세계의 데이터 분석 시장 : 유형별, 솔루션별, 기능별, 전개별, 조직 규모별, 용도별, 최종 용도별 예측(2025-2030년)

The Data Analytics Market was valued at USD 48.85 billion in 2023, expected to reach USD 57.93 billion in 2024, and is projected to grow at a CAGR of 18.68%, to USD 162.03 billion by 2030.

The scope and definition of data analytics involve analyzing raw data to derive meaningful insights, which drive informed business decisions. Necessity for data analytics arises from the need to enhance decision-making processes, optimize operations, and achieve competitive advantage. Its applications span across various industries including finance, healthcare, retail, and manufacturing, with end-use scopes ranging from predictive customer insights to operational efficiency improvements. Market insights indicate a robust growth trajectory, fueled by increasing data volumes, advancements in IoT, and the incorporation of AI and machine learning. The need to understand consumer behavior and streamline decision-making processes are key influencing growth factors. Current opportunities lie in the integration of big data analytics, real-time processing, and cloud-based solutions, with potential to capture these by investing in AI-powered platforms and recruitment of skilled data analysts. However, market growth is not without challenges; data privacy concerns, high implementation costs, and skill shortages in the workforce present significant hurdles. Additionally, ensuring data quality and managing disparate data sources can be limiting factors. Innovations in edge computing, natural language processing, and automated machine learning present pathways for business growth. Business leaders should focus on these areas to develop cutting-edge solutions and enhance analytical capabilities. The nature of the market is dynamic and highly competitive, demanding continuous evolution and adaptation to new technologies. Staying ahead of market trends, particularly those related to AI and machine learning advancements, is paramount. Encouraging research in the development of new data integration tools and fostering partnerships with technology providers can facilitate innovation. By embracing these opportunities and navigating existing challenges, businesses can harness the full potential of data analytics to drive growth and maintain a competitive edge in the rapidly evolving marketplace.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Data Analytics Market

The Data Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growth in adoption of advanced technologies for business operations and high data volume generation
  • Expanding IT & database industry worldwide
  • Increasing applications in business-critical decision areas
• Market Restraints
  • High investment cost
• Market Opportunities
  • Real-time data analytics, data recovery, and collaborative business intelligence
  • Improving technology with AI
• Market Challenges
  • Data security issues

Porter's Five Forces: A Strategic Tool for Navigating the Data Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Data Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Data Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Data Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Data Analytics Market

A detailed market share analysis in the Data Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Data Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Data Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Data Analytics Market

A strategic analysis of the Data Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Data Analytics Market, highlighting leading vendors and their innovative profiles. These include Alteryx, Inc, Amazon Web Services, Inc., Datameer, Inc., Dell Inc., IBM Corporation, Looker Data Sciences, Inc., Microsoft Corporation, Mu Sigma, Oracle Corporation, SAP SE, SAS Institute Inc., SiSense Inc, Tableau Software, LLC., ThoughtSpot, Inc., and Zoho Corporation Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Data Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Customer, Descriptive, Predictive, and Prescriptive.
• Based on Solution, market is studied across Data Management, Data Mining, Data Monitoring, and Fraud & Security Intelligence.
• Based on Function, market is studied across Accounting & Finance Analytics, HR Analytics, Marketing Analytics, Operational Analytics, and Sales Analytics.
• Based on Deployment, market is studied across Cloud and On-Premises.
• Based on Organization Size, market is studied across Large Enterprises and Small & Medium Enterprises.
• Based on Application, market is studied across Enterprise Resource Planning, Database Management, Human Resource Management, and Supply Chain Management.
• Based on End Use, market is studied across BFSI, Energy & Power, Healthcare, IT & Telecom, Manufacturing, Media & Entertainment, Retail & E-Commerce, and Transport & Logistics.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growth in adoption of advanced technologies for business operations and high data volume generation
    • 5.1.1.2. Expanding IT & database industry worldwide
    • 5.1.1.3. Increasing applications in business-critical decision areas
  • 5.1.2. Restraints
    • 5.1.2.1. High investment cost
  • 5.1.3. Opportunities
    • 5.1.3.1. Real-time data analytics, data recovery, and collaborative business intelligence
    • 5.1.3.2. Improving technology with AI
  • 5.1.4. Challenges
    • 5.1.4.1. Data security issues
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Data Analytics Market, by Type

