세계의 전자 가격 표시기(ESL) 시장 : 구성 요소별, 제품 유형별, 기술별, 표시 사이즈별, 유통 채널별 예측(2025-2030년)

The Electronic Shelf Label Market was valued at USD 1.57 billion in 2023, expected to reach USD 1.76 billion in 2024, and is projected to grow at a CAGR of 13.20%, to USD 3.74 billion by 2030.

Electronic Shelf Labels (ESLs) are digital tags used by retailers to display product pricing, promotions, and other information dynamically on store shelves. The necessity for ESLs arises from the need to streamline operations, particularly for product pricing, which is traditionally labor-intensive and prone to errors when done manually. They enable real-time price updates, reducing the time and cost of labor while ensuring pricing accuracy across all retail locations. Application-wise, ESLs are predominantly used in supermarkets, hypermarkets, and specialty stores but are expanding into applications like warehouses and pharmacies where quick and accurate inventory management is paramount. The end-use scope extends to any retail environment seeking improved efficiency and customer engagement.

Key factors fueling ESL market growth include technological advancements, such as e-paper displays and IoT connectivity, which enhance visibility and functionality; the increasing shift towards automation in retail; and the growing demand for real-time data analytics that ESLs can facilitate. Several untapped opportunities exist, especially in regions with a growing retail infrastructure where ESLs can offer a competitive edge, and in sectors like e-commerce that are blending with physical retail through features like click-and-collect. To fully capitalize on these opportunities, retailers should focus on integrating ESL systems with their existing management software for seamless operation.

However, challenges such as the high initial investment cost, integration issues with legacy systems, and potential data security concerns may impede market growth. Addressing these challenges through cost-effective solutions and robust cybersecurity frameworks is imperative. Innovation is poised in developing energy-efficient ESLs with enhanced display technologies like color e-paper, and battery-less ESL systems powered by store lighting, which aligns with sustainable practices. Research into AI-driven ESLs that could predict pricing trends or personalize customer interactions will likely usher in a new era of smart retailing. Overall, the ESL market is dynamic, with growth steeped in technological innovation and a heavy focus on operational efficiency, promising significant benefits for forward-thinking businesses willing to invest.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Electronic Shelf Label Market

The Electronic Shelf Label Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Expanding retail automation with integration of advanced technologies including AI, and IoT
  • Demand for E-Papers instead of traditional paper labeling due to the increasing environmental concerns
  • Government initiatives on digitalization and the adoption of electronic shelf label
• Market Restraints
  • High initial cost and battery issue associated with electronic shelf labels
• Market Opportunities
  • Increasing technological advancements in electronic shelf label to improve performance and accuracy
  • Growing adoption of Near-field communication (NFC) based devices
• Market Challenges
  • Security and privacy risk with electronic shelf labels

Porter's Five Forces: A Strategic Tool for Navigating the Electronic Shelf Label Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Electronic Shelf Label Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Electronic Shelf Label Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Electronic Shelf Label Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Electronic Shelf Label Market

A detailed market share analysis in the Electronic Shelf Label Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Electronic Shelf Label Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Electronic Shelf Label Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Electronic Shelf Label Market

A strategic analysis of the Electronic Shelf Label Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Electronic Shelf Label Market, highlighting leading vendors and their innovative profiles. These include ADVANTECH AE, Diebold Nixdorf, Incorporated, Digety UG (limited liability) & Co. KG, Displaydata Limited, Epishine AB, Guangzhou Mengbian Information Technology Co., Ltd., Hangzhou Ontime I.T. Co., Ltd., Hangzhou Zkong Network Technology Co., Ltd., Hanshow Technology Co., Ltd., LabelNest, LANCOM Systems GmbH, MOKOsmart, NZ Electronic Shelf Labelling, Opticon Sensors Europe B.V., Panasonic Connect Europe GmbH, Pricer AB, Retail Solutions Pro DBA, S&K Solutions GmbH & Co. KG, Sen Security Solutions, Ses-Imagotag, Shanghai Sunmi Technology Co., Ltd., Shenzhen Minew Technologies Co., Ltd., Silicon Laboratories, Inc., SoluM Europe GmbH, SureSolutions by Deki Electronics Ltd, Teraoka Seiko Co., Ltd., TroniTAG GmbH, YalaTech Co., Ltd., and ZhSunyco.

Market Segmentation & Coverage

This research report categorizes the Electronic Shelf Label Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Batteries, E-ink Display, Microcontroller, Microprocessors, Radio, and Transceiver.
• Based on Product Type, market is studied across Full Graphic E-paper ESLs, LCD ESLs, and Segmented E-paper ESLs.
• Based on Technology, market is studied across Infrared, Near Field Communication, and Radio Frequency.
• Based on Display Size, market is studied across 3 to 7 Inches, 7 to 10 Inches, Less than 3 Inches, and More than 10 Inches.
• Based on Distribution Channel, market is studied across Convenience Stores, Hypermarkets, Non-Food Retail Stores, and Specialty Stores.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Expanding retail automation with integration of advanced technologies including AI, and IoT
    • 5.1.1.2. Demand for E-Papers instead of traditional paper labeling due to the increasing environmental concerns
    • 5.1.1.3. Government initiatives on digitalization and the adoption of electronic shelf label
  • 5.1.2. Restraints
    • 5.1.2.1. High initial cost and battery issue associated with electronic shelf labels
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing technological advancements in electronic shelf label to improve performance and accuracy
    • 5.1.3.2. Growing adoption of Near-field communication (NFC) based devices
  • 5.1.4. Challenges
    • 5.1.4.1. Security and privacy risk with electronic shelf labels
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Electronic Shelf Label Market, by Component

• 6.1. Introduction
• 6.2. Batteries
• 6.3. E-ink Display
• 6.4. Microcontroller
• 6.5. Microprocessors
• 6.6. Radio
• 6.7. Transceiver

7. Electronic Shelf Label Market, by Product Type

• 7.1. Introduction
• 7.2. Full Graphic E-paper ESLs
• 7.3. LCD ESLs
• 7.4. Segmented E-paper ESLs

8. Electronic Shelf Label Market, by Technology

• 8.1. Introduction
• 8.2. Infrared
• 8.3. Near Field Communication
• 8.4. Radio Frequency

9. Electronic Shelf Label Market, by Display Size

• 9.1. Introduction
• 9.2. 3 to 7 Inches
• 9.3. 7 to 10 Inches
• 9.4. Less than 3 Inches
• 9.5. More than 10 Inches

10. Electronic Shelf Label Market, by Distribution Channel

• 10.1. Introduction
• 10.2. Convenience Stores
• 10.3. Hypermarkets
• 10.4. Non-Food Retail Stores
• 10.5. Specialty Stores

11. Americas Electronic Shelf Label Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Electronic Shelf Label Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Electronic Shelf Label Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Aldi and Lidl Roll Out Electronic Shelf Labels.
  • 14.3.2. ICA Malmborgsgruppen Chooses Next-Generation Electronic Shelf Labels.
  • 14.3.3. Hanshow Presents New IoT Technologies at EuroShop 2023.
  • 14.3.4. Pricer And Epishine in Strategic Partnership to Set The Foundation for the Next Generation Sustainable Light-Powered Electronic Shelf Labels.
  • 14.3.5. Qualcomm and SES-imagotag Collaborated on Standards-based Electronic Shelf Labels (ESLs) to Enhance Retail Experiences
  • 14.3.6. Bluetooth SIG Introduced Wireless Standard for Electronic Shelf Label Market.
  • 14.3.7. AFS Launches Electronic Shelf Label Test.
  • 14.3.8. ETAG Tech Selects Atmosic's Bluetooth Low Energy Solutions for its Electronic Shelf Label Portfolio.
  • 14.3.9. Jumbo And Hanshow Announced A New Partnership To Digitize Over 700 Stores.
  • 14.3.10. Dan Murphy's to Expand Electronic Shelf Labels After Trial.
  • 14.3.11. Delhaize Digitally Transforms its Store Network with Hanshow Using Azure.
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. ADVANTECH AE
• 2. Diebold Nixdorf, Incorporated
• 3. Digety UG (limited liability) & Co. KG
• 4. Displaydata Limited
• 5. Epishine AB
• 6. Guangzhou Mengbian Information Technology Co., Ltd.
• 7. Hangzhou Ontime I.T. Co., Ltd.
• 8. Hangzhou Zkong Network Technology Co., Ltd.
• 9. Hanshow Technology Co., Ltd.
• 10. LabelNest
• 11. LANCOM Systems GmbH
• 12. MOKOsmart
• 13. NZ Electronic Shelf Labelling
• 14. Opticon Sensors Europe B.V.
• 15. Panasonic Connect Europe GmbH
• 16. Pricer AB
• 17. Retail Solutions Pro DBA
• 18. S&K Solutions GmbH & Co. KG
• 19. Sen Security Solutions
• 20. Ses-Imagotag
• 21. Shanghai Sunmi Technology Co., Ltd.
• 22. Shenzhen Minew Technologies Co., Ltd.
• 23. Silicon Laboratories, Inc.
• 24. SoluM Europe GmbH
• 25. SureSolutions by Deki Electronics Ltd
• 26. Teraoka Seiko Co., Ltd.
• 27. TroniTAG GmbH
• 28. YalaTech Co., Ltd.
• 29. ZhSunyco