헬스 및 웰니스 기기 시장 : 유형별, 유통 채널별, 최종 사용자별 - 세계 예측(2025-2030년)

The Health & Wellness Devices Market was valued at USD 490.70 billion in 2023, expected to reach USD 580.14 billion in 2024, and is projected to grow at a CAGR of 18.32%, to USD 1,593.15 billion by 2030.

The health & wellness devices market encapsulates a range of products designed to monitor, improve, and support physical and mental well-being, including wearable fitness trackers, smart health devices, and digital wellness applications. These products provide real-time data and insights into personal health metrics, from heart rate and sleep patterns to stress levels and glucose monitoring. Their necessity stems from an increasing consumer focus on preventative healthcare and personalized medicine, driven by rising health awareness and the aging global population. The primary application centers on daily health monitoring, chronic disease management, and lifestyle enhancement, while the end-use scope spans individuals, healthcare providers, and corporate wellness programs.

Key growth influencers in this market include advances in sensor technology, AI integration for more accurate data interpretation, and growing connectivity through IoT platforms. Expanding telehealth services and a surge in digital health adoption further support market growth. Potential opportunities arise from the integration of health devices with digital therapeutics, collaborative partnerships with healthcare providers, and the expansion of remote patient monitoring systems. Companies can capitalize by investing in AI-driven analytics, creating interoperable ecosystems that unify various health metrics, and targeting emerging markets with affordable device options.

Challenges in this market include data privacy concerns, stringent regulatory frameworks governing medical devices, and the technological obsolescence pace, which can deter both consumers and investors. Furthermore, managing vast arrays of health data securely and ensuring device reliability are significant hurdles.

Innovation can thrive in advancing non-invasive health sensors, improving device miniaturization, and enabling seamless health data integration with electronic health records (EHRs). Research into personalized health recommendations powered by big data analytics presents a promising avenue. The market is dynamic, characterized by rapid technological change, and the continuous emergence of startups proposing innovative health solutions, making agility and adaptability essential traits for sustained business growth in this space.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Health & Wellness Devices Market

The Health & Wellness Devices Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing incidences of chronic illnesses and lifestyle-associated diseases
  • Rise of digitization of healthcare sector
  • Growing awareness and government initiatives to improve access to medical care
• Market Restraints
  • Issues related to reliability, security, privacy, quality, and data overload
• Market Opportunities
  • Adoption of Internet of Things (IoT) devices and wearable medical devices
  • Prominent adoption in home healthcare and telehealth
• Market Challenges
  • Reluctance of people for switching to modern health and wellness devices

Porter's Five Forces: A Strategic Tool for Navigating the Health & Wellness Devices Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Health & Wellness Devices Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Health & Wellness Devices Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Health & Wellness Devices Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Health & Wellness Devices Market

A detailed market share analysis in the Health & Wellness Devices Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Health & Wellness Devices Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Health & Wellness Devices Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Health & Wellness Devices Market

A strategic analysis of the Health & Wellness Devices Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Health & Wellness Devices Market, highlighting leading vendors and their innovative profiles. These include Aerotel Medical Systems, Ltd., AgaMatrix, Inc., Apple Inc., Blue Spark Technologies, Inc., Boston Scientific Corporation, Dragerwerk AG & Co. KGaA, Fitbit LLC, Garmin Limited, GE Healthcare, Huawei Technologies Co., Ltd., Medtronic PLC, Microlife AG Swiss Corporation, Omron Healthcare, Inc., Philips Healthcare Informatics, Inc., and Sony Corporation.

Market Segmentation & Coverage

This research report categorizes the Health & Wellness Devices Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Health Information Exchange, Healthcare Analytics, and Healthcare IT.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on End User, market is studied across Hospitals and Personalized Health Monitoring Devices.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing incidences of chronic illnesses and lifestyle-associated diseases
    • 5.1.1.2. Rise of digitization of healthcare sector
    • 5.1.1.3. Growing awareness and government initiatives to improve access to medical care
  • 5.1.2. Restraints
    • 5.1.2.1. Issues related to reliability, security, privacy, quality, and data overload
  • 5.1.3. Opportunities
    • 5.1.3.1. Adoption of Internet of Things (IoT) devices and wearable medical devices
    • 5.1.3.2. Prominent adoption in home healthcare and telehealth
  • 5.1.4. Challenges
    • 5.1.4.1. Reluctance of people for switching to modern health and wellness devices
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Health & Wellness Devices Market, by Type

• 6.1. Introduction
• 6.2. Health Information Exchange
• 6.3. Healthcare Analytics
• 6.4. Healthcare IT

7. Health & Wellness Devices Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Offline
• 7.3. Online

8. Health & Wellness Devices Market, by End User

• 8.1. Introduction
• 8.2. Hospitals
• 8.3. Personalized Health Monitoring Devices

9. Americas Health & Wellness Devices Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Health & Wellness Devices Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Health & Wellness Devices Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Aerotel Medical Systems, Ltd.
• 2. AgaMatrix, Inc.
• 3. Apple Inc.
• 4. Blue Spark Technologies, Inc.
• 5. Boston Scientific Corporation
• 6. Dragerwerk AG & Co. KGaA
• 7. Fitbit LLC
• 8. Garmin Limited
• 9. GE Healthcare
• 10. Huawei Technologies Co., Ltd.
• 11. Medtronic PLC
• 12. Microlife AG Swiss Corporation
• 13. Omron Healthcare, Inc.
• 14. Philips Healthcare Informatics, Inc.
• 15. Sony Corporation