• 6.1. Introduction
• 6.2. Customer
• 6.3. Descriptive
• 6.4. Predictive
• 6.5. Prescriptive

7. Data Analytics Market, by Solution

• 7.1. Introduction
• 7.2. Data Management
• 7.3. Data Mining
• 7.4. Data Monitoring
• 7.5. Fraud & Security Intelligence

8. Data Analytics Market, by Function

• 8.1. Introduction
• 8.2. Accounting & Finance Analytics
• 8.3. HR Analytics
• 8.4. Marketing Analytics
• 8.5. Operational Analytics
• 8.6. Sales Analytics

9. Data Analytics Market, by Deployment

• 9.1. Introduction
• 9.2. Cloud
• 9.3. On-Premises

10. Data Analytics Market, by Organization Size

• 10.1. Introduction
• 10.2. Large Enterprises
• 10.3. Small & Medium Enterprises

11. Data Analytics Market, by Application

• 11.1. Introduction
• 11.2. Enterprise Resource Planning, Database Management
• 11.3. Human Resource Management
• 11.4. Supply Chain Management

12. Data Analytics Market, by End Use

• 12.1. Introduction
• 12.2. BFSI
• 12.3. Energy & Power
• 12.4. Healthcare
• 12.5. IT & Telecom
• 12.6. Manufacturing
• 12.7. Media & Entertainment
• 12.8. Retail & E-Commerce
• 12.9. Transport & Logistics

13. Americas Data Analytics Market

• 13.1. Introduction
• 13.2. Argentina
• 13.3. Brazil
• 13.4. Canada
• 13.5. Mexico
• 13.6. United States

14. Asia-Pacific Data Analytics Market

• 14.1. Introduction
• 14.2. Australia
• 14.3. China
• 14.4. India
• 14.5. Indonesia
• 14.6. Japan
• 14.7. Malaysia
• 14.8. Philippines
• 14.9. Singapore
• 14.10. South Korea
• 14.11. Taiwan
• 14.12. Thailand
• 14.13. Vietnam

15. Europe, Middle East & Africa Data Analytics Market

• 15.1. Introduction
• 15.2. Denmark
• 15.3. Egypt
• 15.4. Finland
• 15.5. France
• 15.6. Germany
• 15.7. Israel
• 15.8. Italy
• 15.9. Netherlands
• 15.10. Nigeria
• 15.11. Norway
• 15.12. Poland
• 15.13. Qatar
• 15.14. Russia
• 15.15. Saudi Arabia
• 15.16. South Africa
• 15.17. Spain
• 15.18. Sweden
• 15.19. Switzerland
• 15.20. Turkey
• 15.21. United Arab Emirates
• 15.22. United Kingdom

16. Competitive Landscape

• 16.1. Market Share Analysis, 2023
• 16.2. FPNV Positioning Matrix, 2023
• 16.3. Competitive Scenario Analysis
• 16.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Alteryx, Inc
• 2. Amazon Web Services, Inc.
• 3. Datameer, Inc.
• 4. Dell Inc.
• 5. IBM Corporation
• 6. Looker Data Sciences, Inc.
• 7. Microsoft Corporation
• 8. Mu Sigma
• 9. Oracle Corporation
• 10. SAP SE
• 11. SAS Institute Inc.
• 12. SiSense Inc
• 13. Tableau Software, LLC.
• 14. ThoughtSpot, Inc.
• 15. Zoho Corporation Pvt. Ltd.