블루투스 비콘 시장 : 기술, 기능, 최종사용자별 - 세계 예측(2025-2030년)

The Bluetooth Beacons Market was valued at USD 4.22 billion in 2023, expected to reach USD 4.93 billion in 2024, and is projected to grow at a CAGR of 16.62%, to USD 12.40 billion by 2030.

The scope of Bluetooth Beacons encompasses their role as small, wireless transmitters using low-energy Bluetooth technology to send signals to nearby devices. This ability allows them to facilitate location-based services, which are essential in retail, marketing, and hospitality sectors for enhancing customer engagement. Bluetooth beacons are particularly necessary for providing seamless, personalized experiences, such as targeted advertisements, indoor navigation, and efficient asset tracking. Key applications include proximity marketing, real-time location systems, and information delivery, with end-users spanning retail, healthcare, tourism, and logistics. Market insights indicate that the increasing proliferation of smartphones, coupled with advancements in IoT and expansion of smart city projects, significantly influence growth. Opportunities abound in the integration of beacons with AI and big data analytics, enabling enhanced data-driven decision-making. Emerging markets in Asia-Pacific, with rapid urbanization and high smartphone penetration, represent untapped potential for expansion. Recommendations for leveraging these opportunities include fostering partnerships with tech firms to develop innovative beacon-based solutions and investing in market-specific adaptations to increase adoption. However, limitations such as privacy concerns and limited range capabilities pose challenges, along with market fragmentation and varying regulatory environments. To address these, market players need to focus on developing beacons with enhanced security features and power efficiency. Innovations might include improving beacon battery life, advancing geofencing capabilities, and exploring integration with augmented reality to enrich consumer experiences further. Continued research into improving interoperability between beacons and various operating systems and devices is critical for reducing operational complexities. The Bluetooth beacons market is highly dynamic, with a nature that encourages constant innovation but remains susceptible to regulatory and technological shifts. Businesses poised to adapt and innovate can effectively capitalize on the burgeoning demand for smart, interconnected environments.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Bluetooth Beacons Market

The Bluetooth Beacons Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing consumer preference for wireless applications
  • Growing application in logistics and warehouse management
  • Rising investments towards Industry 4.0 across various end-user industries worldwide
• Market Restraints
  • Lack of awareness and maintenance problems
• Market Opportunities
  • Ongoing advancements in bluetooth beacon technology
  • Potential adoption of beacons technology in healthcare sector
• Market Challenges
  • Issues related to privacy and security

Porter's Five Forces: A Strategic Tool for Navigating the Bluetooth Beacons Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Bluetooth Beacons Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Bluetooth Beacons Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Bluetooth Beacons Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Bluetooth Beacons Market

A detailed market share analysis in the Bluetooth Beacons Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Bluetooth Beacons Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Bluetooth Beacons Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Bluetooth Beacons Market, highlighting leading vendors and their innovative profiles. These include Zebra Technologies Corporation, ELA Innovation SA, Accent Advanced Systems, SLU, Apple Inc., Roambee Corporation, ECOM Instruments GmbH, Nero Global Tracking by Vecima Networks Inc., Beaconstac, blukii by hard&softWERK GmbH, KKM Company Ltd., BlueCats Australia Pty Limited, Gimbal, Inc., beaconsmind AG, HID Global Corporation, Radius Networks, Inc., Shenzhen Feasycom Technology Co.,Ltd., Hewlett Packard Enterprise Development LP, K2B Solutions, aconno GmbH, Shenzhen Minew Technologies Co., Ltd., TELTONIKA Group Companies, Moko Technology Ltd., GPS Tracking Canada, Kumismart by Kumismart LLC, POLESTAR SA, BeaconZone Ltd., EM Microelectronic, infsoft GmbH, Google LLC by Alphabet Inc., Estimote, Inc., and Kontakt.io Inc..

