E-Commerce 포장 시장 : 재료, 제품 유형, 최종 사용자별 - 세계 예측(2025-2030년)

The E-commerce Packaging Market was valued at USD 53.09 billion in 2023, expected to reach USD 59.15 billion in 2024, and is projected to grow at a CAGR of 11.22%, to USD 111.81 billion by 2030.

The e-commerce packaging market encompasses materials and solutions used to pack, protect, and ship products sold online. This includes corrugated boxes, padded mailers, stretch films, void fillers, and labels. The primary necessity for e-commerce packaging is to ensure product safety during transit, enhance consumer experience, and support the logistics of returns. It also plays a crucial role in brand image and sustainability initiatives. End-use applications are diverse, spanning industries like electronics, fashion and apparel, food and beverages, and personal care products.

Market growth is significantly influenced by the expanding global e-commerce sector driven by increasing smartphone penetration and internet accessibility. The rising demand for eco-friendly packaging solutions motivated by heightened consumer awareness and stringent environmental regulations provides substantial opportunities. Emerging trends such as the use of biodegradable materials, customization, and smart packaging solutions are expected to further foster market expansion. To capitalize on these opportunities, businesses should invest in R&D to develop sustainable and innovative packaging solutions, improve supply chain efficiencies, and leverage automation technologies.

However, challenges remain, including fluctuating raw material prices, stringent regulatory standards, and supply chain disruptions exacerbated by global events, which may impede market growth. Moreover, the increasing awareness around environmental impact and waste management demands investment in sustainable and recyclable packaging technologies, which can be resource-intensive.

Innovative areas ripe for exploration include developing smart packaging solutions with embedded technology like QR codes and sensors to enhance consumer engagement and supply chain transparency. Investment in bio-based polymers and recycled materials can offer a competitive edge for businesses prioritizing sustainability. The market's dynamic nature suggests future success will depend on the ability to adapt to technological advancements, regulatory changes, and consumer preferences. Insights into market segmentation by material, function, and end-use can guide strategic planning, enabling companies to tailor products to specific market needs and capture emerging opportunities.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving E-commerce Packaging Market

The E-commerce Packaging Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Interest in eCommerce shopping and need for quality packaging for product protection
  • Rising focus on sustainable and eco-friendly packaging solutions
• Market Restraints
  • Limitations associated with functional packaging designs
• Market Opportunities
  • Developments in packaging materials, printing processes, and smart labeling
  • Introduction of innovative and customized packaging for effective brand promotion
• Market Challenges
  • Strict eCommerce packaging requirements and considerations

Porter's Five Forces: A Strategic Tool for Navigating the E-commerce Packaging Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the E-commerce Packaging Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the E-commerce Packaging Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the E-commerce Packaging Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the E-commerce Packaging Market

A detailed market share analysis in the E-commerce Packaging Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the E-commerce Packaging Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the E-commerce Packaging Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the E-commerce Packaging Market, highlighting leading vendors and their innovative profiles. These include Packaging Corporation of America, Coveris Management GmbH, Winpak Ltd., Graham Packaging Company, L.P., Dhwani Polyprints Pvt. Ltd., ProAmpac Holdings Inc., Salazar Packaging, Packhelp S.A., Guangdong Tengen Printing Co., Ltd., Storopack Hans Reichenecker GmbH, Smurfit Kappa Group, H.B. Fuller Company, DS Smith PLC, Mondi Group, WH Packaging Co.,Ltd., Signet by Winson Group Pty Ltd., Plus Packaging, Inc., Cascades Inc., Klabin S.A, Pregis LLC, Amcor PLC, Packman Packaging Private Limited, 3M Company, WestRock Company, The BoxMaker, Inc., Orora Limited, International Paper Company, A.M.Flexipack Pvt Ltd., Nippon Paper Industries Co., Ltd., Sonoco Products Company, Georgia-Pacific LLC by Koch Industries, Inc., Printpack, Inc., Rengo Co., Ltd., Transcontinental Inc., Grantur International Package Products (Shenzhen) Co., Ltd., Cellofoam North America, Inc., Berry Global Group, Inc., Dow Chemical Company, Shorr Packaging Corporation, CCL Industries Inc., Impak Retail, Sealed Air Corporation, and Hughes Enterprises by Envoy Solutions Company.

Market Segmentation & Coverage

This research report categorizes the E-commerce Packaging Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Material, market is studied across Corrugated Board, Paper, and Plastics. The Plastics is further studied across High Density Polyethylene, Low-Density Polyethylene, Polyethylene Terephthalate, and Polypropylene.
• Based on Products, market is studied across Bags & Pouches, Boxes, Mailers, and Protective Packaging. The Boxes is further studied across Regular Slotted Corrugated Boxes, Roll End Tab Lock Corrugated Boxes, and Roll End Tuck Top Corrugated Boxes.
• Based on Type, market is studied across External and Internal. The External is further studied across Double-Walled, Flyer, and Single-Walled. The Internal is further studied across Air Bags, Bubble Wrap, Corrugated Inserts, Crumpled Paper, Foam Peanuts, and Foam Wrap.
• Based on End-User, market is studied across Consumer & Electronics, Fashion & Apparels, Food & Beverages, and Personal Care Products.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Interest in eCommerce shopping and need for quality packaging for product protection
    • 5.1.1.2. Rising focus on sustainable and eco-friendly packaging solutions
  • 5.1.2. Restraints
    • 5.1.2.1. Limitations associated with functional packaging designs
  • 5.1.3. Opportunities
    • 5.1.3.1. Developments in packaging materials, printing processes, and smart labeling
    • 5.1.3.2. Introduction of innovative and customized packaging for effective brand promotion
  • 5.1.4. Challenges
    • 5.1.4.1. Strict eCommerce packaging requirements and considerations
• 5.2. Market Segmentation Analysis
  • 5.2.1. Material: Corrugated board and paper packaging to observe exponential use owing to environmental concerns
  • 5.2.2. Product: Innovative and diverse packaging options for eCommerce sector
  • 5.2.3. Type: Innovations in external packaging to enhance brand awareness and promotion
  • 5.2.4. End-User: Fashion and personal care products segments witness increased eCommerce sales creating need for advanced packaging solutions
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. E-commerce Packaging Market, by Material

