세계의 파워스포츠 시장 규모, 점유율 및 동향 분석 보고서 - 용도별, 추진력별, 차량 유형별, 지역별 전망 및 예측(2023-2030년)

The Global Power Sports Market size is expected to reach $49.8 billion by 2030, rising at a market growth of 7.0% CAGR during the forecast period.

Rapid urbanization and changing lifestyles in the Asia Pacific region have shifted towards more active and adventurous forms of recreation. Consequently, the Asia pacific region would acquire nearly, 25% of the total market share by 2030. As urban populations seek opportunities to escape the hustle and bustle of city life, these sports activities such as off-roading, trail riding, and water sports offer an attractive outlet for outdoor adventure and excitement.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, in February, 2024, CFMOTO unveiled The CFORCE 800 and CFORCE 1000 ATVs. The two ATVs feature upgraded engines, suspension, and TFT screens. The CFORCE 800 Touring ATV boasts a new 800cc engine with ride-by-wire throttle, redesigned CVT transmission, and advanced rider interface. Its counterpart, the CFORCE 1000, with a high-output twin-cylinder engine, offers power and performance for challenging trails. Moreover, in February, 2024, Bombardier Recreational Products Inc. (BRP) expanded its electric snowmobile lineup with two new models: the Ski-Doo Expedition Electric and the Lynx Adventure Electric. The models feature wider, longer tracks for better flotation, traction, and versatility in backcountry terrain and have a range of up to 50.

Based on the Analysis presented in the KBV Cardinal matrix; Volkswagen AG is the forerunner in the Market. In August, 2023, Ducati, a subsidiary of Volkswagen AG, unveiled the Diavel V4 motorcycle. The Diavel V4 boasts a V4 Granturismo engine delivering 168 hp and 126 Nm torque, catering to diverse rider preferences. Companies such as Honda Motor Co. Ltd., Suzuki Motor Corporation and Yamaha Motor Co., Ltd. are some of the key innovators in Market.

Market Growth Factors

Rental and tour services provide individuals who do not own sports vehicles with access to these recreational vehicles. Additionally, rental services allow prospective buyers to experience different types of sports vehicles before purchasing. Therefore, expansion of rental and tour services is propelling the market's growth.

As tourism grows, there is a higher demand for recreational activities and attractions. Tourists often seek thrilling and memorable experiences, leading to increased interest in sports activities such as off-roading, jet skiing, ATV tours, and motorcycle adventures. Furthermore, tourism exposes visitors to new experiences and products, including sports vehicles and equipment. Hence, the expansion of the tourism industry is propelling the growth of the market.

Market Restraining Factors

Sports vehicles, such as ATVs, UTVs, snowmobiles, and personal watercraft, often have a substantial upfront cost. In addition to the initial buying price, having a sports vehicle entails additional expenses for maintenance, insurance, taxes, and registration. In conclusion, the high cost of ownership is hampering the market's growth.

By Application Analysis

By application, the market is divided into on-road and off-road. The on-road segment procured a 28% revenue share in the market in 2022. With increasing urbanization and city congestion, there's a growing demand for compact and agile vehicles that can navigate traffic efficiently. On-road sports vehicles such as motorcycles, scooters, and electric bicycles provide convenient and cost-effective transportation solutions for urban commuters. Additionally, the on-road segment offers a wide variety of customization choices.

By Propulsion Analysis

On the basis of propulsion, the market is segmented into gasoline, diesel, and electric. In 2022, the electric segment attained a 24% revenue share in the market. Customers who prefer a quieter and more serene riding experience may find that electric vehicles function far more silently than their gasoline-powered counterparts, particularly in recreational contexts like off-roading or residential neighborhoods.

By Vehicle Type Analysis

Based on vehicle type, the market is divided into all-terrain vehicles, side by side vehicles, personal watercrafts, heavy weight motorcycles, and others. The heavy weight motorcycles segment attained a 20% revenue share in the market in 2022. Heavyweight motorcycles, often called cruisers, touring bikes, or luxury bikes, are associated with prestige, status, and lifestyle. These motorcycles typically feature powerful engines, premium finishes, and luxury amenities, appealing to riders seeking comfort, style, and performance.

