세계의 스포츠 테크놀러지 시장 : 기술별, 스포츠 유형별, 용도별, 최종 용도별-예측(2025-2030년)

The Sports Technology Market was valued at USD 16.10 billion in 2023, expected to reach USD 17.68 billion in 2024, and is projected to grow at a CAGR of 10.02%, to USD 31.43 billion by 2030.

The sports technology market encompasses a broad range of innovations and tools engineered to enhance sports performance, athlete training, fan engagement, and overall sports management. This includes wearables, data analytics, virtual and augmented reality, smart stadiums, and eSports technologies. As sports entities seek to optimize athlete performance and boost fan engagement, the adoption of sports technology becomes indispensable. The applications are diverse, ranging from physiological monitoring for athletes to augmented fan experiences in arenas and digital platforms. The end-use scope includes professional sports teams, individual athletes, sports academies, broadcasters, and fans, each utilizing technology to advance efficiency, engagement, and revenue streams.

Market growth is significantly influenced by factors such as increasing investments in sports tech start-ups, rising demand for data-driven decision-making, and growing fan expectations for interactive and immersive experiences. Emerging opportunities lie within AI-driven analytics that refine training regimens and in developments like the Metaverse, where virtual fan experience can be monetized. However, the market faces limitations like high costs of technology adoption, cybersecurity risks, and resistance to change among traditionalists in the sports industry. Additionally, complex regulatory environments concerning data privacy and digital rights pose challenges.

For innovation and research, fruitful areas include the integration of AI and machine learning for predictive analytics, development of eco-friendly and sustainable sports tech, and advancements in immersive media platforms that enhance fan connectivity. Businesses can thrive by focusing on developing affordable, scalable tech solutions and forging strategic partnerships with tech companies and sports entities. The nature of the sports technology market is rapid and evolving, driven by technological advancements and changing consumer behavior. For sustained growth, companies should prioritize adaptive innovation and strive to balance technological prowess with user-centric applications. This ensures relevance and competitive advantage in a dynamic market landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Sports Technology Market

The Sports Technology Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing number of sports leagues and prize pool events
  • Rising demand for audience engagement
  • Growing penetration of eSports
• Market Restraints
  • Ethical and security issues
• Market Opportunities
  • Advancements and innovations in sports technology to enhance the sports experience and training
  • Adoption of IoT technologies for the management of stadium infrastructure
  • Integration of virtual and augmented reality in sports
• Market Challenges
  • Influence of domestic tariffs and trade routes

Porter's Five Forces: A Strategic Tool for Navigating the Sports Technology Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Sports Technology Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Sports Technology Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Sports Technology Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Sports Technology Market

A detailed market share analysis in the Sports Technology Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Sports Technology Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Sports Technology Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Sports Technology Market

A strategic analysis of the Sports Technology Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Sports Technology Market, highlighting leading vendors and their innovative profiles. These include Apple Inc., Atos SE, Catapult Sports, ChyronHego Corporation, Cisco Systems, Inc., Diamond Scheduler, Fujitsu Limited, GameChanger, Genius Sports, HCL Technologies Limited, Infosys Limited, International Business Machine Corporation, Nextiles, Oracle Corporation, Panasonic Corporation, SAP SE, Sony Corporation, Stats LLC, Strava, Tata Consultancy Services, Teamworks, Tech Mahindra, Telefonaktiebolaget LM Ericsson, Veo Technologies ApS, and Whatnot.

