생리컵 시장 규모, 점유율, 성장 분석 : 소재별, 형상별, 사이즈별, 사용성별, 유형별, 최종사용자별, 유통 채널별, 지역별 - 산업 예측(2025-2032년)

Menstrual Cup Market size was valued at USD 2.5 billion in 2023 and is poised to grow from USD 2.67 billion in 2024 to USD 4.56 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The global market for menstrual cups has seen a significant rise in popularity, driven by increased awareness among women regarding their numerous benefits. Key factors fueling demand include convenience, affordability, sustainability, and enhanced comfort. As more women seek alternatives to traditional menstrual products, adoption rates are steadily climbing. Manufacturers have responded by diversifying their offerings with various sizes, styles, and materials that cater to varying preferences. This customization has boosted sales and engagement considerably. Additionally, government initiatives and regulatory support have played a crucial role in this growth, providing funding for menstrual health products in numerous countries and enhancing accessibility. Efforts by NGOs and health advocates to destigmatize menstruation and promote eco-friendly options further reinforce this upward trend, establishing menstrual cups as a preferred choice for many women.

Top-down and bottom-up approaches were used to estimate and validate the size of the Menstrual Cup market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Menstrual Cup Market Segments Analysis

Global Menstrual Cup Market is segmented by Material, Shape, Size, Usability, Type, End-Users, Distribution Channel and region. Based on Material, the market is segmented into Medical grade silicones, Natural gum rubber (Latex) and Thermoplastic elastomer (TPE). Based on Shape, the market is segmented into Bell Shaped, Cylindrical, V-Shaped, Disc-Style and Collapsible. Based on Size, the market is segmented into Small, Medium and Large. Based on Usability, the market is segmented into Reusable and Disposable. Based on Type, the market is segmented into Round, Hollow, Pointy and Flat. Based on End-Users, the market is segmented into Hospitals, Specialty Clinics, Homecare and Others. Based on Distribution Channel, the market is segmented into Hospital Pharmacy, Retail Pharmacy, Online Pharmacy and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Menstrual Cup Market

The menstrual cup market is primarily driven by heightened environmental awareness among consumers, leading to a growing inclination toward sustainable products like reusable menstrual cups. As individuals become more conscious of the ecological impact of disposable menstrual products, which contribute significantly to waste, they are turning to alternatives that minimize litter. This shift in consumer behavior has resulted in a surge in popularity for reusable menstrual cups among women. By addressing both environmental concerns and the drawbacks associated with traditional menstrual products, reusable cups are gaining traction in the market as a more eco-friendly solution for menstrual care.

Restraints in the Menstrual Cup Market

The menstrual cup market faces significant restraints due to the societal stigma surrounding menstruation in many regions. In areas where traditional customs prevail and there is limited awareness of alternative menstrual products, women may feel discouraged from considering menstrual cups. This reluctance is often fueled by the shame associated with discussing menstruation openly, leading to hesitance in exploring disposable options. As a result, the lack of public conversation about menstrual health further exacerbates the challenges of introducing menstrual cups as a viable alternative, ultimately hindering their acceptance and usage among potential users. Overcoming these barriers is essential for market growth.

Market Trends of the Menstrual Cup Market

The Menstrual Cup market is experiencing a significant surge, driven by innovative product developments aimed at enhancing comfort, flexibility, and leak-proof capabilities. Companies are introducing advanced designs that allow for customizable sizes and shapes tailored to individual body types and varying flow levels, greatly increasing user satisfaction. These innovations not only address common concerns associated with traditional menstrual products but also encourage sustainable practices, as more women embrace reusable menstrual solutions. This trend towards personalized and eco-friendly options is reshaping consumer preferences, positioning menstrual cups as a preferable alternative in the evolving landscape of menstrual health products.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Menstrual Cup Market Size by Material & CAGR (2025-2032)

• Market Overview
• Medical grade silicones
• Natural gum rubber (Latex)
• Thermoplastic elastomer (TPE)

Global Menstrual Cup Market Size by Shape & CAGR (2025-2032)

• Market Overview
• Bell Shaped
• Cylindrical
• V-Shaped
• Disc-Style
• Collapsible

Global Menstrual Cup Market Size by Size & CAGR (2025-2032)

• Market Overview
• Small
• Medium
• Large

Global Menstrual Cup Market Size by Usability & CAGR (2025-2032)

• Market Overview
• Reusable
• Disposable

Global Menstrual Cup Market Size by Type & CAGR (2025-2032)

• Market Overview
• Round
• Hollow
• Pointy
• Flat

Global Menstrual Cup Market Size by End-Users & CAGR (2025-2032)

• Market Overview
• Hospitals
• Specialty Clinics
• Homecare
• Others

Global Menstrual Cup Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hospital Pharmacy
• Retail Pharmacy
• Online Pharmacy
• Others

Global Menstrual Cup Market Size & CAGR (2025-2032)

• North America (Material, Shape, Size, Usability, Type, End-Users, Distribution Channel)
  • US
  • Canada
• Europe (Material, Shape, Size, Usability, Type, End-Users, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Material, Shape, Size, Usability, Type, End-Users, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Material, Shape, Size, Usability, Type, End-Users, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Material, Shape, Size, Usability, Type, End-Users, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Intimina (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lunette (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diva International Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saalt Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Me Luna (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yuuki (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lena Cup (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OrganiCup (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FemmyCycle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mooncup Ltd (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ruby Cup (Denmark/Kenya)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Super Jennie (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SckoonCup (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anigan USA (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fleurcup (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LadyCup (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lily Cup (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dutchess Cup (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hello Cup (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Merula (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations