소셜 미디어 분석 시장 규모, 점유율, 동향 분석 : 구성요소별, 유형별, 전개별, 기능별, 용도별, 업계별 전망 및 예측(2024-2031년)

The Global Social Media Analytics Market size is expected to reach $48.2 billion by 2031, rising at a market growth of 26.8% CAGR during the forecast period.

Businesses use hashtag analysis to measure the effectiveness of marketing campaigns, understand the reach and engagement of specific hashtags, and track their performance over time. This functionality is particularly important for companies looking to tap into viral trends, monitor campaign success, and improve brand visibility. Therefore, the hashtag analysis segment held 14% revenue share in the market in 2023. Hashtags have become a key tool for tracking trends, conversations, and campaigns across social media platforms. As hashtags continue to grow, especially for influencer marketing and targeted advertising, the demand for tools that can provide detailed insights into hashtag performance has contributed to the strong revenue share of this segment in the market.

The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In May, 2024, Salesforce expanded its partnership with IBM, an American technology company, to integrate IBM's watsonx AI and Data Platform with Salesforce Einstein 1 Platform. This collaboration introduces large language models and prebuilt AI actions to CRM solutions, enabling enterprises to enhance data-driven decision-making and streamline workflows. Additionally, In October, 2023, HubSpot, Inc. partnered with TikTok, a social media platform, to streamline B2B lead generation by integrating TikTok's ad platform with HubSpot's CRM. This new tool enables businesses to capture and sync leads from TikTok ads directly into HubSpot, enhancing lead management and campaign effectiveness through automation and AI-powered insights.

Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation and Google LLC are the forerunners in the Social Media Analytics Market. Companies such as Oracle Corporation, IBM Corporation and Adobe, Inc. are some of the key innovators in Social Media Analytics Market. In July, 2024, Adobe partnered with Henkel, a global consumer goods company, to accelerate digital innovations and develop a data-driven platform for digital business and e-commerce.

Market Growth Factors

Integrating advanced technologies such as artificial intelligence and machine learning into analytics solutions has enhanced businesses' capability to derive meaningful insights. These tools enable businesses to predict trends, assess consumer sentiment, and measure campaign success more precisely. As businesses' adoption of social media platforms grows, so does the need for advanced analytics solutions to stay competitive, further propelling market growth. Thus, businesses' rising adoption of social media platforms is propelling the market's growth.

The growing emphasis on CX management has driven retail, banking, healthcare, and hospitality industries to adopt analytics tools that comprehensively understand customer journeys. These tools allow businesses to segment their audiences, personalize marketing efforts, and create offerings that resonate with specific customer needs. Social media analytics enables organizations to move beyond generic marketing strategies and develop customer-centric approaches that drive satisfaction and retention. This capability enhances decision-making and ensures businesses are better equipped to meet their customers' evolving demands, driving further adoption of social media analytics solutions. Thus, the growing emphasis on customer experience management across industries propels the market's growth.

Market Restraining Factors

The lack of access to affordable, scalable, and user-friendly analytics tools exacerbates the situation for SMEs. While cloud-based platforms are improving access, there is still a gap in affordable solutions that cater specifically to the needs of smaller businesses. Without cost-effective options, SMEs may resort to using basic, less insightful tools or forgo social media analytics altogether, limiting the overall growth and diversification of the market. Thus, high initial costs and limited access for SMEs are impeding the market's growth.

Component Outlook

Based on component, the market is divided into software and services. The services segment held 43% revenue share in the market in 2023. This segment includes consulting, integration, training, and ongoing support services that help businesses deploy and utilize social media analytics platforms effectively. The complexity of social media data and the need for customized solutions tailored to specific business goals have increased demand for these services. As businesses strive to harness the full potential of social media data, they require expert guidance and support to ensure they maximize the value derived from their analytics tools.

Function Outlook

On the basis of function, the market is segmented into sentiment analysis, competitive analysis, hashtag analysis, dashboard & visualization, and others. The sentiment analysis segment recorded 36% revenue share in the market in 2023. Sentiment analysis tools are crucial for businesses as they help assess public opinion about their brand, products, or services by analyzing the tone and emotions conveyed in social media posts, reviews, and comments. The increasing emphasis on understanding consumer sentiment, especially in real-time, has driven demand for sentiment analysis tools. These tools enable companies to gauge customer satisfaction, identify potential issues, and shape their marketing and customer service strategies accordingly.

Application Outlook

Based on application, the market is categorized into sales & marketing management, customer experience management, competitive intelligence, risk management & fraud detection, and public safety & law enforcement. In 2023, the competitive intelligence segment held 17% revenue share in the market. Social media platforms are rich competitive data sources, offering valuable insights into competitors' strategies, customer sentiment, and market positioning. Organizations increasingly use social media analytics to monitor competitors' activities, track brand mentions, and analyze industry trends.