Market Segmentation & Coverage

This research report categorizes the Sports Technology Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Technology, market is studied across Devices, Esports, Smart Stadiums, and Sports Analytics. The Devices is further studied across Digital Signage, Sports Cameras, and Wearables. The Esports is further studied across Media Rights, Sponsorships & Advertisements, and Ticket Sales & Merchandise. The Smart Stadiums is further studied across Building Automation, Event Management, and Stadium & Public Security. The Sports Analytics is further studied across Broadcast Management, Data Analvsis & Interpretation, Fan Engagement, Health Assessment, Player Analysis, Team Performance Analysis, and Video Analysis.
• Based on Sport Type, market is studied across Esports, Individual Sports, and Team Sports.
• Based on Application, market is studied across Fan Engagement & Experience, In-game Performance Analysis, Sports Health & Safety, and Training & Coaching.
• Based on End-use, market is studied across Sports Associations, Sports Clubs, and Sports Leagues.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing number of sports leagues and prize pool events
    • 5.1.1.2. Rising demand for audience engagement
    • 5.1.1.3. Growing penetration of eSports
  • 5.1.2. Restraints
    • 5.1.2.1. Ethical and security issues
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements and innovations in sports technology to enhance the sports experience and training
    • 5.1.3.2. Adoption of IoT technologies for the management of stadium infrastructure
    • 5.1.3.3. Integration of virtual and augmented reality in sports
  • 5.1.4. Challenges
    • 5.1.4.1. Influence of domestic tariffs and trade routes
• 5.2. Market Segmentation Analysis
  • 5.2.1. Technology: Emerging utilization of devices and apps in the sports sector to improve athlete performance
  • 5.2.2. Application: Expanding need for sports technology for performance analysis to enable real-time analytics
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Sports Technology Market, by Technology

• 6.1. Introduction
• 6.2. Devices
  • 6.2.1. Digital Signage
  • 6.2.2. Sports Cameras
  • 6.2.3. Wearables
• 6.3. Esports
  • 6.3.1. Media Rights
  • 6.3.2. Sponsorships & Advertisements
  • 6.3.3. Ticket Sales & Merchandise
• 6.4. Smart Stadiums
  • 6.4.1. Building Automation
  • 6.4.2. Event Management
  • 6.4.3. Stadium & Public Security
• 6.5. Sports Analytics
  • 6.5.1. Broadcast Management
  • 6.5.2. Data Analvsis & Interpretation
  • 6.5.3. Fan Engagement
  • 6.5.4. Health Assessment
  • 6.5.5. Player Analysis
  • 6.5.6. Team Performance Analysis
  • 6.5.7. Video Analysis

7. Sports Technology Market, by Sport Type

• 7.1. Introduction
• 7.2. Esports
• 7.3. Individual Sports
• 7.4. Team Sports

8. Sports Technology Market, by Application

• 8.1. Introduction
• 8.2. Fan Engagement & Experience
• 8.3. In-game Performance Analysis
• 8.4. Sports Health & Safety
• 8.5. Training & Coaching

9. Sports Technology Market, by End-use

• 9.1. Introduction
• 9.2. Sports Associations
• 9.3. Sports Clubs
• 9.4. Sports Leagues

10. Americas Sports Technology Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Sports Technology Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Sports Technology Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Atos Spearheads Sports Technology Innovation with New Centre of Excellence in Riyadh
  • 13.3.2. Ganance Expands in Indiana for Operational Growth, Supported by Sports Tech HQ and Techstars Sports Accelerator
  • 13.3.3. Innovative Collaboration Between Tech Mahindra and AWS, Pioneering a Sports Cloud Platform
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Apple Inc.
• 2. Atos SE
• 3. Catapult Sports
• 4. ChyronHego Corporation
• 5. Cisco Systems, Inc.
• 6. Diamond Scheduler
• 7. Fujitsu Limited
• 8. GameChanger
• 9. Genius Sports
• 10. HCL Technologies Limited
• 11. Infosys Limited
• 12. International Business Machine Corporation
• 13. Nextiles
• 14. Oracle Corporation
• 15. Panasonic Corporation
• 16. SAP SE
• 17. Sony Corporation
• 18. Stats LLC
• 19. Strava
• 20. Tata Consultancy Services
• 21. Teamworks
• 22. Tech Mahindra
• 23. Telefonaktiebolaget LM Ericsson
• 24. Veo Technologies ApS
• 25. Whatnot