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세계의 비주얼 애널리틱스 시장 : 시장 규모, 점유율, 동향 분석 보고서 - 전개 모드별, 유형별, 비즈니스 기능별, 조직 규모별, 업계별, 지역별 전망 및 예측(2024-2031년)

Global Visual Analytics Market Size, Share & Trends Analysis Report By Deployment Mode (Cloud and On-premise), By Type (Solution and Services), By Business Function, By Organization Size, By Vertical, By Regional Outlook and Forecast, 2024 - 2031

발행일: | 리서치사: KBV Research | 페이지 정보: 영문 378 Pages | 배송안내 : 즉시배송

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계의 비주얼 애널리틱스 시장 규모는 예측 기간 동안 17.3%의 연평균 복합 성장률(CAGR)로 시장 성장할 전망이며, 2031년까지 214억 2,000만 달러에 달할 것으로 예상됩니다.

KBV Cardinal matrix에 제시된 분석을 바탕으로 Microsoft Corporation과 Google LLC는 비주얼 애널리틱스 시장의 선구자입니다. Oracle Corporation, Cisco Systems, Inc. 및 IBM Corporation과 같은 기업은 비주얼 애널리틱스 시장 주요 혁신자의 일부입니다. 2024년 10월, Oracle Corporation은 데이터를 통합하여 인사이트를 가속화하고, 치료제 출시를 최적화하고, 임상 설문조사와 관리를 다루는 AI 기반 플랫폼인 Oracle Analytics Intelligence for Life Sciences를 발표했습니다. Oracle Cloud Infrastructure와 Health Data Intelligence를 탑재하고 다양한 데이터 세트를 통합하고 학제 간 조사를 지원하며 사전 구축된 분석과 실제 데이터를 사용하여 의사결정을 강화합니다.

시장 성장 요인

기술 혁신은 이러한 시각화 도구를 구현하는 데 드는 비용과 복잡성을 줄였습니다. 오픈소스 플랫폼과 클라우드 기반 솔루션을 통해 고급 시각화 기능을 합리적인 가격으로 확장할 수 있습니다. 이 기술의 민주화로 중소기업이나 신흥기업에서도 엄청난 비용을 들이지 않고 비주얼 애널리틱스를 활용할 수 있게 되었습니다. 따라서 이러한 도구의 가용성과 접근성이 계속 향상되면 모든 규모의 조직이 비주얼 애널리틱스 솔루션을 채택할 가능성이 높아집니다.

비용을 절감하면서 가치를 제공하는 압박이 증가함에 따라 기업은 비즈니스 효율성을 개선하고 장기적인 비용 절감 전략을 지원하기 위해 비주얼 애널리틱스에 주목하고 있습니다. 비즈니스 최적화를 위해 데이터 시각화 도구를 사용하는 구체적인 이점을 인식하는 조직이 늘어남에 따라 이러한 솔루션에 대한 수요는 계속 증가할 것입니다. 비주얼 애널리틱스의 비용 이점, 특히 낭비되는 자원을 줄이고 전반적인 생산성을 향상시키는 점에서 비용 의식이 높아지는 환경에서 경쟁력을 유지하려는 기업의 경우 비주얼 애널리틱스은 매력적인 투자가 됩니다. 따라서 비즈니스 효율성과 비용 최적화에 대한 관심이 높아짐에 따라 시장 성장이 촉진됩니다.

시장 성장 억제요인

높은 구현 비용은 반드시 영구적인 제약이 아닙니다. 비주얼 애널리틱스 시장이 지속적으로 확대됨에 따라, 특히 새로운 기술과 플랫폼이 도구를 사용하기 쉬워지면서 이러한 도구의 비용은 시간이 지남에 따라 감소할 것으로 예상됩니다. 또한 구독 기반 또는 종량 과금 모델을 사용할 수 있는 기회가 늘어나면서 조직은 시간이 지남에 따라 비용을 분산시켜 초기 투자와 관련된 재무 부담을 줄일 수 있습니다. 따라서 구현 비용과 초기 투자가 높으면 시장 성장이 방해됩니다.

유형별 전망

유형에 따라 시장은 솔루션과 서비스로 나뉩니다. 2023년에는 서비스 부문이 시장에서 40%의 수익 점유율을 차지했습니다. 이 부문에는 컨설팅, 구현, 교육 등의 전문 서비스와 비주얼 애널리틱스 시스템의 지속적인 성능과 최적화를 보장하는 관리형 서비스가 포함됩니다. 조직은 이러한 서비스에 따라 자신의 요구에 따라 비주얼 애널리틱스 솔루션을 사용자 정의하고 기존 시스템과의 원활한 통합을 보장합니다. 데이터의 복잡성이 증가하고 비주얼 애널리틱스 플랫폼을 관리하기 위한 전문가의 지원이 필요함에 따라 서비스 수요가 높아졌으며, 이 부문은 시장 전체에 크게 기여하게 되었습니다.

서비스 전망

서비스 부문은 전문 서비스와 관리 서비스로 더욱 세분화됩니다. 2023년 전문 서비스 부문은 시장에서 63%의 수익 점유율을 기록했습니다. 전문 서비스에는 컨설팅, 시스템 구현, 통합 및 교육 서비스가 포함되어 조직이 비주얼 애널리틱스 솔루션을 채택하고 최적화할 수 있습니다. 기업은 필요에 따라 비주얼 애널리틱스 플랫폼을 조정하고 도구가 조직의 목표와 워크플로와 일치하도록 하기 위해 이러한 서비스에 점점 더 의존하고 있습니다. 전문 서비스 수요는 비주얼 애널리틱스를 처음 구현하는 기업과 기존 시스템을 확장하는 기업 사이에서 특히 강력합니다.

비즈니스 기능별 전망

비즈니스 기능을 기반으로 시장은 영업 마케팅, 금융 및 IT, 공급망 관리, 인사 등으로 분류됩니다. 판매 마케팅 부문은 2023년 시장에서 32%의 수익 점유율을 기록했습니다. 이는 주로 소비자 행동 이해, 마케팅 캠페인 최적화, 판매 전략 개선을 위한 비주얼 애널리틱스 도구에 대한 의존도가 높아지기 때문입니다. 기업은 이러한 도구를 활용하여 고객 데이터를 분석하고, 캠페인 실적을 추적하고, 실시간으로 판매 동향을 예측하며, 데이터 중심의 의사 결정을 가능하게 합니다.

조직 규모별 전망

조직 규모에 따라 시장은 중소기업과 대기업으로 분류됩니다. 중소기업 부문은 2023년 시장에서 37%의 수익 점유율을 기록했습니다. 중소기업은 비즈니스 효율성 향상, 고객 행동 이해, 동적 시장에서 경쟁력을 유지하는 비주얼 애널리틱스의 가치를 점점 인식하고 있습니다. 비용 효율적인 클라우드 기반 분석 솔루션을 사용할 수 있게 되면서 이러한 도구는 소규모 조직에 더 쉽게 액세스할 수 있게 되었습니다. 비주얼 애널리틱스를 활용하여 중소기업은 제한된 데이터세트에서 인사이트를 밝히고 데이터를 기반으로 의사 결정을 내리고 성장을 가속할 수 있습니다.

전개 모드별 전망

전개 모드별로 볼 때 시장은 클라우드와 온프레미스로 나뉩니다. 2023년에는 클라우드 부문이 시장에서 61%의 수익 점유율을 기록했습니다. 클라우드 기반의 비주얼 애널리틱스 솔루션은 확장성, 유연성, 비용 효율성 등으로 널리 채택되었습니다. 엔터프라이즈는 어디서나 데이터 및 분석 도구에 원활하게 액세스할 수 있으며 원격 및 공동 작업 환경을 지원하는 클라우드 배포를 더욱 선호합니다.

업계별 전망

업계를 기반으로 시장은 BFSI, 정부, 에너지 및 유틸리티, 건강 관리, 제조, 소매, 통신 및 IT 등으로 나뉩니다. BFSI 부문은 2023년 시장에서 23%의 수익 점유율을 획득했습니다. 이러한 이점은 금융기관이 사기 감지, 위험 관리, 고객 인사이트를 위해 대량의 데이터를 관리하고 분석할 필요성이 높아짐에 따라 추진되고 있습니다. 비주얼 애널리틱스 도구를 사용하면 은행과 금융 서비스 제공업체가 실시간 대시보드를 만들고, 거래를 모니터링하고, 개인화된 서비스를 통해 고객 경험을 향상시킬 수 있습니다. 디지털 뱅킹과 핀텍 솔루션 채택 증가로 BFSI 분야에서의 비주얼 애널리틱스 수요가 증가하고 있습니다.

지역별 전망

지역별로 보면 시장은 북미, 유럽, 아시아태평양, 라틴아메리카, 중동 및 아프리카에 걸쳐 분석되고 있습니다. 북미는 2023년 시장에서 38%의 수익 점유율을 기록했습니다. 이러한 이점은 고급 분석 기술의 조기 도입, 견고한 IT 인프라 및 이 지역의 주요 시장 기업의 존재로 인한 것입니다. 북미의 BFSI, 헬스케어, 소매 등의 업계에서는 의사결정과 운영 효율성을 향상시키기 위해 비주얼 애널리틱스가 널리 채용되고 있습니다.

목차

제1장 시장 범위 및 조사 방법

  • 시장의 정의
  • 목적
  • 시장 범위
  • 세분화
  • 조사 방법

제2장 시장 요람

  • 주요 하이라이트

제3장 시장 개요

  • 서문
    • 개요
      • 시장구성 및 시나리오
  • 시장에 영향을 미치는 주요 요인
    • 시장 성장 촉진요인
    • 시장 성장 억제요인
    • 시장 기회
    • 시장의 과제

제4장 경쟁 분석-세계

  • KBV Cardinal Matrix
  • 최근 업계 전체의 전략적 전개
    • 파트너십, 협업 및 계약
    • 제품 출시 및 제품 확대
    • 인수 및 합병
  • 시장 점유율 분석(2023년)
  • 주요 성공 전략
    • 주요 전략
    • 주요 전략적 움직임
  • Porter's Five Forces 분석

제5장 세계의 비주얼 애널리틱스 시장 : 전개 모드별

  • 세계의 클라우드 시장 : 지역별
  • 세계의 온프레미스 시장 : 지역별

제6장 세계의 비주얼 애널리틱스 시장 : 유형별

  • 세계의 솔루션 시장 : 지역별
  • 세계의 서비스 시장 : 지역별
  • 세계의 비주얼 애널리틱스 시장 : 서비스 유형별

제7장 세계의 비주얼 애널리틱스 시장 : 비즈니스 기능별

  • 세계의 판매 마케팅 시장 : 지역별
  • 세계의 금융 및 IT 시장 : 지역별
  • 세계의 공급망 매니지먼트 시장 : 지역별
  • 세계의 인재 시장 : 지역별
  • 세계의 기타 비즈니스 기능 시장 : 지역별

제8장 세계의 비주얼 애널리틱스 시장 : 조직 규모별

  • 세계의 대기업 시장 : 지역별
  • 세계의 중소기업 시장 : 지역별

제9장 세계의 비주얼 애널리틱스 시장 : 업계별

  • 세계의 은행/금융서비스/보험(BFSI) 시장 : 지역별
  • 세계의 정부 시장 : 지역별
  • 세계의 에너지 및 유틸리티 시장 : 지역별
  • 세계의 헬스케어 시장 : 지역별
  • 세계의 제조 시장 : 지역별
  • 세계의 소매 시장 : 지역별
  • 세계의 통신 및 IT 시장 : 지역별
  • 세계의 기타 산업 시장 : 지역별

제10장 세계의 비주얼 애널리틱스 시장 : 지역별

  • 북미
    • 북미의 비주얼 애널리틱스 시장 : 국가별
      • 미국
      • 캐나다
      • 멕시코
      • 기타 북미
  • 유럽
    • 유럽의 비주얼 애널리틱스 시장 : 국가별
      • 독일
      • 영국
      • 프랑스
      • 러시아
      • 스페인
      • 이탈리아
      • 기타 유럽
  • 아시아태평양
    • 아시아태평양의 비주얼 애널리틱스 시장 : 국가별
      • 중국
      • 일본
      • 인도
      • 한국
      • 호주
      • 말레이시아
      • 기타 아시아태평양
  • 라틴아메리카, 중동 및 아프리카
    • 라틴아메리카, 중동 및 아프리카의 비주얼 애널리틱스 시장 : 국가별
      • 브라질
      • 아르헨티나
      • 아랍에미리트(UAE)
      • 사우디아라비아
      • 남아프리카
      • 나이지리아
      • 기타 라틴아메리카, 중동 및 아프리카

제11장 기업 프로파일

  • IBM Corporation
  • Oracle Corporation
  • SAP SE
  • Microsoft Corporation
  • SAS Institute, Inc
  • Cisco Systems, Inc
  • Tibco Software, Inc(Vista Equity Partners Management, LLC)
  • Salesforce, Inc
  • Google LLC(Alphabet Inc)
  • Hewlett Packard Enterprise Company

제12장 비주얼 애널리틱스 시장의 성공 필수 조건

AJY 25.03.06

The Global Visual Analytics Market size is expected to reach $21.42 billion by 2031, rising at a market growth of 17.3% CAGR during the forecast period.

Telecom and IT companies utilize visual analytics to monitor network performance, optimize service delivery, and analyze customer data to enhance user experiences. Thus, in 2023, the telecom & IT segment procured 8% revenue share in the market. The increasing complexity of IT operations and the rising demand for efficient network management have fueled the adoption of visual analytics in this segment. Additionally, integrating AI and machine learning into visual analytics tools has empowered telecom and IT organizations to derive actionable insights from massive datasets.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In September, 2024, Salesforce, Inc. launched Tableau Einstein, an AI-powered visual analytics platform designed for scalable, data-driven decision-making. It integrates with Salesforce and third-party apps, enabling users to access insights in their workflow. Featuring autonomous agents, customizable dashboards, and a marketplace for sharing assets. Additionally, In June, 2024, TIBCO Software, Inc. unveiled EBX 6.2 enhances enterprise Data Management with features like automatic metadata harvesting, a next-gen customizable UI, improved data visualization, embedded scripting, streamlined APIs, and advanced permissions. Updates include better matching/merging, digital asset management, and staging improvements, enabling seamless governance, integration, and accessibility of critical business data.

Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation and Google LLC are the forerunners in the Visual Analytics Market. Companies such as Oracle Corporation, Cisco Systems, Inc., and IBM Corporation are some of the key innovators in Visual Analytics Market. In October, 2024, Oracle Corporation launched Oracle Analytics Intelligence for Life Sciences, an AI-driven platform that unifies data to accelerate insights, optimize therapeutic launches, and bridge clinical research and care. Powered by Oracle Cloud Infrastructure and Health Data Intelligence, it integrates diverse datasets, supports multidisciplinary research, and enhances decision-making with pre-built analytics and real-world data.

Market Growth Factors

Technological innovations have reduced the cost and complexity of implementing these visualization tools. Open-source platforms and cloud-based solutions have made advanced visualization capabilities more affordable and scalable. This democratization of technology means that smaller businesses and startups can now take advantage of visual analytics without incurring prohibitive costs. Therefore, as the availability and accessibility of these tools continue to grow, organizations of all sizes are more likely to adopt visual analytics solutions.

With increasing pressure to deliver value while controlling expenses, businesses are turning to visual analytics to improve operational efficiency and support long-term cost-saving strategies. As more organizations become aware of the tangible benefits of using data visualization tools to optimize operations, the demand for such solutions will continue to grow. The cost benefits of visual analytics, particularly in terms of reducing wasted resources and improving overall productivity, make them an attractive investment for businesses striving to remain competitive in an increasingly cost-conscious environment. Hence, increasing focus on operational efficiency and cost optimization propels the market's growth.

Market Restraining Factors

The high cost of implementation is not necessarily a permanent constraint. As the market for visual analytics continues to grow, the cost of these tools is expected to decrease over time, particularly as new technologies and platforms make them more accessible. Additionally, the increasing availability of subscription-based or pay-as-you-go models allows organizations to spread the costs over time, reducing the financial burden associated with initial investments. Therefore, high implementation costs and initial investment hamper the market's growth.

Type Outlook

Based on type, the market is divided into solution and services. In 2023, the services segment held 40% revenue share in the market. This segment includes professional services, such as consulting, implementation, and training, as well as managed services that ensure the continuous performance and optimization of visual analytics systems. Organizations rely on these services to customize visual analytics solutions according to their unique needs and to ensure seamless integration with existing systems. The growing complexity of data and the need for expert support to manage visual analytics platforms have driven the demand for services, positioning this segment as a significant contributor to the overall market.

Services Outlook

The services segment is further subdivided into professional services and managed services. In 2023, the professional services segment registered 63% revenue share in the market. Professional services encompass consulting, system implementation, integration, and training services, which help organizations adopt and optimize visual analytics solutions. Businesses increasingly rely on these services to tailor visual analytics platforms to their needs, ensuring the tools align with organizational objectives and workflows. The demand for professional services is particularly strong among enterprises implementing visual analytics for the first time or expanding their existing systems.

Business Function Outlook

On the basis of business function, the market is segmented into sales & marketing, finance & IT, supply chain management, human resources, and others. The sales & marketing segment recorded 32% revenue share in the market in 2023. This is primarily due to the growing reliance on visual analytics tools to understand consumer behavior, optimize marketing campaigns, and improve sales strategies. Businesses leverage these tools to analyze customer data, track campaign performance, and forecast sales trends in real-time, enabling data-driven decision-making.

Organization Size Outlook

Based on organization size, the market is categorized into small & medium enterprises and large enterprises. The small & medium enterprises segment witnessed 37% revenue share in the market in 2023. SMEs increasingly recognize the value of visual analytics in improving operational efficiency, understanding customer behavior, and staying competitive in dynamic markets. The availability of cost-effective and cloud-based analytics solutions has made these tools more accessible to smaller organizations. By leveraging visual analytics, SMEs can uncover insights from limited datasets, enabling them to make data-driven decisions and drive growth.