By Regional Analysis

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed a 40% revenue share in the market in 2022. North America has a strong cultural affinity for recreational activities involving motorized vehicles. The region has a rich history of automotive and motorcycle culture, with iconic events like the Daytona bike week and Sturgis motorcycle rally drawing enthusiasts from across the continent. This cultural influence contributes to the demand for this sports in North America.

The market is fiercely competitive, with major players like Polaris, Yamaha, Honda, Kawasaki, and BRP vying for market share. Innovation, including electric/hybrid powertrains and advanced features, drives competition. Diversified product lines cater to various customer segments. Marketing, branding, and global expansion strategies play crucial roles. Adherence to regulations and environmental standards is essential. This dynamic landscape fosters continuous evolution and competition, ensuring a vibrant and responsive industry focused on delivering cutting-edge products and experiences to consumers worldwide.

Recent Strategies Deployed in the Market

• Dec-2023; India Yamaha Motor, a subsidiary of Yamaha Motor Co., Ltd., introduced the R3 sports motorcycle. The bike comes Equipped with a 321cc liquid-cooled, two-cylinder, 4-stroke engine with fuel injection, multi-function LCD instrument cluster, and LED headlights.
• Nov-2023; Suzuki Motor Corporation unveiled GSX-8R sports motorcylce. Based on the highly acclaimed GSX-8S, the GSX-8R features a fairing and separate handlebar tailored for sport riding, while showcasing Suzuki's sport bike heritage through its modern and innovative design. Powered by a 776cm3 parallel 2-cylinder engine and complemented by a frame and suspension optimized for performance, the GSX-8R excels in everyday commuting, sport riding, and touring alike.
• Nov-2023: Kawasaki unveiled two middleweight motorcycles, the Ninja 500 and Z500, at EICMA 2023. Both feature a 451cc parallel-twin engine generating 45.4 hp and 42.6 Nm torque.
• Oct-2022; BRP Inc. took over all assets associated with the powersports business of Kongsberg Inc. located in Shawinigan, Quebec, known as "KA Shawinigan," a subsidiary of Kongsberg Automotive ASA. KA Shawinigan is recognized for its expertise in the development and manufacturing of electronic and mechatronic products. This strategic acquisition aligns with BRP's product strategy, particularly concerning its electrification plan, and is anticipated to enhance the company's proficiency in mechatronics while strengthening its innovation capabilities.
• 2020-Sep: Polaris Inc entered a partnership with Zero Motorcycles, an electric motorcycle technology provider. This partnership aimed to accelerate Polaris' position in powersports electrification.

List of Key Companies Profiled

• Yamaha Motor Co., Ltd.
• Zhejiang CFMoto Power Co., Ltd.
• Bombardier Recreational Products (BRP) Inc.
• Kawasaki Heavy Industries, Ltd.
• Textron, Inc.
• Polaris, Inc.
• Suzuki Motor Corporation
• Honda Motor Co. Ltd.
• KTM AG (PIERER Mobility AG)
• Volkswagen AG

Global Power Sports Market Report Segmentation

By Application

• Off-Road
• On-Road

By Propulsion

• Gasoline
• Electric
• Diesel

By Vehicle Type

• All-terrain Vehicles
• Side By Side Vehicles
• Personal Watercrafts
• Heavy Weight Motorcycles
• Others

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
• Rest of LAMEA

Table of Contents

Chapter 1.Market Scope & Methodology

• 1.1Market Definition
• 1.2Objectives
• 1.3Market Scope
• 1.4Segmentation
  • 1.4.1Global Power Sports Market, by Application
  • 1.4.2Global Power Sports Market, by Propulsion
  • 1.4.3Global Power Sports Market, by Vehicle Type
  • 1.4.4Global Power Sports Market, by Geography
• 1.5Methodology for the research