Type Outlook

By type, the market is divided into predictive analytics, prescriptive analytics, diagnostic analytics, and descriptive analytics. The predictive analytics segment procured 27% revenue share in the market in 2023. Predictive analytics utilizes historical social media data and advanced algorithms to forecast future trends, behaviors, and customer actions. This capability allows businesses to anticipate consumer needs, optimize marketing strategies, and plan for potential challenges.

Deployment Outlook

On the basis of deployment, the market segment is bifurcated into cloud and on premise. The on premise segment held a 36% revenue share in the market in 2023. One of the primary reasons some businesses prefer on-premise deployments is data security and control. Organizations with stringent data security and compliance requirements may opt for on-premise solutions to maintain complete control over their data. This approach allows them to implement customized security measures and ensure that sensitive information is stored and processed within their own infrastructure, reducing the risk of data breaches and unauthorized access.

End User Outlook

Based on end user, the market is divided into BFSI, IT & telecommunications, retail & consumer goods, healthcare & lifesciences, government & public sector, media & entertainment, travel & hospitality, and others. In 2023, the BFSI segment procured 21% revenue share in the market. Financial institutions increasingly rely on social media analytics to monitor customer sentiment, manage brand reputation, and detect fraud. Social media platforms provide customer feedback and real-time information, allowing BFSI companies to improve customer engagement, understand market trends, and make data-driven decisions.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 36% revenue share in the market in 2023. This is largely due to the high adoption of advanced technologies, strong digital infrastructure, and the presence of major players in the social media analytics space. North American businesses, particularly in sectors such as retail, healthcare, BFSI, and media, are increasingly leveraging social media analytics to enhance customer engagement, optimize marketing strategies, and monitor brand sentiment.

Recent Strategies Deployed in the Market

• Sep-2024: Oracle introduced the Oracle Intelligent Data Lake as part of its Oracle Data Intelligence Platform, designed to help organizations seamlessly integrate and analyze structured and unstructured data. The platform leverages AI and analytics capabilities, enabling businesses to utilize social media sentiment and customer reviews, among other data, for actionable insights. This solution enhances decision-making, operational efficiency, and data management.
• Apr-2024: DIGIMIND SA, a subsidiary of Onclusive, Inc., released 10.0 series, a suite of innovative solutions for its social listening platform. The solution enhances its social listening platform with AI-driven features like AI Sense and AI Sentinel. These tools assist PR, communications, and marketing professionals by providing real-time insights, detecting potential crises, and forecasting trends, streamlining the process of managing brand reputation and campaign performance.
• Apr-2024: Google unveiled new ad updates, including expanded placement options with major streaming providers, Instant Deals for flexible budgeting, a Commitment Optimizer tool, and AI-driven audience creation with conversational prompts. These enhancements would improve ad reach, targeting, and tracking while integrating advanced AI and data tools.
• Jan-2024: Google LLC released Google Ads Data Manager to address privacy concerns and the phase-out of third-party cookies, simplify ad measurement by integrating first-party data from CRM platforms. It offers a user-friendly interface, minimal coding requirements, and improved tracking and insights. This tool helps marketers adapt to evolving data privacy regulations effectively.
• Nov-2023: Salesforce collaborated with Accenture, an Irish technology company, to enhance Salesforce Life Sciences Cloud with data and AI innovations. This initiative leverages Salesforce Einstein AI and Data Cloud to boost productivity and transform healthcare professional and patient experiences. Accenture's industry expertise supports developing accelerators and solutions, enabling life sciences organizations to deliver insights and create personalized, data-driven omni-channel engagement across marketing, sales, and service functions.

List of Key Companies Profiled

• Adobe, Inc.
• IBM Corporation
• Oracle Corporation
• Salesforce, Inc.
• Microsoft Corporation
• Google LLC (Alphabet Inc.)
• Zoho Corporation Pvt. Ltd.
• Onclusive, Inc.
• HubSpot, Inc.
• Sprinklr, Inc.

Global Social Media Analytics Market Report Segmentation

By Component

• Software
• Services

By Type

• Descriptive Analytics
• Diagnostic Analytics
• Predictive Analytics
• Prescriptive Analytics

By Deployment

• Cloud
• On Premise

By Function

• Sentiment Analysis
• Dashboard & Visualization
• Competitive Analysis
• Hashtag Analysis
• Other Function

By Application

• Sales & Marketing Management
• Customer Experience Management
• Competitive Intelligence
• Risk Management & Fraud Detection
• Public Safety & Law Enforcement
• Other Application

By Vertical

• BFSI
• Retail & Consumer Goods
• IT & Telecommunications
• Healthcare
• Media & Entertainment
• Travel & Hospitality
• Government & Public Sector
• Other Vertical

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Social Media Analytics Market, by Component
  • 1.4.2 Global Social Media Analytics Market, by Type
  • 1.4.3 Global Social Media Analytics Market, by Deployment
  • 1.4.4 Global Social Media Analytics Market, by Function
  • 1.4.5 Global Social Media Analytics Market, by Application
  • 1.4.6 Global Social Media Analytics Market, by Vertical
  • 1.4.7 Global Social Media Analytics Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

