라이브 스트리밍 소프트웨어 시장 : 구성요소, 유형, 배포, 산업별 - 세계 예측(2025-2030년)

The Live Streaming Software Market was valued at USD 8.61 billion in 2023, expected to reach USD 10.33 billion in 2024, and is projected to grow at a CAGR of 20.02%, to USD 30.92 billion by 2030.

The live streaming software market involves platforms and tools that enable real-time broadcasting of audio, video, and multimedia content over the internet to a wide audience. The necessity of these solutions has surged due to the rise in digital transformation, particularly within sectors such as entertainment, education, e-commerce, and corporate communications. They empower users to create interactive, engaging experiences, reaching global audiences instantly, which has become vital in this digital age. The application scope is broad, covering various uses from hosting virtual events and webinars to powering social media streaming and online gaming. Key end-users include media companies, educational institutions, retail brands, and individual content creators. Market growth is significantly influenced by factors such as the increasing demand for video content, the integration of advanced technologies like artificial intelligence for enhanced streaming quality, and the proliferation of mobile apps facilitating on-the-go live streaming. Opportunities arise in the burgeoning trends of live commerce, personalized audience interactions using AI, and expanding into underpenetrated regions where internet access is improving rapidly. To seize these opportunities, companies should focus on innovating seamless, high-quality streaming solutions and partnerships with telecom operators to enhance service delivery. However, challenges such as bandwidth limitations, data privacy concerns, and high competition among numerous platforms can impede growth. Additionally, the need for substantial infrastructure and the rapid pace of technological change require continuous investment in R&D. Areas ripe for innovation include improving compression technologies to reduce bandwidth usage, developing more robust security features to protect content integrity, and exploring integrations with emerging platforms like virtual and augmented reality. The market exhibits a dynamic and competitive nature, necessitating agility, strategic collaborations, and innovative offerings to sustain growth and capitalize on emerging digital trends.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Live Streaming Software Market

The Live Streaming Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing need for transcoding to deliver live content to a large number of end-users
  • Use of live streaming in corporate training
  • Expansive growth of live video streaming
• Market Restraints
  • High costs for content creation
• Market Opportunities
  • Extensive opportunities in small and medium enterprises sized organization
  • Use of video analytics and AI to better understand customer behavior
• Market Challenges
  • Security and privacy issues

Porter's Five Forces: A Strategic Tool for Navigating the Live Streaming Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Live Streaming Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Live Streaming Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Live Streaming Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Live Streaming Software Market

A detailed market share analysis in the Live Streaming Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Live Streaming Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Live Streaming Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Live Streaming Software Market

A strategic analysis of the Live Streaming Software Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Live Streaming Software Market, highlighting leading vendors and their innovative profiles. These include Brightcove, Inc., Haivision Systems, Inc., International Business Machines Corporation, Logitech International S.A., Ooyala, Inc., Panopto, Inc., Polycom, Inc., Qumu Corporation, Sonic Foundry, SplitmediaLabs, Ltd., StudioCoast Pty Ltd., Telestream, LLC, Tencent, VidBlasterX, and Wowza Media Systems, LLC.

Market Segmentation & Coverage

This research report categorizes the Live Streaming Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Solutions. The Services is further studied across Managed Services and Professional Services. The Solutions is further studied across Transcoding & Processing, Video Analytics, Video Distribution, Video Management Software, and Video Security.
• Based on Type, market is studied across Live Streaming and Video On Demand.
• Based on Deployment, market is studied across On-Cloud and On-Premises.
• Based on Industry, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing need for transcoding to deliver live content to a large number of end-users
    • 5.1.1.2. Use of live streaming in corporate training
    • 5.1.1.3. Expansive growth of live video streaming
  • 5.1.2. Restraints
    • 5.1.2.1. High costs for content creation
  • 5.1.3. Opportunities
    • 5.1.3.1. Extensive opportunities in small and medium enterprises sized organization
    • 5.1.3.2. Use of video analytics and AI to better understand customer behavior
  • 5.1.4. Challenges
    • 5.1.4.1. Security and privacy issues
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Live Streaming Software Market, by Component

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Managed Services
  • 6.2.2. Professional Services
• 6.3. Solutions
  • 6.3.1. Transcoding & Processing
  • 6.3.2. Video Analytics
  • 6.3.3. Video Distribution
  • 6.3.4. Video Management Software
  • 6.3.5. Video Security

7. Live Streaming Software Market, by Type

• 7.1. Introduction
• 7.2. Live Streaming
• 7.3. Video On Demand

8. Live Streaming Software Market, by Deployment

• 8.1. Introduction
• 8.2. On-Cloud
• 8.3. On-Premises

9. Live Streaming Software Market, by Industry

• 9.1. Introduction
• 9.2. Aerospace & Defense
• 9.3. Automotive & Transportation
• 9.4. Banking, Financial Services & Insurance
• 9.5. Building, Construction & Real Estate
• 9.6. Consumer Goods & Retail
• 9.7. Education
• 9.8. Energy & Utilities
• 9.9. Government & Public Sector
• 9.10. Healthcare & Life Sciences
• 9.11. Information Technology
• 9.12. Manufacturing
• 9.13. Media & Entertainment
• 9.14. Telecommunication
• 9.15. Travel & Hospitality

10. Americas Live Streaming Software Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Live Streaming Software Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Live Streaming Software Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Brightcove, Inc.
• 2. Haivision Systems, Inc.
• 3. International Business Machines Corporation
• 4. Logitech International S.A.
• 5. Ooyala, Inc.
• 6. Panopto, Inc.
• 7. Polycom, Inc.
• 8. Qumu Corporation
• 9. Sonic Foundry
• 10. SplitmediaLabs, Ltd.
• 11. StudioCoast Pty Ltd.
• 12. Telestream, LLC
• 13. Tencent
• 14. VidBlasterX
• 15. Wowza Media Systems, LLC