비콘 기술 시장 : 유형, 기술, 배포, 용도별 - 세계 예측(2025-2030년)

The Beacon Technology Market was valued at USD 3.00 billion in 2023, expected to reach USD 3.82 billion in 2024, and is projected to grow at a CAGR of 27.01%, to USD 16.05 billion by 2030.

Beacon technology involves small wireless transmitters that use Bluetooth Low Energy (BLE) to send signals to nearby devices. These beacons serve as an integral part of proximity marketing, allowing businesses to engage customers contextually through location-based services. The necessity of beacon technology arises from its ability to enhance customer experiences, streamline operations, and provide data analytics for personalized marketing strategies. Key applications include retail, where beacons drive foot traffic and improve engagement through tailored promotions; in healthcare, to optimize asset management and improve patient navigation; and in logistics, for asset tracking and efficient inventory management. End users extend across numerous industries such as retail, healthcare, transportation, and hospitality, all seeking to leverage real-time data and consumer insights for improved service delivery.

Market growth is significantly driven by increasing adoption of IoT and mobile devices, enhanced customer personalization needs, and demand for location-based services. The latest potential opportunities lie in expanding into emerging economies and sectors like smart cities and AR/VR enhancement, where beacons can play a vital role in infrastructure management and enriched user experiences. Challenges include data privacy concerns, technological integration with legacy systems, and the requirement for constant updates to beacon firmware to ensure security. Additionally, market fragmentation and regulatory restrictions can pose hurdles to widespread adoption.

To foster innovation, businesses should focus on developing more secure and versatile beacon devices, integrating AI for predictive analytics, and exploring beacon usage beyond retail, such as integrating with smart home systems and automotive industries. For effective market penetration, companies should tailor strategies that address privacy concerns, invest in educating potential clients about the benefits of beacon technology, and continuously innovate with new applications to stay ahead in this dynamic market. The nature of the market leans towards high competition with rapid technological advancements, necessitating ongoing research and adaptation to emerging consumer needs and preferences.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Beacon Technology Market

The Beacon Technology Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing adoption of IoT and increasing penetration of mobile devices
  • Demand for location-based marketing solutions
  • Increasing investments in proximity marketing
• Market Restraints
  • Issues related to inaccuracies of beacon technology
• Market Opportunities
  • Emphasis on developing smart cities
  • Advancements in beacon technology
• Market Challenges
  • Concern associated with data security and privacy

Porter's Five Forces: A Strategic Tool for Navigating the Beacon Technology Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Beacon Technology Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Beacon Technology Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Beacon Technology Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Beacon Technology Market

A detailed market share analysis in the Beacon Technology Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Beacon Technology Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Beacon Technology Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Beacon Technology Market

A strategic analysis of the Beacon Technology Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Beacon Technology Market, highlighting leading vendors and their innovative profiles. These include Accent Advanced Systems, S.L.U., Apple Inc., BlueCats Australia Pty Limited, BlueSense Solutions B.V., BluVision, Inc. by HID Global Corporation, Estimote, Inc., Hewlett Packard Enterprise Company, Kontakt.io, Inc., PaeDae, Inc., Qualcomm Incorporated, Samsung Electronics Co., Ltd., and Verve Group, Inc..

Market Segmentation & Coverage

This research report categorizes the Beacon Technology Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across AltBeacon, Eddystone, GeoBeacon, iBeacon, and Paypal.
• Based on Technology, market is studied across BLE, Combined Technology, Ultrasound, and Wi-Fi.
• Based on Deployment, market is studied across On-Cloud and On-Premise.
• Based on Application, market is studied across Banking, Financial Services & Insurance, Education, Healthcare, Real-Estate, Retail, and Travel, Tourism & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing adoption of IoT and increasing penetration of mobile devices
    • 5.1.1.2. Demand for location-based marketing solutions
    • 5.1.1.3. Increasing investments in proximity marketing
  • 5.1.2. Restraints
    • 5.1.2.1. Issues related to inaccuracies of beacon technology
  • 5.1.3. Opportunities
    • 5.1.3.1. Emphasis on developing smart cities
    • 5.1.3.2. Advancements in beacon technology
  • 5.1.4. Challenges
    • 5.1.4.1. Concern associated with data security and privacy
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Beacon Technology Market, by Type

• 6.1. Introduction
• 6.2. AltBeacon
• 6.3. Eddystone
• 6.4. GeoBeacon
• 6.5. iBeacon
• 6.6. Paypal

7. Beacon Technology Market, by Technology

• 7.1. Introduction
• 7.2. BLE
• 7.3. Combined Technology
• 7.4. Ultrasound
• 7.5. Wi-Fi

8. Beacon Technology Market, by Deployment

• 8.1. Introduction
• 8.2. On-Cloud
• 8.3. On-Premise

9. Beacon Technology Market, by Application

• 9.1. Introduction
• 9.2. Banking, Financial Services & Insurance
• 9.3. Education
• 9.4. Healthcare
• 9.5. Real-Estate
• 9.6. Retail
• 9.7. Travel, Tourism & Hospitality

10. Americas Beacon Technology Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Beacon Technology Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Beacon Technology Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Accent Advanced Systems, S.L.U.
• 2. Apple Inc.
• 3. BlueCats Australia Pty Limited
• 4. BlueSense Solutions B.V.
• 5. BluVision, Inc. by HID Global Corporation
• 6. Estimote, Inc.
• 7. Hewlett Packard Enterprise Company
• 8. Kontakt.io, Inc.
• 9. PaeDae, Inc.
• 10. Qualcomm Incorporated
• 11. Samsung Electronics Co., Ltd.
• 12. Verve Group, Inc.