세계의 인앱 광고 시장 규모, 점유율, 동향 분석 : 유형별, 플랫폼별, 용도별, 지역별 전망과 예측(2025-2032년)

The Global In-app Advertising Market size is expected to reach $415.48 billion by 2032, rising at a market growth of 11.4% CAGR during the forecast period.

Due to the enormous popularity of mobile games across all demographics, the gaming segment currently controls most of the in-app advertising market. Mobile gaming apps are perfect for ad placements like rewarded videos, interstitials, and playable ads because they offer a highly engaging environment where users spend a lot of time. These formats are used by advertisers to encourage the installation of apps, goods, and services that have a high conversion rate. Thus, in 2024, the gaming segment's revenue share in the in-app advertising market was 35%. Performance-driven advertising campaigns that correspond with user behavior and in-app progression are also supported by gaming apps. As casual and ultra-casual games draw large global audiences, this market continues to expand.

COVID 19 Impact Analysis

The in-app advertising market experienced a slight but discernible decline in the early stages of the COVID-19 pandemic. Because of the uncertainty surrounding consumer spending and economic stability, advertisers in a variety of industries temporarily cut back on their marketing budgets. This resulted in a temporary drop in mobile applications and spending, particularly from the hardest-hit industries of retail, hospitality, and travel. As a result, the market was somewhat impacted negatively by the COVID-19 pandemic.

Market Growth Factors

Rapid Smartphone Penetration and Mobile Internet Adoption

The rapid rise in the use of smartphones around the world has been a major factor in the growth of the in-app advertising market. By 2025, billions of people will be able to access digital content on their mobile devices. In fact, smartphones are becoming the main way people get online, especially in developing countries. This change has changed the advertising world in a big way, moving attention away from traditional media and toward mobile-first platforms. Hence, the widespread proliferation of smartphones and mobile internet usage has fundamentally reshaped consumer behavior and created fertile ground for in-app advertising to flourish as a dominant digital marketing avenue.

Advanced Targeting and Personalization Capabilities

Additionally, one of the best things about in-app advertising is that it can give users very specific and personalized experiences. In-app ads have access to a lot of first-party data that apps create, like usage patterns, location data, demographic information, device types, and behavioral cues. This is different from traditional display or web-based ads. This detailed dataset lets advertisers accurately divide their audiences and customize their messages based on what users like, do, and want. Therefore, the unmatched depth of user data and the intelligent application of real-time technologies in mobile apps have enabled in-app advertising to become one of the most effective and personalized forms of digital marketing.

Market Restraining Factors

Growing Concerns Around Data Privacy and User Tracking

Data privacy is now one of the biggest problems in the market for in-app ads. To make personalized and targeted ad experiences possible, in-app advertising companies need to be able to collect, analyze, and use user data. But in the last few years, more people around the world have become aware of how personal data is used and how surveillance capitalism works, and this has led to pushback from consumers, regulators, and advocacy groups. Governments in different parts of the world have responded by putting in place strict rules like the European Union's General Data Protection Regulation (GDPR), California's Consumer Privacy Act (CCPA), Brazil's LGPD, and other national data protection laws that have a big effect on how user data is collected, stored, and shared. Thus, the heightened focus on user privacy and the growing complexity of data protection laws represents a formidable restraint on the scalability and effectiveness of in-app advertising strategies.

Value Chain Analysis

The In-App Advertising Market begins with Research & Strategy Development, where companies assess user behavior and market trends. This informs Product & Platform Development, creating scalable ad tech solutions. Then comes Publisher Integration & Inventory Management, linking publishers and managing ad space. Advertiser Campaign Management ensures targeted, optimized ad strategies. Ads are executed via Auction & Impression Delivery, using real-time bidding. Post-delivery, Data Analytics & Optimization evaluates performance. Payments & Revenue Settlement ensures fair transactions. Compliance, Privacy & Security safeguards data usage. Customer Support & Technical Maintenance resolve issues, completing the cycle with ongoing improvements for optimal user and advertiser satisfaction.

Type Outlook

Based on type, the market is characterized into banner ads, interstitial ads, video ads, rich media ads, and native ads. The banner ads segment garnered 36% revenue share in the in-app advertising market in 2024. Banner ads are the most popular type of in-app advertising because they are easy to set up, reach a lot of people, and are simple to use. These static or animated ad formats show up at the top or bottom of mobile app screens and are always visible without bothering the user too much. Advertisers with tight budgets like them because they are cost-effective, especially for campaigns to raise brand awareness. Even though the click-through rates may be lower than with other formats, they get a lot of impressions, which means a lot of people see them. They are still a key part of many ways to make money with mobile apps.

Platform Outlook

On the basis of platform, the in-app advertising market is classified into Android, IOS, and others. The others segment held 6% revenue share in the in-app advertising market in 2024. The others segment includes less common platforms such as HarmonyOS, KaiOS, and legacy or niche operating systems. While their overall share is limited, these platforms present opportunities for targeted advertising in specific markets or device categories. For instance, feature phone operating systems like KaiOS are relevant in emerging regions where smartphone adoption is still growing.

Application Outlook

By application, the in-app advertising market is divided into gaming, social, entertainment, online shopping, news, payment & ticketing, and others. The entertainment segment acquired 12% revenue share in the in-app advertising market in 2024. The entertainment segment plays a key role in the in-app advertising landscape, particularly in video streaming, music, and live event apps. These platforms serve as high-engagement environments for video and banner ads, often delivered during pauses or content transitions. With the surge in mobile video consumption, entertainment apps offer immersive experiences that make advertising more impactful. Ads in these apps tend to be visually rich and are often used for product launches, movie trailers, or app promotions. They also provide strong brand recall due to the emotional and passive nature of content consumption.

Regional Outlook

Region-wise, the in-app advertising market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment recorded 36% revenue share in the in-app advertising market in 2024. Asia Pacific leads the in-app advertising market, fueled by a rapidly expanding mobile user base, widespread smartphone adoption, and increasing internet penetration. Countries such as China, India, Indonesia, and Southeast Asian nations contribute significantly to ad traffic due to their large populations and mobile-first user behavior.

Recent Strategies Deployed in the Market

• Jul-2025: Meta Platforms, Inc. expanded its in-app advertising tools by integrating WhatsApp ads into Ads Manager, enabling AI-powered audience targeting, personalized product recommendations, and voice/video call support. These updates enhance brand-customer engagement and streamline ad creation across Meta's platforms, including WhatsApp Status.
• Jun-2025: Unity launched Audience Hub to enhance in-app advertising by combining privacy-first audience data with third-party sources. Marketers can target high-intent users across Unity apps, games, and CTV platforms like Roku, improving engagement and click-through rates through enriched audience insights.
• May-2025: PubMatic partnered with Overtone to enhance contextual targeting across the open internet, including in-app environments. Their AI identifies narrative relevance at paragraph level, enabling brand-safe, emotionally resonant ads that boost ROI while supporting privacy-first advertising and sustainable digital content ecosystems.
• Nov-2024: PubMatic, Inc. partnered with Intuit SMB MediaLabs to offer privacy-safe access to SMB audiences via its Convert platform. This enhances B2B marketing through targeted, data-rich in-app and omnichannel advertising, enabling more effective campaigns without compromising user privacy.
• Oct-2023: InMobi expanded its partnership with Microsoft Advertising to Mainland China, enabling marketers to leverage search and native display ads. This collaboration enhances in-app advertising capabilities, combining Microsoft's AI-driven solutions with InMobi's regional expertise to support seamless, integrated brand experiences.
• Jan-2023: Unity and Google expanded their partnership to enhance live game development and monetization. Google Ads will integrate with Unity LevelPlay for in-app bidding, boosting ad revenue and efficiency. Unity Gaming Services tools are now available on Google Cloud Marketplace.

