HR 애널리틱스 시장 : 구성요소, 배포, 기업 규모, 최종 사용자별 - 세계 예측(2025-2030년)

The HR Analytics Market was valued at USD 3.93 billion in 2023, expected to reach USD 4.42 billion in 2024, and is projected to grow at a CAGR of 12.80%, to USD 9.15 billion by 2030.

HR Analytics is a burgeoning field within human resources that leverages data analysis to improve workforce management and drive business outcomes. It encompasses a wide range of practices and technologies used to collect, analyze, and interpret data related to human capital. The necessity for HR Analytics has grown as companies increasingly recognize the value of data-driven decisions to enhance employee performance, reduce attrition, and optimize talent acquisition. Its application spans various HR functions, including recruitment, training and development, performance management, and employee engagement, enabling organizations to align their human resource strategies with overarching business goals. End-use sectors include diverse industries such as banking, healthcare, retail, and technology, each seeking to harness data insights for improved decision-making.

Key market growth drivers include the advent of sophisticated AI and machine learning tools, the increasing availability of big data, and the rising demand for strategic and competitive advantage in talent management. Organizations are also faced with the pressure to optimize cost efficiencies, making HR Analytics a vital tool for measuring and improving HR effectiveness and ROI. Potential opportunities lie in integrating advanced AI capabilities and predictive analytics to foresee talent needs and in the increasing focus on employee experience, diversity, and inclusion metrics. However, limitations such as data privacy concerns, the complexity of data integration, and a shortage of skilled analysts can inhibit growth. Moreover, challenges in aligning analytics strategies with business objectives and a lack of awareness about the benefits of HR analytics present additional hurdles.

Innovation can be driven through the development of more intuitive and user-friendly analytics platforms, the incorporation of real-time data analysis, and enhancing predictive intelligence capabilities. These innovations would support businesses in transitioning from traditional, reactive HR processes to more proactive, strategic functions. The market is inherently dynamic, as it continually adapts with technological advancements and evolving business needs, requiring ongoing research and development to stay ahead of trends and capitalize on emerging opportunities.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving HR Analytics Market

The HR Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rise in remote working culture across sectors
  • Increasing awareness of employee retention in organizations
  • Utilization of cognitive technologies for talent acquisition in enterprises
• Market Restraints
  • High acquisition and maintenance costs of HR analytics platforms
• Market Opportunities
  • Adoption of HR analytics to predict hiring needs in organizations
  • New funding for development of advanced softwares and business expansion
• Market Challenges
  • High security and data privacy risks

Porter's Five Forces: A Strategic Tool for Navigating the HR Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the HR Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the HR Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the HR Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the HR Analytics Market

A detailed market share analysis in the HR Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the HR Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the HR Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the HR Analytics Market

A strategic analysis of the HR Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the HR Analytics Market, highlighting leading vendors and their innovative profiles. These include Cegid Group, Focus Orange Technology B.V., GainInsights Solutions Pvt Ltd, International Business Machine Corporation, Kronos Incorporated, MicroStrategy Incorporated, Oracle Corporation, Sage Software Solutions Pvt. Ltd., SAP SE, Tableau Software, LLC, The Sage Group PLC, UKG Inc., Visier, Inc., Workday, Inc., and Zoho Corporation Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the HR Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Service and Solution. The Service is further studied across Implementation & Integration, Support & Maintenance, and Training & Consulting. The Solution is further studied across Employee Engagement & Development, Payroll & Compensation, Recruitment, Retention, Talent Analytics, and Workforce Planning.
• Based on Deployment, market is studied across Hosted and On-Premise.
• Based on Enterprise Size, market is studied across Large Enterprise and Small & Medium Enterprise.
• Based on End-Use, market is studied across Academia, BFSI, Government, Healthcare, IT & Telecom, Manufacturing, and Retail & Consumer Goods.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rise in remote working culture across sectors
    • 5.1.1.2. Increasing awareness of employee retention in organizations
    • 5.1.1.3. Utilization of cognitive technologies for talent acquisition in enterprises
  • 5.1.2. Restraints
    • 5.1.2.1. High acquisition and maintenance costs of HR analytics platforms
  • 5.1.3. Opportunities
    • 5.1.3.1. Adoption of HR analytics to predict hiring needs in organizations
    • 5.1.3.2. New funding for development of advanced softwares and business expansion
  • 5.1.4. Challenges
    • 5.1.4.1. High security and data privacy risks
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. HR Analytics Market, by Component

• 6.1. Introduction
• 6.2. Service
  • 6.2.1. Implementation & Integration
  • 6.2.2. Support & Maintenance
  • 6.2.3. Training & Consulting
• 6.3. Solution
  • 6.3.1. Employee Engagement & Development
  • 6.3.2. Payroll & Compensation
  • 6.3.3. Recruitment
  • 6.3.4. Retention
  • 6.3.5. Talent Analytics
  • 6.3.6. Workforce Planning

7. HR Analytics Market, by Deployment

• 7.1. Introduction
• 7.2. Hosted
• 7.3. On-Premise

8. HR Analytics Market, by Enterprise Size

• 8.1. Introduction
• 8.2. Large Enterprise
• 8.3. Small & Medium Enterprise

9. HR Analytics Market, by End-Use

• 9.1. Introduction
• 9.2. Academia
• 9.3. BFSI
• 9.4. Government
• 9.5. Healthcare
• 9.6. IT & Telecom
• 9.7. Manufacturing
• 9.8. Retail & Consumer Goods

10. Americas HR Analytics Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific HR Analytics Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa HR Analytics Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Cegid Group
• 2. Focus Orange Technology B.V.
• 3. GainInsights Solutions Pvt Ltd
• 4. International Business Machine Corporation
• 5. Kronos Incorporated
• 6. MicroStrategy Incorporated
• 7. Oracle Corporation
• 8. Sage Software Solutions Pvt. Ltd.
• 9. SAP SE
• 10. Tableau Software, LLC
• 11. The Sage Group PLC
• 12. UKG Inc.
• 13. Visier, Inc.
• 14. Workday, Inc.
• 15. Zoho Corporation Pvt. Ltd.