Deployment Mode Outlook

By deployment mode, the market is divided into cloud and on-premise. In 2023, the cloud segment registered 61% revenue share in the market. Cloud-based visual analytics solutions have gained widespread adoption due to their scalability, flexibility, and cost-effectiveness. Businesses increasingly prefer cloud deployments, which allow seamless access to data and analytics tools from anywhere and support remote work and collaborative environments.

Vertical Outlook

Based on vertical, the market is divided into BFSI, government, energy & utilities, healthcare, manufacturing, retail, telecom & IT, and others. The BFSI segment attained 23% revenue share in the market in 2023. This dominance is driven by the increasing need for financial institutions to manage and analyze large volumes of data for fraud detection, risk management, and customer insights. Visual analytics tools enable banks and financial service providers to create real-time dashboards, monitor transactions, and enhance customer experiences through personalized services. The growing adoption of digital banking and fintech solutions has amplified the demand for visual analytics in the BFSI sector.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 38% revenue share in the market in 2023. This dominance can be attributed to the early adoption of advanced analytics technologies, a robust IT infrastructure, and the presence of key market players in the region. Industries such as BFSI, healthcare, and retail in North America have widely embraced visual analytics to improve decision-making and operational efficiency.

Recent Strategies Deployed in the Market

  • Nov-2024: IBM Corporation partnered with Scuderia Ferrari HP to make IBM the official Fan Engagement and Data Analytics Partner of Formula 1's iconic team. Leveraging IBM's advanced analytics and digital expertise, this collaboration aims to revolutionize fan experiences and enhance data-driven insights for Ferrari's prestigious motorsport brand.
  • Aug-2024: Microsoft Corporation partnered with Palantir Technologies to deliver secure AI and cloud solutions for U.S. Defense and Intelligence. Integrating Palantir's AI Platforms with Microsoft's Azure OpenAI Service in classified environments will enable safe, AI-driven operations, enhancing mission-critical capabilities across defense, logistics, and intelligence sectors with ethical AI practices.
  • Mar-2024: SAP SE unveiled the SAP Analytics Cloud app, which enhances business data exploration with optimized viewing, interactive tools like filters and drill-downs, and customizable drag-and-drop boards. Requiring a SAC subscription with mobile services enabled, it revolutionizes data storytelling with convenience, utility, and innovative efficiency.
  • Jan-2023: Oracle Corporation unveiled Fusion Analytics, a cloud-native solution for Fusion Cloud Applications (ERP, HCM, SCM, CX), which delivers prebuilt insights to enhance decision-making and align KPIs across business functions. The roadmap emphasizes advanced analytics, including configurable account analysis, Accounting Hub integration, EPM data connectors, and project analytics for financial and operational insights.
  • Apr-2022: Salesforce, Inc. introduced CRM Analytics with AI-powered insights to enhance customer relationships across industries. Innovations like the CRM Analytics App for Slack, Predictions in Slack, Search Insights, and specialized analytics for Energy, Utilities, and Public Sector sectors enable data-driven decision-making and personalized experiences in workflows.

List of Key Companies Profiled

  • IBM Corporation
  • Oracle Corporation
  • SAP SE
  • Microsoft Corporation
  • SAS Institute Inc.
  • Cisco Systems, Inc.
  • TIBCO Software, Inc. (Vista Equity Partners Management, LLC)
  • Salesforce, Inc.
  • Google LLC (Alphabet Inc.)
  • Hewlett Packard Enterprise Company

Global Visual Analytics Market Report Segmentation

By Deployment Mode

  • Cloud
  • On-premise

By Type

  • Solution
  • Services
    • Professional Services
    • Managed Services

By Business Function

  • Sales & Marketing
  • Finance & IT
  • Supply Chain Management
  • Human Resource
  • Other Business Function

By Organization Size

  • Large Enterprises
  • Small & Medium Enterprises

By Vertical

  • BFSI
  • Government
  • Energy & Utilities
  • Healthcare
  • Manufacturing
  • Retail
  • Telecom & IT
  • Other Vertical

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

  • 1.1 Market Definition
  • 1.2 Objectives
  • 1.3 Market Scope
  • 1.4 Segmentation
    • 1.4.1 Global Visual Analytics Market, by Deployment Mode
    • 1.4.2 Global Visual Analytics Market, by Type
    • 1.4.3 Global Visual Analytics Market, by Business Function
    • 1.4.4 Global Visual Analytics Market, by Organization Size
    • 1.4.5 Global Visual Analytics Market, by Vertical
    • 1.4.6 Global Visual Analytics Market, by Geography
  • 1.5 Methodology for the research

Chapter 2. Market at a Glance

  • 2.1 Key Highlights

Chapter 3. Market Overview

  • 3.1 Introduction
    • 3.1.1 Overview
      • 3.1.1.1 Market Composition and Scenario
  • 3.2 Key Factors Impacting the Market
    • 3.2.1 Market Drivers
    • 3.2.2 Market Restraints
    • 3.2.3 Market Opportunities
    • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

  • 4.1 KBV Cardinal Matrix
  • 4.2 Recent Industry Wide Strategic Developments
    • 4.2.1 Partnerships, Collaborations and Agreements
    • 4.2.2 Product Launches and Product Expansions
    • 4.2.3 Acquisition and Mergers
  • 4.3 Market Share Analysis, 2023
  • 4.4 Top Winning Strategies
    • 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
    • 4.4.2 Key Strategic Move: (Product Launches and Product Expansions : 2021, May - 2024, Oct) Leading Players
  • 4.5 Porter Five Forces Analysis

Chapter 5. Global Visual Analytics Market by Deployment Mode

  • 5.1 Global Cloud Market by Region
  • 5.2 Global On-premise Market by Region

Chapter 6. Global Visual Analytics Market by Type

  • 6.1 Global Solution Market by Region
  • 6.2 Global Services Market by Region
  • 6.3 Global Visual Analytics Market by Services Type
    • 6.3.1 Global Professional Services Market by Region
    • 6.3.2 Global Managed Services Market by Region