Chapter 2.Market at a Glance

• 2.1Key Highlights

Chapter 3.Market Overview

• 3.1Introduction
  • 3.1.1Overview
    • 3.1.1.1Market Composition and Scenario
• 3.2Key Factors Impacting the Market
  • 3.2.1Market Drivers
  • 3.2.2Market Restraints
  • 3.2.3Market Opportunities
  • 3.2.4Market Challenges

Chapter 4.Competition Analysis - Global

• 4.1KBV Cardinal Matrix
• 4.2Recent Industry Wide Strategic Developments
  • 4.2.1Partnerships, Collaborations and Agreements
  • 4.2.2Product Launches and Product Expansions
  • 4.2.3Acquisition and Mergers
• 4.3Top Winning Strategies
  • 4.3.1Key Leading Strategies: Percentage Distribution (2019-2023)
  • 4.3.2Key Strategic Move: (Product Launches and Product Expansions: 2022, Jan - 2024, Feb) Leading Players
• 4.4Porter's Five Forces Analysis

Chapter 5.Global Power Sports Market by Application

• 5.1Global Off-Road Market by Region
• 5.2Global On-Road Market by Region

Chapter 6.Global Power Sports Market by Propulsion

• 6.1Global Gasoline Market by Region
• 6.2Global Electric Market by Region
• 6.3Global Diesel Market by Region

Chapter 7.Global Power Sports Market by Vehicle Type

• 7.1Global All-terrain Vehicles Market by Region
• 7.2Global Side By Side Vehicles Market by Region
• 7.3Global Personal Watercrafts Market by Region
• 7.4Global Heavy Weight Motorcycles Market by Region
• 7.5Global Others Market by Region

