세계의 생리컵 시장 : 시장 규모, 점유율, 동향 분석 보고서 - 유형별, 유통 채널별, 소재 유형별, 지역별, 전망 및 예측(2025-2032년)

The Global Menstrual Cup Market size is expected to reach $1.26 billion by 2032, rising at a market growth of 5.4% CAGR during the forecast period.

The North America segment recorded 41% revenue share in the market in 2024. The region's strong market presence is driven by high consumer awareness, well-established healthcare infrastructure, and widespread acceptance of sustainable menstrual hygiene products. Additionally, active promotional efforts by manufacturers and non-profit organizations have contributed to increased adoption.

The growing openness around menstrual health in media and popular culture transforms how society views periods. Today, mainstream platforms-including TV shows, films, and social media-are breaking age-old taboos by normalizing menstruation as a natural and healthy part of life. Influencers and public figures confidently speak about menstrual health, encouraging their audiences to be more informed and empowered about their own bodies. Therefore, increasing acceptance of menstrual health conversations in media and popular culture drives the market's growth.

Additionally, As global awareness of environmental sustainability grows, consumers rethink their daily habits-including menstrual hygiene practices. Disposable sanitary products contribute significantly to plastic pollution, with each pad and tampon taking hundreds of years to decompose. This growing concern over environmental harm motivates consumers to switch to eco-friendly menstrual solutions, and menstrual cups are emerging as a leading choice for those committed to reducing waste. Thus, rising concerns over the environmental impact of disposable sanitary products are propelling the growth of the market.

However, One of the primary barriers to adoption in the market is the higher initial cost compared to disposable sanitary products. While a single cup may be more cost-effective over the long run, the upfront price-often ranging from $20 to $40-can be a deterrent, especially for consumers in low- and middle-income brackets. In regions where disposable products are more affordable and widely available, menstrual cups struggle to compete based on price alone. Thus, the higher upfront cost compared to single-use products is hampering the growth market.

Type Outlook

On the basis of type, the market is classified into reusable and disposable. The disposable segment recorded 21% revenue share in the market in 2024. Disposable menstrual cups offer the convenience of single-use, making them a practical option for users seeking hygiene and simplicity without needing cleaning or maintenance. This type is particularly attractive to first-time users or travellers prioritizing ease of use. Expanding product availability and the demand for varied menstrual care solutions catering to diverse lifestyles support the segment's growth.

Distribution Channel Outlook

By distribution channel, the market is divided into online stores, pharmacies, and retail stores. The retail stores segment garnered 10% revenue share in the market in 2024. Many consumers prefer physical stores for immediate purchases and the ability to examine products physically. Retail stores often include supermarkets, convenience stores, and health stores, which provide easy accessibility and customer assistance. The presence of menstrual cups in established retail chains and increased shelf space for sustainable hygiene products have supported the steady performance of this distribution channel.

Material Type Outlook

Based on material type, the market is characterized into silicone, thermoplastic, latex, and rubber. The thermoplastic segment procured 29% revenue share in the market in 2024. Thermoplastic materials are valued for their moldability, lightweight nature, and potential recyclability. They offer a different texture and flexibility, appealing to certain consumer preferences. The rising interest in alternative materials and product innovations contributed to adopting thermoplastic-based menstrual cups, strengthening their presence in the market.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment witnessed 24% revenue share in the market in 2024. Factors such as a growing female population, increasing awareness about menstrual health, and a shift towards eco-friendly hygiene solutions have contributed to this region's growth. Government initiatives and NGOs' efforts to promote menstrual hygiene in rural and urban areas have also played a role in expanding the adoption of menstrual cups.

List of Key Companies Profiled

• Diva International Inc.
• &SISTERS LTD (Mooncup)
• Me Luna GmbH
• Lena Cup LLC
• The Flex Company
• Lyv Life, Inc. (Cora)
• Blossom Cup Inc.
• Fleurcup
• Peptonic Medical AB
• YUUKI Company s.r.o.