• 4.1 KBV Cardinal Matrix
• 4.2 Recent Industry Wide Strategic Developments
  • 4.2.1 Partnerships, Collaborations and Agreements
  • 4.2.2 Product Launches and Product Expansions
  • 4.2.3 Acquisition and Mergers
• 4.3 Market Share Analysis, 2023
• 4.4 Top Winning Strategies
  • 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
• 4.5 Porter Five Forces Analysis

Chapter 5. Global Social Media Analytics Market by Component

• 5.1 Global Software Market by Region
• 5.2 Global Services Market by Region

Chapter 6. Global Social Media Analytics Market by Type

• 6.1 Global Descriptive Analytics Market by Region
• 6.2 Global Diagnostic Analytics Market by Region
• 6.3 Global Predictive Analytics Market by Region
• 6.4 Global Prescriptive Analytics Market by Region

Chapter 7. Global Social Media Analytics Market by Deployment

• 7.1 Global Cloud Market by Region
• 7.2 Global On Premise Market by Region

Chapter 8. Global Social Media Analytics Market by Function

• 8.1 Global Sentiment Analysis Market by Region
• 8.2 Global Dashboard & Visualization Market by Region
• 8.3 Global Competitive Analysis Market by Region
• 8.4 Global Hashtag Analysis Market by Region
• 8.5 Global Other Function Market by Region

Chapter 9. Global Social Media Analytics Market by Application

• 9.1 Global Sales & Marketing Management Market by Region
• 9.2 Global Customer Experience Management Market by Region
• 9.3 Global Competitive Intelligence Market by Region
• 9.4 Global Risk Management & Fraud Detection Market by Region
• 9.5 Global Public Safety & Law Enforcement Market by Region
• 9.6 Global Other Application Market by Region

Chapter 10. Global Social Media Analytics Market by Vertical

• 10.1 Global BFSI Market by Region
• 10.2 Global Retail & Consumer Goods Market by Region
• 10.3 Global IT & Telecommunications Market by Region
• 10.4 Global Healthcare Market by Region
• 10.5 Global Media & Entertainment Market by Region
• 10.6 Global Travel & Hospitality Market by Region
• 10.7 Global Government & Public Sector Market by Region
• 10.8 Global Other Vertical Market by Region

Chapter 11. Global Social Media Analytics Market by Region

• 11.1 North America Social Media Analytics Market
  • 11.1.1 North America Social Media Analytics Market by Component
    • 11.1.1.1 North America Software Market by Region
    • 11.1.1.2 North America Services Market by Region
  • 11.1.2 North America Social Media Analytics Market by Type
    • 11.1.2.1 North America Descriptive Analytics Market by Country
    • 11.1.2.2 North America Diagnostic Analytics Market by Country
    • 11.1.2.3 North America Predictive Analytics Market by Country
    • 11.1.2.4 North America Prescriptive Analytics Market by Country
  • 11.1.3 North America Social Media Analytics Market by Deployment
    • 11.1.3.1 North America Cloud Market by Region
    • 11.1.3.2 North America On Premise Market by Region
  • 11.1.4 North America Social Media Analytics Market by Function
    • 11.1.4.1 North America Sentiment Analysis Market by Country
    • 11.1.4.2 North America Dashboard & Visualization Market by Country
    • 11.1.4.3 North America Competitive Analysis Market by Country
    • 11.1.4.4 North America Hashtag Analysis Market by Country
    • 11.1.4.5 North America Other Function Market by Country
  • 11.1.5 North America Social Media Analytics Market by Application
    • 11.1.5.1 North America Sales & Marketing Management Market by Country
    • 11.1.5.2 North America Customer Experience Management Market by Country
    • 11.1.5.3 North America Competitive Intelligence Market by Country
    • 11.1.5.4 North America Risk Management & Fraud Detection Market by Country
    • 11.1.5.5 North America Public Safety & Law Enforcement Market by Country
    • 11.1.5.6 North America Other Application Market by Country
  • 11.1.6 North America Social Media Analytics Market by Vertical
    • 11.1.6.1 North America BFSI Market by Country
    • 11.1.6.2 North America Retail & Consumer Goods Market by Country
    • 11.1.6.3 North America IT & Telecommunications Market by Country
    • 11.1.6.4 North America Healthcare Market by Country
    • 11.1.6.5 North America Media & Entertainment Market by Country
    • 11.1.6.6 North America Travel & Hospitality Market by Country
    • 11.1.6.7 North America Government & Public Sector Market by Country
    • 11.1.6.8 North America Other Vertical Market by Country
  • 11.1.7 North America Social Media Analytics Market by Country
    • 11.1.7.1 US Social Media Analytics Market
      • 11.1.7.1.1 US Social Media Analytics Market by Component
      • 11.1.7.1.2 US Social Media Analytics Market by Type
      • 11.1.7.1.3 US Social Media Analytics Market by Deployment
      • 11.1.7.1.4 US Social Media Analytics Market by Function
      • 11.1.7.1.5 US Social Media Analytics Market by Application
      • 11.1.7.1.6 US Social Media Analytics Market by Vertical
    • 11.1.7.2 Canada Social Media Analytics Market
      • 11.1.7.2.1 Canada Social Media Analytics Market by Component
      • 11.1.7.2.2 Canada Social Media Analytics Market by Type
      • 11.1.7.2.3 Canada Social Media Analytics Market by Deployment
      • 11.1.7.2.4 Canada Social Media Analytics Market by Function
      • 11.1.7.2.5 Canada Social Media Analytics Market by Application
      • 11.1.7.2.6 Canada Social Media Analytics Market by Vertical
    • 11.1.7.3 Mexico Social Media Analytics Market
      • 11.1.7.3.1 Mexico Social Media Analytics Market by Component
      • 11.1.7.3.2 Mexico Social Media Analytics Market by Type
      • 11.1.7.3.3 Mexico Social Media Analytics Market by Deployment
      • 11.1.7.3.4 Mexico Social Media Analytics Market by Function
      • 11.1.7.3.5 Mexico Social Media Analytics Market by Application
      • 11.1.7.3.6 Mexico Social Media Analytics Market by Vertical
    • 11.1.7.4 Rest of North America Social Media Analytics Market
      • 11.1.7.4.1 Rest of North America Social Media Analytics Market by Component
      • 11.1.7.4.2 Rest of North America Social Media Analytics Market by Type
      • 11.1.7.4.3 Rest of North America Social Media Analytics Market by Deployment
      • 11.1.7.4.4 Rest of North America Social Media Analytics Market by Function
      • 11.1.7.4.5 Rest of North America Social Media Analytics Market by Application
      • 11.1.7.4.6 Rest of North America Social Media Analytics Market by Vertical
• 11.2 Europe Social Media Analytics Market
  • 11.2.1 Europe Social Media Analytics Market by Component
    • 11.2.1.1 Europe Software Market by Country
    • 11.2.1.2 Europe Services Market by Country
  • 11.2.2 Europe Social Media Analytics Market by Type
    • 11.2.2.1 Europe Descriptive Analytics Market by Country
    • 11.2.2.2 Europe Diagnostic Analytics Market by Country
    • 11.2.2.3 Europe Predictive Analytics Market by Country
    • 11.2.2.4 Europe Prescriptive Analytics Market by Country
  • 11.2.3 Europe Social Media Analytics Market by Deployment
    • 11.2.3.1 Europe Cloud Market by Country
    • 11.2.3.2 Europe On Premise Market by Country
  • 11.2.4 Europe Social Media Analytics Market by Function
    • 11.2.4.1 Europe Sentiment Analysis Market by Country
    • 11.2.4.2 Europe Dashboard & Visualization Market by Country