Chapter 8.Global Power Sports Market by Region

• 8.1North America Power Sports Market
  • 8.1.1North America Power Sports Market by Application
    • 8.1.1.1North America Off-Road Market by Country
    • 8.1.1.2North America On-Road Market by Country
  • 8.1.2North America Power Sports Market by Propulsion
    • 8.1.2.1North America Gasoline Market by Country
    • 8.1.2.2North America Electric Market by Country
    • 8.1.2.3North America Diesel Market by Country
  • 8.1.3North America Power Sports Market by Vehicle Type
    • 8.1.3.1North America All-terrain Vehicles Market by Country
    • 8.1.3.2North America Side By Side Vehicles Market by Country
    • 8.1.3.3North America Personal Watercrafts Market by Country
    • 8.1.3.4North America Heavy Weight Motorcycles Market by Country
    • 8.1.3.5North America Others Market by Country
  • 8.1.4North America Power Sports Market by Country
    • 8.1.4.1US Power Sports Market
      • 8.1.4.1.1US Power Sports Market by Application
      • 8.1.4.1.2US Power Sports Market by Propulsion
      • 8.1.4.1.3US Power Sports Market by Vehicle Type
    • 8.1.4.2Canada Power Sports Market
      • 8.1.4.2.1Canada Power Sports Market by Application
      • 8.1.4.2.2Canada Power Sports Market by Propulsion
      • 8.1.4.2.3Canada Power Sports Market by Vehicle Type
    • 8.1.4.3Mexico Power Sports Market
      • 8.1.4.3.1Mexico Power Sports Market by Application
      • 8.1.4.3.2Mexico Power Sports Market by Propulsion
      • 8.1.4.3.3Mexico Power Sports Market by Vehicle Type
    • 8.1.4.4Rest of North America Power Sports Market
      • 8.1.4.4.1Rest of North America Power Sports Market by Application
      • 8.1.4.4.2Rest of North America Power Sports Market by Propulsion
      • 8.1.4.4.3Rest of North America Power Sports Market by Vehicle Type
• 8.2Europe Power Sports Market
  • 8.2.1Europe Power Sports Market by Application
    • 8.2.1.1Europe Off-Road Market by Country
    • 8.2.1.2Europe On-Road Market by Country
  • 8.2.2Europe Power Sports Market by Propulsion
    • 8.2.2.1Europe Gasoline Market by Country
    • 8.2.2.2Europe Electric Market by Country
    • 8.2.2.3Europe Diesel Market by Country
  • 8.2.3Europe Power Sports Market by Vehicle Type
    • 8.2.3.1Europe All-terrain Vehicles Market by Country
    • 8.2.3.2Europe Side By Side Vehicles Market by Country
    • 8.2.3.3Europe Personal Watercrafts Market by Country
    • 8.2.3.4Europe Heavy Weight Motorcycles Market by Country
    • 8.2.3.5Europe Others Market by Country
  • 8.2.4Europe Power Sports Market by Country
    • 8.2.4.1Germany Power Sports Market
      • 8.2.4.1.1Germany Power Sports Market by Application
      • 8.2.4.1.2Germany Power Sports Market by Propulsion
      • 8.2.4.1.3Germany Power Sports Market by Vehicle Type
    • 8.2.4.2UK Power Sports Market
      • 8.2.4.2.1UK Power Sports Market by Application
      • 8.2.4.2.2UK Power Sports Market by Propulsion
      • 8.2.4.2.3UK Power Sports Market by Vehicle Type
    • 8.2.4.3France Power Sports Market
      • 8.2.4.3.1France Power Sports Market by Application
      • 8.2.4.3.2France Power Sports Market by Propulsion
      • 8.2.4.3.3France Power Sports Market by Vehicle Type
    • 8.2.4.4Russia Power Sports Market
      • 8.2.4.4.1Russia Power Sports Market by Application
      • 8.2.4.4.2Russia Power Sports Market by Propulsion
      • 8.2.4.4.3Russia Power Sports Market by Vehicle Type
    • 8.2.4.5Spain Power Sports Market
      • 8.2.4.5.1Spain Power Sports Market by Application
      • 8.2.4.5.2Spain Power Sports Market by Propulsion
      • 8.2.4.5.3Spain Power Sports Market by Vehicle Type
    • 8.2.4.6Italy Power Sports Market
      • 8.2.4.6.1Italy Power Sports Market by Application
      • 8.2.4.6.2Italy Power Sports Market by Propulsion
      • 8.2.4.6.3Italy Power Sports Market by Vehicle Type
    • 8.2.4.7Rest of Europe Power Sports Market
      • 8.2.4.7.1Rest of Europe Power Sports Market by Application
      • 8.2.4.7.2Rest of Europe Power Sports Market by Propulsion
      • 8.2.4.7.3Rest of Europe Power Sports Market by Vehicle Type
• 8.3Asia Pacific Power Sports Market
  • 8.3.1Asia Pacific Power Sports Market by Application
    • 8.3.1.1Asia Pacific Off-Road Market by Country
    • 8.3.1.2Asia Pacific On-Road Market by Country
  • 8.3.2Asia Pacific Power Sports Market by Propulsion
    • 8.3.2.1Asia Pacific Gasoline Market by Country
    • 8.3.2.2Asia Pacific Electric Market by Country