Global Menstrual Cup Market Report Segmentation

By Type

• Reusable
• Disposable

By Distribution Channel

• Online Stores
• Pharmacies
• Retail Stores

By Material Type

• Silicone
• Thermoplastic
• Latex
• Rubber

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Menstrual Cup Market, by Type
  • 1.4.2 Global Menstrual Cup Market, by Distribution Channel
  • 1.4.3 Global Menstrual Cup Market, by Material Type
  • 1.4.4 Global Menstrual Cup Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges
• 3.3 Porter Five Forces Analysis

Chapter 4. Global Menstrual Cup Market by Type

• 4.1 Global Reusable Market by Region
• 4.2 Global Disposable Market by Region

Chapter 5. Global Menstrual Cup Market by Distribution Channel

• 5.1 Global Online Stores Market by Region
• 5.2 Global Pharmacies Market by Region
• 5.3 Global Retail Stores Market by Region

Chapter 6. Global Menstrual Cup Market by Material Type

• 6.1 Global Silicone Market by Region
• 6.2 Global Thermoplastic Market by Region
• 6.3 Global Latex Market by Region
• 6.4 Global Rubber Market by Region

Chapter 7. Global Menstrual Cup Market by Region

• 7.1 North America Menstrual Cup Market
  • 7.1.1 North America Menstrual Cup Market by Type
    • 7.1.1.1 North America Reusable Market by Region
    • 7.1.1.2 North America Disposable Market by Region
  • 7.1.2 North America Menstrual Cup Market by Distribution Channel
    • 7.1.2.1 North America Online Stores Market by Country
    • 7.1.2.2 North America Pharmacies Market by Country
    • 7.1.2.3 North America Retail Stores Market by Country
  • 7.1.3 North America Menstrual Cup Market by Material Type
    • 7.1.3.1 North America Silicone Market by Country
    • 7.1.3.2 North America Thermoplastic Market by Country
    • 7.1.3.3 North America Latex Market by Country
    • 7.1.3.4 North America Rubber Market by Country
  • 7.1.4 North America Menstrual Cup Market by Country
    • 7.1.4.1 US Menstrual Cup Market
      • 7.1.4.1.1 US Menstrual Cup Market by Type
      • 7.1.4.1.2 US Menstrual Cup Market by Distribution Channel
      • 7.1.4.1.3 US Menstrual Cup Market by Material Type
    • 7.1.4.2 Canada Menstrual Cup Market
      • 7.1.4.2.1 Canada Menstrual Cup Market by Type
      • 7.1.4.2.2 Canada Menstrual Cup Market by Distribution Channel
      • 7.1.4.2.3 Canada Menstrual Cup Market by Material Type
    • 7.1.4.3 Mexico Menstrual Cup Market
      • 7.1.4.3.1 Mexico Menstrual Cup Market by Type
      • 7.1.4.3.2 Mexico Menstrual Cup Market by Distribution Channel
      • 7.1.4.3.3 Mexico Menstrual Cup Market by Material Type
    • 7.1.4.4 Rest of North America Menstrual Cup Market
      • 7.1.4.4.1 Rest of North America Menstrual Cup Market by Type
      • 7.1.4.4.2 Rest of North America Menstrual Cup Market by Distribution Channel
      • 7.1.4.4.3 Rest of North America Menstrual Cup Market by Material Type
• 7.2 Europe Menstrual Cup Market
  • 7.2.1 Europe Menstrual Cup Market by Type
    • 7.2.1.1 Europe Reusable Market by Country
    • 7.2.1.2 Europe Disposable Market by Country
  • 7.2.2 Europe Menstrual Cup Market by Distribution Channel
    • 7.2.2.1 Europe Online Stores Market by Country
    • 7.2.2.2 Europe Pharmacies Market by Country
    • 7.2.2.3 Europe Retail Stores Market by Country
  • 7.2.3 Europe Menstrual Cup Market by Material Type
    • 7.2.3.1 Europe Silicone Market by Country
    • 7.2.3.2 Europe Thermoplastic Market by Country
    • 7.2.3.3 Europe Latex Market by Country
    • 7.2.3.4 Europe Rubber Market by Country
  • 7.2.4 Europe Menstrual Cup Market by Country
    • 7.2.4.1 Germany Menstrual Cup Market
