CPQ(Configure, Price & Quote) 애플리케이션 스위트 시장 : 기능, 컴포넌트 유형, 가격 모델, 배포 유형, 조직 규모, 업종별 - 세계 예측(2025-2030년)

The Configure, Price & Quote Application Suite Market was valued at USD 6.75 billion in 2024 and is projected to grow to USD 8.25 billion in 2025, with a CAGR of 22.55%, reaching USD 22.89 billion by 2030.

In today's dynamic business environment, organizations face immense pressure to streamline operations and accelerate decision-making processes. The evolution of Configure, Price & Quote application suites emerges as a critical enabler for companies seeking to optimize sales cycles, improve pricing accuracy, and drive overall operational efficiency. This market research report provides a nuanced understanding of the advancements in these systems, examines emerging trends, and underscores the need for businesses to reinvent their strategies in order to remain competitive.

Framed by extensive industry expertise, the insights presented here draw upon comprehensive data analyses, historical market trends, and forward-looking scenarios. Organizations are increasingly leveraging technology to reduce manual interventions and mitigate risk while boosting customer satisfaction. In addition, the proliferation of digital transformations coupled with the advent of next-generation technologies has spurred revolutionary shifts that are fundamentally reshaping product development, pricing methodologies, and customer engagement practices.

This report sets out to offer a holistic perspective on the mechanisms that drive the configuration, pricing, and quoting processes - shedding light on both granular details and broader strategic imperatives. The pivotal role of innovation in transforming value chains and establishing agility in sales and marketing operations is a recurring theme, supported by qualitative and quantitative insights that empower industry leaders to make informed decisions.

Transformative Shifts Reshaping the Configure, Price & Quote Market Landscape

Recent years have witnessed transformative shifts in how configure, price & quote solutions are deployed and integrated into overarching business ecosystems. The surge in digitalization has triggered widespread adoption of tools that not only enhance operational efficiencies but also foster strong alignment between sales, marketing, and production teams. The market now observes an accelerated transition from legacy systems to agile, cloud-based platforms that ensure rapid scalability and responsiveness in the face of fluctuating market demands.

This evolution is most evidently marked by innovative reconfigurations in segmentation dimensions. Market players have rethought strategies from a functionality-oriented view, delving deeply into areas such as configuration where both process and product configurations hold indispensable positions; pricing, characterized by nuanced strategies like discount management, dynamic pricing, and maintaining standardized pricing frameworks; and quotation functions that navigate complexities of bid management and proposal generation. Such categorizations are further enhanced by a focus on component types, where the distinction between service-based and software-driven solutions highlights the importance of consulting, implementation, and managed offerings.

The proliferation of new pricing models including both licensing and subscription-based formats has redefined financial structures, making solutions more accessible and revenue models more predictable. At the same time, evolving deployment strategies, whether cloud-based or on-premise, empower organizations to align their infrastructure to meet compliance and security demands without compromising on flexibility. Additionally, segmentation based on organization size and industry vertical further deepens the market insight by elucidating unique challenges and growth trajectories across various economic sectors. This comprehensive transformation is influencing every aspect of market dynamics, driving both consolidation and emergence of niche players.

Key Segmentation Insights Driving Market Value

A deep dive into segmentation reveals that the market is dissected along intricate layers of criteria that respond dynamically to evolving business needs. The analysis emphasizes functionality by splitting the focus into configuration, pricing, and quoting domains. Specifically, configuration merits attention through its dual aspects of process and product design. Pricing strategies are meticulously scrutinized into discount management, dynamic pricing mechanisms, and standard pricing-to better capture the subtleties of revenue optimization-and quoting segments are designed to address the complexities of bid management as well as streamlined proposal generation.

Further segmentation based on component type distinguishes between service and software. On the service front, comprehensive offerings include consulting, implementation, and managed service options that assure seamless integration and long-term support. The exploration of pricing models provides further depth through comparative insights into licensing versus subscription-based structures, helping organizations to choose solutions that maximize return on investment and align with long-term fiscal planning.

