세계의 증강현실 소프트웨어 시장 : 기능별, 업계별 예측(2025-2030년)

The Augmented Reality Software Market was valued at USD 10.82 billion in 2023, expected to reach USD 13.30 billion in 2024, and is projected to grow at a CAGR of 23.02%, to USD 46.16 billion by 2030.

The augmented reality (AR) software market encompasses technology that overlays digital information onto the physical world, providing immersive experiences in various applications. It is necessary to bridge the gap between digital content and real-world user interactions, offering utility across industries such as gaming, retail, education, healthcare, and manufacturing. In retail, AR enhances shopping experiences through virtual try-ons, while in healthcare, it aids in preoperative planning and medical training. Education leverages AR for interactive learning, and industries use it for visualization and maintenance support. Key growth influencers include the rise of smartphone penetration, advancements in AR hardware like smart glasses, and increased demand for personalized consumer experiences. The integration of AI and AR is expected to provide further opportunities, enhancing voice and gesture recognition capabilities. However, challenges such as high development costs, privacy concerns, and the need for substantial processing power limit adoption. Compatibility issues among devices and fragmented AR standards also pose significant hurdles. To capitalize on emerging opportunities, companies should focus on developing cost-effective AR solutions, enhancing cross-platform compatibility, and addressing privacy issues. Potential innovation areas include improving battery life for AR devices and advancing cloud-based AR services to alleviate processing concerns. The market is dynamic, characterized by rapid technological evolution and significant competition among big tech players and innovative startups alike. Investment in research to advance AR content creation tools and explore new neural interfaces can fuel business growth, while partnerships with hardware manufacturers can expand application reach. Anticipated growth in sectors like tourism and remote work solutions further highlights the multifaceted utility of AR software. Strategic collaboration and innovation will be key in overcoming present challenges and nurturing a robust AR ecosystem.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Augmented Reality Software Market

The Augmented Reality Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing demand for augmented reality in e-commerce and retail stores
  • Growing adoption of augmented reality software in consumer electronics
  • Extensive applications of AR-based applications in medical sectors and automotive sector
• Market Restraints
  • High costs associated with AR technologies
• Market Opportunities
  • Investments and funding in new research for AR software
  • Emerging integration of artificial intelligence in the AR software
• Market Challenges
  • Low adoption rate due to security and privacy issues

Porter's Five Forces: A Strategic Tool for Navigating the Augmented Reality Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Augmented Reality Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Augmented Reality Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Augmented Reality Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Augmented Reality Software Market

A detailed market share analysis in the Augmented Reality Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Augmented Reality Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Augmented Reality Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Augmented Reality Software Market

A strategic analysis of the Augmented Reality Software Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Augmented Reality Software Market, highlighting leading vendors and their innovative profiles. These include 4Experience sp. z o.o., Accenture PLC, Alibaba Group Holding Limited, Atheer, Inc., Augmate Corporation, Blippar Group Limited, EON Reality, Inc., Help Lightning, Inc., HQSoftware, iLink Digital, Inc., Inglobe Technologies Srl, Innowise Sp. z o.o, Interexy LLC, Kudan Inc., Librestream Technologies, Marxent Labs LLC, Meta Platforms, Inc., Onix-Systems, LLC, Partium Technologies GmbH, Robert Bosch GmbH, ScienceSoft USA Corporation, Travancore Analytics (P) Ltd., Treeview, Vention Solutions Inc., and Zoho Corporation.

Market Segmentation & Coverage

This research report categorizes the Augmented Reality Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Function, market is studied across 3D Modelling, Documentation, Navigation, Remote Collaboration, Visualization, and Workflow Optimization.
• Based on Vertical, market is studied across Aerospace & Defense, Automotive, Construction, Medical, Mining, Oil & Gas, and Telecom & IT.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing demand for augmented reality in e-commerce and retail stores
    • 5.1.1.2. Growing adoption of augmented reality software in consumer electronics
    • 5.1.1.3. Extensive applications of AR-based applications in medical sectors and automotive sector
  • 5.1.2. Restraints
    • 5.1.2.1. High costs associated with AR technologies
  • 5.1.3. Opportunities
    • 5.1.3.1. Investments and funding in new research for AR software
    • 5.1.3.2. Emerging integration of artificial intelligence in the AR software
  • 5.1.4. Challenges
    • 5.1.4.1. Low adoption rate due to security and privacy issues
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Augmented Reality Software Market, by Function

• 6.1. Introduction
• 6.2. 3D Modelling
• 6.3. Documentation
• 6.4. Navigation
• 6.5. Remote Collaboration
• 6.6. Visualization
• 6.7. Workflow Optimization

7. Augmented Reality Software Market, by Vertical

• 7.1. Introduction
• 7.2. Aerospace & Defense
• 7.3. Automotive
• 7.4. Construction
• 7.5. Medical
• 7.6. Mining
• 7.7. Oil & Gas
• 7.8. Telecom & IT

8. Americas Augmented Reality Software Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Augmented Reality Software Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Augmented Reality Software Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 4Experience sp. z o.o.
• 2. Accenture PLC
• 3. Alibaba Group Holding Limited
• 4. Atheer, Inc.
• 5. Augmate Corporation
• 6. Blippar Group Limited
• 7. EON Reality, Inc.
• 8. Help Lightning, Inc.
• 9. HQSoftware
• 10. iLink Digital, Inc.
• 11. Inglobe Technologies Srl
• 12. Innowise Sp. z o.o
• 13. Interexy LLC
• 14. Kudan Inc.
• 15. Librestream Technologies
• 16. Marxent Labs LLC
• 17. Meta Platforms, Inc.
• 18. Onix-Systems, LLC
• 19. Partium Technologies GmbH
• 20. Robert Bosch GmbH
• 21. ScienceSoft USA Corporation
• 22. Travancore Analytics (P) Ltd.
• 23. Treeview
• 24. Vention Solutions Inc.
• 25. Zoho Corporation