모바일 광고 시장 : 유형별, 최종사용자별 - 세계 예측(2025-2030년)

The Mobile Advertising Market was valued at USD 60.74 billion in 2023, expected to reach USD 65.78 billion in 2024, and is projected to grow at a CAGR of 9.18%, to USD 112.39 billion by 2030.

Mobile advertising encompasses all promotional activities conducted on mobile devices, such as smartphones and tablets. It includes various forms of advertising, such as display ads, video ads, and in-app advertising, tailored to leverage unique mobile technologies like GPS and push notifications. Mobile advertising is crucial due to the significant adoption of mobile devices, driven by increased smartphone penetration and extensive mobile internet usage. Applications of mobile advertising span from brand awareness campaigns to direct-response promotions that drive consumer engagement and conversion on digital platforms. End-users include businesses across sectors like retail, entertainment, healthcare, and finance, seeking to harness the mobile-first approach to reach broader audiences.

The mobile advertising market's growth is positively influenced by advancements in mobile technology, including 5G, AI-driven analytics, and enhanced targeting capabilities. Increasing time spent on mobile devices and the proliferation of mobile apps offer substantial opportunities for advertisers to integrate creative ad formats, driving higher engagement. Recommendations to capitalize on these opportunities include adopting programmatic advertising for real-time ad placement, personalizing ad content using data analytics, and focusing on mobile-first video content. However, the market faces challenges such as ad-blocking technologies, privacy regulations like GDPR, and the need to balance data security with personalized ad experiences.

Innovation areas include developing non-intrusive ad formats, integrating augmented reality (AR) for immersive ad experiences, and leveraging artificial intelligence to optimize ad performance. Insights suggest the market is dynamic with rapid technological advancements encouraging continual adaptation. Businesses focused on mobile advertising should invest in AI and machine learning for real-time data analysis, employ strong consumer-privacy frameworks, and explore AR and virtual reality to capture consumer interest effectively. Despite the limitations, embracing these technologies and trends can greatly enhance engagement and deliver measurable business growth within this evolving digital advertising landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Advertising Market

The Mobile Advertising Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rapid expansion of smartphone usage with broadened audience base for mobile advertisers
  • Deployment of mobile advertising on social media platforms
  • Integration of location-based services in mobile applications to deliver targeted marketing messages
• Market Restraints
  • Technical issues associated with mobile advertising
• Market Opportunities
  • Use of advanced data analytics tools for personalized mobile advertising
  • Integration of emerging technologies for immersive and interactive user experiences
• Market Challenges
  • Penetration of advertisement-blocking technologies

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Advertising Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Advertising Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Advertising Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Advertising Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Advertising Market

A detailed market share analysis in the Mobile Advertising Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Advertising Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Advertising Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Advertising Market

A strategic analysis of the Mobile Advertising Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Advertising Market, highlighting leading vendors and their innovative profiles. These include Aarki, Inc., AdAction Interactive LLC, AdColony, Inc., Amobee, Inc., Apple Inc., AppLovin Corporation, Avazu Inc., Chartboost Inc., Edge226, Epom Services, Flurry by Yahoo Inc., Google LLC by Alphabet Inc., ironSource Ltd., Kochava, Liftoff, Inc., Meta Platforms, Inc., Mintegral, Mobvista International Technology Limited, Ogury Ltd., Pandora Media, LLC, Smaato, Inc., TUNE, Inc., Twitter, T-Mobile USA, Inc., and Unity Technologies.

Market Segmentation & Coverage

This research report categorizes the Mobile Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Types, market is studied across Banner Advertising, Interstitial Advertising, Location-Based Advertising, Native Advertising, Push Notifications, Short Message Service (SMS) Advertising, and Video Advertising.
• Based on End-Use, market is studied across Personal and Professional.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rapid expansion of smartphone usage with broadened audience base for mobile advertisers
    • 5.1.1.2. Deployment of mobile advertising on social media platforms
    • 5.1.1.3. Integration of location-based services in mobile applications to deliver targeted marketing messages
  • 5.1.2. Restraints
    • 5.1.2.1. Technical issues associated with mobile advertising
  • 5.1.3. Opportunities
    • 5.1.3.1. Use of advanced data analytics tools for personalized mobile advertising
    • 5.1.3.2. Integration of emerging technologies for immersive and interactive user experiences
  • 5.1.4. Challenges
    • 5.1.4.1. Penetration of advertisement-blocking technologies
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile Advertising Market, by Types

• 6.1. Introduction
• 6.2. Banner Advertising
• 6.3. Interstitial Advertising
• 6.4. Location-Based Advertising
• 6.5. Native Advertising
• 6.6. Push Notifications
• 6.7. Short Message Service (SMS) Advertising
• 6.8. Video Advertising

7. Mobile Advertising Market, by End-Use

• 7.1. Introduction
• 7.2. Personal
• 7.3. Professional

8. Americas Mobile Advertising Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Mobile Advertising Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Mobile Advertising Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Aarki, Inc.
• 2. AdAction Interactive LLC
• 3. AdColony, Inc.
• 4. Amobee, Inc.
• 5. Apple Inc.
• 6. AppLovin Corporation
• 7. Avazu Inc.
• 8. Chartboost Inc.
• 9. Edge226
• 10. Epom Services
• 11. Flurry by Yahoo Inc.
• 12. Google LLC by Alphabet Inc.
• 13. ironSource Ltd.
• 14. Kochava
• 15. Liftoff, Inc.
• 16. Meta Platforms, Inc.
• 17. Mintegral
• 18. Mobvista International Technology Limited
• 19. Ogury Ltd.
• 20. Pandora Media, LLC
• 21. Smaato, Inc.
• 22. TUNE, Inc.
• 23. Twitter
• 24. T-Mobile USA, Inc.
• 25. Unity Technologies