Another crucial segmentation relates to deployment types, where cloud-based platforms are juxtaposed with on-premise installations, offering flexibility, scalability, and enhanced compliance capabilities in sensitive industries. Additionally, segmentation by organization size caters to large enterprises with complex solution demands while addressing the agility and cost considerations relevant to small and medium enterprises. Finally, industry vertical segmentation unveils nuanced insights across sectors such as energy, financial services, healthcare, manufacturing, and retail, where factors like sub-sector specialization offer unique value propositions. This multifaceted approach to segmentation equips decision-makers with a granular understanding of market opportunities and competitive dynamics.

Based on Functionality, market is studied across Configuration, Pricing, and Quoting. The Configuration is further studied across Process Configuration and Product Configuration. The Pricing is further studied across Discount Management, Dynamic Pricing, and Standard Pricing. The Quoting is further studied across Bid Management and Proposal Generation.

Based on Component Type, market is studied across Service and Software. The Service is further studied across Consulting Services, Implementation Services, and Managed Services.

Based on Pricing Model, market is studied across Licensing and Subscription-Based.

Based on Deployment Type, market is studied across Cloud-Based and On-Premise.

Based on Organization Size, market is studied across Large Enterprises and Small and Medium Enterprises.

Based on Industry Vertical, market is studied across Energy, Financial Services, Healthcare, Manufacturing, and Retail. The Energy is further studied across Oil & Gas, Renewable Energy, and Utilities. The Financial Services is further studied across Banking, Insurance, and Investment Management. The Healthcare is further studied across Medical Devices and Pharmaceuticals. The Manufacturing is further studied across Discrete Manufacturing and Process Manufacturing. The Retail is further studied across Brick-and-Mortar and E-commerce.

Regional Insights Reflecting Global Market Dynamics in the CPQ Space

The geographic landscape reveals contrasting trends and opportunities across key regions. Insights drawn from the Americas illustrate the mature adoption of integrated CPQ systems, where firms are leveraging advanced analytics and automation to optimize market reach and customer satisfaction. In the Europe, Middle East & Africa region, stringent regulatory frameworks coupled with rapidly evolving technologies are driving localized innovations and tailored adaptations, allowing businesses to navigate complex socio-economic environments while exploiting digital advancements.

In the Asia-Pacific region, growth is fueled by rapid industrial expansion and an elevated appetite for digital transformation. Innovators in these markets are increasingly embracing agile solutions to streamline operations and elevate customer engagements, thereby capitalizing on both emerging opportunities and competitive advantages. The interplay of diverse market maturity levels, infrastructure capabilities, and regional economic policies underscores the need for tailored strategies that reconcile local demands with global trends. These regional insights offer a comprehensive perspective on how distinct yet interconnected geographical markets shape the broader CPQ landscape.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Key Companies Driving Innovation and Market Transformation

Market dynamics are considerably influenced by key industry players who continue to set the benchmark for innovation and operational excellence in the CPQ domain. Industry leaders such as Apttus Corporation exemplify the pinnacle of approach in integrating configurable sales solutions, while organizations like camos Software und Beratung GmbH lead in crafting differentiated value propositions through specialized market insights. Cincom System, Inc. and ConnectWise, LLC have demonstrated agility by rapidly deploying flexible, cloud-enabled solutions that meet diversified business needs.

Companies including EASA, Inc. and Experlogix, Inc. play a pivotal role in bridging the gap between innovative software solutions and the practical challenges of sales processes. Further, conglomerates like Infor and International Business Machine Corporation have redefined industry standards by scaling bespoke configurations that seamlessly integrate data analytics and machine learning. Firms such as Model N, Inc. and Oracle Corporation have been at the forefront of addressing complex quoting challenges, while newer entrants like PandaDoc Inc. navigate niche markets with refined, user-centric approaches.

Additional notable players-PROS Holdings Inc., Quootz, Revalize, Inc, Salesbricks, Inc., Salesforce.com Inc., SAP SE, Subskribe, Inc., Workday, Inc., Xait AS, and Zuora Inc.-are continuously redefining value chains through strategic innovations and comprehensive market solutions. Their commitment to excellence underlines the transformative journey of the CPQ market, where agility, deep domain knowledge, and responsive service models are central to sustained competitive advantage.

The report delves into recent significant developments in the Configure, Price & Quote Application Suite Market, highlighting leading vendors and their innovative profiles. These include Apttus Corporation, camos Software und Beratung GmbH, Cincom System, Inc., ConnectWise, LLC, EASA, Inc., Experlogix, Inc., Infor, International Business Machine Corporation, Model N, Inc., Oracle Corporation, PandaDoc Inc., PROS Holdings Inc., Quootz, Revalize, Inc, Salesbricks, Inc., Salesforce.com Inc., SAP SE, Subskribe, Inc., Workday, Inc., Xait AS, and Zuora Inc.. Actionable Recommendations Tailored for Industry Leaders

To maintain a competitive edge in an increasingly adjustable market, industry leaders must adopt forward-thinking strategies and technology-enabled solutions. It is crucial to invest in scalable platforms that integrate configuration, pricing, and quoting processes, thereby reducing operational bottlenecks and streamlining sales cycles. Comparative data and performance analytics should be used to fine-tune each component of the CPQ process so that pricing and quoting engines remain both agile and responsive to real-time market signals.

Leaders should also consider forging strategic alliances and investing in research to explore emerging pricing models, such as subscription-based strategies that allow for recurring revenue and enhanced customer retention. An emphasis on cloud-based deployments can yield significant operational efficiencies, allowing organizations to rapidly adapt to changing business requirements while ensuring robust security and compliance. Furthermore, aligning organizational structures to accommodate the dual forces of automation and personalized service creates a resilient framework for addressing diverse customer needs. By fostering an environment where technology adoption aligns with robust operational frameworks, companies can anticipate market shifts, mitigate risks, and capitalize on emerging opportunities.

Conclusion: Embrace Innovation to Secure Future Growth

In conclusion, the journey through the Configure, Price & Quote application suite market reveals a landscape that is as dynamic as it is complex. Every facet of the market-from segmentation and component analysis to regional peculiarities and competitive dynamics-underscores the transformative power of integrated, technology-driven solutions. By aligning innovation with strategic foresight, organizations can not only streamline their sales and operations but also secure a competitive edge in an era defined by rapid change. The evolving market conditions signal that continuous adaptation and proactive decision-making are paramount for sustained growth.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increased use of cloud technology facilitating the integration and execution of CPQ applications
    • 5.1.1.2. Expansion of online marketplaces urging companies to adopt CPQ suites to streamline pricing
    • 5.1.1.3. Rising need for error minimization in quoting processes influencing CPQ application suite adoption
  • 5.1.2. Restraints
    • 5.1.2.1. Complexity of implementing CPQ solutions in organizations with diverse product lines and pricing models
  • 5.1.3. Opportunities
    • 5.1.3.1. Investigating API-driven CPQ platform capabilities for easier integrations with legacy systems
    • 5.1.3.2. Leveraging the surge in CPQ software demand in industries leaning towards subscription-based models
  • 5.1.4. Challenges
    • 5.1.4.1. Difficulties in ensuring data security and compliance with industry standards in configuring and quoting processes
• 5.2. Market Segmentation Analysis
  • 5.2.1. Deployment Type: Growing preference for cloud-based CPQ systems due to their flexibility and scalability
  • 5.2.2. Organization Size: Rising adoption of CPQ solutions in large enterprises due to need for enhanced operational efficiency
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Configure, Price & Quote Application Suite Market, by Functionality

• 6.1. Introduction
• 6.2. Configuration
  • 6.2.1. Process Configuration
  • 6.2.2. Product Configuration
• 6.3. Pricing
  • 6.3.1. Discount Management
  • 6.3.2. Dynamic Pricing
  • 6.3.3. Standard Pricing
• 6.4. Quoting
  • 6.4.1. Bid Management
  • 6.4.2. Proposal Generation

7. Configure, Price & Quote Application Suite Market, by Component Type

• 7.1. Introduction
• 7.2. Service
  • 7.2.1. Consulting Services
  • 7.2.2. Implementation Services
  • 7.2.3. Managed Services
• 7.3. Software

8. Configure, Price & Quote Application Suite Market, by Pricing Model

• 8.1. Introduction
• 8.2. Licensing
• 8.3. Subscription-Based

9. Configure, Price & Quote Application Suite Market, by Deployment Type

• 9.1. Introduction
• 9.2. Cloud-Based
• 9.3. On-Premise

10. Configure, Price & Quote Application Suite Market, by Organization Size

• 10.1. Introduction
• 10.2. Large Enterprises
• 10.3. Small and Medium Enterprises

11. Configure, Price & Quote Application Suite Market, by Industry Vertical

• 11.1. Introduction
• 11.2. Energy
  • 11.2.1. Oil & Gas
  • 11.2.2. Renewable Energy
  • 11.2.3. Utilities
• 11.3. Financial Services
  • 11.3.1. Banking
  • 11.3.2. Insurance
  • 11.3.3. Investment Management
• 11.4. Healthcare
  • 11.4.1. Medical Devices
  • 11.4.2. Pharmaceuticals
• 11.5. Manufacturing
  • 11.5.1. Discrete Manufacturing
  • 11.5.2. Process Manufacturing
• 11.6. Retail
  • 11.6.1. Brick-and-Mortar
  • 11.6.2. E-commerce

12. Americas Configure, Price & Quote Application Suite Market

• 12.1. Introduction
• 12.2. Argentina
• 12.3. Brazil
• 12.4. Canada
• 12.5. Mexico
• 12.6. United States

13. Asia-Pacific Configure, Price & Quote Application Suite Market

• 13.1. Introduction
• 13.2. Australia
• 13.3. China
• 13.4. India
• 13.5. Indonesia
• 13.6. Japan
• 13.7. Malaysia
• 13.8. Philippines
• 13.9. Singapore
• 13.10. South Korea
• 13.11. Taiwan
• 13.12. Thailand
• 13.13. Vietnam

14. Europe, Middle East & Africa Configure, Price & Quote Application Suite Market

• 14.1. Introduction
• 14.2. Denmark
• 14.3. Egypt
• 14.4. Finland
• 14.5. France
• 14.6. Germany
• 14.7. Israel
• 14.8. Italy
• 14.9. Netherlands
• 14.10. Nigeria
• 14.11. Norway
• 14.12. Poland
• 14.13. Qatar
• 14.14. Russia
• 14.15. Saudi Arabia
• 14.16. South Africa
• 14.17. Spain
• 14.18. Sweden
• 14.19. Switzerland
• 14.20. Turkey
• 14.21. United Arab Emirates
• 14.22. United Kingdom

15. Competitive Landscape

• 15.1. Market Share Analysis, 2024
• 15.2. FPNV Positioning Matrix, 2024
• 15.3. Competitive Scenario Analysis
  • 15.3.1. Opsera transforms Salesforce DevOps at Dreamforce 2024 with AI-driven insights and global SaaS integration
  • 15.3.2. Subskribe unveils standalone CPQ system with Multi-Entity capability
  • 15.3.3. Apps Associates partners with Logik.io to transform quoting efficiency and drive revenue through enhanced Salesforce CPQ integration
• 15.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Apttus Corporation
• 2. camos Software und Beratung GmbH
• 3. Cincom System, Inc.
• 4. ConnectWise, LLC
• 5. EASA, Inc.
• 6. Experlogix, Inc.
• 7. Infor
• 8. International Business Machine Corporation
• 9. Model N, Inc.
• 10. Oracle Corporation
• 11. PandaDoc Inc.
• 12. PROS Holdings Inc.
• 13. Quootz
• 14. Revalize, Inc
• 15. Salesbricks, Inc.
• 16. Salesforce.com Inc.
• 17. SAP SE
• 18. Subskribe, Inc.
• 19. Workday, Inc.
• 20. Xait AS
• 21. Zuora Inc.