List of Key Companies Profiled

• Google LLC
• Unity Software, Inc.
• Meta Platforms, Inc.
• Apple, Inc.
• InMobi Pte. Ltd.
• PubMatic, Inc.
• Verizon Communications, Inc.
• Microsoft Corporation
• X Corp. (Twitter, Inc.)
• AppLovin Corporation

Global In-app Advertising Market Report Segmentation

By Type

• Banner Ads
• Interstitial Ads
• Video Ads
• Rich Media Ads
• Native Ads

By Platform

• Android
• iOS
• Other Platform

By Application

• Gaming
• Social
• Entertainment
• Online Shopping
• News
• Payment & Ticketing
• Other Application

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global In-app Advertising Market, by Type
  • 1.4.2 Global In-app Advertising Market, by Platform
  • 1.4.3 Global In-app Advertising Market, by Application
  • 1.4.4 Global In-app Advertising Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

• 4.1 Market Share Analysis, 2024
• 4.2 Strategies Deployed in In-app Advertising Market
• 4.3 Porter Five Forces Analysis

Chapter 5. Value Chain Analysis of In-app Advertising Market

• 5.1 Research & Strategy Development
• 5.2 Product & Platform Development
• 5.3 Publisher Integration & Inventory Management
• 5.4 Advertiser Campaign Management
• 5.5 Auction & Impression Delivery
• 5.6 Data Analytics & Optimization
• 5.7 Payments & Revenue Settlement
• 5.8 Compliance, Privacy & Security
• 5.9 Customer Support & Technical Maintenance

Chapter 6. Key Costumer Criteria: In-app Advertising Market

Chapter 7. Global In-app Advertising Market by Type

• 7.1 Global Banner Ads Market by Region
• 7.2 Global Interstitial Ads Market by Region
• 7.3 Global Video Ads Market by Region
• 7.4 Global Rich Media Ads Market by Region
• 7.5 Global Native Ads Market by Region

Chapter 8. Global In-app Advertising Market by Platform

• 8.1 Global Android Market by Region
• 8.2 Global iOS Market by Region
• 8.3 Global Other Platform Market by Region

Chapter 9. Global In-app Advertising Market by Application

• 9.1 Global Gaming Market by Region
• 9.2 Global Social Market by Region
• 9.3 Global Entertainment Market by Region
• 9.4 Global Online Shopping Market by Region
• 9.5 Global News Market by Region
• 9.6 Global Payment & Ticketing Market by Region
• 9.7 Global Other Application Market by Region

Chapter 10. Global In-app Advertising Market by Region

• 10.1 North America In-app Advertising Market
  • 10.1.1 North America In-app Advertising Market by Type
    • 10.1.1.1 North America Banner Ads Market by Country
    • 10.1.1.2 North America Interstitial Ads Market by Country
    • 10.1.1.3 North America Video Ads Market by Country
    • 10.1.1.4 North America Rich Media Ads Market by Country
    • 10.1.1.5 North America Native Ads Market by Country
  • 10.1.2 North America In-app Advertising Market by Platform
    • 10.1.2.1 North America Android Market by Country
    • 10.1.2.2 North America iOS Market by Country
    • 10.1.2.3 North America Other Platform Market by Country
  • 10.1.3 North America In-app Advertising Market by Application
    • 10.1.3.1 North America Gaming Market by Country
    • 10.1.3.2 North America Social Market by Country
    • 10.1.3.3 North America Entertainment Market by Country
    • 10.1.3.4 North America Online Shopping Market by Country
    • 10.1.3.5 North America News Market by Country
    • 10.1.3.6 North America Payment & Ticketing Market by Country
    • 10.1.3.7 North America Other Application Market by Country
  • 10.1.4 North America In-app Advertising Market by Country
    • 10.1.4.1 US In-app Advertising Market
      • 10.1.4.1.1 US In-app Advertising Market by Type
      • 10.1.4.1.2 US In-app Advertising Market by Platform
      • 10.1.4.1.3 US In-app Advertising Market by Application
    • 10.1.4.2 Canada In-app Advertising Market
      • 10.1.4.2.1 Canada In-app Advertising Market by Type
      • 10.1.4.2.2 Canada In-app Advertising Market by Platform
      • 10.1.4.2.3 Canada In-app Advertising Market by Application
    • 10.1.4.3 Mexico In-app Advertising Market
      • 10.1.4.3.1 Mexico In-app Advertising Market by Type
      • 10.1.4.3.2 Mexico In-app Advertising Market by Platform
      • 10.1.4.3.3 Mexico In-app Advertising Market by Application
    • 10.1.4.4 Rest of North America In-app Advertising Market
      • 10.1.4.4.1 Rest of North America In-app Advertising Market by Type
      • 10.1.4.4.2 Rest of North America In-app Advertising Market by Platform
      • 10.1.4.4.3 Rest of North America In-app Advertising Market by Application
• 10.2 Europe In-app Advertising Market
  • 10.2.1 Europe In-app Advertising Market by Type
    • 10.2.1.1 Europe Banner Ads Market by Country
    • 10.2.1.2 Europe Interstitial Ads Market by Country
    • 10.2.1.3 Europe Video Ads Market by Country
    • 10.2.1.4 Europe Rich Media Ads Market by Country
    • 10.2.1.5 Europe Native Ads Market by Country
  • 10.2.2 Europe In-app Advertising Market by Platform
    • 10.2.2.1 Europe Android Market by Country
    • 10.2.2.2 Europe iOS Market by Country
    • 10.2.2.3 Europe Other Platform Market by Country
  • 10.2.3 Europe In-app Advertising Market by Application
    • 10.2.3.1 Europe Gaming Market by Country
    • 10.2.3.2 Europe Social Market by Country
    • 10.2.3.3 Europe Entertainment Market by Country
    • 10.2.3.4 Europe Online Shopping Market by Country
    • 10.2.3.5 Europe News Market by Country
    • 10.2.3.6 Europe Payment & Ticketing Market by Country
    • 10.2.3.7 Europe Other Application Market by Country
  • 10.2.4 Europe In-app Advertising Market by Country
    • 10.2.4.1 Germany In-app Advertising Market
      • 10.2.4.1.1 Germany In-app Advertising Market by Type
      • 10.2.4.1.2 Germany In-app Advertising Market by Platform
      • 10.2.4.1.3 Germany In-app Advertising Market by Application
    • 10.2.4.2 UK In-app Advertising Market
      • 10.2.4.2.1 UK In-app Advertising Market by Type
      • 10.2.4.2.2 UK In-app Advertising Market by Platform
      • 10.2.4.2.3 UK In-app Advertising Market by Application
    • 10.2.4.3 France In-app Advertising Market
      • 10.2.4.3.1 France In-app Advertising Market by Type
      • 10.2.4.3.2 France In-app Advertising Market by Platform
      • 10.2.4.3.3 France In-app Advertising Market by Application
    • 10.2.4.4 Russia In-app Advertising Market
      • 10.2.4.4.1 Russia In-app Advertising Market by Type
      • 10.2.4.4.2 Russia In-app Advertising Market by Platform
      • 10.2.4.4.3 Russia In-app Advertising Market by Application
    • 10.2.4.5 Spain In-app Advertising Market
      • 10.2.4.5.1 Spain In-app Advertising Market by Type
      • 10.2.4.5.2 Spain In-app Advertising Market by Platform
      • 10.2.4.5.3 Spain In-app Advertising Market by Application
    • 10.2.4.6 Italy In-app Advertising Market
      • 10.2.4.6.1 Italy In-app Advertising Market by Type
      • 10.2.4.6.2 Italy In-app Advertising Market by Platform
      • 10.2.4.6.3 Italy In-app Advertising Market by Application
    • 10.2.4.7 Rest of Europe In-app Advertising Market
      • 10.2.4.7.1 Rest of Europe In-app Advertising Market by Type
      • 10.2.4.7.2 Rest of Europe In-app Advertising Market by Platform
      • 10.2.4.7.3 Rest of Europe In-app Advertising Market by Application
• 10.3 Asia Pacific In-app Advertising Market
  • 10.3.1 Asia Pacific In-app Advertising Market by Type
    • 10.3.1.1 Asia Pacific Banner Ads Market by Country
    • 10.3.1.2 Asia Pacific Interstitial Ads Market by Country
    • 10.3.1.3 Asia Pacific Video Ads Market by Country
    • 10.3.1.4 Asia Pacific Rich Media Ads Market by Country