      • 7.2.4.1.1 Germany Menstrual Cup Market by Type
      • 7.2.4.1.2 Germany Menstrual Cup Market by Distribution Channel
      • 7.2.4.1.3 Germany Menstrual Cup Market by Material Type
    • 7.2.4.2 UK Menstrual Cup Market
      • 7.2.4.2.1 UK Menstrual Cup Market by Type
      • 7.2.4.2.2 UK Menstrual Cup Market by Distribution Channel
      • 7.2.4.2.3 UK Menstrual Cup Market by Material Type
    • 7.2.4.3 France Menstrual Cup Market
      • 7.2.4.3.1 France Menstrual Cup Market by Type
      • 7.2.4.3.2 France Menstrual Cup Market by Distribution Channel
      • 7.2.4.3.3 France Menstrual Cup Market by Material Type
    • 7.2.4.4 Russia Menstrual Cup Market
      • 7.2.4.4.1 Russia Menstrual Cup Market by Type
      • 7.2.4.4.2 Russia Menstrual Cup Market by Distribution Channel
      • 7.2.4.4.3 Russia Menstrual Cup Market by Material Type
    • 7.2.4.5 Spain Menstrual Cup Market
      • 7.2.4.5.1 Spain Menstrual Cup Market by Type
      • 7.2.4.5.2 Spain Menstrual Cup Market by Distribution Channel
      • 7.2.4.5.3 Spain Menstrual Cup Market by Material Type
    • 7.2.4.6 Italy Menstrual Cup Market
      • 7.2.4.6.1 Italy Menstrual Cup Market by Type
      • 7.2.4.6.2 Italy Menstrual Cup Market by Distribution Channel
      • 7.2.4.6.3 Italy Menstrual Cup Market by Material Type
    • 7.2.4.7 Rest of Europe Menstrual Cup Market
      • 7.2.4.7.1 Rest of Europe Menstrual Cup Market by Type
      • 7.2.4.7.2 Rest of Europe Menstrual Cup Market by Distribution Channel
      • 7.2.4.7.3 Rest of Europe Menstrual Cup Market by Material Type
• 7.3 Asia Pacific Menstrual Cup Market
  • 7.3.1 Asia Pacific Menstrual Cup Market by Type
    • 7.3.1.1 Asia Pacific Reusable Market by Country
    • 7.3.1.2 Asia Pacific Disposable Market by Country
  • 7.3.2 Asia Pacific Menstrual Cup Market by Distribution Channel
    • 7.3.2.1 Asia Pacific Online Stores Market by Country
    • 7.3.2.2 Asia Pacific Pharmacies Market by Country
    • 7.3.2.3 Asia Pacific Retail Stores Market by Country
  • 7.3.3 Asia Pacific Menstrual Cup Market by Material Type
    • 7.3.3.1 Asia Pacific Silicone Market by Country
    • 7.3.3.2 Asia Pacific Thermoplastic Market by Country
    • 7.3.3.3 Asia Pacific Latex Market by Country
    • 7.3.3.4 Asia Pacific Rubber Market by Country
  • 7.3.4 Asia Pacific Menstrual Cup Market by Country
    • 7.3.4.1 China Menstrual Cup Market
      • 7.3.4.1.1 China Menstrual Cup Market by Type
      • 7.3.4.1.2 China Menstrual Cup Market by Distribution Channel
      • 7.3.4.1.3 China Menstrual Cup Market by Material Type
    • 7.3.4.2 Japan Menstrual Cup Market
      • 7.3.4.2.1 Japan Menstrual Cup Market by Type
      • 7.3.4.2.2 Japan Menstrual Cup Market by Distribution Channel
      • 7.3.4.2.3 Japan Menstrual Cup Market by Material Type
    • 7.3.4.3 India Menstrual Cup Market
      • 7.3.4.3.1 India Menstrual Cup Market by Type
      • 7.3.4.3.2 India Menstrual Cup Market by Distribution Channel
      • 7.3.4.3.3 India Menstrual Cup Market by Material Type
    • 7.3.4.4 South Korea Menstrual Cup Market
      • 7.3.4.4.1 South Korea Menstrual Cup Market by Type
      • 7.3.4.4.2 South Korea Menstrual Cup Market by Distribution Channel
      • 7.3.4.4.3 South Korea Menstrual Cup Market by Material Type
    • 7.3.4.5 Singapore Menstrual Cup Market
      • 7.3.4.5.1 Singapore Menstrual Cup Market by Type
      • 7.3.4.5.2 Singapore Menstrual Cup Market by Distribution Channel
      • 7.3.4.5.3 Singapore Menstrual Cup Market by Material Type
    • 7.3.4.6 Malaysia Menstrual Cup Market
      • 7.3.4.6.1 Malaysia Menstrual Cup Market by Type
      • 7.3.4.6.2 Malaysia Menstrual Cup Market by Distribution Channel
      • 7.3.4.6.3 Malaysia Menstrual Cup Market by Material Type
    • 7.3.4.7 Rest of Asia Pacific Menstrual Cup Market
      • 7.3.4.7.1 Rest of Asia Pacific Menstrual Cup Market by Type
      • 7.3.4.7.2 Rest of Asia Pacific Menstrual Cup Market by Distribution Channel
      • 7.3.4.7.3 Rest of Asia Pacific Menstrual Cup Market by Material Type
• 7.4 LAMEA Menstrual Cup Market
  • 7.4.1 LAMEA Menstrual Cup Market by Type
    • 7.4.1.1 LAMEA Reusable Market by Country
    • 7.4.1.2 LAMEA Disposable Market by Country
  • 7.4.2 LAMEA Menstrual Cup Market by Distribution Channel
    • 7.4.2.1 LAMEA Online Stores Market by Country
    • 7.4.2.2 LAMEA Pharmacies Market by Country
    • 7.4.2.3 LAMEA Retail Stores Market by Country
  • 7.4.3 LAMEA Menstrual Cup Market by Material Type
    • 7.4.3.1 LAMEA Silicone Market by Country
    • 7.4.3.2 LAMEA Thermoplastic Market by Country
    • 7.4.3.3 LAMEA Latex Market by Country
    • 7.4.3.4 LAMEA Rubber Market by Country
  • 7.4.4 LAMEA Menstrual Cup Market by Country
    • 7.4.4.1 Brazil Menstrual Cup Market
      • 7.4.4.1.1 Brazil Menstrual Cup Market by Type
      • 7.4.4.1.2 Brazil Menstrual Cup Market by Distribution Channel
      • 7.4.4.1.3 Brazil Menstrual Cup Market by Material Type
    • 7.4.4.2 Argentina Menstrual Cup Market
      • 7.4.4.2.1 Argentina Menstrual Cup Market by Type
      • 7.4.4.2.2 Argentina Menstrual Cup Market by Distribution Channel
      • 7.4.4.2.3 Argentina Menstrual Cup Market by Material Type
    • 7.4.4.3 UAE Menstrual Cup Market
      • 7.4.4.3.1 UAE Menstrual Cup Market by Type
      • 7.4.4.3.2 UAE Menstrual Cup Market by Distribution Channel
      • 7.4.4.3.3 UAE Menstrual Cup Market by Material Type
    • 7.4.4.4 Saudi Arabia Menstrual Cup Market
      • 7.4.4.4.1 Saudi Arabia Menstrual Cup Market by Type
      • 7.4.4.4.2 Saudi Arabia Menstrual Cup Market by Distribution Channel
      • 7.4.4.4.3 Saudi Arabia Menstrual Cup Market by Material Type
    • 7.4.4.5 South Africa Menstrual Cup Market
      • 7.4.4.5.1 South Africa Menstrual Cup Market by Type
      • 7.4.4.5.2 South Africa Menstrual Cup Market by Distribution Channel
      • 7.4.4.5.3 South Africa Menstrual Cup Market by Material Type
    • 7.4.4.6 Nigeria Menstrual Cup Market
      • 7.4.4.6.1 Nigeria Menstrual Cup Market by Type
      • 7.4.4.6.2 Nigeria Menstrual Cup Market by Distribution Channel
      • 7.4.4.6.3 Nigeria Menstrual Cup Market by Material Type
    • 7.4.4.7 Rest of LAMEA Menstrual Cup Market
      • 7.4.4.7.1 Rest of LAMEA Menstrual Cup Market by Type
      • 7.4.4.7.2 Rest of LAMEA Menstrual Cup Market by Distribution Channel
      • 7.4.4.7.3 Rest of LAMEA Menstrual Cup Market by Material Type

Chapter 8. Company Profiles

• 8.1 Diva International Inc.
  • 8.1.1 Company Overview
• 8.2 &SISTERS LTD (Mooncup)
  • 8.2.1 Company Overview
  • 8.2.2 Recent strategies and developments:
    • 8.2.2.1 Acquisition and Mergers:
• 8.3 Me Luna GmbH
  • 8.3.1 Company Overview
• 8.4 Lena Cup LLC
  • 8.4.1 Company Overview
• 8.5 The Flex Company
  • 8.5.1 Company Overview
  • 8.5.2 Recent strategies and developments:
    • 8.5.2.1 Acquisition and Mergers:
• 8.6 Lyv Life, Inc. (Cora)
  • 8.6.1 Company Overview
• 8.7 Blossom Cup Inc.
  • 8.7.1 Company Overview
• 8.8 Fleurcup
  • 8.8.1 Company Overview
• 8.9 Peptonic Medical AB
  • 8.9.1 Company Overview
  • 8.9.2 Financial Analysis
• 8.10. YUUKI Company s.r.o.
  • 8.10.1 Company Overview

Chapter 9. Winning Imperatives of Menstrual Cup Market