    • 8.3.2.3Asia Pacific Diesel Market by Country
  • 8.3.3Asia Pacific Power Sports Market by Vehicle Type
    • 8.3.3.1Asia Pacific All-terrain Vehicles Market by Country
    • 8.3.3.2Asia Pacific Side By Side Vehicles Market by Country
    • 8.3.3.3Asia Pacific Personal Watercrafts Market by Country
    • 8.3.3.4Asia Pacific Heavy Weight Motorcycles Market by Country
    • 8.3.3.5Asia Pacific Others Market by Country
  • 8.3.4Asia Pacific Power Sports Market by Country
    • 8.3.4.1China Power Sports Market
      • 8.3.4.1.1China Power Sports Market by Application
      • 8.3.4.1.2China Power Sports Market by Propulsion
      • 8.3.4.1.3China Power Sports Market by Vehicle Type
    • 8.3.4.2Japan Power Sports Market
      • 8.3.4.2.1Japan Power Sports Market by Application
      • 8.3.4.2.2Japan Power Sports Market by Propulsion
      • 8.3.4.2.3Japan Power Sports Market by Vehicle Type
    • 8.3.4.3India Power Sports Market
      • 8.3.4.3.1India Power Sports Market by Application
      • 8.3.4.3.2India Power Sports Market by Propulsion
      • 8.3.4.3.3India Power Sports Market by Vehicle Type
    • 8.3.4.4South Korea Power Sports Market
      • 8.3.4.4.1South Korea Power Sports Market by Application
      • 8.3.4.4.2South Korea Power Sports Market by Propulsion
      • 8.3.4.4.3South Korea Power Sports Market by Vehicle Type
    • 8.3.4.5Australia Power Sports Market
      • 8.3.4.5.1Australia Power Sports Market by Application
      • 8.3.4.5.2Australia Power Sports Market by Propulsion
      • 8.3.4.5.3Australia Power Sports Market by Vehicle Type
    • 8.3.4.6Malaysia Power Sports Market
      • 8.3.4.6.1Malaysia Power Sports Market by Application
      • 8.3.4.6.2Malaysia Power Sports Market by Propulsion
      • 8.3.4.6.3Malaysia Power Sports Market by Vehicle Type
    • 8.3.4.7Rest of Asia Pacific Power Sports Market
      • 8.3.4.7.1Rest of Asia Pacific Power Sports Market by Application
      • 8.3.4.7.2Rest of Asia Pacific Power Sports Market by Propulsion
      • 8.3.4.7.3Rest of Asia Pacific Power Sports Market by Vehicle Type
• 8.4LAMEA Power Sports Market
  • 8.4.1LAMEA Power Sports Market by Application
    • 8.4.1.1LAMEA Off-Road Market by Country
    • 8.4.1.2LAMEA On-Road Market by Country
  • 8.4.2LAMEA Power Sports Market by Propulsion
    • 8.4.2.1LAMEA Gasoline Market by Country
    • 8.4.2.2LAMEA Electric Market by Country
    • 8.4.2.3LAMEA Diesel Market by Country
  • 8.4.3LAMEA Power Sports Market by Vehicle Type
    • 8.4.3.1LAMEA All-terrain Vehicles Market by Country
    • 8.4.3.2LAMEA Side By Side Vehicles Market by Country
    • 8.4.3.3LAMEA Personal Watercrafts Market by Country
    • 8.4.3.4LAMEA Heavy Weight Motorcycles Market by Country
    • 8.4.3.5LAMEA Others Market by Country
  • 8.4.4LAMEA Power Sports Market by Country
    • 8.4.4.1Brazil Power Sports Market
      • 8.4.4.1.1Brazil Power Sports Market by Application
      • 8.4.4.1.2Brazil Power Sports Market by Propulsion
      • 8.4.4.1.3Brazil Power Sports Market by Vehicle Type
    • 8.4.4.2Argentina Power Sports Market
      • 8.4.4.2.1Argentina Power Sports Market by Application
      • 8.4.4.2.2Argentina Power Sports Market by Propulsion
      • 8.4.4.2.3Argentina Power Sports Market by Vehicle Type
    • 8.4.4.3UAE Power Sports Market
      • 8.4.4.3.1UAE Power Sports Market by Application
      • 8.4.4.3.2UAE Power Sports Market by Propulsion
      • 8.4.4.3.3UAE Power Sports Market by Vehicle Type
    • 8.4.4.4Saudi Arabia Power Sports Market
      • 8.4.4.4.1Saudi Arabia Power Sports Market by Application
      • 8.4.4.4.2Saudi Arabia Power Sports Market by Propulsion
      • 8.4.4.4.3Saudi Arabia Power Sports Market by Vehicle Type
    • 8.4.4.5South Africa Power Sports Market
      • 8.4.4.5.1South Africa Power Sports Market by Application
      • 8.4.4.5.2South Africa Power Sports Market by Propulsion
      • 8.4.4.5.3South Africa Power Sports Market by Vehicle Type
    • 8.4.4.6Nigeria Power Sports Market
      • 8.4.4.6.1Nigeria Power Sports Market by Application
      • 8.4.4.6.2Nigeria Power Sports Market by Propulsion
      • 8.4.4.6.3Nigeria Power Sports Market by Vehicle Type
    • 8.4.4.7Rest of LAMEA Power Sports Market
      • 8.4.4.7.1Rest of LAMEA Power Sports Market by Application
      • 8.4.4.7.2Rest of LAMEA Power Sports Market by Propulsion
      • 8.4.4.7.3Rest of LAMEA Power Sports Market by Vehicle Type

