비주얼 애널리틱스 시장 규모, 점유율, 성장 분석, 컴포넌트별, 비즈니스 펑션별, 조직 규모별, 도입 모드별, 산업별, 지역별 - 산업 예측(2024-2031년)

Global Visual Analytics Market size was valued at USD 7.58 billion in 2022 and is poised to grow from USD 8.81 billion in 2023 to USD 29.29 billion by 2031, growing at a CAGR of 16.21% during the forecast period (2024-2031).

The Visual Analytics market has undergone significant transformations in recent years, driven by evolving consumer preferences and the escalating demand for sophisticated visualization tools across various sectors. This paradigm shift emphasizes visual analytics, empowering organizations to derive actionable insights from complex data sets through interactive graphics and analytical methods. As the volume of business data continues to surge, there is a pressing need for tools that can distill this information into meaningful interpretations, enabling easier comprehension of intricate data. Furthermore, advancements in technology, particularly the integration of Artificial Intelligence (AI) and Machine Learning (ML) with visual analytics solutions, present a unique opportunity for enhanced predictive capabilities and advanced data analysis. However, the rapid increase in sensitive data available for visualization has raised legitimate privacy concerns, prompting visual analytics vendors to prioritize the development of robust security features. This focus on safeguarding sensitive information ensures that organizations can leverage visual analytics effectively while maintaining compliance with privacy standards. As the market continues to evolve, the synergy of innovative technologies and robust security measures will play a crucial role in shaping the future landscape of Visual Analytics, ultimately driving greater value for businesses across various sectors.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Visual Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Visual Analytics Market Segmental Analysis

Global Visual Analytics Market is segmented by Component, Business Function, Organization Size, Deployment Mode, Industry, and Region. Based on Component, the market is segmented into Software, Services (Professional Services (Deployment And Integration, Support And Maintenance, Consulting Services), Managed Services). Based on Business Function, the market is segmented into Information Technology, Finance, Sales And Marketing, Human Resources, Supply Chain, Others. Based on Organization Size, the market is segmented into Large Enterprises, Small And Medium-Sized Enterprises. Based on Deployment Mode, the market is segmented into On-premises, On-Demand. Based on Industry, the market is segmented into Banking, Financial Services, And Insurance, Telecom And IT, Retail And Consumer Goods, Healthcare And Life Sciences, Manufacturing, Government And Defense, Energy And Utilities, Transportation And Logistics, Media And Entertainment, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Visual Analytics Market

The growing complexity of business data is a significant market driver for the Global Visual Analytics market. As organizations grapple with vast and intricate datasets, the need for sophisticated tools that can interpret and effectively communicate this information becomes paramount. The integration of interactive visualizations with advanced analytics empowers businesses to derive actionable insights, facilitating smarter decision-making. Additionally, the increasing demand for Business Intelligence solutions underscores this trend, as organizations recognize that leveraging visual analytics is essential for informed, data-driven strategies. This convergence of needs for clarity and insight in data management propels the expansion of the visual analytics sector, fostering innovation and adoption.

Restraints in the Global Visual Analytics Market

The Global Visual Analytics market faces significant restraints due to growing concerns surrounding data security and privacy. As organizations increasingly handle sensitive information, the challenge of implementing robust security measures within visual analytics platforms becomes paramount, leading to hesitancy in adoption. Additionally, integrating these analytics tools into existing systems poses difficulties, as many companies struggle to merge new technologies without disrupting their established workflows. This complexity can result in delayed implementation and limit the willingness of organizations to invest in visual analytics solutions, ultimately hindering market growth and innovation in this rapidly evolving sector.

Market Trends of the Global Visual Analytics Market

The Global Visual Analytics market is witnessing a significant trend characterized by the rising integration of Artificial Intelligence (AI) and Machine Learning (ML) capabilities. This innovative fusion enhances analytical platforms by enabling refined data analysis that aids in pattern discovery and predictive modeling, allowing organizations to anticipate future events more accurately. Furthermore, the demand for real-time analysis is escalating, driven by the need for rapid, evidence-based decision-making in dynamic market conditions. Consequently, modern visual analytics tools are increasingly designed to deliver instantaneous insights, empowering businesses to respond swiftly to evolving market challenges and maintain competitive advantage.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree of Competition
• Top Investment Pockets
• Ecosystem of the Market
• Technology Analysis
• Case Study Analysis
• Patent Analysis

Visual Analytics Market Analysis, By Component

• Market Overview
• Software
• Services
  • Professional Services
  • Deployment And Integration
  • Support And Maintenance
  • Consulting Services
  • Managed Services

Visual Analytics Market Analysis, By Business Function

• Market Overview
• Information Technology
• Finance
• Sales And Marketing
• Human Resources
• Supply Chain
• Others

Visual Analytics Market Analysis, By Organization Size

• Market Overview
• Large Enterprises
• Small And Medium-Sized Enterprises

Visual Analytics Market Analysis, By Deployment Model

• Market Overview
• On-Premises
• On-Demand

Visual Analytics Market Analysis, By Industry

• Market Overview
• BFSI
• Telecom And IT
• Retail And Consumer Goods
• Healthcare And Life Sciences
• Manufacturing
• Government And Defense
• Energy And Utilities
• Transportation And Logistics
• Media And Entertainment
• Others

Visual Analytics Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• IBM
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloud Software Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thoma Bravo (Qlik)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Analytics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yellowfin BI
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TARGIT
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insightsoftware
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hitachi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThoughtSpot
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Board International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panorama Software
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InetSoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments