세계의 비콘 시장 : 부문별 예측(2025-2030년)

The Beacon Market was valued at USD 1.67 billion in 2023, expected to reach USD 2.38 billion in 2024, and is projected to grow at a CAGR of 43.67%, to USD 21.13 billion by 2030.

The global beacon market is a dynamic segment within the location-based services industry, marked by its capacity to transform the marketing, retail, and advertising spaces through precise indoor location tracking and contextual communication. Beacons, which use Bluetooth Low Energy (BLE) technology, are pivotal in enhancing customer engagement by triggering personalized notifications, promotions, and interactive experience based on the user's proximity. The necessity of beacons arises from the increasing demand for an enriched customer experience, efficient tracking of assets, and seamless integration of digital interfaces with physical environments. The application of beacons spans across retail, hospitality, healthcare, transportation, and logistic sectors, among others, offering substantial end-use potential particularly in enhancing operational efficiency and driving sales. Market growth is predominantly influenced by factors such as the advancement of IoT technology, increasing smartphone penetration, and the growing adoption of proximity marketing strategies. Opportunities are ripe in emerging markets and industries looking to digitize customer interactions. Companies are encouraged to leverage data analytics integrated with beacon technology to gain actionable insights, thus enhancing decision-making and strategic planning. However, challenges such as privacy concerns, limited range, dependency on mobile applications, and competition from alternative technologies like Wi-Fi and RFID may impede market growth. Furthermore, developing standardized protocols for beacon deployment and management is crucial. Innovation in this domain should focus on improving beacon battery life, extending operational ranges, and enhancing data security measures. Additionally, exploring integration with augmented reality (AR) and AI for enriched user experiences presents lucrative innovation avenues. The beacon market exhibits a competitive and evolving nature, driven largely by technological advancements, necessitating continuous research and development to maintain relevance and capitalize on market opportunities.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Beacon Market

The Beacon Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing use of beacon technology in retail stores to enhance customer shopping experience and engagement
  • Growing demand for location-based services across various industries such as healthcare, tourism, and entertainment
  • Adoption of beacon technology in smart cities initiatives for efficient urban management and services
  • Advancements in Bluetooth technology facilitating more efficient and cost-effective beacon solutions
• Market Restraints
  • Interference and signal obstacles in deployments within complex environments
  • Limited compatibility and integration issues with existing systems and hardware
• Market Opportunities
  • Emerging trends in contactless technology and beacon applications across various industries
  • Opportunities for integrating beacon technology with the internet of things (IoT) solutions in smart cities
  • Market potential for beacon-enabled location-based services in retail and hospitality sectors
• Market Challenges
  • Navigating evolving technology standards and integration with legacy systems in the beacon market
  • Addressing environmental impacts and regulatory compliance in the beacon technology sector

Porter's Five Forces: A Strategic Tool for Navigating the Beacon Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Beacon Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Beacon Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Beacon Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Beacon Market

A detailed market share analysis in the Beacon Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Beacon Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Beacon Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Beacon Market

A strategic analysis of the Beacon Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Beacon Market, highlighting leading vendors and their innovative profiles. These include Apple Inc., BlackBerry Limited, Google LLC, HP Inc., Huawei Technologies, Intel Corporation, LG Electronics, Microsoft Corporation, Nokia Corporation, Nordic Semiconductor, Panasonic Corporation, Philips Lighting (Signify), Qualcomm Technologies, Samsung Electronics, Sony Corporation, STMicroelectronics, Texas Instruments, Toshiba Corporation, Xiaomi Corporation, and Zebra Technologies.

Market Segmentation & Coverage

This research report categorizes the Beacon Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Hardware and Software. The Hardware is further studied across Beacons and Gateways. The Software is further studied across Cloud Software and Local Software.
• Based on Beacon Protocol, market is studied across AltBeacon, Eddystone, and IBeacon.
• Based on Connectivity Type, market is studied across Bluetooth Low Energy, Hybrid, and Wi-Fi.
• Based on Deployment Model, market is studied across Indoor and Outdoor.
• Based on End-User Industry, market is studied across Healthcare, Logistics, Manufacturing, Retail, and Transportation. The Healthcare is further studied across Clinics and Hospitals. The Retail is further studied across Large Retail Chains and Small Retail Stores. The Transportation is further studied across Airports, Bus Stations, and Railway Stations.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing use of beacon technology in retail stores to enhance customer shopping experience and engagement
    • 5.1.1.2. Growing demand for location-based services across various industries such as healthcare, tourism, and entertainment
    • 5.1.1.3. Adoption of beacon technology in smart cities initiatives for efficient urban management and services
    • 5.1.1.4. Advancements in Bluetooth technology facilitating more efficient and cost-effective beacon solutions
  • 5.1.2. Restraints
    • 5.1.2.1. Interference and signal obstacles in deployments within complex environments
    • 5.1.2.2. Limited compatibility and integration issues with existing systems and hardware
  • 5.1.3. Opportunities
    • 5.1.3.1. Emerging trends in contactless technology and beacon applications across various industries
    • 5.1.3.2. Opportunities for integrating beacon technology with the internet of things (IoT) solutions in smart cities
    • 5.1.3.3. Market potential for beacon-enabled location-based services in retail and hospitality sectors
  • 5.1.4. Challenges
    • 5.1.4.1. Navigating evolving technology standards and integration with legacy systems in the beacon market
    • 5.1.4.2. Addressing environmental impacts and regulatory compliance in the beacon technology sector
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Beacon Market, by Component

• 6.1. Introduction
• 6.2. Hardware
  • 6.2.1. Beacons
  • 6.2.2. Gateways
• 6.3. Software
  • 6.3.1. Cloud Software
  • 6.3.2. Local Software

7. Beacon Market, by Beacon Protocol

• 7.1. Introduction
• 7.2. AltBeacon
• 7.3. Eddystone
• 7.4. IBeacon

8. Beacon Market, by Connectivity Type

• 8.1. Introduction
• 8.2. Bluetooth Low Energy
• 8.3. Hybrid
• 8.4. Wi-Fi

9. Beacon Market, by Deployment Model

• 9.1. Introduction
• 9.2. Indoor
• 9.3. Outdoor

10. Beacon Market, by End-User Industry

• 10.1. Introduction
• 10.2. Healthcare
  • 10.2.1. Clinics
  • 10.2.2. Hospitals
• 10.3. Logistics
• 10.4. Manufacturing
• 10.5. Retail
  • 10.5.1. Large Retail Chains
  • 10.5.2. Small Retail Stores
• 10.6. Transportation
  • 10.6.1. Airports
  • 10.6.2. Bus Stations
  • 10.6.3. Railway Stations

11. Americas Beacon Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Beacon Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Beacon Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Apple Inc.
• 2. BlackBerry Limited
• 3. Google LLC
• 4. HP Inc.
• 5. Huawei Technologies
• 6. Intel Corporation
• 7. LG Electronics
• 8. Microsoft Corporation
• 9. Nokia Corporation
• 10. Nordic Semiconductor
• 11. Panasonic Corporation
• 12. Philips Lighting (Signify)
• 13. Qualcomm Technologies
• 14. Samsung Electronics
• 15. Sony Corporation
• 16. STMicroelectronics
• 17. Texas Instruments
• 18. Toshiba Corporation
• 19. Xiaomi Corporation
• 20. Zebra Technologies