Chapter 7. Global Visual Analytics Market by Business Function

  • 7.1 Global Sales & Marketing Market by Region
  • 7.2 Global Finance & IT Market by Region
  • 7.3 Global Supply Chain Management Market by Region
  • 7.4 Global Human Resource Market by Region
  • 7.5 Global Other Business Function Market by Region

Chapter 8. Global Visual Analytics Market by Organization Size

  • 8.1 Global Large Enterprises Market by Region
  • 8.2 Global Small & Medium Enterprises Market by Region

Chapter 9. Global Visual Analytics Market by Vertical

  • 9.1 Global BFSI Market by Region
  • 9.2 Global Government Market by Region
  • 9.3 Global Energy & Utilities Market by Region
  • 9.4 Global Healthcare Market by Region
  • 9.5 Global Manufacturing Market by Region
  • 9.6 Global Retail Market by Region
  • 9.7 Global Telecom & IT Market by Region
  • 9.8 Global Other Vertical Market by Region

Chapter 10. Global Visual Analytics Market by Region

  • 10.1 North America Visual Analytics Market
    • 10.1.1 North America Visual Analytics Market by Deployment Mode
      • 10.1.1.1 North America Cloud Market by Region
      • 10.1.1.2 North America On-premise Market by Region
    • 10.1.2 North America Visual Analytics Market by Type
      • 10.1.2.1 North America Solution Market by Country
      • 10.1.2.2 North America Services Market by Country
      • 10.1.2.3 North America Visual Analytics Market by Services Type
        • 10.1.2.3.1 North America Professional Services Market by Country
        • 10.1.2.3.2 North America Managed Services Market by Country
    • 10.1.3 North America Visual Analytics Market by Business Function
      • 10.1.3.1 North America Sales & Marketing Market by Country
      • 10.1.3.2 North America Finance & IT Market by Country
      • 10.1.3.3 North America Supply Chain Management Market by Country
      • 10.1.3.4 North America Human Resource Market by Country
      • 10.1.3.5 North America Other Business Function Market by Country
    • 10.1.4 North America Visual Analytics Market by Organization Size
      • 10.1.4.1 North America Large Enterprises Market by Country
      • 10.1.4.2 North America Small & Medium Enterprises Market by Country
    • 10.1.5 North America Visual Analytics Market by Vertical
      • 10.1.5.1 North America BFSI Market by Country
      • 10.1.5.2 North America Government Market by Country
      • 10.1.5.3 North America Energy & Utilities Market by Country
      • 10.1.5.4 North America Healthcare Market by Country
      • 10.1.5.5 North America Manufacturing Market by Country
      • 10.1.5.6 North America Retail Market by Country
      • 10.1.5.7 North America Telecom & IT Market by Country
      • 10.1.5.8 North America Other Vertical Market by Country
    • 10.1.6 North America Visual Analytics Market by Country
      • 10.1.6.1 US Visual Analytics Market
        • 10.1.6.1.1 US Visual Analytics Market by Deployment Mode
        • 10.1.6.1.2 US Visual Analytics Market by Type
        • 10.1.6.1.3 US Visual Analytics Market by Business Function
        • 10.1.6.1.4 US Visual Analytics Market by Organization Size
        • 10.1.6.1.5 US Visual Analytics Market by Vertical
      • 10.1.6.2 Canada Visual Analytics Market
        • 10.1.6.2.1 Canada Visual Analytics Market by Deployment Mode
        • 10.1.6.2.2 Canada Visual Analytics Market by Type
        • 10.1.6.2.3 Canada Visual Analytics Market by Business Function
        • 10.1.6.2.4 Canada Visual Analytics Market by Organization Size
        • 10.1.6.2.5 Canada Visual Analytics Market by Vertical
      • 10.1.6.3 Mexico Visual Analytics Market
        • 10.1.6.3.1 Mexico Visual Analytics Market by Deployment Mode
        • 10.1.6.3.2 Mexico Visual Analytics Market by Type
        • 10.1.6.3.3 Mexico Visual Analytics Market by Business Function
        • 10.1.6.3.4 Mexico Visual Analytics Market by Organization Size
        • 10.1.6.3.5 Mexico Visual Analytics Market by Vertical
      • 10.1.6.4 Rest of North America Visual Analytics Market
        • 10.1.6.4.1 Rest of North America Visual Analytics Market by Deployment Mode
        • 10.1.6.4.2 Rest of North America Visual Analytics Market by Type
        • 10.1.6.4.3 Rest of North America Visual Analytics Market by Business Function
        • 10.1.6.4.4 Rest of North America Visual Analytics Market by Organization Size
        • 10.1.6.4.5 Rest of North America Visual Analytics Market by Vertical
  • 10.2 Europe Visual Analytics Market
    • 10.2.1 Europe Visual Analytics Market by Deployment Mode
      • 10.2.1.1 Europe Cloud Market by Country
      • 10.2.1.2 Europe On-premise Market by Country
    • 10.2.2 Europe Visual Analytics Market by Type
      • 10.2.2.1 Europe Solution Market by Country
      • 10.2.2.2 Europe Services Market by Country
      • 10.2.2.3 Europe Visual Analytics Market by Services Type
        • 10.2.2.3.1 Europe Professional Services Market by Country
        • 10.2.2.3.2 Europe Managed Services Market by Country
    • 10.2.3 Europe Visual Analytics Market by Business Function
      • 10.2.3.1 Europe Sales & Marketing Market by Country
      • 10.2.3.2 Europe Finance & IT Market by Country
      • 10.2.3.3 Europe Supply Chain Management Market by Country
      • 10.2.3.4 Europe Human Resource Market by Country
      • 10.2.3.5 Europe Other Business Function Market by Country
    • 10.2.4 Europe Visual Analytics Market by Organization Size
      • 10.2.4.1 Europe Large Enterprises Market by Country
      • 10.2.4.2 Europe Small & Medium Enterprises Market by Country
    • 10.2.5 Europe Visual Analytics Market by Vertical
      • 10.2.5.1 Europe BFSI Market by Country
      • 10.2.5.2 Europe Government Market by Country
      • 10.2.5.3 Europe Energy & Utilities Market by Country
      • 10.2.5.4 Europe Healthcare Market by Country
      • 10.2.5.5 Europe Manufacturing Market by Country
      • 10.2.5.6 Europe Retail Market by Country
      • 10.2.5.7 Europe Telecom & IT Market by Country
      • 10.2.5.8 Europe Other Vertical Market by Country
    • 10.2.6 Europe Visual Analytics Market by Country
      • 10.2.6.1 Germany Visual Analytics Market
        • 10.2.6.1.1 Germany Visual Analytics Market by Deployment Mode
        • 10.2.6.1.2 Germany Visual Analytics Market by Type
        • 10.2.6.1.3 Germany Visual Analytics Market by Business Function
        • 10.2.6.1.4 Germany Visual Analytics Market by Organization Size
        • 10.2.6.1.5 Germany Visual Analytics Market by Vertical
      • 10.2.6.2 UK Visual Analytics Market
        • 10.2.6.2.1 UK Visual Analytics Market by Deployment Mode
        • 10.2.6.2.2 UK Visual Analytics Market by Type
        • 10.2.6.2.3 UK Visual Analytics Market by Business Function
        • 10.2.6.2.4 UK Visual Analytics Market by Organization Size
        • 10.2.6.2.5 UK Visual Analytics Market by Vertical
      • 10.2.6.3 France Visual Analytics Market
        • 10.2.6.3.1 France Visual Analytics Market by Deployment Mode
        • 10.2.6.3.2 France Visual Analytics Market by Type
        • 10.2.6.3.3 France Visual Analytics Market by Business Function
        • 10.2.6.3.4 France Visual Analytics Market by Organization Size
        • 10.2.6.3.5 France Visual Analytics Market by Vertical
      • 10.2.6.4 Russia Visual Analytics Market
        • 10.2.6.4.1 Russia Visual Analytics Market by Deployment Mode
        • 10.2.6.4.2 Russia Visual Analytics Market by Type
        • 10.2.6.4.3 Russia Visual Analytics Market by Services Type
        • 10.2.6.4.4 Russia Visual Analytics Market by Business Function
        • 10.2.6.4.5 Russia Visual Analytics Market by Organization Size
        • 10.2.6.4.6 Russia Visual Analytics Market by Vertical
      • 10.2.6.5 Spain Visual Analytics Market
        • 10.2.6.5.1 Spain Visual Analytics Market by Deployment Mode
        • 10.2.6.5.2 Spain Visual Analytics Market by Type
        • 10.2.6.5.3 Spain Visual Analytics Market by Business Function
        • 10.2.6.5.4 Spain Visual Analytics Market by Organization Size
        • 10.2.6.5.5 Spain Visual Analytics Market by Vertical
      • 10.2.6.6 Italy Visual Analytics Market
        • 10.2.6.6.1 Italy Visual Analytics Market by Deployment Mode
        • 10.2.6.6.2 Italy Visual Analytics Market by Type
        • 10.2.6.6.3 Italy Visual Analytics Market by Business Function
        • 10.2.6.6.4 Italy Visual Analytics Market by Organization Size
        • 10.2.6.6.5 Italy Visual Analytics Market by Vertical
      • 10.2.6.7 Rest of Europe Visual Analytics Market
        • 10.2.6.7.1 Rest of Europe Visual Analytics Market by Deployment Mode
        • 10.2.6.7.2 Rest of Europe Visual Analytics Market by Type
        • 10.2.6.7.3 Rest of Europe Visual Analytics Market by Business Function
        • 10.2.6.7.4 Rest of Europe Visual Analytics Market by Organization Size
        • 10.2.6.7.5 Rest of Europe Visual Analytics Market by Vertical
  • 10.3 Asia Pacific Visual Analytics Market
    • 10.3.1 Asia Pacific Visual Analytics Market by Deployment Mode
      • 10.3.1.1 Asia Pacific Cloud Market by Country
      • 10.3.1.2 Asia Pacific On-premise Market by Country
    • 10.3.2 Asia Pacific Visual Analytics Market by Type
      • 10.3.2.1 Asia Pacific Solution Market by Country
      • 10.3.2.2 Asia Pacific Services Market by Country
      • 10.3.2.3 Asia Pacific Visual Analytics Market by Services Type
        • 10.3.2.3.1 Asia Pacific Professional Services Market by Country
        • 10.3.2.3.2 Asia Pacific Managed Services Market by Country
    • 10.3.3 Asia Pacific Visual Analytics Market by Business Function
      • 10.3.3.1 Asia Pacific Sales & Marketing Market by Country
      • 10.3.3.2 Asia Pacific Finance & IT Market by Country
      • 10.3.3.3 Asia Pacific Supply Chain Management Market by Country
      • 10.3.3.4 Asia Pacific Human Resource Market by Country
      • 10.3.3.5 Asia Pacific Other Business Function Market by Country
    • 10.3.4 Asia Pacific Visual Analytics Market by Organization Size
      • 10.3.4.1 Asia Pacific Large Enterprises Market by Country
      • 10.3.4.2 Asia Pacific Small & Medium Enterprises Market by Country
    • 10.3.5 Asia Pacific Visual Analytics Market by Vertical
      • 10.3.5.1 Asia Pacific BFSI Market by Country
      • 10.3.5.2 Asia Pacific Government Market by Country
      • 10.3.5.3 Asia Pacific Energy & Utilities Market by Country
      • 10.3.5.4 Asia Pacific Healthcare Market by Country
      • 10.3.5.5 Asia Pacific Manufacturing Market by Country
      • 10.3.5.6 Asia Pacific Retail Market by Country
      • 10.3.5.7 Asia Pacific Telecom & IT Market by Country
      • 10.3.5.8 Asia Pacific Other Vertical Market by Country
    • 10.3.6 Asia Pacific Visual Analytics Market by Country
      • 10.3.6.1 China Visual Analytics Market
        • 10.3.6.1.1 China Visual Analytics Market by Deployment Mode
        • 10.3.6.1.2 China Visual Analytics Market by Type
        • 10.3.6.1.3 China Visual Analytics Market by Business Function
        • 10.3.6.1.4 China Visual Analytics Market by Organization Size
        • 10.3.6.1.5 China Visual Analytics Market by Vertical
      • 10.3.6.2 Japan Visual Analytics Market
        • 10.3.6.2.1 Japan Visual Analytics Market by Deployment Mode
        • 10.3.6.2.2 Japan Visual Analytics Market by Type
        • 10.3.6.2.3 Japan Visual Analytics Market by Business Function
        • 10.3.6.2.4 Japan Visual Analytics Market by Organization Size
        • 10.3.6.2.5 Japan Visual Analytics Market by Vertical
      • 10.3.6.3 India Visual Analytics Market
        • 10.3.6.3.1 India Visual Analytics Market by Deployment Mode
        • 10.3.6.3.2 India Visual Analytics Market by Type
        • 10.3.6.3.3 India Visual Analytics Market by Business Function
        • 10.3.6.3.4 India Visual Analytics Market by Organization Size
        • 10.3.6.3.5 India Visual Analytics Market by Vertical
      • 10.3.6.4 South Korea Visual Analytics Market
        • 10.3.6.4.1 South Korea Visual Analytics Market by Deployment Mode