    • 10.3.1.5 Asia Pacific Native Ads Market by Country
  • 10.3.2 Asia Pacific In-app Advertising Market by Platform
    • 10.3.2.1 Asia Pacific Android Market by Country
    • 10.3.2.2 Asia Pacific iOS Market by Country
    • 10.3.2.3 Asia Pacific Other Platform Market by Country
  • 10.3.3 Asia Pacific In-app Advertising Market by Application
    • 10.3.3.1 Asia Pacific Gaming Market by Country
    • 10.3.3.2 Asia Pacific Social Market by Country
    • 10.3.3.3 Asia Pacific Entertainment Market by Country
    • 10.3.3.4 Asia Pacific Online Shopping Market by Country
    • 10.3.3.5 Asia Pacific News Market by Country
    • 10.3.3.6 Asia Pacific Payment & Ticketing Market by Country
    • 10.3.3.7 Asia Pacific Other Application Market by Country
  • 10.3.4 Asia Pacific In-app Advertising Market by Country
    • 10.3.4.1 China In-app Advertising Market
      • 10.3.4.1.1 China In-app Advertising Market by Type
      • 10.3.4.1.2 China In-app Advertising Market by Platform
      • 10.3.4.1.3 China In-app Advertising Market by Application
    • 10.3.4.2 Japan In-app Advertising Market
      • 10.3.4.2.1 Japan In-app Advertising Market by Type
      • 10.3.4.2.2 Japan In-app Advertising Market by Platform
      • 10.3.4.2.3 Japan In-app Advertising Market by Application
    • 10.3.4.3 India In-app Advertising Market
      • 10.3.4.3.1 India In-app Advertising Market by Type
      • 10.3.4.3.2 India In-app Advertising Market by Platform
      • 10.3.4.3.3 India In-app Advertising Market by Application
    • 10.3.4.4 South Korea In-app Advertising Market
      • 10.3.4.4.1 South Korea In-app Advertising Market by Type
      • 10.3.4.4.2 South Korea In-app Advertising Market by Platform
      • 10.3.4.4.3 South Korea In-app Advertising Market by Application
    • 10.3.4.5 Singapore In-app Advertising Market
      • 10.3.4.5.1 Singapore In-app Advertising Market by Type
      • 10.3.4.5.2 Singapore In-app Advertising Market by Platform
      • 10.3.4.5.3 Singapore In-app Advertising Market by Application
    • 10.3.4.6 Malaysia In-app Advertising Market
      • 10.3.4.6.1 Malaysia In-app Advertising Market by Type
      • 10.3.4.6.2 Malaysia In-app Advertising Market by Platform
      • 10.3.4.6.3 Malaysia In-app Advertising Market by Application
    • 10.3.4.7 Rest of Asia Pacific In-app Advertising Market
      • 10.3.4.7.1 Rest of Asia Pacific In-app Advertising Market by Type
      • 10.3.4.7.2 Rest of Asia Pacific In-app Advertising Market by Platform
      • 10.3.4.7.3 Rest of Asia Pacific In-app Advertising Market by Application
• 10.4 LAMEA In-app Advertising Market
  • 10.4.1 LAMEA In-app Advertising Market by Type
    • 10.4.1.1 LAMEA Banner Ads Market by Country
    • 10.4.1.2 LAMEA Interstitial Ads Market by Country
    • 10.4.1.3 LAMEA Video Ads Market by Country
    • 10.4.1.4 LAMEA Rich Media Ads Market by Country
    • 10.4.1.5 LAMEA Native Ads Market by Country
  • 10.4.2 LAMEA In-app Advertising Market by Platform
    • 10.4.2.1 LAMEA Android Market by Country
    • 10.4.2.2 LAMEA iOS Market by Country
    • 10.4.2.3 LAMEA Other Platform Market by Country
  • 10.4.3 LAMEA In-app Advertising Market by Application
    • 10.4.3.1 LAMEA Gaming Market by Country
    • 10.4.3.2 LAMEA Social Market by Country
    • 10.4.3.3 LAMEA Entertainment Market by Country
    • 10.4.3.4 LAMEA Online Shopping Market by Country
    • 10.4.3.5 LAMEA News Market by Country
    • 10.4.3.6 LAMEA Payment & Ticketing Market by Country
    • 10.4.3.7 LAMEA Other Application Market by Country
  • 10.4.4 LAMEA In-app Advertising Market by Country
    • 10.4.4.1 Brazil In-app Advertising Market
      • 10.4.4.1.1 Brazil In-app Advertising Market by Type
      • 10.4.4.1.2 Brazil In-app Advertising Market by Platform
      • 10.4.4.1.3 Brazil In-app Advertising Market by Application
    • 10.4.4.2 Argentina In-app Advertising Market
      • 10.4.4.2.1 Argentina In-app Advertising Market by Type
      • 10.4.4.2.2 Argentina In-app Advertising Market by Platform
      • 10.4.4.2.3 Argentina In-app Advertising Market by Application
      • 10.4.4.2.4 UAE In-app Advertising Market by Type
      • 10.4.4.2.5 UAE In-app Advertising Market by Platform
      • 10.4.4.2.6 UAE In-app Advertising Market by Application
    • 10.4.4.3 Saudi Arabia In-app Advertising Market
      • 10.4.4.3.1 Saudi Arabia In-app Advertising Market by Type
      • 10.4.4.3.2 Saudi Arabia In-app Advertising Market by Platform
      • 10.4.4.3.3 Saudi Arabia In-app Advertising Market by Application
    • 10.4.4.4 South Africa In-app Advertising Market
      • 10.4.4.4.1 South Africa In-app Advertising Market by Type
      • 10.4.4.4.2 South Africa In-app Advertising Market by Platform
      • 10.4.4.4.3 South Africa In-app Advertising Market by Application
    • 10.4.4.5 Nigeria In-app Advertising Market
      • 10.4.4.5.1 Nigeria In-app Advertising Market by Type
      • 10.4.4.5.2 Nigeria In-app Advertising Market by Platform
      • 10.4.4.5.3 Nigeria In-app Advertising Market by Application
    • 10.4.4.6 Rest of LAMEA In-app Advertising Market
      • 10.4.4.6.1 Rest of LAMEA In-app Advertising Market by Type
      • 10.4.4.6.2 Rest of LAMEA In-app Advertising Market by Platform
      • 10.4.4.6.3 Rest of LAMEA In-app Advertising Market by Application

