA - Business segments
  • The Navigator Co. SA - Key offerings
  • The Navigator Co. SA - Segment focus
  • SWOT
• 15.18 UPM Kymmene Corp.
  • UPM Kymmene Corp. - Overview
  • UPM Kymmene Corp. - Business segments
  • UPM Kymmene Corp. - Key offerings
  • UPM Kymmene Corp. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations