세계의 모바일 마케팅 시장 : 구성 요소별, 채널별, 조직 규모별, 업계별 예측(2025-2030년)

The Mobile Marketing Market was valued at USD 12.83 billion in 2023, expected to reach USD 14.63 billion in 2024, and is projected to grow at a CAGR of 12.14%, to USD 28.64 billion by 2030.

Mobile marketing is a dynamic segment within the broader digital marketing arena, defined by its focus on promoting products and services via mobile devices, such as smartphones and tablets. The necessity of mobile marketing arises from the rapid proliferation of mobile device usage and consumer preference for mobile communication, making it imperative for businesses to engage their audience through channels like mobile apps, SMS, MMS, and mobile websites. Its applications are diverse, encompassing everything from location-based marketing and mobile search advertising to app-based promotions and mobile-optimized content. The end-use scope is expanding across industries like retail, finance, entertainment, and travel, where consumer interactions and purchases increasingly occur on mobile platforms.

Key growth factors include the continual rise in smartphone penetration, advancements in mobile technology like 5G, and the shift towards mobile-first strategies among businesses. Opportunities lie in leveraging data analytics and artificial intelligence to create personalized marketing campaigns that enhance user engagement and drive conversions. Recommendations to capture these opportunities include investing in mobile-friendly designs, harnessing the power of social media on mobile platforms, and using augmented reality for immersive customer experiences.

Despite its potential, mobile marketing faces limitations like privacy concerns, ad-blocking technologies, and the challenge of delivering consistent and high-quality experiences across varied devices. Moreover, adapting to rapidly evolving mobile technologies and consumer behaviors poses significant challenges for marketers. Innovation and research should focus on developing cross-platform solutions, improving content delivery mechanisms, and enhancing security measures to protect user data. By prioritizing these areas, businesses can tap into new growth avenues and ensure they remain competitive in the mobile marketing landscape. The market is fragmented, with numerous players, making it essential for businesses to differentiate themselves through unique value propositions and innovation.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Marketing Market

The Mobile Marketing Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Proliferating use of smartphones and tablets across the globe
  • Increasing focus towards delivering personalized experiences and maximizing user engagement
  • Rapid development of social media advertising
• Market Restraints
  • Lack of consumer attention and technology dependancy
• Market Opportunities
  • Deployment of innovative technologies and analytics in mobile marketing
  • Potential role of AR and VR tools for better digital enagagement
• Market Challenges
  • Dearth of skilled and experienced professionals and associated privacy issues

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Marketing Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Marketing Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Marketing Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Marketing Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Marketing Market

A detailed market share analysis in the Mobile Marketing Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Marketing Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Marketing Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Marketing Market

A strategic analysis of the Mobile Marketing Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Marketing Market, highlighting leading vendors and their innovative profiles. These include Acoustic, L.P., Adobe Inc., Airship Group, Inc., AppsFlyer Ltd., Attentive Mobile, Inc., Birdeye Inc., Braze, Inc., IMI Mobile Pvt. Ltd., Insider PTE LTD, Iterable, Inc., Leanplum, Listrak, Localytics by Upland Software, Inc., Netcore Cloud Pvt. Ltd., OneSignal, Oracle Corporation, Punchh, Inc., Pyze Inc., Sailthru, Salesforce Inc., SAP SE, Swrve Inc., Text Us Services, Inc., Vibes Media, LLC, and Xtremepush.

Market Segmentation & Coverage

This research report categorizes the Mobile Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Platform and Services.
• Based on Channel, market is studied across Location-based marketing, Mobile app marketing, Mobile Banner Ads, Mobile Email, Mobile Web, Push Notifications, Quick-response barcode, and SMS Marketing.
• Based on Organization Size, market is studied across Large Enterprises and Small & Medium Enterprises.
• Based on Vertical, market is studied across Automotive, Banking Finance Services and Insurance, Government, Healthcare, Media & Entertainment, Retail & eCommerce, Telecom & IT, and Travel & Logistics.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Proliferating use of smartphones and tablets across the globe
    • 5.1.1.2. Increasing focus towards delivering personalized experiences and maximizing user engagement
    • 5.1.1.3. Rapid development of social media advertising
  • 5.1.2. Restraints
    • 5.1.2.1. Lack of consumer attention and technology dependancy
  • 5.1.3. Opportunities
    • 5.1.3.1. Deployment of innovative technologies and analytics in mobile marketing
    • 5.1.3.2. Potential role of AR and VR tools for better digital enagagement
  • 5.1.4. Challenges
    • 5.1.4.1. Dearth of skilled and experienced professionals and associated privacy issues
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile Marketing Market, by Component

• 6.1. Introduction
• 6.2. Platform
• 6.3. Services

7. Mobile Marketing Market, by Channel

• 7.1. Introduction
• 7.2. Location-based marketing
• 7.3. Mobile app marketing
• 7.4. Mobile Banner Ads
• 7.5. Mobile Email
• 7.6. Mobile Web
• 7.7. Push Notifications
• 7.8. Quick-response barcode
• 7.9. SMS Marketing

8. Mobile Marketing Market, by Organization Size

• 8.1. Introduction
• 8.2. Large Enterprises
• 8.3. Small & Medium Enterprises

9. Mobile Marketing Market, by Vertical

• 9.1. Introduction
• 9.2. Automotive
• 9.3. Banking Finance Services and Insurance
• 9.4. Government
• 9.5. Healthcare
• 9.6. Media & Entertainment
• 9.7. Retail & eCommerce
• 9.8. Telecom & IT
• 9.9. Travel & Logistics

10. Americas Mobile Marketing Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Mobile Marketing Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Mobile Marketing Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Acoustic, L.P.
• 2. Adobe Inc.
• 3. Airship Group, Inc.
• 4. AppsFlyer Ltd.
• 5. Attentive Mobile, Inc.
• 6. Birdeye Inc.
• 7. Braze, Inc.
• 8. IMI Mobile Pvt. Ltd.
• 9. Insider PTE LTD
• 10. Iterable, Inc.
• 11. Leanplum
• 12. Listrak
• 13. Localytics by Upland Software, Inc.
• 14. Netcore Cloud Pvt. Ltd.
• 15. OneSignal
• 16. Oracle Corporation
• 17. Punchh, Inc.
• 18. Pyze Inc.
• 19. Sailthru
• 20. Salesforce Inc.
• 21. SAP SE
• 22. Swrve Inc.
• 23. Text Us Services, Inc.
• 24. Vibes Media, LLC
• 25. Xtremepush