    • 11.2.4.3 Europe Competitive Analysis Market by Country
    • 11.2.4.4 Europe Hashtag Analysis Market by Country
    • 11.2.4.5 Europe Other Function Market by Country
  • 11.2.5 Europe Social Media Analytics Market by Application
    • 11.2.5.1 Europe Sales & Marketing Management Market by Country
    • 11.2.5.2 Europe Customer Experience Management Market by Country
    • 11.2.5.3 Europe Competitive Intelligence Market by Country
    • 11.2.5.4 Europe Risk Management & Fraud Detection Market by Country
    • 11.2.5.5 Europe Public Safety & Law Enforcement Market by Country
    • 11.2.5.6 Europe Other Application Market by Country
  • 11.2.6 Europe Social Media Analytics Market by Vertical
    • 11.2.6.1 Europe BFSI Market by Country
    • 11.2.6.2 Europe Retail & Consumer Goods Market by Country
    • 11.2.6.3 Europe IT & Telecommunications Market by Country
    • 11.2.6.4 Europe Healthcare Market by Country
    • 11.2.6.5 Europe Media & Entertainment Market by Country
    • 11.2.6.6 Europe Travel & Hospitality Market by Country
    • 11.2.6.7 Europe Government & Public Sector Market by Country
    • 11.2.6.8 Europe Other Vertical Market by Country
  • 11.2.7 Europe Social Media Analytics Market by Country
    • 11.2.7.1 Germany Social Media Analytics Market
      • 11.2.7.1.1 Germany Social Media Analytics Market by Component
      • 11.2.7.1.2 Germany Social Media Analytics Market by Type
      • 11.2.7.1.3 Germany Social Media Analytics Market by Deployment
      • 11.2.7.1.4 Germany Social Media Analytics Market by Function
      • 11.2.7.1.5 Germany Social Media Analytics Market by Application
      • 11.2.7.1.6 Germany Social Media Analytics Market by Vertical
    • 11.2.7.2 UK Social Media Analytics Market
      • 11.2.7.2.1 UK Social Media Analytics Market by Component
      • 11.2.7.2.2 UK Social Media Analytics Market by Type
      • 11.2.7.2.3 UK Social Media Analytics Market by Deployment
      • 11.2.7.2.4 UK Social Media Analytics Market by Function
      • 11.2.7.2.5 UK Social Media Analytics Market by Application
      • 11.2.7.2.6 UK Social Media Analytics Market by Vertical
    • 11.2.7.3 France Social Media Analytics Market
      • 11.2.7.3.1 France Social Media Analytics Market by Component
      • 11.2.7.3.2 France Social Media Analytics Market by Type
      • 11.2.7.3.3 France Social Media Analytics Market by Deployment
      • 11.2.7.3.4 France Social Media Analytics Market by Function
      • 11.2.7.3.5 France Social Media Analytics Market by Application
      • 11.2.7.3.6 France Social Media Analytics Market by Vertical
    • 11.2.7.4 Russia Social Media Analytics Market
      • 11.2.7.4.1 Russia Social Media Analytics Market by Component
      • 11.2.7.4.2 Russia Social Media Analytics Market by Type
      • 11.2.7.4.3 Russia Social Media Analytics Market by Deployment
      • 11.2.7.4.4 Russia Social Media Analytics Market by Function
      • 11.2.7.4.5 Russia Social Media Analytics Market by Application
      • 11.2.7.4.6 Russia Social Media Analytics Market by Vertical
    • 11.2.7.5 Spain Social Media Analytics Market
      • 11.2.7.5.1 Spain Social Media Analytics Market by Component
      • 11.2.7.5.2 Spain Social Media Analytics Market by Type
      • 11.2.7.5.3 Spain Social Media Analytics Market by Deployment
      • 11.2.7.5.4 Spain Social Media Analytics Market by Function
      • 11.2.7.5.5 Spain Social Media Analytics Market by Application
      • 11.2.7.5.6 Spain Social Media Analytics Market by Vertical
    • 11.2.7.6 Italy Social Media Analytics Market
      • 11.2.7.6.1 Italy Social Media Analytics Market by Component
      • 11.2.7.6.2 Italy Social Media Analytics Market by Type
      • 11.2.7.6.3 Italy Social Media Analytics Market by Deployment
      • 11.2.7.6.4 Italy Social Media Analytics Market by Function
      • 11.2.7.6.5 Italy Social Media Analytics Market by Application
      • 11.2.7.6.6 Italy Social Media Analytics Market by Vertical
    • 11.2.7.7 Rest of Europe Social Media Analytics Market
      • 11.2.7.7.1 Rest of Europe Social Media Analytics Market by Component
      • 11.2.7.7.2 Rest of Europe Social Media Analytics Market by Type
      • 11.2.7.7.3 Rest of Europe Social Media Analytics Market by Deployment
      • 11.2.7.7.4 Rest of Europe Social Media Analytics Market by Function
      • 11.2.7.7.5 Rest of Europe Social Media Analytics Market by Application
      • 11.2.7.7.6 Rest of Europe Social Media Analytics Market by Vertical
• 11.3 Asia Pacific Social Media Analytics Market
  • 11.3.1 Asia Pacific Social Media Analytics Market by Component
    • 11.3.1.1 Asia Pacific Software Market by Country
    • 11.3.1.2 Asia Pacific Services Market by Country
  • 11.3.2 Asia Pacific Social Media Analytics Market by Type
    • 11.3.2.1 Asia Pacific Descriptive Analytics Market by Country
    • 11.3.2.2 Asia Pacific Diagnostic Analytics Market by Country
    • 11.3.2.3 Asia Pacific Predictive Analytics Market by Country
    • 11.3.2.4 Asia Pacific Prescriptive Analytics Market by Country
  • 11.3.3 Asia Pacific Social Media Analytics Market by Deployment
    • 11.3.3.1 Asia Pacific Cloud Market by Country
    • 11.3.3.2 Asia Pacific On Premise Market by Country
