세계의 소셜 미디어 분석 시장 : 제공 서비스별, 유형별, 용도별, 비즈니스 기능별, 산업별-예측(2025-2030년)

The Social Media Analytics Market was valued at USD 7.56 billion in 2023, expected to reach USD 9.16 billion in 2024, and is projected to grow at a CAGR of 21.60%, to USD 29.74 billion by 2030.

Social media analytics involves the process of collecting, analyzing, and interpreting data generated by the interactions on social media platforms. Its scope includes sentiment analysis, trend analysis, and performance tracking of marketing campaigns, providing crucial insights for businesses to refine strategies. The necessity for social media analytics is driven by the exponential increase in digital interactions and the need for companies to understand consumer preferences deeply and promptly. Businesses apply social media analytics to enhance customer engagement, improve product offerings, and optimize marketing initiatives. The end-use industries range from retail and e-commerce to media and entertainment, where these analytics are used to create targeted advertising and personalized customer experiences.

Market growth is influenced by factors such as technological advancements in artificial intelligence and big data analytics, alongside an increasing usage of social media platforms. The growing demand for real-time analytics solutions represents a significant opportunity, particularly as businesses seek to stay competitive and relevant in rapidly changing market conditions. Developing intuitive platforms that aggregate data across various channels can offer unique market advantages. However, challenges include data privacy concerns, the potential for high-volume data to be overwhelming without proper tools, and the fast-paced evolution of social media trends, which require constant adaptation. Regulatory constraints concerning data protection and varying social media algorithms can also impede market growth.

To overcome these challenges, innovation could focus on developing more secure analytics platforms that incorporate stringent data privacy measures and adaptable algorithms. Research into predictive analytics and the integration of advanced AI can lead to more accurate forecasts of trends and consumer behaviors. Additionally, exploring uncharted social media platforms with untapped data potential can serve as significant opportunities for businesses. Given the highly dynamic nature of the social media analytics market, maintaining a flexible approach to strategy development is essential. Companies should invest in comprehensive data management systems that can adapt to the ever-changing digital landscape for sustained growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Social Media Analytics Market

The Social Media Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing number of social media users worldwide
  • Growing focus on customer engagement through social media
  • Exponential expenditure on analytics with a focus on competitive intelligence
• Market Restraints
  • Lack of consistency in metrics across networks and difficulties in aggregating data across social properties
• Market Opportunities
  • Rising adoption of sentiment analysis for social media analytics
  • Integration of social media analytics with CRM, ERP business systems
• Market Challenges
  • Concerns regarding data privacy, quality, and accuracy

Porter's Five Forces: A Strategic Tool for Navigating the Social Media Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Social Media Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Social Media Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Social Media Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Social Media Analytics Market

A detailed market share analysis in the Social Media Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Social Media Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Social Media Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Social Media Analytics Market

A strategic analysis of the Social Media Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Social Media Analytics Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Agorapulse SAS, Awario, Brand24 Global Inc., Buffer, Inc., Cision US, Inc., Datapine by RIB Software GmbH, Emplifi, Inc., GoodData Corporation, Hootsuite Inc., HubSpot, Inc., International Business Machines Corp., Intuit Inc., Keyhole, Khoros, LLC, Mavsocial, Meltwater, NetBase Solutions, Inc., Oktopost Technologies, Inc., Onclusive, Inc., Prudence Analytics And Software Solutions Pvt. Ltd., Qualtrics, LLC, Salesforce, Inc., SAS Institute Inc., Semrush Inc., Sendible Ltd., SocialPilot Technologies Inc., Sotrender, Sprout Social, Inc., and Talkwalker Inc..

