매장 디스플레이 시장 : 소재, 제품, 산업, 최종 용도별 - 세계 전망(2025-2030년)

The Point-of-Purchase Display Market was valued at USD 22.14 billion in 2023, expected to reach USD 24.27 billion in 2024, and is projected to grow at a CAGR of 9.71%, to USD 42.37 billion by 2030.

Point-of-Purchase (POP) displays, integral marketing tools, are designed to attract shoppers and promote impulse purchases in retail environments. These displays encompass a range of structures - from temporary cardboard setups to permanent fixtures - and are strategically placed near checkout areas or designated product zones. The necessity of POP displays stems from their ability to effectively influence consumer buying behavior, enhance brand visibility, and drive sales by engaging customers directly at the point of sale. Applications span various sectors, including FMCG, electronics, and health & beauty, with end-use in retail stores, supermarkets, and specialty shops. Market growth factors include increasing retail activities, the rise of organized retail formats, and evolving consumer preferences toward visually appealing displays. Technological advancements, such as interactive digital displays and eco-friendly materials, present substantial growth opportunities. To capitalize on these, companies should invest in innovative designs and sustainable production methods. However, challenges like high competition from online retail and the substantial costs associated with display innovations can impede expansion. Limitations also arise from space constraints and frequent design turnovers to maintain consumer attention. Leading areas of innovation include integrating augmented reality (AR) and virtual reality (VR) for immersive consumer experiences and leveraging data analytics to personalize display offerings. Research should focus on sustainable materials and automation in production processes. The market remains dynamic, characterized by rapid technological integration and shifting consumer expectations. Successful businesses will be those that prioritize adaptability and consumer-centric strategies, emphasizing sustainability and unique, engaging experiences. Ultimately, continual investment in research and development, coupled with a keen understanding of evolving retail trends, will be essential for capitalizing on the burgeoning opportunities within the POP display market.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Point-of-Purchase Display Market

The Point-of-Purchase Display Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rise in the retail industry
  • Growing need for cost-effective marketing tools
  • Transforming retail sector with digital POP display
• Market Restraints
  • Need for high capital investment
• Market Opportunities
  • Growing awareness among retail shop owners
  • Emerging trend of customization
• Market Challenges
  • Issues associated with waste disposal

Porter's Five Forces: A Strategic Tool for Navigating the Point-of-Purchase Display Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Point-of-Purchase Display Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Point-of-Purchase Display Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Point-of-Purchase Display Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Point-of-Purchase Display Market

A detailed market share analysis in the Point-of-Purchase Display Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Point-of-Purchase Display Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Point-of-Purchase Display Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Point-of-Purchase Display Market

A strategic analysis of the Point-of-Purchase Display Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Point-of-Purchase Display Market, highlighting leading vendors and their innovative profiles. These include Alliance Franchise Brands LLC, Ashtonne Packaging, Bling Bling Creative Custom Packaging, Boxmaster, Cardboard Cutout Standees, DS Smith PLC by Liquibox, Felbro, Inc., Great Little Box Company Ltd., International Paper, KSF Global Ltd., Marketing Alliance Group Inc., Mitchel-Lincoln Packaging Ltd., Noble Industries Inc., Siffron, Inc., and Smurfit Kappa Group PLC.

Market Segmentation & Coverage

This research report categorizes the Point-of-Purchase Display Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Material, market is studied across Corrugated Board, Foam Board, Glass, Metal, and Plastic Sheet.
• Based on Product, market is studied across Clip Strip Displays, Counter Display, Dump Bin Displays, Floor Display, Gravity Feed Display, Quarter Pallet Display, and Side Kick Display.
• Based on Industry, market is studied across Automotive & Transportation, Consumer Goods & Retail, Cosmetics & Personal Care, Food & Beverage, Medical & Pharmaceuticals, and Semiconductor & Electronics.
• Based on End Use, market is studied across Convenience Store, Departmental Store, Hyper Market, Specialty Stores, and Supermarkets.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rise in the retail industry
    • 5.1.1.2. Growing need for cost-effective marketing tools
    • 5.1.1.3. Transforming retail sector with digital POP display
  • 5.1.2. Restraints
    • 5.1.2.1. Need for high capital investment
  • 5.1.3. Opportunities
    • 5.1.3.1. Growing awareness among retail shop owners
    • 5.1.3.2. Emerging trend of customization
  • 5.1.4. Challenges
    • 5.1.4.1. Issues associated with waste disposal
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Point-of-Purchase Display Market, by Material

• 6.1. Introduction
• 6.2. Corrugated Board
• 6.3. Foam Board
• 6.4. Glass
• 6.5. Metal
• 6.6. Plastic Sheet

7. Point-of-Purchase Display Market, by Product

• 7.1. Introduction
• 7.2. Clip Strip Displays
• 7.3. Counter Display
• 7.4. Dump Bin Displays
• 7.5. Floor Display
• 7.6. Gravity Feed Display
• 7.7. Quarter Pallet Display
• 7.8. Side Kick Display

8. Point-of-Purchase Display Market, by Industry

• 8.1. Introduction
• 8.2. Automotive & Transportation
• 8.3. Consumer Goods & Retail
• 8.4. Cosmetics & Personal Care
• 8.5. Food & Beverage
• 8.6. Medical & Pharmaceuticals
• 8.7. Semiconductor & Electronics

9. Point-of-Purchase Display Market, by End Use

• 9.1. Introduction
• 9.2. Convenience Store
• 9.3. Departmental Store
• 9.4. Hyper Market
• 9.5. Specialty Stores
• 9.6. Supermarkets

10. Americas Point-of-Purchase Display Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Point-of-Purchase Display Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Point-of-Purchase Display Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Alliance Franchise Brands LLC
• 2. Ashtonne Packaging
• 3. Bling Bling Creative Custom Packaging
• 4. Boxmaster
• 5. Cardboard Cutout Standees
• 6. DS Smith PLC by Liquibox
• 7. Felbro, Inc.
• 8. Great Little Box Company Ltd.
• 9. International Paper
• 10. KSF Global Ltd.
• 11. Marketing Alliance Group Inc.
• 12. Mitchel-Lincoln Packaging Ltd.
• 13. Noble Industries Inc.
• 14. Siffron, Inc.
• 15. Smurfit Kappa Group PLC