  • 11.3.4 Asia Pacific Social Media Analytics Market by Function
    • 11.3.4.1 Asia Pacific Sentiment Analysis Market by Country
    • 11.3.4.2 Asia Pacific Dashboard & Visualization Market by Country
    • 11.3.4.3 Asia Pacific Competitive Analysis Market by Country
    • 11.3.4.4 Asia Pacific Hashtag Analysis Market by Country
    • 11.3.4.5 Asia Pacific Other Function Market by Country
  • 11.3.5 Asia Pacific Social Media Analytics Market by Application
    • 11.3.5.1 Asia Pacific Sales & Marketing Management Market by Country
    • 11.3.5.2 Asia Pacific Customer Experience Management Market by Country
    • 11.3.5.3 Asia Pacific Competitive Intelligence Market by Country
    • 11.3.5.4 Asia Pacific Risk Management & Fraud Detection Market by Country
    • 11.3.5.5 Asia Pacific Public Safety & Law Enforcement Market by Country
    • 11.3.5.6 Asia Pacific Other Application Market by Country
  • 11.3.6 Asia Pacific Social Media Analytics Market by Vertical
    • 11.3.6.1 Asia Pacific BFSI Market by Country
    • 11.3.6.2 Asia Pacific Retail & Consumer Goods Market by Country
    • 11.3.6.3 Asia Pacific IT & Telecommunications Market by Country
    • 11.3.6.4 Asia Pacific Healthcare Market by Country
    • 11.3.6.5 Asia Pacific Media & Entertainment Market by Country
    • 11.3.6.6 Asia Pacific Travel & Hospitality Market by Country
    • 11.3.6.7 Asia Pacific Government & Public Sector Market by Country
    • 11.3.6.8 Asia Pacific Other Vertical Market by Country
  • 11.3.7 Asia Pacific Social Media Analytics Market by Country
    • 11.3.7.1 China Social Media Analytics Market
      • 11.3.7.1.1 China Social Media Analytics Market by Component
      • 11.3.7.1.2 China Social Media Analytics Market by Type
      • 11.3.7.1.3 China Social Media Analytics Market by Deployment
      • 11.3.7.1.4 China Social Media Analytics Market by Function
      • 11.3.7.1.5 China Social Media Analytics Market by Application
      • 11.3.7.1.6 China Social Media Analytics Market by Vertical
    • 11.3.7.2 Japan Social Media Analytics Market
      • 11.3.7.2.1 Japan Social Media Analytics Market by Component
      • 11.3.7.2.2 Japan Social Media Analytics Market by Type
      • 11.3.7.2.3 Japan Social Media Analytics Market by Deployment
      • 11.3.7.2.4 Japan Social Media Analytics Market by Function
      • 11.3.7.2.5 Japan Social Media Analytics Market by Application
      • 11.3.7.2.6 Japan Social Media Analytics Market by Vertical
    • 11.3.7.3 India Social Media Analytics Market
      • 11.3.7.3.1 India Social Media Analytics Market by Component
      • 11.3.7.3.2 India Social Media Analytics Market by Type
      • 11.3.7.3.3 India Social Media Analytics Market by Deployment
      • 11.3.7.3.4 India Social Media Analytics Market by Function
      • 11.3.7.3.5 India Social Media Analytics Market by Application
      • 11.3.7.3.6 India Social Media Analytics Market by Vertical
    • 11.3.7.4 South Korea Social Media Analytics Market
      • 11.3.7.4.1 South Korea Social Media Analytics Market by Component
      • 11.3.7.4.2 South Korea Social Media Analytics Market by Type
      • 11.3.7.4.3 South Korea Social Media Analytics Market by Deployment
      • 11.3.7.4.4 South Korea Social Media Analytics Market by Function
      • 11.3.7.4.5 South Korea Social Media Analytics Market by Application
      • 11.3.7.4.6 South Korea Social Media Analytics Market by Vertical
    • 11.3.7.5 Singapore Social Media Analytics Market
      • 11.3.7.5.1 Singapore Social Media Analytics Market by Component
      • 11.3.7.5.2 Singapore Social Media Analytics Market by Type
      • 11.3.7.5.3 Singapore Social Media Analytics Market by Deployment
      • 11.3.7.5.4 Singapore Social Media Analytics Market by Function
      • 11.3.7.5.5 Singapore Social Media Analytics Market by Application
      • 11.3.7.5.6 Singapore Social Media Analytics Market by Vertical
    • 11.3.7.6 Malaysia Social Media Analytics Market
      • 11.3.7.6.1 Malaysia Social Media Analytics Market by Component
      • 11.3.7.6.2 Malaysia Social Media Analytics Market by Type
      • 11.3.7.6.3 Malaysia Social Media Analytics Market by Deployment
      • 11.3.7.6.4 Malaysia Social Media Analytics Market by Function
      • 11.3.7.6.5 Malaysia Social Media Analytics Market by Application
      • 11.3.7.6.6 Malaysia Social Media Analytics Market by Vertical
    • 11.3.7.7 Rest of Asia Pacific Social Media Analytics Market
      • 11.3.7.7.1 Rest of Asia Pacific Social Media Analytics Market by Component
      • 11.3.7.7.2 Rest of Asia Pacific Social Media Analytics Market by Type
      • 11.3.7.7.3 Rest of Asia Pacific Social Media Analytics Market by Deployment
      • 11.3.7.7.4 Rest of Asia Pacific Social Media Analytics Market by Function
      • 11.3.7.7.5 Rest of Asia Pacific Social Media Analytics Market by Application
      • 11.3.7.7.6 Rest of Asia Pacific Social Media Analytics Market by Vertical
• 11.4 LAMEA Social Media Analytics Market
  • 11.4.1 LAMEA Social Media Analytics Market by Component
    • 11.4.1.1 LAMEA Software Market by Country
    • 11.4.1.2 LAMEA Services Market by Country
  • 11.4.2 LAMEA Social Media Analytics Market by Type