Market Segmentation & Coverage

This research report categorizes the Bluetooth Beacons Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Technology, market is studied across AltBeacon, Eddystone, iBeacon, and URIBeacon.
• Based on Functions, market is studied across Content Delivery, Event Management, Payment, Proximity Marketing, and Transportation.
• Based on End-User, market is studied across Automotive, Financial Institutions, Healthcare, Retail, and Travel & Tourism.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing consumer preference for wireless applications
    • 5.1.1.2. Growing application in logistics and warehouse management
    • 5.1.1.3. Rising investments towards Industry 4.0 across various end-user industries worldwide
  • 5.1.2. Restraints
    • 5.1.2.1. Lack of awareness and maintenance problems
  • 5.1.3. Opportunities
    • 5.1.3.1. Ongoing advancements in bluetooth beacon technology
    • 5.1.3.2. Potential adoption of beacons technology in healthcare sector
  • 5.1.4. Challenges
    • 5.1.4.1. Issues related to privacy and security
• 5.2. Market Segmentation Analysis
  • 5.2.1. Technology: Rising adoption of Apple Bluetooth beacons owing to its improved developer support and brand recognition
  • 5.2.2. End-User: Increasing utilization of Bluetooth beacons by the retail sector to enhance customer experience
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental
• 5.5. Client Customization

6. Bluetooth Beacons Market, by Technology

• 6.1. Introduction
• 6.2. AltBeacon
• 6.3. Eddystone
• 6.4. iBeacon
• 6.5. URIBeacon

7. Bluetooth Beacons Market, by Functions

• 7.1. Introduction
• 7.2. Content Delivery
• 7.3. Event Management
• 7.4. Payment
• 7.5. Proximity Marketing
• 7.6. Transportation

8. Bluetooth Beacons Market, by End-User

• 8.1. Introduction
• 8.2. Automotive
• 8.3. Financial Institutions
• 8.4. Healthcare
• 8.5. Retail
• 8.6. Travel & Tourism

9. Americas Bluetooth Beacons Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Bluetooth Beacons Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Bluetooth Beacons Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. NanoBeacon Boards to Accelerate Development of Smart Wireless IoT Solutions
  • 12.3.2. Powercast and InPlay Wirelessly Power a Bluetooth Beacon from 120 Feet
  • 12.3.3. beaconsmind AG: Acquisition of FREDERIX Hotspot GmbH Successfully Completed
  • 12.3.4. Bluetooth 5 Beacons Use Nordic Connectivity to Monitor Refrigeration Equipment Temperature
  • 12.3.5. HID's BEEKs BLE Beacons Monitor Train Location in Belgium
  • 12.3.6. Flexible Printed Battery Drives USD 2 Bluetooth IoT Tag

Companies Mentioned

• 1. Zebra Technologies Corporation
• 2. ELA Innovation SA
• 3. Accent Advanced Systems, SLU
• 4. Apple Inc.
• 5. Roambee Corporation
• 6. ECOM Instruments GmbH
• 7. Nero Global Tracking by Vecima Networks Inc.
• 8. Beaconstac
• 9. blukii by hard&softWERK GmbH
• 10. KKM Company Ltd.
• 11. BlueCats Australia Pty Limited
• 12. Gimbal, Inc.
• 13. beaconsmind AG
• 14. HID Global Corporation
• 15. Radius Networks, Inc.
• 16. Shenzhen Feasycom Technology Co.,Ltd.
• 17. Hewlett Packard Enterprise Development LP
• 18. K2B Solutions
• 19. aconno GmbH
• 20. Shenzhen Minew Technologies Co., Ltd.
• 21. TELTONIKA Group Companies
• 22. Moko Technology Ltd.
• 23. GPS Tracking Canada
• 24. Kumismart by Kumismart LLC
• 25. POLESTAR SA
• 26. BeaconZone Ltd.
• 27. EM Microelectronic
• 28. infsoft GmbH
• 29. Google LLC by Alphabet Inc.
• 30. Estimote, Inc.
• 31. Kontakt.io Inc.