세계의 인조잔디 시장 : 소재, 잔디, 기술, 용도, 유통 채널별 예측(2025-2030년)

The Artificial Turf Market was valued at USD 3.55 billion in 2023, expected to reach USD 3.80 billion in 2024, and is projected to grow at a CAGR of 7.21%, to USD 5.78 billion by 2030.

Artificial turf, commonly known as synthetic grass, is an innovative material used as a substitute for natural grass in various applications. Its primary ingredients, polyethylene, polypropylene, and nylon, give it durability and resilience. Its scope includes diverse sectors, such as residential lawns, commercial spaces, and sports fields, where aesthetics, low maintenance, and water conservation are priorities. Necessity arises from the growing demand for water-efficient alternatives in drought-prone regions, alongside a desire for consistent, year-round green spaces without the upkeep associated with natural grass. Artificial turf finds application in stadiums for sports like football and baseball, public parks, playgrounds, and interior landscaping for commercial buildings. The end-use scope is broad, encompassing schools, sports clubs, municipalities, and property developers. Market growth is buoyed by technological advancements in yarn fiber and infill materials that enhance turf quality, safety features, and environmental benefits. Key growth drivers include urbanization, increased spending on sports infrastructure, and a shift towards eco-friendly landscaping solutions. The latest opportunities lie in developing hybrid turf systems that combine artificial and natural elements, smart turf systems with integrated data sensors for sports performance analysis, and eco-friendly materials that reduce environmental impact. However, challenges such as high initial installation costs, concerns about heat retention in direct sunlight, and environmental concerns regarding microplastic pollution and end-of-life disposal remain formidable barriers. Innovations are sought in biodegradable turf components and enhanced cooling technologies to mitigate heat issues. The market is competitive, driven by consumer awareness and regulatory frameworks promoting sustainable products. Business growth lies in offering customizable and multifunctional turf solutions, focusing on durability and sustainability, tapping sports events, and targeting public sector landscaping projects. Companies that align their products with digital integration and environmental narratives are poised for success.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Artificial Turf Market

The Artificial Turf Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Low maintenance and price benefit over the original turf
  • Increasing consumer spending on home decor and rising residential construction
  • Growing demand from commercial venues such as sports & events
• Market Restraints
  • Processing complexity and maintenance difficulties
• Market Opportunities
  • Emerging initiatives for artificial turf recycling activities
  • Introduction of modern antibacterial artificial turf
• Market Challenges
  • Adverse environmental impact of artificial grass

Porter's Five Forces: A Strategic Tool for Navigating the Artificial Turf Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Artificial Turf Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Artificial Turf Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Artificial Turf Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Artificial Turf Market

A detailed market share analysis in the Artificial Turf Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Artificial Turf Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Artificial Turf Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Artificial Turf Market

A strategic analysis of the Artificial Turf Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Artificial Turf Market, highlighting leading vendors and their innovative profiles. These include Act Global, AGN Grass, Altius Sports & Leisure Pvt. Ltd., Beaulieu International Group N.V., Bellinturf, Challenger Turf, Inc., CoCreation Grass Co., Controlled Products, LLC, Grass Turf Mills, Hellas Construction Inc., Kodiak Sports, LLC, MegaGrass, On Deck Sports, Renqiu Wangli Plastic Grass Co., Ltd., Royal Grass by Landscape Solutions B.V., Shaw Sports Turf, SIS Group Ltd., Smart Turf, Sport Group Holding GmbH, Sunwing Industries Ltd., Tarkett S.A., TenCate Grass Holding BV, The Dow Chemical Company, Turf Tek USA, Unisport Group, and Victoria PLC.

Market Segmentation & Coverage

This research report categorizes the Artificial Turf Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Material, market is studied across Nylon, Polyethylene, and Polypropylene.
• Based on Grass Backing, market is studied across Latex Backed and PU Backed.
• Based on Technology, market is studied across Infill-Based and Infill-Free.
• Based on Application, market is studied across Commercial and Residential. The Commercial is further studied across Airports, Landscaping, and Sports Fields.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Low maintenance and price benefit over the original turf
    • 5.1.1.2. Increasing consumer spending on home decor and rising residential construction
    • 5.1.1.3. Growing demand from commercial venues such as sports & events
  • 5.1.2. Restraints
    • 5.1.2.1. Processing complexity and maintenance difficulties
  • 5.1.3. Opportunities
    • 5.1.3.1. Emerging initiatives for artificial turf recycling activities
    • 5.1.3.2. Introduction of modern antibacterial artificial turf
  • 5.1.4. Challenges
    • 5.1.4.1. Adverse environmental impact of artificial grass
• 5.2. Market Segmentation Analysis
  • 5.2.1. Material: Advancement in technologies adoption to process nylon materials used in artificial turf
  • 5.2.2. Technology: Infill-based artificial turf usage in water drainage and dissipation properties
  • 5.2.3. Distribution Channel: Extensive availability of artificial turf through eCommerce and retailers
  • 5.2.4. Application: Owing adoption of synthetic turf for residential and commercial landscaping applications
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Artificial Turf Market, by Material

• 6.1. Introduction
• 6.2. Nylon
• 6.3. Polyethylene
• 6.4. Polypropylene

7. Artificial Turf Market, by Grass Backing

• 7.1. Introduction
• 7.2. Latex Backed
• 7.3. PU Backed

8. Artificial Turf Market, by Technology

• 8.1. Introduction
• 8.2. Infill-Based
• 8.3. Infill-Free

9. Artificial Turf Market, by Application

• 9.1. Introduction
• 9.2. Commercial
  • 9.2.1. Airports
  • 9.2.2. Landscaping
  • 9.2.3. Sports Fields
• 9.3. Residential

10. Artificial Turf Market, by Distribution Channel

• 10.1. Introduction
• 10.2. Offline
• 10.3. Online

11. Americas Artificial Turf Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Artificial Turf Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Artificial Turf Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Pioneer Landscape Centers joins SiteOne Landscape Supply
  • 14.3.2. GreenFields Launches Innovative and Sustainable Non-Infill Solution for Top Level Football
  • 14.3.3. Foreverlawn, Inc. Named Official Synthetic Turf Partner of The Cleveland Browns
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Act Global
• 2. AGN Grass
• 3. Altius Sports & Leisure Pvt. Ltd.
• 4. Beaulieu International Group N.V.
• 5. Bellinturf
• 6. Challenger Turf, Inc.
• 7. CoCreation Grass Co.
• 8. Controlled Products, LLC
• 9. Grass Turf Mills
• 10. Hellas Construction Inc.
• 11. Kodiak Sports, LLC
• 12. MegaGrass
• 13. On Deck Sports
• 14. Renqiu Wangli Plastic Grass Co., Ltd.
• 15. Royal Grass by Landscape Solutions B.V.
• 16. Shaw Sports Turf
• 17. SIS Group Ltd.
• 18. Smart Turf
• 19. Sport Group Holding GmbH
• 20. Sunwing Industries Ltd.
• 21. Tarkett S.A.
• 22. TenCate Grass Holding BV
• 23. The Dow Chemical Company
• 24. Turf Tek USA
• 25. Unisport Group
• 26. Victoria PLC