디지털 사이니지 시장 : 제공 제품, 유형 및 용도별 - 세계 예측(2025-2030년)

The Digital Signage Market was valued at USD 31.12 billion in 2023, expected to reach USD 33.34 billion in 2024, and is projected to grow at a CAGR of 7.67%, to USD 52.21 billion by 2030.

Digital signage encompasses electronic displays that broadcast a variety of multimedia content, such as promotional messages, information, or advertising, through avenues like LED displays, LCD screens, video walls, and digital posters. Its necessity stems from the increasing demand for dynamic, real-time content delivery in retail, hospitality, and transportation sectors, aimed at elevating customer engagement and effectively communicating with target audiences. The end-use scope extends to educational institutes, healthcare facilities, corporate campuses, and public institutions seeking to streamline information dissemination quickly and efficiently. The current market is significantly driven by advancements in display technologies, increasing adoption of digital out-of-home (DOOH) advertising, and enhanced content management systems enabling more interactive and customized user experiences. Moreover, the proliferation of IoT and artificial intelligence is unlocking new opportunities, particularly with audience analytics allowing businesses to tailor content more specifically. A challenge lies in the high initial setup costs and technical complexities that may hinder adoption, particularly among smaller enterprises. Additionally, the market's inherent dependency on internet connectivity and digital infrastructure can be a limitation in regions with underdeveloped digital networks. To overcome these challenges, businesses can innovate through the development of cost-effective, easy-to-install signage solutions and continuously improving data analytics capabilities for more personalized content delivery. Exploring cloud-based digital signage solutions also presents significant areas for research and development. The market, characterized by rapid technological evolution, offers a fertile ground for AI-driven content optimization and real-time data analytics. Engaging in strategic partnerships, especially with technology providers, can further fuel market growth by fostering innovation in display functionalities and interactive capabilities. Overall, successful navigation of the digital signage market entails balancing cost management with cutting-edge technological integration to capitalize on its expansive potential effectively.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Digital Signage Market

The Digital Signage Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing use of digital signage across retail sector worldwide
  • High adoption by sponsors in entertainment and sports events
  • Investments in production of digital signage boards
• Market Restraints
  • High costs associated with manufacturing and installation
• Market Opportunities
  • Integration of advanced features in digital signage boards
  • Introduction of power-efficient signage boards
• Market Challenges
  • Availability of low-cost alternatives for advertisement and promotion

Porter's Five Forces: A Strategic Tool for Navigating the Digital Signage Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Digital Signage Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Digital Signage Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Digital Signage Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Digital Signage Market

A detailed market share analysis in the Digital Signage Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Digital Signage Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Digital Signage Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Digital Signage Market

A strategic analysis of the Digital Signage Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Digital Signage Market, highlighting leading vendors and their innovative profiles. These include Winmate Inc., Planar Systems Inc., Daktronics, Inc., Scala, Sony Corporation, LianTronics Co., Ltd., Innova Bilisim Cozumleri Anonim Sirketi, ProDVX, GALAXY SIGNAGE, LG Electronics Inc., Ynvisible Interactive Inc., AUO Corporation, Neoti LLC, Barco NV, Cisco Systems Inc., Electronic Displays Inc., Scala by STRATACACHE, Hangzhou Hikvision Digital Technology Co., Ltd., Panasonic Corporation, Toshiba Corporation, Goodview Company, Sharp Corporation, Hitachi Ltd., Microsoft Corporation, Samsung Electronics Co. Ltd., NEC Corporation, Visix, Inc., and American LED Wall Company.

Market Segmentation & Coverage

This research report categorizes the Digital Signage Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Offering, market is studied across Hardware, Services, and Software. The Hardware is further studied across LCD/LED Display, Media Players, OLED Display, and Projector or Projection Screens. The Services is further studied across Consulting Services, Installation Services, and Maintenance & Support Services. The Software is further studied across Content Management System and Edge Server Software.
• Based on Type, market is studied across Conventional and Smart. The Smart is further studied across AI-Based Signage, Context Aware Signage, and IoT-Enabled Smart Signage.
• Based on Application, market is studied across Banking, Financial Services & Insurance, Corporate, Education, Government, Hospitality, Retail, and Transportation.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing use of digital signage across retail sector worldwide
    • 5.1.1.2. High adoption by sponsors in entertainment and sports events
    • 5.1.1.3. Investments in production of digital signage boards
  • 5.1.2. Restraints
    • 5.1.2.1. High costs associated with manufacturing and installation
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of advanced features in digital signage boards
    • 5.1.3.2. Introduction of power-efficient signage boards
  • 5.1.4. Challenges
    • 5.1.4.1. Availability of low-cost alternatives for advertisement and promotion
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Increasing preference for smart digital signage
  • 5.2.2. Product: Emerging inclination toward innovative video wall
  • 5.2.3. Offering: Significant adoption of digital signage hardware providing the necessary components to display content
  • 5.2.4. Application: Emerging utilization of digital signage in retail applications
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Digital Signage Market, by Offering

• 6.1. Introduction
• 6.2. Hardware
  • 6.2.1. LCD/LED Display
  • 6.2.2. Media Players
  • 6.2.3. OLED Display
  • 6.2.4. Projector or Projection Screens
• 6.3. Services
  • 6.3.1. Consulting Services
  • 6.3.2. Installation Services
  • 6.3.3. Maintenance & Support Services
• 6.4. Software
  • 6.4.1. Content Management System
  • 6.4.2. Edge Server Software

7. Digital Signage Market, by Type

• 7.1. Introduction
• 7.2. Conventional
• 7.3. Smart
  • 7.3.1. AI-Based Signage
  • 7.3.2. Context Aware Signage
  • 7.3.3. IoT-Enabled Smart Signage

8. Digital Signage Market, by Application

• 8.1. Introduction
• 8.2. Banking, Financial Services & Insurance
• 8.3. Corporate
• 8.4. Education
• 8.5. Government
• 8.6. Hospitality
• 8.7. Retail
• 8.8. Transportation

9. Americas Digital Signage Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Digital Signage Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Digital Signage Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Samsung's Launch of Visual eXperience Transformation (VXT): Revolutionizing Digital Signage with Integrated Cloud-Native Content Management
  • 12.3.2. Strategic Partnership Announcement: Broadsign and Zitcha Collaborate on Enhanced Retail Digital Marketing Solutions
  • 12.3.3. GigaCloud Technology Enhances Retail Integration with Strategic Acquisition of Wondersign
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Winmate Inc.
• 2. Planar Systems Inc.
• 3. Daktronics, Inc.
• 4. Scala
• 5. Sony Corporation
• 6. LianTronics Co., Ltd.
• 7. Innova Bilisim Cozumleri Anonim Sirketi
• 8. ProDVX
• 9. GALAXY SIGNAGE
• 10. LG Electronics Inc.
• 11. Ynvisible Interactive Inc.
• 12. AUO Corporation
• 13. Neoti LLC
• 14. Barco NV
• 15. Cisco Systems Inc.
• 16. Electronic Displays Inc.
• 17. Scala by STRATACACHE
• 18. Hangzhou Hikvision Digital Technology Co., Ltd.
• 19. Panasonic Corporation
• 20. Toshiba Corporation
• 21. Goodview Company
• 22. Sharp Corporation
• 23. Hitachi Ltd.
• 24. Microsoft Corporation
• 25. Samsung Electronics Co. Ltd.
• 26. NEC Corporation
• 27. Visix, Inc.
• 28. American LED Wall Company