Chapter 9.Company Profiles

• 9.1Yamaha Motor Co., Ltd.
  • 9.1.1Company Overview
  • 9.1.2Financial Analysis
  • 9.1.3Segmental and Regional Analysis
  • 9.1.4Research & Development Expense
  • 9.1.5Recent strategies and developments:
    • 9.1.5.1Product Launches and Product Expansions:
  • 9.1.6SWOT Analysis
• 9.2Zhejiang CFMoto Power Co., Ltd.
  • 9.2.1Company Overview
  • 9.2.2Recent strategies and developments:
    • 9.2.2.1Partnerships, Collaborations, and Agreements:
    • 9.2.2.2Product Launches and Product Expansions:
    • 9.2.2.3Acquisition and Mergers:
  • 9.2.3SWOT Analysis
• 9.3Bombardier Recreational Products (BRP) Inc.
  • 9.3.1Company Overview
  • 9.3.2Financial Analysis
  • 9.3.3Regional Analysis
  • 9.3.4Recent strategies and developments:
    • 9.3.4.1Product Launches and Product Expansions:
    • 9.3.4.2Acquisition and Mergers:
  • 9.3.5SWOT Analysis
• 9.4Kawasaki Heavy Industries, Ltd.
  • 9.4.1Company Overview
  • 9.4.2Financial Analysis
  • 9.4.3Segmental and Regional Analysis
  • 9.4.4Research & Development Expense
  • 9.4.5Recent strategies and developments:
    • 9.4.5.1Product Launches and Product Expansions:
  • 9.4.6SWOT Analysis
• 9.5Textron, Inc.
  • 9.5.1Company Overview
  • 9.5.2Financial Analysis
  • 9.5.3Segmental and Regional Analysis
  • 9.5.4Research & Development Expenses
  • 9.5.5SWOT Analysis
• 9.6Polaris, Inc.
  • 9.6.1Company Overview
  • 9.6.2Financial Analysis
  • 9.6.3Segmental and Regional Analysis
  • 9.6.4Research & Development Expenses
  • 9.6.5Recent strategies and developments:
    • 9.6.5.1Partnerships, Collaborations, and Agreements:
    • 9.6.5.2Product Launches and Product Expansions:
  • 9.6.6SWOT Analysis
• 9.7Suzuki Motor Corporation
  • 9.7.1Company Overview
  • 9.7.2Financial Analysis
  • 9.7.3Segmental and Regional Analysis
  • 9.7.4Research & Development Expenses
  • 9.7.5Recent strategies and developments:
    • 9.7.5.1Product Launches and Product Expansions:
    • 9.7.5.2Acquisition and Mergers:
  • 9.7.6SWOT Analysis
• 9.8Honda Motor Co. Ltd.
  • 9.8.1Company Overview
  • 9.8.2Financial Analysis
  • 9.8.3Segmental and Regional Analysis
  • 9.8.4Research & Development Expense
  • 9.8.5Recent strategies and developments:
    • 9.8.5.1Product Launches and Product Expansions:
  • 9.8.6SWOT Analysis
• 9.9KTM AG (PIERER Mobility AG)
  • 9.9.1Company Overview
  • 9.9.2Financial Analysis
  • 9.9.3Segmental and Regional Analysis
  • 9.9.4Research & Development Expenses
  • 9.9.5Recent strategies and developments:
    • 9.9.5.1Product Launches and Product Expansions:
  • 9.9.6SWOT Analysis
• 9.10.Volkswagen AG
  • 9.10.1Company Overview
  • 9.10.2Financial Analysis
  • 9.10.3Segmental and Regional Analysis
  • 9.10.4Research & Development Expense
  • 9.10.5Recent strategies and developments:
    • 9.10.5.1Product Launches and Product Expansions:
  • 9.10.6SWOT Analysis

Chapter 10.Winning Imperatives of Power Sports Market