의료용 AR 시장 예측(2025-2030년)

The Augmented Reality (AR) In Healthcare Market is projected to surge from USD 4.754 billion in 2025 to USD 36.475 billion in 2030, with an impressive 50.31% CAGR.

Augmented Reality (AR) in healthcare leverages displays, cameras, and sensors to overlay digital information onto the real world, enhancing applications in surgical planning, medical training, and patient care. The global AR healthcare market is poised for significant growth, driven by increasing adoption among professionals for education, minimally invasive procedures, and rehabilitation. Rising healthcare expenditures, an aging population, and stringent regulatory requirements fuel demand, particularly in medical training and precision medicine. However, technical barriers, high costs, and limited digital expertise within organizations pose challenges to widespread adoption.

Market Drivers

Adoption in Medical Training and Education

AR's transformative role in medical education is a key growth driver, enabling detailed visualization of human anatomy for healthcare professionals and students. Its applications in teaching complex subjects, surgery planning, and post-operative care enhance decision-making and improve patient outcomes. The technology's ability to bridge patient-provider gaps through interactive tools, such as mobile AR, further boosts its appeal, particularly in training and diagnostics, fostering demand across healthcare institutions.

Technological Advancements and Regulatory Compliance

The integration of AR into healthcare is propelled by advancements in software and hardware, including head-mounted displays (HMDs) and mobile platforms. These innovations support imaging, diagnostics, and medical record management, streamlining workflows. Stringent regulatory standards for laboratory testing and surgical procedures necessitate AR solutions to ensure precision and compliance, driving market growth. Increasing workloads among healthcare professionals also amplify the need for AR tools to enhance efficiency and accuracy.

Market Restraints

High costs of AR implementation, including hardware and software development, limit adoption, particularly for smaller healthcare providers. Technical challenges, such as hardware compatibility across platforms and the need for specialized expertise, further hinder scalability. These barriers require cost-effective solutions and workforce training to unlock broader market potential.

Market Segment Analysis

By product, the software segment leads due to its versatility in imaging, diagnostics, and precision medicine, with contributions from major players like Siemens Healthineers, Philips Healthcare, and Microsoft. HMDs dominate hardware, widely used in pharmacy, training, and patient care for their immersive capabilities. By application, medical training and education hold a significant share, driven by novel treatment approaches and surgery planning tools. Geographically, North America commands the largest market, supported by early technology adoption, robust R&D, and government initiatives like the NIH's $2.2 million grant for AR cardiac hologram research. Asia-Pacific is set for rapid growth, fueled by rising healthcare investments, supportive policies, and outsourcing hubs in China and India.

Competitive Landscape

Key players, including Siemens Healthineers, Philips Healthcare, and Microsoft, drive innovation through collaborations and product advancements. Strategies focus on integrating AR with mobile devices and AI to enhance clinical outcomes and operational efficiency, targeting diverse applications from surgical visualization to patient management.

Regional Analysis

North America's dominance stems from its advanced IT infrastructure, major market players, and supportive policies, with the U.S. leading in R&D investments. Asia-Pacific's exponential growth is driven by increasing healthcare budgets, favorable government initiatives, and emerging economies like China and India, which are hubs for AR and VR development and distribution.

The AR healthcare market is set for robust expansion, propelled by its critical role in medical education, surgical precision, and patient care. North America leads, while Asia-Pacific's rapid growth highlights global potential. High costs and technical barriers persist, but ongoing innovations and strategic collaborations will drive adoption, enhancing healthcare delivery worldwide.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

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Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2022 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

The Augmented Reality (AR) in Healthcare Market is analyzed into the following segments:

By Component

• Hardware
• Software
• Services

By Device

• Head Mounted Device
• Handheld Device

By Application

• Surgical Visualization & Guidance
• Medical Training & Education
• Medical Imaging & Diagnostics
• Others

By End-User

• Hospitals
• Research & Medical Institutes
• Others

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Thailand
• Taiwan
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study
• 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. AUGMENTED REALITY (AR) IN HEALTHCARE MARKET BY COMPONENT

• 5.1. Introduction
• 5.2. Hardware
• 5.3. Software
• 5.4. Services

6. AUGMENTED REALITY (AR) IN HEALTHCARE MARKET BY DEVICE

• 6.1. Introduction
• 6.2. Head Mounted Device
• 6.3. Handheld Device

7. AUGMENTED REALITY (AR) IN HEALTHCARE MARKET BY APPLICATION

• 7.1. Introduction
• 7.2. Surgical Visualization & Guidance
• 7.3. Medical Training & Education
• 7.4. Medical Imaging & Diagnostics
• 7.5. Others

8. AUGMENTED REALITY (AR) IN HEALTHCARE MARKET BY END-USER

• 8.1. Introduction
• 8.2. Hospitals
• 8.3. Research & Medical Institutes
• 8.4. Others

9. AUGMENTED REALITY (AR) IN HEALTHCARE MARKET BY GEOGRAPHY

• 9.1. Introduction
• 9.2. North America
  • 9.2.1. USA
  • 9.2.2. Canada
  • 9.2.3. Mexico
• 9.3. South America
  • 9.3.1. Brazil
  • 9.3.2. Argentina
  • 9.3.3. Others
• 9.4. Europe
  • 9.4.1. Germany
  • 9.4.2. France
  • 9.4.3. United Kingdom
  • 9.4.4. Italy
  • 9.4.5. Spain
  • 9.4.6. Others
• 9.5. Middle East and Africa
  • 9.5.1. Saudi Arabia
  • 9.5.2. UAE
  • 9.5.3. Israel
  • 9.5.4. Others
• 9.6. Asia Pacific
  • 9.6.1. China
  • 9.6.2. India
  • 9.6.3. Japan
  • 9.6.4. South Korea
  • 9.6.5. Indonesia
  • 9.6.6. Thailand
  • 9.6.7. Taiwan
  • 9.6.8. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 10.1. Major Players and Strategy Analysis
• 10.2. Market Share Analysis
• 10.3. Mergers, Acquisitions, Agreements, and Collaborations
• 10.4. Competitive Dashboard

11. COMPANY PROFILES

• 11.1. Microsoft Corporation
• 11.2. Meta
• 11.3. Koninklijke Philips N.V
• 11.4. VirtaMed
• 11.5. Siemens Healthineers (Siemens AG)
• 11.6. Surgical Theatre, LLC
• 11.7. Accuvein inc
• 11.8. Vuzix Corporation
• 11.9. Magic Leap

12. APPENDIX

• 12.1. Currency
• 12.2. Assumptions
• 12.3. Base and Forecast Years Timeline
• 12.4. Key benefits for the stakeholders
• 12.5. Research Methodology
• 12.6. Abbreviations