Market Segmentation & Coverage

This research report categorizes the Social Media Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Offering, market is studied across Services and Software. The Services is further studied across Managed Services and Professional Services. The Professional Services is further studied across Consulting Services, Deployment & Integration, and Support & Maintenance. The Software is further studied across Social Listening & Monitoring, Social Media Advertising Software, Social Media Management Software, and Social Media Marketing.
• Based on Type, market is studied across Descriptive Analytics, Diagnostics Analytics, Predictive Analytics, and Prescriptive Analytics.
• Based on Application, market is studied across Competitor Benchmarking, Customer Behavioural Analysis, Customer Segmentation & Targeting, Marketing Management, and Multichannel Campaign Management.
• Based on Business Function, market is studied across Customer Service, Finance, Human Resources, Marketing, Operation, and Sales & Lead Generation.
• Based on Industry, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing number of social media users worldwide
    • 5.1.1.2. Growing focus on customer engagement through social media
    • 5.1.1.3. Exponential expenditure on analytics with a focus on competitive intelligence
  • 5.1.2. Restraints
    • 5.1.2.1. Lack of consistency in metrics across networks and difficulties in aggregating data across social properties
  • 5.1.3. Opportunities
    • 5.1.3.1. Rising adoption of sentiment analysis for social media analytics
    • 5.1.3.2. Integration of social media analytics with CRM, ERP business systems
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns regarding data privacy, quality, and accuracy
• 5.2. Market Segmentation Analysis
  • 5.2.1. Offering: Increasing preference for social media management software for analyzing engagement metrics
  • 5.2.2. Industry: Expanding application of social media analytics in media and entertainment industry to analyze viral marketing campaigns
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Social Media Analytics Market, by Offering

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Managed Services
  • 6.2.2. Professional Services
    • 6.2.2.1. Consulting Services
    • 6.2.2.2. Deployment & Integration
    • 6.2.2.3. Support & Maintenance
• 6.3. Software
  • 6.3.1. Social Listening & Monitoring
  • 6.3.2. Social Media Advertising Software
  • 6.3.3. Social Media Management Software
  • 6.3.4. Social Media Marketing

7. Social Media Analytics Market, by Type

• 7.1. Introduction
• 7.2. Descriptive Analytics
• 7.3. Diagnostics Analytics
• 7.4. Predictive Analytics
• 7.5. Prescriptive Analytics

8. Social Media Analytics Market, by Application

• 8.1. Introduction
• 8.2. Competitor Benchmarking
• 8.3. Customer Behavioural Analysis
• 8.4. Customer Segmentation & Targeting
• 8.5. Marketing Management
• 8.6. Multichannel Campaign Management

9. Social Media Analytics Market, by Business Function

• 9.1. Introduction
• 9.2. Customer Service
• 9.3. Finance
• 9.4. Human Resources
• 9.5. Marketing
• 9.6. Operation
• 9.7. Sales & Lead Generation

10. Social Media Analytics Market, by Industry

• 10.1. Introduction
• 10.2. Aerospace & Defense
• 10.3. Automotive & Transportation
• 10.4. Banking, Financial Services & Insurance
• 10.5. Building, Construction & Real Estate
• 10.6. Consumer Goods & Retail
• 10.7. Education
• 10.8. Energy & Utilities
• 10.9. Government & Public Sector
• 10.10. Healthcare & Life Sciences
• 10.11. Information Technology
• 10.12. Manufacturing
• 10.13. Media & Entertainment
• 10.14. Telecommunication
• 10.15. Travel & Hospitality

11. Americas Social Media Analytics Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Social Media Analytics Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Social Media Analytics Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Infobip launches Click-to-chat ad analytics for social media ad conversions
  • 14.3.2. Sprout Social Acquires Tagger Media to cement its position at the forefront of the social software industry.
  • 14.3.3. Slovakian social media analytics start-up CulturePulse AI raises 'just shy of $1 million' to pivot to AI SaaS model
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adobe Inc.
• 2. Agorapulse SAS
• 3. Awario
• 4. Brand24 Global Inc.
• 5. Buffer, Inc.
• 6. Cision US, Inc.
• 7. Datapine by RIB Software GmbH
• 8. Emplifi, Inc.
• 9. GoodData Corporation
• 10. Hootsuite Inc.
• 11. HubSpot, Inc.
• 12. International Business Machines Corp.
• 13. Intuit Inc.
• 14. Keyhole
• 15. Khoros, LLC
• 16. Mavsocial
• 17. Meltwater
• 18. NetBase Solutions, Inc.
• 19. Oktopost Technologies, Inc.
• 20. Onclusive, Inc.
• 21. Prudence Analytics And Software Solutions Pvt. Ltd.
• 22. Qualtrics, LLC
• 23. Salesforce, Inc.
• 24. SAS Institute Inc.
• 25. Semrush Inc.
• 26. Sendible Ltd.
• 27. SocialPilot Technologies Inc.
• 28. Sotrender
• 29. Sprout Social, Inc.
• 30. Talkwalker Inc.