        • 10.3.6.4.2 South Korea Visual Analytics Market by Type
        • 10.3.6.4.3 South Korea Visual Analytics Market by Business Function
        • 10.3.6.4.4 South Korea Visual Analytics Market by Organization Size
        • 10.3.6.4.5 South Korea Visual Analytics Market by Vertical
      • 10.3.6.5 Australia Visual Analytics Market
        • 10.3.6.5.1 Australia Visual Analytics Market by Deployment Mode
        • 10.3.6.5.2 Australia Visual Analytics Market by Type
        • 10.3.6.5.3 Australia Visual Analytics Market by Business Function
        • 10.3.6.5.4 Australia Visual Analytics Market by Organization Size
        • 10.3.6.5.5 Australia Visual Analytics Market by Vertical
      • 10.3.6.6 Malaysia Visual Analytics Market
        • 10.3.6.6.1 Malaysia Visual Analytics Market by Deployment Mode
        • 10.3.6.6.2 Malaysia Visual Analytics Market by Type
        • 10.3.6.6.3 Malaysia Visual Analytics Market by Business Function
        • 10.3.6.6.4 Malaysia Visual Analytics Market by Organization Size
        • 10.3.6.6.5 Malaysia Visual Analytics Market by Vertical
      • 10.3.6.7 Rest of Asia Pacific Visual Analytics Market
        • 10.3.6.7.1 Rest of Asia Pacific Visual Analytics Market by Deployment Mode
        • 10.3.6.7.2 Rest of Asia Pacific Visual Analytics Market by Type
        • 10.3.6.7.3 Rest of Asia Pacific Visual Analytics Market by Business Function
        • 10.3.6.7.4 Rest of Asia Pacific Visual Analytics Market by Organization Size
        • 10.3.6.7.5 Rest of Asia Pacific Visual Analytics Market by Vertical
  • 10.4 LAMEA Visual Analytics Market
    • 10.4.1 LAMEA Visual Analytics Market by Deployment Mode
      • 10.4.1.1 LAMEA Cloud Market by Country
      • 10.4.1.2 LAMEA On-premise Market by Country
    • 10.4.2 LAMEA Visual Analytics Market by Type
      • 10.4.2.1 LAMEA Solution Market by Country
      • 10.4.2.2 LAMEA Services Market by Country
      • 10.4.2.3 LAMEA Visual Analytics Market by Services Type
        • 10.4.2.3.1 LAMEA Professional Services Market by Country
        • 10.4.2.3.2 LAMEA Managed Services Market by Country
    • 10.4.3 LAMEA Visual Analytics Market by Business Function
      • 10.4.3.1 LAMEA Sales & Marketing Market by Country
      • 10.4.3.2 LAMEA Finance & IT Market by Country
      • 10.4.3.3 LAMEA Supply Chain Management Market by Country
      • 10.4.3.4 LAMEA Human Resource Market by Country
      • 10.4.3.5 LAMEA Other Business Function Market by Country
    • 10.4.4 LAMEA Visual Analytics Market by Organization Size
      • 10.4.4.1 LAMEA Large Enterprises Market by Country
      • 10.4.4.2 LAMEA Small & Medium Enterprises Market by Country
    • 10.4.5 LAMEA Visual Analytics Market by Vertical
      • 10.4.5.1 LAMEA BFSI Market by Country
      • 10.4.5.2 LAMEA Government Market by Country
      • 10.4.5.3 LAMEA Energy & Utilities Market by Country
      • 10.4.5.4 LAMEA Healthcare Market by Country
      • 10.4.5.5 LAMEA Manufacturing Market by Country
      • 10.4.5.6 LAMEA Retail Market by Country
      • 10.4.5.7 LAMEA Telecom & IT Market by Country
      • 10.4.5.8 LAMEA Other Vertical Market by Country
    • 10.4.6 LAMEA Visual Analytics Market by Country
      • 10.4.6.1 Brazil Visual Analytics Market
        • 10.4.6.1.1 Brazil Visual Analytics Market by Deployment Mode
        • 10.4.6.1.2 Brazil Visual Analytics Market by Type
        • 10.4.6.1.3 Brazil Visual Analytics Market by Business Function
        • 10.4.6.1.4 Brazil Visual Analytics Market by Organization Size
        • 10.4.6.1.5 Brazil Visual Analytics Market by Vertical
      • 10.4.6.2 Argentina Visual Analytics Market
        • 10.4.6.2.1 Argentina Visual Analytics Market by Deployment Mode
        • 10.4.6.2.2 Argentina Visual Analytics Market by Type
        • 10.4.6.2.3 Argentina Visual Analytics Market by Business Function
        • 10.4.6.2.4 Argentina Visual Analytics Market by Organization Size
        • 10.4.6.2.5 Argentina Visual Analytics Market by Vertical
      • 10.4.6.3 UAE Visual Analytics Market
        • 10.4.6.3.1 UAE Visual Analytics Market by Deployment Mode
        • 10.4.6.3.2 UAE Visual Analytics Market by Type
        • 10.4.6.3.3 UAE Visual Analytics Market by Business Function
        • 10.4.6.3.4 UAE Visual Analytics Market by Organization Size
        • 10.4.6.3.5 UAE Visual Analytics Market by Vertical
      • 10.4.6.4 Saudi Arabia Visual Analytics Market
        • 10.4.6.4.1 Saudi Arabia Visual Analytics Market by Deployment Mode
        • 10.4.6.4.2 Saudi Arabia Visual Analytics Market by Type
        • 10.4.6.4.3 Saudi Arabia Visual Analytics Market by Business Function
        • 10.4.6.4.4 Saudi Arabia Visual Analytics Market by Organization Size
        • 10.4.6.4.5 Saudi Arabia Visual Analytics Market by Vertical
      • 10.4.6.5 South Africa Visual Analytics Market
        • 10.4.6.5.1 South Africa Visual Analytics Market by Deployment Mode
        • 10.4.6.5.2 South Africa Visual Analytics Market by Type
        • 10.4.6.5.3 South Africa Visual Analytics Market by Business Function
        • 10.4.6.5.4 South Africa Visual Analytics Market by Organization Size
        • 10.4.6.5.5 South Africa Visual Analytics Market by Vertical
      • 10.4.6.6 Nigeria Visual Analytics Market
        • 10.4.6.6.1 Nigeria Visual Analytics Market by Deployment Mode
        • 10.4.6.6.2 Nigeria Visual Analytics Market by Type
        • 10.4.6.6.3 Nigeria Visual Analytics Market by Business Function
        • 10.4.6.6.4 Nigeria Visual Analytics Market by Organization Size
        • 10.4.6.6.5 Nigeria Visual Analytics Market by Vertical
      • 10.4.6.7 Rest of LAMEA Visual Analytics Market
        • 10.4.6.7.1 Rest of LAMEA Visual Analytics Market by Deployment Mode
        • 10.4.6.7.2 Rest of LAMEA Visual Analytics Market by Type
        • 10.4.6.7.3 Rest of LAMEA Visual Analytics Market by Business Function
        • 10.4.6.7.4 Rest of LAMEA Visual Analytics Market by Organization Size
        • 10.4.6.7.5 Rest of LAMEA Visual Analytics Market by Vertical