• 6.1. Introduction
• 6.2. Corrugated Board
• 6.3. Paper
• 6.4. Plastics
  • 6.4.1. High Density Polyethylene
  • 6.4.2. Low-Density Polyethylene
  • 6.4.3. Polyethylene Terephthalate
  • 6.4.4. Polypropylene

7. E-commerce Packaging Market, by Products

• 7.1. Introduction
• 7.2. Bags & Pouches
• 7.3. Boxes
  • 7.3.1. Regular Slotted Corrugated Boxes
  • 7.3.2. Roll End Tab Lock Corrugated Boxes
  • 7.3.3. Roll End Tuck Top Corrugated Boxes
• 7.4. Mailers
• 7.5. Protective Packaging

8. E-commerce Packaging Market, by Type

• 8.1. Introduction
• 8.2. External
  • 8.2.1. Double-Walled
  • 8.2.2. Flyer
  • 8.2.3. Single-Walled
• 8.3. Internal
  • 8.3.1. Air Bags
  • 8.3.2. Bubble Wrap
  • 8.3.3. Corrugated Inserts
  • 8.3.4. Crumpled Paper
  • 8.3.5. Foam Peanuts
  • 8.3.6. Foam Wrap

9. E-commerce Packaging Market, by End-User

• 9.1. Introduction
• 9.2. Consumer & Electronics
• 9.3. Fashion & Apparels
• 9.4. Food & Beverages
• 9.5. Personal Care Products

10. Americas E-commerce Packaging Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific E-commerce Packaging Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa E-commerce Packaging Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Smurfit Kappa and WestRock Announce Transaction to Create a Global Leader in Sustainable Packaging
  • 13.3.2. E-commerce packaging start-up Penny Black secures GBP 1.5 million investment
  • 13.3.3. Dow Partners With P&G China To Enable Recyclability of Air Capsule E-Commerce Packaging
  • 13.3.4. Mondi Announces New Investment To Meet E-Commerce Packaging Demand
  • 13.3.5. SEE and Koenig & Bauer Announce Strategic Partnership to Shape the Digital Future of Packaging
  • 13.3.6. SEE Completes Acquisition of Liquibox
  • 13.3.7. 3M Launches Shipping Materials Made From Recycled Products
  • 13.3.8. Stora Enso Makes Corrugated Packaging Acquisition
  • 13.3.9. Amcor Increases Strategic Investment in ePac Flexible Packaging
  • 13.3.10. H.B. Fuller Partners with Enimac to Strengthen E-commerce Packaging

Companies Mentioned

• 1. Packaging Corporation of America
• 2. Coveris Management GmbH
• 3. Winpak Ltd.
• 4. Graham Packaging Company, L.P.
• 5. Dhwani Polyprints Pvt. Ltd.
• 6. ProAmpac Holdings Inc.
• 7. Salazar Packaging
• 8. Packhelp S.A.
• 9. Guangdong Tengen Printing Co., Ltd.
• 10. Storopack Hans Reichenecker GmbH
• 11. Smurfit Kappa Group
• 12. H.B. Fuller Company
• 13. DS Smith PLC
• 14. Mondi Group
• 15. WH Packaging Co.,Ltd.
• 16. Signet by Winson Group Pty Ltd.
• 17. Plus Packaging, Inc.
• 18. Cascades Inc.
• 19. Klabin S.A
• 20. Pregis LLC
• 21. Amcor PLC
• 22. Packman Packaging Private Limited
• 23. 3M Company
• 24. WestRock Company
• 25. The BoxMaker, Inc.
• 26. Orora Limited
• 27. International Paper Company
• 28. A.M.Flexipack Pvt Ltd.
• 29. Nippon Paper Industries Co., Ltd.
• 30. Sonoco Products Company
• 31. Georgia-Pacific LLC by Koch Industries, Inc.
• 32. Printpack, Inc.
• 33. Rengo Co., Ltd.
• 34. Transcontinental Inc.
• 35. Grantur International Package Products (Shenzhen) Co., Ltd.
• 36. Cellofoam North America, Inc.
• 37. Berry Global Group, Inc.
• 38. Dow Chemical Company
• 39. Shorr Packaging Corporation
• 40. CCL Industries Inc.
• 41. Impak Retail
• 42. Sealed Air Corporation
• 43. Hughes Enterprises by Envoy Solutions Company