    • 11.4.2.1 LAMEA Descriptive Analytics Market by Country
    • 11.4.2.2 LAMEA Diagnostic Analytics Market by Country
    • 11.4.2.3 LAMEA Predictive Analytics Market by Country
    • 11.4.2.4 LAMEA Prescriptive Analytics Market by Country
  • 11.4.3 LAMEA Social Media Analytics Market by Deployment
    • 11.4.3.1 LAMEA Cloud Market by Country
    • 11.4.3.2 LAMEA On Premise Market by Country
  • 11.4.4 LAMEA Social Media Analytics Market by Function
    • 11.4.4.1 LAMEA Sentiment Analysis Market by Country
    • 11.4.4.2 LAMEA Dashboard & Visualization Market by Country
    • 11.4.4.3 LAMEA Competitive Analysis Market by Country
    • 11.4.4.4 LAMEA Hashtag Analysis Market by Country
    • 11.4.4.5 LAMEA Other Function Market by Country
  • 11.4.5 LAMEA Social Media Analytics Market by Application
    • 11.4.5.1 LAMEA Sales & Marketing Management Market by Country
    • 11.4.5.2 LAMEA Customer Experience Management Market by Country
    • 11.4.5.3 LAMEA Competitive Intelligence Market by Country
    • 11.4.5.4 LAMEA Risk Management & Fraud Detection Market by Country
    • 11.4.5.5 LAMEA Public Safety & Law Enforcement Market by Country
    • 11.4.5.6 LAMEA Other Application Market by Country
  • 11.4.6 LAMEA Social Media Analytics Market by Vertical
    • 11.4.6.1 LAMEA BFSI Market by Country
    • 11.4.6.2 LAMEA Retail & Consumer Goods Market by Country
    • 11.4.6.3 LAMEA IT & Telecommunications Market by Country
    • 11.4.6.4 LAMEA Healthcare Market by Country
    • 11.4.6.5 LAMEA Media & Entertainment Market by Country
    • 11.4.6.6 LAMEA Travel & Hospitality Market by Country
    • 11.4.6.7 LAMEA Government & Public Sector Market by Country
    • 11.4.6.8 LAMEA Other Vertical Market by Country
  • 11.4.7 LAMEA Social Media Analytics Market by Country
    • 11.4.7.1 Brazil Social Media Analytics Market
      • 11.4.7.1.1 Brazil Social Media Analytics Market by Component
      • 11.4.7.1.2 Brazil Social Media Analytics Market by Type
      • 11.4.7.1.3 Brazil Social Media Analytics Market by Deployment
      • 11.4.7.1.4 Brazil Social Media Analytics Market by Function
      • 11.4.7.1.5 Brazil Social Media Analytics Market by Application
      • 11.4.7.1.6 Brazil Social Media Analytics Market by Vertical
    • 11.4.7.2 Argentina Social Media Analytics Market
      • 11.4.7.2.1 Argentina Social Media Analytics Market by Component
      • 11.4.7.2.2 Argentina Social Media Analytics Market by Type
      • 11.4.7.2.3 Argentina Social Media Analytics Market by Deployment
      • 11.4.7.2.4 Argentina Social Media Analytics Market by Function
      • 11.4.7.2.5 Argentina Social Media Analytics Market by Application
      • 11.4.7.2.6 Argentina Social Media Analytics Market by Vertical
    • 11.4.7.3 UAE Social Media Analytics Market
      • 11.4.7.3.1 UAE Social Media Analytics Market by Component
      • 11.4.7.3.2 UAE Social Media Analytics Market by Type
      • 11.4.7.3.3 UAE Social Media Analytics Market by Deployment
      • 11.4.7.3.4 UAE Social Media Analytics Market by Function
      • 11.4.7.3.5 UAE Social Media Analytics Market by Application
      • 11.4.7.3.6 UAE Social Media Analytics Market by Vertical
    • 11.4.7.4 Saudi Arabia Social Media Analytics Market
      • 11.4.7.4.1 Saudi Arabia Social Media Analytics Market by Component
      • 11.4.7.4.2 Saudi Arabia Social Media Analytics Market by Type
      • 11.4.7.4.3 Saudi Arabia Social Media Analytics Market by Deployment
      • 11.4.7.4.4 Saudi Arabia Social Media Analytics Market by Function
      • 11.4.7.4.5 Saudi Arabia Social Media Analytics Market by Application
      • 11.4.7.4.6 Saudi Arabia Social Media Analytics Market by Vertical
    • 11.4.7.5 South Africa Social Media Analytics Market
      • 11.4.7.5.1 South Africa Social Media Analytics Market by Component
      • 11.4.7.5.2 South Africa Social Media Analytics Market by Type
      • 11.4.7.5.3 South Africa Social Media Analytics Market by Deployment
      • 11.4.7.5.4 South Africa Social Media Analytics Market by Function
      • 11.4.7.5.5 South Africa Social Media Analytics Market by Application
      • 11.4.7.5.6 South Africa Social Media Analytics Market by Vertical
    • 11.4.7.6 Nigeria Social Media Analytics Market
      • 11.4.7.6.1 Nigeria Social Media Analytics Market by Component
      • 11.4.7.6.2 Nigeria Social Media Analytics Market by Type
      • 11.4.7.6.3 Nigeria Social Media Analytics Market by Deployment
      • 11.4.7.6.4 Nigeria Social Media Analytics Market by Function
      • 11.4.7.6.5 Nigeria Social Media Analytics Market by Application
      • 11.4.7.6.6 Nigeria Social Media Analytics Market by Vertical
    • 11.4.7.7 Rest of LAMEA Social Media Analytics Market
      • 11.4.7.7.1 Rest of LAMEA Social Media Analytics Market by Component
      • 11.4.7.7.2 Rest of LAMEA Social Media Analytics Market by Type
      • 11.4.7.7.3 Rest of LAMEA Social Media Analytics Market by Deployment
      • 11.4.7.7.4 Rest of LAMEA Social Media Analytics Market by Function
      • 11.4.7.7.5 Rest of LAMEA Social Media Analytics Market by Application
      • 11.4.7.7.6 Rest of LAMEA Social Media Analytics Market by Vertical

Chapter 12. Company Profiles

• 12.1 Adobe, Inc.
  • 12.1.1 Company Overview
  • 12.1.2 Financial Analysis
  • 12.1.3 Segmental and Regional Analysis
  • 12.1.4 Research & Development Expense
  • 12.1.5 Recent strategies and developments:
    • 12.1.5.1 Partnerships, Collaborations, and Agreements:
    • 12.1.5.2 Acquisitions and Mergers:
  • 12.1.6 SWOT Analysis
• 12.2 IBM Corporation
  • 12.2.1 Company Overview
  • 12.2.2 Financial Analysis
  • 12.2.3 Regional & Segmental Analysis
  • 12.2.4 Research & Development Expenses
  • 12.2.5 Recent strategies and developments:
    • 12.2.5.1 Partnerships, Collaborations, and Agreements:
  • 12.2.6 SWOT Analysis
• 12.3 Oracle Corporation
  • 12.3.1 Company Overview
  • 12.3.2 Financial Analysis
  • 12.3.3 Segmental and Regional Analysis
  • 12.3.4 Research & Development Expense
  • 12.3.5 Recent strategies and developments:
    • 12.3.5.1 Product Launches and Product Expansions:
  • 12.3.6 SWOT Analysis
• 12.4 Salesforce, Inc.
  • 12.4.1 Company Overview
  • 12.4.2 Financial Analysis
  • 12.4.3 Regional Analysis
  • 12.4.4 Research & Development Expenses
  • 12.4.5 Recent strategies and developments:
    • 12.4.5.1 Partnerships, Collaborations, and Agreements:
    • 12.4.5.2 Acquisition and Mergers:
  • 12.4.6 SWOT Analysis
• 12.5 Microsoft Corporation
  • 12.5.1 Company Overview
  • 12.5.2 Financial Analysis
  • 12.5.3 Segmental and Regional Analysis
  • 12.5.4 Research & Development Expenses
  • 12.5.5 Recent strategies and developments:
    • 12.5.5.1 Acquisition and Mergers:
  • 12.5.6 SWOT Analysis
• 12.6 Google LLC (Alphabet Inc.)
  • 12.6.1 Company Overview
  • 12.6.2 Financial Analysis
  • 12.6.3 Segmental and Regional Analysis
  • 12.6.4 Research & Development Expense
  • 12.6.5 Recent strategies and developments:
    • 12.6.5.1 Product Launches and Product Expansions:
  • 12.6.6 SWOT Analysis
• 12.7 Zoho Corporation Pvt. Ltd.
  • 12.7.1 Company Overview
  • 12.7.2 SWOT Analysis
• 12.8 HubSpot, Inc.
  • 12.8.1 Company Overview
  • 12.8.2 Financial Analysis
  • 12.8.3 Regional Analysis
  • 12.8.4 Research & Development Expenses
  • 12.8.5 Recent strategies and developments:
    • 12.8.5.1 Partnerships, Collaborations, and Agreements:
• 12.9 Onclusive, Inc.
  • 12.9.1 Company Overview
  • 12.9.2 Recent strategies and developments:
    • 12.9.2.1 Product Launches and Product Expansions:
• 12.10. Sprinklr, Inc.
  • 12.10.1 Company Overview
  • 12.10.2 Financial Analysis
  • 12.10.3 Regional Analysis
  • 12.10.4 Research & Development Expenses

Chapter 13. Winning Imperatives of Social Media Analytics Market