세계의 확장 분석 시장 규모, 점유율, 예측 및 동향 분석 : 제공 제품, 배포 방식, 조직 규모, 용도, 최종 사용 산업, 지역별 - 예측(-2031년)

Augmented Analytics Market by Offering (Software, Services), Deployment Mode, Organization Size, Application (Marketing & Sales, Financial Planning & Analysis), End-use Industry (Retail & E-commerce, BFSI), and Geography-Global Forecast to 2031.

The research report titled 'Augmented Analytics Market by Offering (Software, Services), Deployment Mode, Organization Size, Application (Marketing & Sales, Financial Planning & Analysis), End-use Industry (Retail & E-commerce, BFSI), and Geography-Global Forecast to 2031' provides an in-depth analysis of augmented analytics market in five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.

The augmented analytics market is expected to reach $104.4 billion by 2031, at a CAGR of 27.4% from 2024 to 2031.

The augmented analytics market is experiencing growth driven by the rising demand for data-driven decision-making and the expanding adoption of cloud computing, which enhances the deployment and scalability of these solutions. However, concerns regarding data privacy and security are constraining market growth. In addition, the growing application of augmented analytics in sales and marketing is expected to generate growth opportunities for market players. However, complex integration with existing business processes poses a significant challenge. Furthermore, the rising incorporation of machine learning and natural language processing (NLP) technologies is a prominent trend in the augmented analytics market.

The augmented analytics market is segmented into offering (software and services [training & consulting services, deployment & integration services, and support & maintenance services]), deployment mode (cloud-based and on-premise), organization size (large enterprises and small & medium-sized enterprises), application (marketing & sales analytics, financial planning & analysis, supply chain management, human resource management, business intelligence & reporting, predictive analytics, customer analytics, and other applications), and end-use industry (retail & E-commerce, healthcare, BFSI, manufacturing, government, automotive, transportation, media & entertainment, energy & utilities, IT & telecommunication, military & defense, and other end-use industries). The study also evaluates industry competitors and analyses the market at the regional and country levels.

Based on offering, this market is segment into software and services. In 2024, the software categorized is expected to account for the larger share of over 64.0% of the augmented analytics market. The large market share of this segment is driven by several key factors, including ongoing advancements by companies in cloud computing for augmented analytics, which enhance scalability and software deployment. Additionally, there is an increasing demand among businesses for augmented analytics solutions that deliver insights and recommendations tailored to customer preferences. However, the services category is poised to register a higher CAGR during the forecast period.

Based on deployment mode, this market is segmented into cloud-based and on-premise modes. In 2024, the cloud-based segment is expected to account for the largest share of over 66.0% of the market, and it is also poised to register a higher CAGR during the forecast period. The large market share of this segment is attributed to the rising demand for robust commercial data protection measures, such as encryption, access control, and threat detection. Moreover, there is a growing need to reduce employee workload related to managing infrastructure, software updates, and security concerns through the adoption of cloud-based augmented analytics solutions.

Based on organization size, this market is segmented into large enterprises and small & medium-sized enterprises. In 2024, the large enterprises category is expected to account for the larger share of over 71.0% of the market. However, the small & medium-sized enterprises segment is poised to register a higher CAGR during the forecast period. The rapid growth of this segment is attributed to the ongoing development of on-premise infrastructure for subscription-based augmented analytics solutions in small and medium-sized enterprises (SMEs). Furthermore, there is a rising adoption of augmented analytics solutions among SMEs aimed at enhancing the security and privacy of their corporate data.

Based on application, this market is segmented into marketing & sales analytics, financial planning & analysis, supply chain management, human resource management, business intelligence & reporting, predictive analytics, customer analytics, and other applications. In 2024, the marketing & sales analytics segment is expected to account for the largest share of over 24.0% of the market. The large market share of this segment is driven by the increasing trend of utilizing augmented analytics solutions for marketing. These tools generate dashboards and reports for data collection and analysis, enhancing decision-making. Businesses are increasingly leveraging augmented analytics to assess the effectiveness of performance marketing initiatives, measure ROI, and identify successful strategies. However, the financial planning & analysis segment is poised to register the highest CAGR during the forecast period.

Based on end-use industry, this market is segmented into retail & e-commerce, healthcare, BFSI, manufacturing, government, automotive, transportation, media & entertainment, energy & utilities, IT & telecommunication, military & defense, and other end-use industries. In 2024, the retail & e-commerce segment is expected to account for the largest share of over 22.0% of the market. The large market share of this segment is attributed to the rising adoption of augmented analytics solutions in retail and e-commerce. These tools are utilized to analyze historical data and forecast future product demand, thereby improving inventory management and reducing stockouts. Additionally, retailers and e-commerce businesses are increasingly using augmented analytics to study customer behavior across multiple channels, helping to identify patterns and preferences. However, the BFSI segment is poised to register the highest CAGR during the forecast period.

Based on geography, this market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of over 33.0% of the market. The large market share of this region is driven by the rising adoption of AI and machine learning in augmented analytics solutions to mitigate cyberattacks across local businesses. Additionally, there is a growing utilization of augmented analytics across various industries to deliver personalized and self-service options to customers in North America. However, Asia-Pacific is expected to register the highest CAGR of over 29.0% during the forecast period.

The key players operating in the augmented analytics market are Salesforce, Inc. (U.S.), SAP SE (Germany), International Business Machines Corporation (U.S.), Microsoft Corporation (U.S.), Oracle Corporation (U.S.), MicroStrategy Incorporated (U.S.), Domo, Inc. (U.S.), SAS Institute Inc. (U.S.), QlikTech International A.B. (U.S.), Cloud Software Group, Inc. (U.S.), Sisense Ltd. (U.S.), ThoughtSpot, Inc. (U.S.), Yellowfin International Pty Ltd ( A Subsidiary of Idera, Inc.) (U.S.), Pyramid Analytics B.V. (Netherlands), and Alteryx, Inc. (U.S.).

Key Questions Answered in the Report:

• What are the high-growth market segments in terms of offering, deployment mode, organization size, application, and end-use industry?
• What is the historical market size for augmented analytics?
• What are the market forecasts and estimates for 2024-2031?
• What are the major drivers, restraints, opportunities, challenges, and trends in the augmented analytics market?
• Who are the major players in the augmented analytics market, and what are their market shares?
• What is the competitive landscape like?
• What are the recent developments in the augmented analytics market?
• What are the different strategies adopted by major market players?
• What are the trends and high-growth countries?
• Who are the local emerging players in the augmented analytics market, and how do they compete with other players?

Scope of the Report:

Augmented Analytics Market Assessment-by Offering

• Software
• Services
  • Training & Consulting Services
  • Deployment & Integration Services
  • Support & Maintenance Services

Augmented Analytics Market Assessment-by Deployment Mode

• Cloud-based
• On-premise

Augmented Analytics Market Assessment-by Organization Size

• Large Enterprises
• Small & Medium-sized Enterprises

Augmented Analytics Market Assessment-by Application

• Marketing & Sales Analytics
• Financial Planning & Analysis
• Supply Chain Management
• Human Resource Management
• Business Intelligence & Reporting
• Predictive Analytics
• Customer Analytics
• Other Applications

Augmented Analytics Market Assessment-by End-use Industry

• Retail & e-commerce
• Healthcare
• BFSI
• Manufacturing
• Government
• Automotive
• Transportation
• Media & Entertainment
• Energy & Utilities
• IT & Telecommunication
• Military & Defense
• Other End-use Industries

Augmented Analytics Market Assessment-by Geography

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Netherlands
  • Spain
  • Sweden
  • Rest of Europe
• Asia-Pacific
  • Japan
  • China
  • India
  • South Korea
  • Singapore
  • Australia & New Zealand
  • Indonesia
  • Rest of Asia-Pacific
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • Rest of Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• 1.1. Market Definition & Scope
• 1.2. Currency & Limitations
  • 1.2.1. Currency
  • 1.2.2. Limitations

2. Research Methodology

• 2.1. Research Approach
• 2.2. Process of Data Collection and Validation
  • 2.2.1. Secondary Research
  • 2.2.2. Primary Research /Interviews with Key Opinion Leaders from the Industry
• 2.3. Market Sizing and Forecast
  • 2.3.1. Market Size Estimation Approach
  • 2.3.2. Growth Forecast Approach
• 2.4. Assumptions for the Study

3. Executive Summary

• 3.1. Market Overview
• 3.2. Market Analysis, by Offering
• 3.3. Market Analysis, by Deployment Mode
• 3.4. Market Analysis, by Organization Size
• 3.5. Market Analysis, by Application
• 3.6. Market Analysis, by End-use Industry
• 3.7. Market Analysis, by Geography
• 3.8. Competitive Analysis