Chapter 11. Company Profiles

• 11.1 Google LLC
  • 11.1.1 Company Overview
  • 11.1.2 Financial Analysis
  • 11.1.3 Segmental and Regional Analysis
  • 11.1.4 Research & Development Expenses
  • 11.1.5 SWOT Analysis
• 11.2 Unity Software, Inc.
  • 11.2.1 Company Overview
  • 11.2.2 Financial Analysis
  • 11.2.3 Regional Analysis
  • 11.2.4 Research & Development Expenses
  • 11.2.5 Recent strategies and developments:
    • 11.2.5.1 Partnerships, Collaborations, and Agreements:
    • 11.2.5.2 Product Launches and Product Expansions:
• 11.3 Meta Platforms, Inc.
  • 11.3.1 Company Overview
  • 11.3.2 Financial Analysis
  • 11.3.3 Segment and Regional Analysis
  • 11.3.4 Research & Development Expense
  • 11.3.5 Recent strategies and developments:
    • 11.3.5.1 Partnerships, Collaborations, and Agreements:
  • 11.3.6 SWOT Analysis
• 11.4 Apple, Inc.
  • 11.4.1 Company Overview
  • 11.4.2 Financial Analysis
  • 11.4.3 Regional Analysis
  • 11.4.4 Research & Development Expense
  • 11.4.5 SWOT Analysis
• 11.5 InMobi Pte. Ltd.
  • 11.5.1 Company Overview
  • 11.5.2 Recent strategies and developments:
    • 11.5.2.1 Partnerships, Collaborations, and Agreements:
• 11.6 PubMatic, Inc.
  • 11.6.1 Company Overview
  • 11.6.2 Recent strategies and developments:
    • 11.6.2.1 Partnerships, Collaborations, and Agreements:
• 11.7 Verizon Communications, Inc.
  • 11.7.1 Company Overview
  • 11.7.2 Financial Analysis
  • 11.7.3 Segmental Analysis
  • 11.7.4 SWOT Analysis
• 11.8 Microsoft Corporation
  • 11.8.1 Company Overview
  • 11.8.2 Financial Analysis
  • 11.8.3 Segmental and Regional Analysis
  • 11.8.4 Research & Development Expenses
  • 11.8.5 SWOT Analysis
• 11.9 X Corp. (Twitter, Inc.)
  • 11.9.1 Company Overview
• 11.10. AppLovin Corporation
  • 11.10.1 Company Overview
  • 11.10.2 Financial Analysis
  • 11.10.3 Segmental and Regional Analysis
  • 11.10.4 Research & Development Expenses

Chapter 12. Winning Imperatives of In-app Advertising Market