세계의 증강 분석 시장 : 컴포넌트, 전개, 조직 규모, 최종 사용자 산업별 예측(2025-2030년)

The Augmented Analytics Market was valued at USD 7.30 billion in 2023, expected to reach USD 8.95 billion in 2024, and is projected to grow at a CAGR of 22.70%, to USD 30.57 billion by 2030.

Augmented Analytics leverages machine learning and artificial intelligence to automate data preparation, insight generation, and visualization, offering a dynamic scope that extends to various industries, from retail and healthcare to finance and manufacturing. Its application is essential for businesses seeking to enhance decision-making processes and attain a competitive edge through data-driven insights. The necessity further stems from the increasing volume and complexity of data, which traditional analytics methods struggle to handle effectively. End-use sectors primarily include organizations aiming for operational efficiency, improved customer experiences, and strategic planning based on predictive analytics. Key growth factors influencing the market include the rising adoption of digital technologies, the increasing importance of data analytics in business operations, and growing demands for real-time data analysis. Additionally, the adoption of augmented analytics can lead to significant cost savings and increased operational efficiencies, driving demand. Potential opportunities lie in expanding integration capabilities with IoT devices, facilitating cross-functional insights, and delivering highly personalized customer experiences. However, challenges such as data privacy concerns, resistance to adopting new technologies, and integration complexities act as deterrents to growth. Moreover, a skills gap in interpreting data insights can hinder effective utilization. The market is ripe for innovation in areas like natural language processing and automation of exploratory data analysis, which can streamline and democratize data insights. The current nature of the market is competitive and rapidly evolving, with opportunities best captured by addressing scalability and user-friendly interfaces capable of serving non-technical users. Recommendations for businesses include investing in employee training to leverage these technologies effectively and collaborating with tech providers to create tailored solutions that address specific industry challenges. Overall, augmented analytics stands poised to revolutionize decision-making across various markets, provided companies can navigate its challenges strategically.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Augmented Analytics Market

The Augmented Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing demand to cater complex business data
  • Huge adoption of business intelligence tools in BFSI and retail
  • Rising awareness of enterprises to utilize growing streams of data from various sources in innovative ways
• Market Restraints
  • Difficulty in managing critical data quality and safety
• Market Opportunities
  • Rising investments in bots
  • Adoption of augmented analytics solutions among SMEs
• Market Challenges
  • Issues regarding security and privacy

Porter's Five Forces: A Strategic Tool for Navigating the Augmented Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Augmented Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Augmented Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Augmented Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Augmented Analytics Market

A detailed market share analysis in the Augmented Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Augmented Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Augmented Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Augmented Analytics Market

A strategic analysis of the Augmented Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Augmented Analytics Market, highlighting leading vendors and their innovative profiles. These include Google LLC by Alphabet Inc., Infinity Augmented Reality Ltd. by Alibaba Group Holding Limited, International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Pyramid Analytics, QlikTech International AB, Salesforce.com, Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Softengi, Tech Mahindra Limited, and ThoughtSpot, Inc..

Market Segmentation & Coverage

This research report categorizes the Augmented Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Software. The Services is further studied across Deployment & Integration, Support & Maintenance, and Training & Consulting Services.
• Based on Deployment, market is studied across On-Cloud and On-Premises.
• Based on Organization Size, market is studied across Large Enterprises and Small & Medium-Sized Enterprises.
• Based on End-User Industry, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing demand to cater complex business data
    • 5.1.1.2. Huge adoption of business intelligence tools in BFSI and retail
    • 5.1.1.3. Rising awareness of enterprises to utilize growing streams of data from various sources in innovative ways
  • 5.1.2. Restraints
    • 5.1.2.1. Difficulty in managing critical data quality and safety
  • 5.1.3. Opportunities
    • 5.1.3.1. Rising investments in bots
    • 5.1.3.2. Adoption of augmented analytics solutions among SMEs
  • 5.1.4. Challenges
    • 5.1.4.1. Issues regarding security and privacy
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Augmented Analytics Market, by Component

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Deployment & Integration
  • 6.2.2. Support & Maintenance
  • 6.2.3. Training & Consulting Services
• 6.3. Software

7. Augmented Analytics Market, by Deployment

• 7.1. Introduction
• 7.2. On-Cloud
• 7.3. On-Premises

8. Augmented Analytics Market, by Organization Size

• 8.1. Introduction
• 8.2. Large Enterprises
• 8.3. Small & Medium-Sized Enterprises

9. Augmented Analytics Market, by End-User Industry

• 9.1. Introduction
• 9.2. Aerospace & Defense
• 9.3. Automotive & Transportation
• 9.4. Banking, Financial Services & Insurance
• 9.5. Building, Construction & Real Estate
• 9.6. Consumer Goods & Retail
• 9.7. Education
• 9.8. Energy & Utilities
• 9.9. Government & Public Sector
• 9.10. Healthcare & Life Sciences
• 9.11. Information Technology
• 9.12. Manufacturing
• 9.13. Media & Entertainment
• 9.14. Telecommunication
• 9.15. Travel & Hospitality

10. Americas Augmented Analytics Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Augmented Analytics Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Augmented Analytics Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Google LLC by Alphabet Inc.
• 2. Infinity Augmented Reality Ltd. by Alibaba Group Holding Limited
• 3. International Business Machines Corporation
• 4. Microsoft Corporation
• 5. MicroStrategy Incorporated
• 6. Oracle Corporation
• 7. Pyramid Analytics
• 8. QlikTech International AB
• 9. Salesforce.com, Inc.
• 10. SAP SE
• 11. SAS Institute Inc.
• 12. Sisense Ltd.
• 13. Softengi
• 14. Tech Mahindra Limited
• 15. ThoughtSpot, Inc.