4. Market Insights

• 4.1. Overview
• 4.2. Factors Affecting Market Growth
  • 4.2.1. Drivers
    • 4.2.1.1. Rising Demand for Data-driven Decision Making
    • 4.2.1.2. Growing Adoption of Cloud Computing for Deployment and Scalability of Augmented Analytics Solutions
  • 4.2.2. Restraints
    • 4.2.2.1. Data Privacy and Security Concerns
  • 4.2.3. Opportunities
    • 4.2.3.1. Rising Integration of Augmented Analytics Solutions in Sales & Marketing
  • 4.2.4. Challenges
    • 4.2.4.1. Complex Implementation with Current Business Operations
• 4.3. Key Trends
  • 4.3.1. Growing Integration of Machine Learning and Natural Language Processing (NLP)
• 4.4. Case Studies
  • 4.4.1. Case Study A
  • 4.4.2. Case Study B
  • 4.4.3. Case Study C

5. Global Augmented Analytics Market Assessment-by Offering

• 5.1. Overview
• 5.2. Software
• 5.3. Services
  • 5.3.1. Training & Consulting Services
  • 5.3.2. Deployment & Integration Services
  • 5.3.3. Support & Maintenance Services

6. Global Augmented Analytics Market Assessment-by Deployment Mode

• 6.1. Overview
• 6.2. Cloud-based
• 6.3. On-premise

7. Global Augmented Analytics Market Assessment-by Organization Size

• 7.1. Overview
• 7.2. Large Enterprises
• 7.3. Small & Medium-sized Enterprises

8. Global Augmented Analytics Market Assessment-by Application

• 8.1. Overview
• 8.2. Marketing & Sales Analytics
• 8.3. Financial Planning & Analysis
• 8.4. Supply Chain Management
• 8.5. Human Resource Management
• 8.6. Business Intelligence & Reporting
• 8.7. Predictive Analytics
• 8.8. Customer Analytics
• 8.9. Other Applications

9. Global Augmented Analytics Market Assessment-by End-use Industry

• 9.1. Overview
• 9.2. Retail & e-commerce
• 9.3. Healthcare
• 9.4. BFSI
• 9.5. Manufacturing
• 9.6. Government
• 9.7. Automotive
• 9.8. Transportation
• 9.9. Media & Entertainment
• 9.10. Energy & Utilities
• 9.11. IT & Telecommunication
• 9.12. Military & Defense
• 9.13. Other End-use Industries

10. Augmented Analytics Market Assessment-by Geography

• 10.1. Overview
• 10.2. North America
  • 10.2.1. U.S.
  • 10.2.2. Canada
• 10.3. Europe
  • 10.3.1. Germany
  • 10.3.2. U.K.
  • 10.3.3. France
  • 10.3.4. Italy
  • 10.3.5. Netherlands
  • 10.3.6. Spain
  • 10.3.7. Sweden
  • 10.3.8. Rest of Europe
• 10.4. Asia-Pacific
  • 10.4.1. Japan
  • 10.4.2. China
  • 10.4.3. India
  • 10.4.4. South Korea
  • 10.4.5. Singapore
  • 10.4.6. Australia & New Zealand
  • 10.4.7. Indonesia
  • 10.4.8. Rest of Asia-Pacific
• 10.5. Latin America
  • 10.5.1. Mexico
  • 10.5.2. Brazil
  • 10.5.3. Rest of Latin America
• 10.6. Middle East & Africa
  • 10.6.1. UAE
  • 10.6.2. Saudi Arabia
  • 10.6.3. Israel
  • 10.6.4. Rest of Middle East & Africa

11. Competition Analysis

• 11.1. Overview
• 11.2. Key Growth Strategies
• 11.3. Competitive Benchmarking
• 11.4. Competitive Dashboard
  • 11.4.1. Industry Leaders
  • 11.4.2. Market Differentiators
  • 11.4.3. Vanguards
  • 11.4.4. Emerging Companies
• 11.5. Market Ranking by Key Players

12. Company Profiles (Company Overview, Financial Overview, Product Portfolio, Strategic Development, and SWOT Analysis)

• 12.1. Salesforce, Inc.
• 12.2. SAP SE
• 12.3. International Business Machines Corporation
• 12.4. Microsoft Corporation
• 12.5. Oracle Corporation
• 12.6. MicroStrategy Incorporated
• 12.7. Domo, Inc.
• 12.8. SAS Institute Inc.
• 12.9. QlikTech International A.B.
• 12.10. Cloud Software Group, Inc.
• 12.11. Sisense Ltd.
• 12.12. ThoughtSpot, Inc.
• 12.13. Yellowfin International Pty Ltd (A Subsidiary of Idera, Inc.)
• 12.14. Pyramid Analytics B.V.
• 12.15. Alteryx, Inc.

(Note: SWOT Analysis Will Be Provided for the Top 5 Companies)

13. Appendix

• 13.1. Available Customization
• 13.2. Related Reports