Chapter 11. Company Profiles

  • 11.1 IBM Corporation
    • 11.1.1 Company Overview
    • 11.1.2 Financial Analysis
    • 11.1.3 Regional & Segmental Analysis
    • 11.1.4 Research & Development Expenses
    • 11.1.5 Recent strategies and developments:
      • 11.1.5.1 Partnerships, Collaborations, and Agreements:
    • 11.1.6 SWOT Analysis
  • 11.2 Oracle Corporation
    • 11.2.1 Company Overview
    • 11.2.2 Financial Analysis
    • 11.2.3 Segmental and Regional Analysis
    • 11.2.4 Research & Development Expense
    • 11.2.5 Recent strategies and developments:
      • 11.2.5.1 Product Launches and Product Expansions:
    • 11.2.6 SWOT Analysis
  • 11.3 SAP SE
    • 11.3.1 Company Overview
    • 11.3.2 Financial Analysis
    • 11.3.3 Regional Analysis
    • 11.3.4 Research & Development Expense
    • 11.3.5 Recent strategies and developments:
      • 11.3.5.1 Product Launches and Product Expansions:
    • 11.3.6 SWOT Analysis
  • 11.4 Microsoft Corporation
    • 11.4.1 Company Overview
    • 11.4.2 Financial Analysis
    • 11.4.3 Segmental and Regional Analysis
    • 11.4.4 Research & Development Expenses
    • 11.4.5 Recent strategies and developments:
      • 11.4.5.1 Partnerships, Collaborations, and Agreements:
    • 11.4.6 SWOT Analysis
  • 11.5 SAS Institute, Inc.
    • 11.5.1 Company Overview
    • 11.5.2 Recent strategies and developments:
      • 11.5.2.1 Partnerships, Collaborations, and Agreements:
      • 11.5.2.2 Product Launches and Product Expansions:
    • 11.5.3 SWOT Analysis
  • 11.6 Cisco Systems, Inc.
    • 11.6.1 Company Overview
    • 11.6.2 Financial Analysis
    • 11.6.3 Regional Analysis
    • 11.6.4 Research & Development Expense
    • 11.6.5 SWOT Analysis
  • 11.7 Tibco Software, Inc. (Vista Equity Partners Management, LLC)
    • 11.7.1 Company Overview
    • 11.7.2 Recent strategies and developments:
      • 11.7.2.1 Product Launches and Product Expansions:
    • 11.7.3 SWOT Analysis
  • 11.8 Salesforce, Inc.
    • 11.8.1 Company Overview
    • 11.8.2 Financial Analysis
    • 11.8.3 Regional Analysis
    • 11.8.4 Research & Development Expenses
    • 11.8.5 Recent strategies and developments:
      • 11.8.5.1 Product Launches and Product Expansions:
    • 11.8.6 SWOT Analysis
  • 11.9 Google LLC (Alphabet Inc.)
    • 11.9.1 Company Overview
    • 11.9.2 Financial Analysis
    • 11.9.3 Segmental and Regional Analysis
    • 11.9.4 Research & Development Expense
    • 11.9.5 SWOT Analysis
  • 11.10. Hewlett Packard Enterprise Company
    • 11.10.1 Company Overview
    • 11.10.2 Financial Analysis
    • 11.10.3 Segmental and Regional Analysis
    • 11.10.4 Research & Development Expense
    • 11.10.5 Recent strategies and developments:
      • 11.10.5.1 Acquisition and Mergers:
    • 11.10.6 SWOT Analysis

Chapter 12. Winning Imperatives of Visual Analytics Market

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